Shelly Zhu - Portfolio 2014

SHELLY ZHU URBAN DESIGNER

“Design cannot save the world but it can make the world worth saving.�

- Lou Dorfsman

Design is a process.

I have known since I was only five years old that I am going to be a designer. I believe that everyone has an opportunity to discover their path in this world, and once you do, there’s no looking back. However, realizing your path is something that happens to you and something that you decide upon. In my first year of school, I had a single moment of doubt, and it was then and there that I had to decide whether or not I could make the long term commitment to tedious work, or if I needed to find another path and give up on my dream.

I see architecture, interior design, and urban design as practical forms of a fine art in this ongoing process of discovery. This discovering not only teaches me about my path towards good design, but about myself and how my place in society is reflected in the way that I see, think, and feel about my physical environment. I find myself constantly drawing upon the wealth of my obeservations: my time abroad in Italy for example, traveling through numerous cities and towns understanding urban and cultural patterns, and China, where I have come to have an even deeper appreciation for the arts and my heritage.

While I knew that over the course of my path towards becoming a designer there may be people more talented than myself, however, I would never let anyone work harder than me. Of course the work is difficult, wearisome, and frustrating, and sometimes the end is impossible to imagine. But knowing I’m pursing my dream with everything I have in me is the greatest fulfillment I have.

As part of my education, and a personal philosophy, I believe you get out of something what you put in. Though I am not always sure which direction my path is taking me, I will continue running down it, no looking back.

SELECTED WORKS URBAN DESIGN | PLANNING | ARCHITECTURE | INTERIOR DESIGN

>>a flexible development model of affordable housing in Beijing, China

Global Social Housing: Beijing Affordable housing in China’s cities has become the government’s key priority since 1998 housing reforms abolished the danwei housing, a work-unit that provided housing as an employee benefit. Since this shift, social housing dropped from almost 100 percent to less than 10 percent, and have contributed to new urban spatial relationships within the city. At the same time, as urban housing prices have skyrocked since 2005, housing affordability has become a major issue.

The Chinese central government sets policies with respect to affordable housing, but the local governments are responsible for the construction, financing, and management of that housing mandate by providing stateowned land to developers willing to construct affordable housing units to eligible Beijing citizens.

In view of its housing shortage in cities, China’s twelth Five-year Plan mandates the construction of 200,000 affordable homes every year.

Because of the policies in place, there are several challenges that make, what is essentially city-building, severe. Our argument is this: affordable housing in China is larger than any one site. It requires regional stratagies that hone in on the nuances of Beijing development patterns, local policies, form, structure, and culture. It is city building, and as such, requires a new model for affordable housing development that provides housing for over 7.4 million families at both the regional and site scale.

The scale of this challenge is huge.

Spring 2014 Global Social Housing Studio Professor: Stefan Al Group members: Suzanne Mahoney, Donny Zellefrow, Janet Lee, Philip McBride, Jai Agrawal, Minjoo Kim

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BEIJING SOUTH YIZHUANG

YONGLE

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In 2008, there were about 7.4 million low-income households in need of government support for housing.

11% Affordable housing is only 11% of the total housing stock

Beijing is required to provide

200,000 units

of affordable housing every year.

There is a supply and demand mismatch, causing urban housing prices to skyrocket.

WUQING

TIANJIN

CHINA HOUSING PRICES IN REAL TERMS

CHINESE MEGA BLOCK ANALYSIS

TOWER

OPEN SPACE

ENCLOSURE

AFFORDABLE UNITS

COMMODITY UNITS

SUNLIGHT RATIO

OPEN SPACE

COMMUNITY SVC.

SHARED PARKING

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BLOCK COMPONENT TYPOLOGY EXPLORATIONS Accepting the standard typologies of enclosure, open space, slabs, and towers, manipulations to their standard forms can be explored that begin to create variety in typically typologically monotonous block developments. A series of iterations test the many ways in which these manipulations can begin to change and then combine.

