Wedding Graphic Standard Manual

2021 Wedding Graphic Standard Manual #someBobbyShelove

“If you should find a prudent friend or companion, one who lives well, a wise one, overcoming all your troubles you should live with that one, glad and mindful.”

Dhammapada XXIII – 328

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2021 Wedding Graphic Standard Manual The wedding of Bobby Hertanto and Shelley Saputra Jakarta, October 10th 2021

Luminor Hotel Pecenongan Pecenongan St No.35, RT.2/RW.3, Kebon Kelapa, Gambir, Central Jakarta City, Jakarta 10120

1. Monogram Logo 1.1

Initials

1.2

Logo Configurations

1.3

Clear Area

1.4

Improper Logo Usage

2. Color 3. Typeface 4. Wedding Hashtag

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5. Moodboard 6. Applications

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6.1

Invitation

6.2

Envelope

6.3

Thank You Card

6.4

Location Map

6.5

Digital Invitation

6.6

Signage

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Overall Logo

1. Monogram Logo

Overall Logo

2021 Wedding Graphic Standard Manual

A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol.

Married or engaged couples may use two-letter monograms of their entwined initials, for example on wedding invitations.

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1.1 Initials

Overall Logo

2021 Wedding Graphic Standard Manual

The monogram consists of letter B and S derives from couple’s first name, Bobby and Shelley.

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1.2 Logo Configurations

Overall Logo

2021 Wedding Graphic Standard Manual

Minimum Size Always make sure the logo is at least 2 cm for printing and 55 pixels for digital usage.

2 cm

55 px

Black and White

This is the monogram that will be used across primary applications. It is essential to the success of the branding that the logo always be applied with care and respect in every application according to these guidelines.

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1.3 Clear Area

Overall Logo

2021 Wedding Graphic Standard Manual

To ensure legibility, always keep a minimum space around the monogram. This space isolates the mark from any competing graphic elements.

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1.4 Improper Logo Usage

Overall Logo

2021 Wedding Graphic Standard Manual

DO NOT Here are few example of wrong logo applications.

There are few rules necessary for maintaining the legibility of the logo. Do not rotating, skewing or distorting the logo in any way. That includes adding unnecesary decorative elements like drop shadow and outlines. Here are examples of some ways you should NEVER consider using the logo.

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Color Palette

Color Palette

2. Color

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2021 Wedding Graphic Standard Manual

Rose Gold #E6B2A5

Peach Dust #F3DCCC

Buttercream #F0E4CE

Douglas Fir #36492F

R: 230 G: 178 B: 165

R: 243 G: 220 B: 204

R: 240 G: 228 B: 206

R: 54 G: 73 B: 47

C: 8 M: 33 Y: 29 K: 0

C: 4 M: 13 Y: 17 K: 0

C: 5 M: 8 Y: 19 K: 0

C: 72 M: 48 Y: 82 K: 48

Woodland Gray #383E40 R: 56 G: 62 B: 64

C: 72 M: 61 Y: 59 K: 48

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Typeface

Primary Typeface

3. Typeface

Typography is a powerful brand tool when used consistently.

This set of typefaces best represent the wedding theme and should be used across all print & web applications. Some special cases when including other parties or collaborative partner may have different type of font but didn’t change the whole wedding theme.

2021 Wedding Graphic Standard Manual

Yeseva One Regular Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

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Secondary Typeface

3. Typeface

Typography is a powerful brand tool when used consistently.

This set of typefaces best represent the wedding theme and should be used across all print & web applications. Some special cases when including other parties or collaborative partner may have different type of font but didn’t change the whole wedding theme.

2021 Wedding Graphic Standard Manual

Montserrat Light

Light Italic

SemiBold

Regular

SemiBold Italic

Italic Bold

Medium

Medium Italic

Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

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Wedding Hashtag

4. Wedding Hashtag

Overall Logo

2021 Wedding Graphic Standard Manual

#someBobbyShelove

The wedding hashtag is a wordplay of somebody become ‘someBobby’, hence the groom's name.

While ‘She Love’ stands for the bride's name, Shelley.

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Moodboard

5. Moodboard

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Moodboard

2021 Wedding Graphic Standard Manual

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Moodboard

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2021 Wedding Graphic Standard Manual

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Applications

6. Applications

Applications

2021 Wedding Graphic Standard Manual

This is the monogram that will be used across primary applications. To ensure legibility, always keep a minimum space around the monogram. Do not rotating, skewing or distorting the logo in any way. That includes adding unnecesary decorative elements like drop shadow and outlines.

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Applications

6.1 Invitation

2021 Wedding Graphic Standard Manual

14 x 20 cm

The invitation will consists of: An Envelope with 1 page of single hardcover printed in both side, 1 page of fancy paper, and a thank you card.

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Applications

6.2 Envelope

2021 Wedding Graphic Standard Manual

15 x 21 cm

This is the envelope designed in green color, showing the monogram at the center with hot print finishing.

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Applications

6.3 Thank You Card

2021 Wedding Graphic Standard Manual

8 x 5 cm

This is the thank you card that will be distributed to the wedding guests.

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Applications

6.4 Location Map

2021 Wedding Graphic Standard Manual

14 x 10 cm

Simple map design inside the invitation that will be sent.

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Applications

6.5 Digital Invitation

2021 Wedding Graphic Standard Manual

1080 x 1920 px

This is the digital invitation design that will be share through mobile platform such as, messaging apps and social media. Eventhough I called it invitation, but it looks more like an announcement.

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6.6 Signage

Applications

2021 Wedding Graphic Standard Manual

Signage design for wedding stage.

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“if both husband and wife wish to see one another not only in this present life but also in future lives, they should have the same faith, the same virtuous behavior, the same generosity, and the same wisdom. Then they will see one another not only in this present life but also in future lives.”

Aṅguttara Nikāya – 4.55

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