How can Financial Services benefit from Machine Learning?

The Significant Role of Machine Learning Solutions in Reshaping the Fintech Sector!

The Fintech sector has progressed beyond imagination. Just a few years ago, it took several weeks to get loans approved, but today, everything is processed online and it takes barely a day. Likewise, financial frauds used to occur very often and the financial safety of the user was a big concern worldwide. However in recent times, such fraudulent transactions have reduced considerably, though, online transactions have increased immensely.

How did this happen? What changed?

The mobile revolution and the emergence of trending technologies like machine learning and artificial intelligence have brought a paradigm shift in the fintech industry. Machine learning technology has undoubtedly transformed financial services in a big way.

The algorithm used by Machine Learning solutions is used to identify correlations and work patterns within the large amount of data used in sequences, operations, and events. Hence it is used successfully in process automation, customer support optimization, financial monitoring, portfolio management, algorithmic trading, etc., and much more!

So, in this blog, we will outline how machine learning services has impacted the fintech sector!

Rather, we will have a glimpse at the machine learning applications in this sector. Let’s commence.

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Significant Role of Machine Learning Solutions in the Fintech Sector!

Risk Management In the Fintech industry, risk management refers to the process of identifying, analyzing, and migrating or accepting uncertainties i.e. potential risks while making any investment. It also includes taking precautionary steps to reduce such financial risk. Machine learning solutions along with AI and deep learning can help in making informed decisions about financial reports or loan applications. The predictive analysis used in Machine learning can predict potential risks from this unstructured data, and curb financial fraud to some extent.

Detecting and Preventing Banking Frauds Today, banks and other financial organizations are paying heavily to prevent fraudulent practices. A plethora of large financial institutes are still using outdated security measures and have no systems to deal with new kinds of threats. However, machine learning algorithms are proving beneficial in this scenario. These can be used to find patterns involved in thefts and identify the hack-prone areas or loopholes in the banking systems. Besides, machine learning models are used in image processing, data mining, language processing, etc. Machine learning provides a predictive model depending on historical data for making vital business decisions using result-oriented predictions.

Complying with Ever-changing Rules and Regulations Adherence to regulatory compliance like HIPAA is vital for financial firms and they spend billions to comply with them. Yet, new rules keep popping up, and following all these rules every time becomes almost impossible, despite spending a lot of time, money, and effort. But, AI and ML platforms can help automate this process as they can read through the pile of regulatory documents and guidelines. They can track and monitor any regulatory updates faster while minimizing risks related to non-compliance.

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Robo-Advisors Robo-advisors are digital advisors or platforms that provide algorithm-driven, automated financial planning services with very little or no human intervention. The Robo-advisor collects data like age, financial status, current income, future goals, etc. from clients and uses this data to provide vital advice to them about the kind of investment they need to do based on their future goals. These Robo-advisors do a predictive analysis based on current market trends and the clients’ goals and find the best-suited investment plan for them. Likewise, they offer easy account setup, account services, robust goal planning, portfolio management, comprehensive education, attentive customer service, and security features, etc. Some experts also predict that these digital advisors could completely wipe out the human advisors in near future and save huge costs for Fintech app development services.

Chat-bots Chatbots are being used by several financial institutes and they work as full-scale robotic assistants.

These chatbots respond immediately to the customers, hence the customers feel satisfied. Most of the time, the customers are not even aware whether they are interacting with a non-human assistant.

Sentiment Analysis Sentiment analysis is yet another application of machine learning in financial services; also called news analysis. Machine learning applications are majorly dependent on data. But these applications cannot depend just on the data from stock and trade prices. So in recent times, these are evolving to gather additional data from social media trends, news trends, etc. to do sentiment analysis. The algorithms can do predictive analysis using the available data, also taking into consideration the thoughts and opinions of the users, etc.

Safety and Security of User Data Needless to say, users’ data is the biggest concern for every financial firm. If this sensitive data leaks or gets hacked by any chance, it can not only lead to financial losses but also result in defamation in the market.

Traditionally, the users are being provided with a username and password for secure access. In case of account recovery or lost password, mobile number validation is required or some security questions are asked. But in the future, with the use of machine learning and artificial intelligence, anomaly detection apps can be developed that make use of biometric data like voice recognition, facial recognition, or retina scan. Several machine learning development companies are shifting their focus towards this area. Such measures will surely improve the data security of the users to a much better level.

Influencing Stock Markets Stock markets are impacting the Fintech sector too. Every day, huge trading operations are being carried out and they gather tons of historical data. Machine learning algorithms take advantage of this data and identify patterns of stock market dynamics to make predictions. The traders make use of such vital data and accordingly decide the strategies. Based on these patterns, they can make trading forecasts and get benefitted in the stock market world.

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Final Words: Machine learning development services have influenced the world of financial services in myriad ways. It is playing a significant role in improving several processes like loan approval, risk management, portfolio management, financial analysis, etc. It prevents fraudulent practices and helps in stock forecasts too. Besides these benefits, machine learning developers and experts all over the world are experimenting to invent several other applications that can empower the fintech industry to serve their customers better, outsmart the competition, enhance productivity, and save costs effectively.

So this read ends here! I hope it was insightful.

Have you leveraged Machine learning services in your business endeavours? We would like to hear about your experiences.

In case of any technical assistance concerning the development of machine learning solutions reach out to Biz4Solutions, a highly experienced outsourcing software company in India. We are a leading Machine learning Company in India and USA and excel in delivering high-end services to the global clientele.

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