ENCLOSURE

PODIUM

OPEN SPACE

BUILDING CONFLATION

DEVELOPMENT SCENARIO: MEDIUM DENSITY

An exploration of block component typologies at different densities.

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A

To ensure affordability, the government offers developers cheaper prices on land. As a result, these properties sell for around 30% cheaper than neighbouring commercial projects. How can we ensure a value-additive affordable housing with limited development costs?

The affordable housing crisis is more than one site or one neighborhood: constructing 200,000 units a year is city building. So how can we provide a framework for smart growth of housing developments that show care to architecture, the public realm, and the composition of the block to create better spaces for its residents? The real-estate market in China is still quite young, so perhaps it’s a shift in paradigms that is needed to counter the rapid style, cookie cutter mega block development.

SITE (10.0 Ha) FAR: 4.2

Affordable Units

1,080 (54,000 sm)

Commodity Units

1,800 (162,000 sm)

Total Residential

2,808 (216,000 sm)

Parking

Car Affordable: 108 Car Commodity: 1,800 Bike Affordable: 2,160 Bike Commodity: 3,600

A

98,914 sm of Commercial Space

B

10,872 sm of Community Space

REGIONAL POLICY PROPOSAL Three regional policies should be considered for smart growth development in Beijing: Mixed-Use zoning, Transfer Development Rights to protect preserve agricultural land, and FAR zoning to eliminate congestion and create new Beijing centralities aligned with emerging economic zones.

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CBD

Mixed-Use Zoning Transfer Development Rights- Sending Area FAR Zoning

>>A ULI Gerald D. Hines Student Competition entry

Sulpher Dell Innovation District Sulphur is an essential element for all life. It readily bonds with itself and numerous other elements to form complex biochemical compounds, and has been used throughout history to drive human innovations in science and technology. Similar to its elemental counterpart, the Sulphur Dell Innovation District catalyzes its relationships to the surrounding neighborhoods and Nashville in general through the interaction of four reagents: Wellness

Community

+

+

Enterprise

$

Resilience

+

Our mission is to infuse these elements phase by phase as represented through our site plan and to maximize their synergy.

Spring 2014 Professional Advisor: Evan Rose

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Wellness

Community

$

Enterprise

Resilience

1

Future Museum of African American Music, Art and Culture

2

Future State of Tenneesee Library and Archives

3

Private Residential Development

4

Office + Preserved Geist Building

5

Office + Technology & Job Training Center

6

Sulpher Bluffs Park

7

Sulpher Bluffs

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The Barges

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Technology Startup Incubator Office + Retail

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The Dell

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Technology Startup Incubator Office+ Retail

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The Springs

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Nashville Sounds Ballpark

Perspective View

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Future State of Tennessee Museum Building

*Sulphur Dell master plan vision; not in project scope

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Nashville Farmer’s Market

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State Garage

17

Retail + Hotel

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Retail + Residential + preserved Stockyard building

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Kitchen Incubators + Retail + Residential

20

Workforce + Market Rate Residential

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The Ironworks Pop-Up Restaurant + Food Truck Garden

22

Relocated Tennesse Department of Human Services + Children’s Services Department

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Public Parking Garage

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PROJECT FRAMEWORK

PHASE ONE: 2016-2018 1,388,200 SF Parking Workforce Rental Market-Rate Rental Office Space Retail Workforce Owner Market-Rate Owner Hotel

PHASE TWO: 2019-2020 2,305,800 SF Parking Workforce Rental Market-Rate Rental Office Space Retail Workforce Owner Market-Rate Owner Hotel

PHASE THREE: 2021-2025 4,135,900 SF Parking Workforce Rental Market-Rate Rental Office Space Retail Workforce Owner Market-Rate Owner Hotel

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Nashville: An afternoon at the Springs

>>restructuring an industrial neighborhood’s relationship with water

Bridesburg, Philadelphia In a city with over 40,000 vacant lots, the sight of blocks with “gapped teeth” has become ubiquitous in many of Philadelphia’s neighborhoods. These sites lend themselves to the perception vacancy as “blight,” or an obstacle to Philadelphia’s growth. The first step, as an urban designer, was to cast aside this apprehension about vacancy, and its inherent negative perception. It is necessary, rather, to view vacant land for its value, as a tool for reshaping the city. Through this new approach, it would be possible to reimagine the public realm and in turn reestablish Philadelphia as a thriving and competitive city.

