Create a positive and cohesive identity for the city
STRENGTH: Interconnected civil society
DEFICIENCY: Inconsistent branding
OPPORTUNITY: Shop local
Woodbury is home to a large quantity and variety of organizations focused on community improvement, including recreation clubs, arts groups, political committees, and religious centers of many denominations. There is a strong existing desire to connect and to improve the community.
The signage and wayfinding system in Woodbury is a melange of disparate styles in different areas that fail to tie the city together. Rather than present Woodbury as a brand able to provide visitors with a unique experience, they emphasize that the city is not tied together.
While Woodbury might not be able to compete with nearby malls, it has the opportunity to offer a different experience. Unique, local businesses in an historic setting can bring people to the town and help create an identity for Woodbury as a destination.
Local SHOP
Residents enjoy the Fall Arts Fest
One understated entrance to the city
Wo
odbury
Broad Street has a number of local businesses Goals
| 42