The historic neighborhood of Bridesburg suffers from years of environmental degradation due to a tumultuous relationship with its industrial past resulting in large vacant lots that are prone to severe flooding. The vision for Bridesburg is about addressing these environmental imbalances tied back to industrial uses on the waterfront.

The design ideas hinge on RECONNECTING an industrial neighborhood’s relationship to water through a PERFORMATIVE system that makes a neighborhood CATALYTIC for the people who live there already and desirable for future residents.

There are several very important design ideas within this plan that seeks to restructure the relationship between neighborhood industry and water, address stormwater management, resiliency and flood control, and create performative and active open spaces along the waterfront, and breaks the waterfront edge down into 4 zones: 1. Natural Edge 2. Esplanade 3. Marina and Flood Channel 4. Industrial Edge

Fall 2013 Public Realm Studio Professor: Evan Rose

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GEOSPATIAL ANALYSIS

$504,248,687 in uncollected property taxes.

Methodology: After independent analyses of vacant parcels, a list of delinquent properties was acquired from Philadelphia Open API. This extensive list was geocoded to Philadelphia parcels to produce a map in which delinquent properties by number of years delinquent could be compared to vacant properties. The end result compounded the city’s total uncollected property tax amount. In this vision, in order to achieve city-wide changes, it is necessary to consider collective opportunities and not just surgical interventions. Perhaps, in this instance, long-term delinquency and vacant properties combined serve as perfect opportunities through which a city-wide vision can be considered.

0 mi

1 mi

3 mi

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BRIDESBURG

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SCENARIOS FOR RESILIENCY

50% of Bridesburg lies within the 100-year flood plain.

Because of the neighborhood’s low topography and flooding concerns, a levee is constructed along the water’s edge. But rather than it solely functioning as flood control, there are varying typologies in which it can serve as opportunities to create public realm.

DIKE TOWN

HILL TOWN

LEVEE TYPOLOGIES

PERFORMATIVE

ACTIVE

SOCIAL

BUFFER

PROJECT FRAMEWORK

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1

Extend the street grid to create a continuous waterfront neighborhood

2

Extend Delaware Avenue to establish a continuous waterfront parkway

3

A waterfront park is developed along parkway and the water’s edge

4

Anchor the neighborhood with industry in balance with the performative system

5

New residential and commercial development fills in

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>>reinvigorating Philadelphia’s first suburbs

Planning Workshop As part of a broader analysis of Philadelphia’s first suburban communities, The University of Pennsylvania’s School of Design is undertaking an analytical review and planning process for Woodbury, New Jersey. The Delaware Valley Regional Planning Commission (DVRPC) commissioned this study, in conjunction with several others for similar geographic areas, in the Fall of 2012.

As part of the first year City Planning Studio, this plan was completed in Spring 2013 in cooperation with the City of Woodbury and its residents.

The plan’s final recommendations, categorized under the actions of ENERGIZE, LINK, and ATTRACT, incorporate elements from each of its three scenarios. Energize entails building upon Woodbury’s physical realm to make it a safer, more pedestrian-friendly, and vibrant city. Link involves improving Woodbury’s transportation networks to better connect residents and visitors to downtown amenities. And Attract means creating a positive, reinforcing cycle of business creation on Broad Street, where new and better businesses bring in more visitors, who desire to spend more time downtown, and who in turn bring in more businesses. The recommendations are designed to be implemented within a twenty-year time frame in order to complement Woodbury’s existing comprehensive and redevelopment plans and the timeline of the proposed light rail system.

ENERGIZE LINK WELLNESS Final community plan can be found at: http://issuu.com/shellyzhu/docs/workshop_woodbury

Spring 2013 Community Planning Workshop Professor: Mindy Watts

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Camden

Philadelphia

676

76 95

Hadd

ARE RIVE R LAW DE

295

WOODBURY 45

GLOUCESTER COUNTY -38-

Glassboro

12000

donfield

1871

1940

2010

2010 total population

10,174 Lindenwold

11%

160 acres of green space

17 municipal parks

54 acres of water

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TRANSPORTATION PATTERNS

Almost as many people commute into Woodbury as live there.

10,773 people work in Woodbury, but only 5% of those workers live within the city limits. Swelling the city’s daytime population, workers coming from the surrounding region into Woodbury almost double the population each day. There are 4,353 people who live in Woodbury and participate in the labor force. The vast majority of those workers leave the city each day. Woodbury has extremely close ties to the surrounding community, as the majority of people who commute into Woodbury for work have less than a 10-mile commute, and of the residents of Woodbury who commute out of the city, 39.1% are commuting less than 10 miles.

Burlington Co. 6.5% 701 Burlington Co. 8.9% 386 Philadelphia Co. 9.9% 429

Gloucester Co. 31.9% 1390 Delaware Co. 2.9% 125

Salem Co. 2.6% 275

Camden Co. 19.3% 2080 Camden Co. WOODBURY 18.3% 4.9% 796

527

Gloucester Co. 47.8% 5146

20 miles

30 miles

40 miles

Atlantic Co. 2.3% 102

UNDERWOOD-MEMORIAL HOSPITAL

A

PROPOSED TRAIN STATION

TOD SITE

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B

D

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TRAIL EXTENSION

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“[Woodbury is] a nice mix of urban and suburban living in the shadows of Philly, but there are farms two blocks down. We need to densify.�

To invite pedestrians and foster growth, Woodbury should encourage denser development. One potential plan for this area takes into account the future development of the passenger rail line proposed between Glassboro and Camden and creates high-density uses while retaining human scale and providing ample community space. In this proposed site plan, the existing suburban-style uses are cleared to allow for more compact development.

The proposed sketch plan provides a possible future for the site. It would incorporate a large parking garage to be shared between the transit station and the new development in an effort to reduce developer costs and meet the shared parking requirements of the zoning and form-based code. The passenger rail would also create new demand for residential development, since as a transit-oriented development location, it would provide quick access to Philadelphia and Camden.

TOD SITE (6.4 acres) Red Bank Building

A

Boardwalk Building

Height

6 stories (75 ft)

3 stories (35ft)

Retail

35,000sqft

15,000sqft

Office

0sqft

30,000sqft

Housing

145 Units

0 units

(1,100sqft average) C

500 space garage, 5,000sqft retail, transit facilities/access

D

10,000sqft programmed lawn space

E

500ft boardwalk for outdoor dining and recreation

B

>>a South Philadelphia housing infill project

Naval Hospital The development at the former Naval Hospital Site seeks to obtain LEED for Neighborhood Development certification. That the site is a large, undeveloped lot, its proximity to the Broad Street line and nearby bus routes, and its position by two strong neighborhoods identified through the Philadelphia City Planning Commissions’ Lower South District Plan make the formal Naval Hospital Site a perfect candidate seeking LEED-ND certification.

Proposals for this new development per LEED-ND Smart Location and Linkage and Neighborhood Pattern and Design credits include market rate homes for sale and for rent, affordable housing, a senior center, and neighborhood mixed-use. Regional Priority Credits for LEED-ND in the Philadelphia metro area call out 6 important issues to be considered. By addressing 3 of these 6, credits can be obtained by considering walkable streets, mixed-income use communities, and housing and jobs proximity in the development. Furthermore, the sites’ existing retention pond and natural slope from the southwest to southeast reveal perfect opportunities for storm water management and obtaining waterbody conservancy credits.

Spring 2013 Site Planning Professor: Scott Page

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DEVELOPMENT STRATEGY

EXISTING FIGURE-GROUND

EXISTING STREET GRID

CONCEPTUAL FRAMEWORK

“Long term visions for the Naval Hospital site are to establish neighborhood access to park amenities and to provide wider variety housing options and commericial services for an aging population.” *requires rezoning from RSA-5/SPO-PO-A to RMX-1

PHASE 1 Development

sq. ft

Parking

Market Rate for Sale 79

# of Units

1,350

1 per unit

Market Rate for Rent 24

950

24 spaces, on site lot

PHASE 2 Development

# of Units

sq. ft.

Parking

Market Rate for Sale

37

2,100

1 per unit

Market Rate for Rent 60

950

off-street

Affordable*

54

1,100

10 space on site, remote parking

Senior Housing

72

750

22 space on site

*15% affordable housing per LEED-ND SLL Credit 5 approximately 20 DU/acre A

Waterbody Education/Conservation

B

Development Center

C

Linking path and buffer

D

Senior Housing Private Gardens

E

Overflow, permeable parking lot

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REET 20th ST

A

B

D C

E P

PATTISON AVENUE

SUSTAINABLE HOUSING STRATEGIES

A LEED-ND masterplanned community.

That the site is a large, undeveloped lot, its proximity to the Broad Street line and nearby bus routes, and its position by two strong neighborhoods identified through the Philadelphia City Planning Commissions’ Lower South District Plan makes the formal Naval Hospital Site a perfect candidate seeking LEEDND certification. Regional Priority Credits for LEED-ND in the Philadelphia metro area call out 6 important issues to be considered. By addressing 3 of these 6, credits can be obtained by considering walkable streets, mixed-income use communities, and housing and jobs proximity in the development. Furthermore, the sites’ existing retention pond and natural slope from the southwest to southeast reveal perfect opportunities for storm water management and obtaining waterbody conservancy credits.

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GREEN INFRASTRUCTURE & BUILDINGS

SMART-DESIGNED ROWHOMES

WATER-EFFICIENCY & CONSERVATION STORMWATER MANAGEMENT

24

’

32’

10

’

8’

10

’

8’

6’

SMART LOCATION & LINKAGE

NEIGHBORHOOD CONNECTOR

PUBLIC TRANSIT CONNECTIONS

NEIGHBORHOOD PATTERN & DESIGN

BICYCLE FRIENDLY

REGIONALPRIORITY WALKABLE STREETS MIXED-INCOME COMMUNITY

>>an industrial to mixed-use conversion

Norman Grain Silos Grain silos are everywhere and as urbanization continues apace there are more and more of them that go unused.

These leftover structures offer a wealth of unused and open but sturdily supported interior space that can be adaptively reused in creative ways.

Strategically positioned in the heart of Norman, OK, west of the railroad tracks sits a currently abandoned grain silo; its massive pure geometric forms tower above the local surrounding neighborhoods. Once the hub of Norman, Oklahoma’s agricultural center, it now sits silent upon the land.

These existing structures decorate the land across the country. The question becomes, what are we to do with these once vibrant pieces of industrial architecture? Often times these facilities are positioned close to major railroads tying multiple states together. Can we revive these structures to become interesting destination focal points? My research design proposal endeavors to further investigate the potential of using an abandoned grain silo to create a new mixed-use facility coupled with apartment lofts and flats, a fitness facility, restaurants, and grocery store.

Phase I includes the development of the silo and the interior program itself. Phase II extends the streetcar/light rail system already in place in OKC as part of the MAPS 3 initiative into Norman, ending at the current Norman train depot. Phase III develops passenger stations along the light rail to connect residents of Norman to OKC and a critical stop will be at the development at the Norman Grain Silo.

1. Utilize adaptive re-use design philosophy 2. Preserve historical character of the existing silos and provide community re-use facility 3. Explore the notion of generating a building’s aesthetic from industrial precedents 4. Develop a mixed-use facility that incorporates green principles 5. Understand historical, conceptual, and design-build precedents and technologies

Spring 2012 Capstone Professor: Hans Butzer

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PROJECT FRAMEWORK PHASE 1 Neighborhood Core + Residential Density > Mixed use > Unique + affordable residential > Grocery Anchor > Community facility: Gold’s Gym > Convenient access for surrounding neighborhood

PHASE 2 Transit Hub > Intermodal station for convenient access to downtown OKC (CART + Light Rail) for both future and current neighborhood residentss

PHASE 3 Commercial Fill-In > Local start-ups > Unique retail at development > Fill-in in existing commericial district (Main Street Norman) > Requires rezoning per Norman 2025

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ANDREWS PARK

LEGACY TRAIL

POST OFFICE

PUBLIC LIBRARY

The Silos: A new icon for Norman

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>>exploring shape grammar through musical inspiration

Shanghai Museum of Music This project was a study exploring the concepts of shape grammar and form in the context of a museum. The task was to select a site anywhere in the world, decide upon what the museum would display and come up with study models that emphasized the relationships between three different floods, and how circulation patterns often affect the form of the interior. While traditionally we are faced with designing an interior from a provided core and shell, in this projeect, the exterior was designed based on interior choices. Key issues that were focused on included transition between exterior and interior spaces and how they relate, as well as how to define a persons’ experience from within a building. The solution is having a building become part of the exterior circulation patterns. The first floor is essentially two parts that create a walkway through the building. This allows patrons to approach the building from several different locations, thereby encouraging complete interaction between the site and the building itsef. Furthermore, exterior spaces compliment this interaction, as seen in a second story rooftop cafe that can be accessed from both within the building as well as directly from outdoors. Lastly, my passion for music was the driving inspiration that helped define various elements of the musem’s volumetric design.

Fall 2010 Design Studio III Professor: Elizabeth Pober

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PEOPLE’S PARK

URBAN PLANNING EXPO CENTER

SHANGHAI ART MUSEUM SHANGHAI MUNICIPAL GOVERNMENT

PEOPLE’S SQUARE PARK

SHANGHAI GRAND THEATER

SHANGHAI MUSEUM

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“Shanghai is a city of vibrant neighborhoods. As it positions itself for a future of rich opportunities, it is redefining the way community happens.”

Site Feasibility Study Location | The museum is located in People’s Square in downton Shanghai, China. The site is in the middle of the arts district, surrounded by a large opera and performance hall, several museums, and art galleries in the area, offering other activities for guests who would like to combine their museum experience with other recreational opportunities. People’s Square is also located on top of the central subway station where every subway line that runs through Shanghai meets, making it extremely convenient for tourists and even locals who take the subway to reach. Major bus lines also stop at People’s square, and is an easy place to catch a taxi.

Setting | People’s Square is not located in what would consider a “traditional” Chinese setting; the architecture surrounding the site is very modern and unique. Also, within walking distance, one would reach the Outer Bund which outlines the bank of the Huang Pu River where and where the landmark buildings of old, European Shanghai are, making the site chosen ideal for a mix between cultures.

Fast Growing | The Shanghai metropolitan area has more than nineteen million people, and is one of the largest metropolitan areas in the world.

Popular Tourist Destination | Some 131 million tourists visited China in 2007, with total spending of over $160 billion US dollars. The wide range of attractions include The Bund, NanJing Road, Cheng Huang Miao, and PuDong.

Shanghai’s PuDong International Airport is currently the busiest Chinese airport in terms of total passengers handled, with 17,518,790 international passengers handled in 2007, and over 1,000 flights a day.

Appealing Climate | Shanghai experiences on average 1,878 hours of sunshine per year and an average annual daytime temperature of around 76 F. The average number of rainy days is 112 per year, with the wettest month being June.

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Musical Elements

Design Translation

>inflection >melody >crescendo >whimsical >tempo >stacatto >pitch

>accents, asymmetry >organic lines, movement >height and depth, thick and thin >organic, playful, delicate >emphasis >repitition >bold, rich elements

STUDY MODELS

>>a collaborative research project with Texas A&M and Southeast University architecture

PuYang Eye Hospital Puyang, China is in need of an Eye Hospital. The idea consists of a place that encourages both good eye health, provides medical services to the community, and helps create an all service hospital with all services, while maintaining the professional appearance of a hospital. Many spaces will be multifunctional with the hopes that the community will feel encouraged to become comfortable within the hospital. The reception/lobby will not only serve as a place to sit and wait, but will house a cafe, waiting areas, a retail shop, and its own information library. The building will contain LASIK procedure equipment that will be accessible to the patients from the community. Also included are patient’s rooms where examination and diagnosis will take place.

To provide for a healthier and happier environment, natural lighting will be used throughout the space.

All of the areas are geared toward calm and relaxing environments, since hospitals are often stress inducing. The goal is for all patients to be able to come and be able to do everything in one place. By having exam rooms, LASIK, and a pharmacy all in one place, patients will be able to take care of all their needs and not have to go to multiple places.

Fall 2011 Design Studio IV Professor: Hepi Wachter

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>>exercises in place-making and urban accupuncture in Norman, Oklahoma

Public Space, Public Life Within the University of Oklahoma College of Architecture, the Intitute for Quality Communities is a forum for researchers, students, and Oklahoma community leaders to collaborate in an effort to enhance Oklahoma communities. The Institute provides assistance and expertise on the forces of community growth and decline with a specific focus on improving the practice of community planning, design and governance.

As part of the IQC’s first academic course offered in Spring 2012, I was part of a team that worked on a pilot project modeled after Jan Gehl’s work on public space and public life, for the city of Norman. The team studied the city through the framework of demographics, transportation, mobility, sustainablity, identity, etc., and through a set methodology prescribed by Gehl, produced a “Community Report Card” at the end of the semester.

Additionally, a one day design charette modeled after The Better Block organization (betterblock.org) was held, and transformed an alley on the university’s campus that demonstrated how the public can actively engage in the transformation of public space and public life in the University of Oklahoma and Norman community.

Spring 2012 IQC Community Workshop Professor: Blair Humphreys

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LIGHTING ANALYSIS

G

B

G

B

University Blvd.

Nightlife in Norman is concentrated on Campus Corner and downtown area. In general, street lighting in Norman is directed towards the roads. Only the campus corner district and E. Main Street have dedicated pedestrian lighting.

It is essential to have sufficient lighting on the traveling between parking and destination in order to avoid a sense of insecurity. Sufficient lighting is measured by using light meter to determine if the area reach minimum requirement of standard luminance. Although the majority activities in downtown Norman are located on E. Main Street, it is essential to provide more lighting on Gray and Comanche Street for both safety issues and future expansion.

.

W Boyd St. Asp Ave

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Good Parking Space

(>2.2 fc)

Bad Parking Space

(<2.2 fc)

Good Ped/Bikeway

(>1.2 fc)

Bad Ped/Bikeway

(<1.2 fc)

FACADE ANALYSIS

Transparency | Most retail stores have a fair amount of transparency due to displays. Other stores and restaurants have poor transparency.

Sinage | Sinage is prominent on awnings only visible from across the street. Sinage perpendicular to the facade is minimal. Streetlight sinage is available, but not in use.

Recessions | Recessions in the facades for display space and cafe seating make the area more interactive. Alley ways act as channels to parking and other businesses.

Engaging Faรงade Semi-Engaging Faรงade Dull Faรงade

>>the in|Between: a mini-better block project

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INTERNSHIPS

>>urban design + planning intern for a Philadelphia based collaborative design firm

Wallace Roberts, & Todd Wallace Roberts, and Todd is a national collaborative practice of city and regional planners, urban designers, landscape architects, and architects headquartered in Philadelphia.

Major projects included: > Cincinnati Choice Neighborhood Plan- Cincinnati, OH > Buffalo Perry Choice Neighborhood Plan- Buffalo, NY > Chennai Development Proposal-Chennai, India > Denton Comprehensive Plan- Denton, TX > Fort Smith Comprehensive Plan- Fort Smith, AR > Lafayette Comprehensive Plan- Lafayette, LA Major responsibilities included graphic production for comprehensive plans and HUD Choice Neighborhood grant applications, report writing, preparing maps and materials for community and stakeholder meetings, GIS analysis, and computer modeling.

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>>sustainble infrastructure fellow for a Pennsylvania non-profit

Pennsylvania Environmental Council The Pennsylvania Environmental Council is a regional non-profit that focuses on the stateâ&#x20AC;&#x2122;s environmental wellbeing and quality of life in the areas of water resources, sustainable communities, and energy & climate.

Major projects included: > Spring Garden Street Greenway > Bensalem Greenway > Bristol Borough kayak launch point Major responsibilities included graphic production for greenway concepts to be shown at stakeholder meetings and in grant applications for trail and watershed funding, as well as coordinating and facilitating leadership and stakeholder meetings for the Spring Garden Street Greenway project.

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>>commercial interiors intern for a global Architecture, Interior, and Planning firm

Corgan Associates Corgan Associates is a large international Architecture, Interior, and Planning firm headquartered in Dallas, Tx. As the summer 2012 intern at Corgan, I worked on the commerical interiors team and closely with the corporate architecture and aviation teams.

Major projects included: > Southwest Airlines Corporate Headquarters > Cyrus One Data Center > TJX National Headquarters > Genesis Womenâ&#x20AC;&#x2122;s Shelter > NBC Fort Worth Studio and Offices > DFW Airport Headquarters Expansion Major responsibilites included attending weekly design meetings with Southwest Airlines facility staff for programming and planning, drafting and approving space planning standards, red-lining, and producing full construction drawings including floor plans, reflected ceiling plans, lighting and electrical, bathroom, and construction detailing for architecture, construction, and MEP review. A design-build process was implemented at my suggestion in working on Southwest Airlines, and I was essential in facilitating that process for my team by giving Revit tutorials.

Additionally, I worked on a project Corgan Interiors received pro-bono for Genisis Womenâ&#x20AC;&#x2122;s Shelter by completed a site survey, construction review, and new space plan proposal.

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>>store planning and design intern for a global retailer

Fossil, Inc. As the summer 2011 intern at Fossil, Inc., I worked closely with interior designers, visual artists, architects, and construction managers on both domestic and international projects ranging from 250 square feet to over 5,000 square feet. My responsibilities included the planning of each of the five different Fossil concept stores: Clothing, Accessory, Outlet, Lifestyle, and Watch Station. I drafted 2D layouts, reflected ceiling plans, preliminary design development packages, and completed numerous 3D renderings for storefronts, interiors, and custom fixtures.

Part of my responsibilities also included working on custom fixtures for several of Fossilâ&#x20AC;&#x2122;s licensed brands like Armani, Michael Kors, and DKNY. I was lead designer and part of the companyâ&#x20AC;&#x2122;s research team to develop a concept for a temporary leather goods trade show held annually in Italy. My final design was selected for the trade show, which was held September 2011. As a Chinese-speaking intern, I was especially helpful in developing two stores located in China where I was in correspondence with the director of real- estate for Fossil Asia.

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Good design encompasses both technical and creative facets, and seeks to acheive a more holistic solution. I believe what seperates the good from the great designers is this embrace of the total process of design. Being creative by nature, yet technical in mind, I have found this process to be the perfect outlet for me as a freethinking individual. I have a strong passion for the art and discipline of design, and it is this passion which drives me to continually seek an increased knowledge of the field and the many avenues on which it can lead me-- a constant journey. This journey has led me from interior design, to architecture, to city planning and urban design.

I believe that urban design is ultimately a reflection of the total process of design. It encompasses architecture and interior design through understanding their relationship as part to whole of the bigger urban fabric, especially in the collective sense, as we as designers strugle to achieve social harmony-- always searching for a balance between our pragmatic desires for efficiency and our aesthetic drive for beauty. It is this dwelling in the process of design that will continue to propel me forward in my development, a journey I have greatly enjoyed thus far and will continue, no looking back.

Shelly L. Zhu

shellyz@design.upenn.edu www.shellyzhu.com www.linkedin.com/in/shellylzhu http://issuu.com/shellyzhu/docs/szhu_portfolio 1600 Chestnut St. #206 Philadelphia, PA 19103 (214) 566-9284