Tarrytown Public Market Process Book

CONCEPT

Tarrytown Public Market is the product of speculative design — to imagine what could exist in an empty historic building in the heart of downtown. My initial inspiration was the Thompson Adsett quote, “Great markets can spark urban revitalization, foster community diversity, and improve public health.” I began to focus on year-round indoor marketplaces to better understand how these spaces come to life, from concept to completion. The goal of this project is to generate excitement by helping people visualize a hub for culinary experiences and community engagement.

Through extensive research and public input, I created the concept, brand identity, social media campaign, and website.

Deliverables

Brand Identity

Website

Social Media

Slogan

Merchandise

Ultimately, the mission of Tarrytown Public Market is to support diverse entrepreneurs and customers alike, and to positively contribute to the overall well being of everyone in our community. I hope that whether you are an entrepreneur or curious community member, you will be able to have a better understanding of how a local year-round market can thrive in any community.

SOCIAL CULTURAL PERSONAL

Tarrytown has a great sense of community. People gather in parks, restaurants, the farmers market, and on street benches. As we return to normalcy after the COVID-19 pandemic, people want to share spaces with others. This could be a great place to do that.

The pandemic changed how we interact, and for some people it changed or reinfored values. The idea of keeping money in your local economy runs strong in Tarrytown, and most people here take great pride in supporting local businesses.

I want this to exist! We have so many sad and empty buildings in town that are begging to be filled with community and sustainable commerce.

Considering the audience and overall message

WHO WILL BENEFIT FROM THIS?

The audience for this project will be people who live in Tarrytown but it’s also for all of the people who visit throughout the year. The people of Tarrytown deserve to have a successful, vibrant, equitable and economically viable public space that’s created using a community-driven, peoplecentric approach.

I hope that small businesses could have a low risk way to grow their businesses. I hope that my audience will have a better understanding of how public markets impact what we eat, who we spend time with and how we can keep money in our local economy. Mostly I want people to recognize that markets are spaces that celebrate diversity and community - and we need more of them.

PRELIMINARY RESEARCH

RESEARCH

“A Complement, Not a Competitor: How Public Markets Can Support Business Districts in Worcester

Ron M. Barron

The purpose of this paper is to examine the possible economic and community development impacts of entry-level public markets (e.g. fixed location markets, farmers markets, etc.) on the communities in which they operate. While there is extensive literature around their benefits to vendors, community health and public space, there is comparative little on the interplay between these markets and more traditional brick and mortar businesses.This is related to my project because it reviews the background and definition of markets, the basic common characteristics that define them, and some of the benefits they can offer for economic and community development are each explored.

Palaces for the People

Eric Klinenberg

We are living in a time of deep divisions. Americans are sorting themselves along racial, religious, and cultural lines, leading to a level of polarization that the country hasn’t seen since the Civil War. Pundits and politicians are calling for us to come together and find common purpose. But how, exactly, can this be done? In Palaces for the People, Eric Klinenberg suggests a way forward. He believes that the future of democratic societies rests not simply on shared values but on shared spaces: the libraries, childcare centers, churches, and parks where crucial connections are formed.This is related to my topic because Klinenberg shows how “social infrastructure” is helping to solve some of our most pressing societal challenges. Richly reported and ultimately uplifting, Palaces for the People offers a blueprint for bridging our seemingly unbridgeable divides.

Happy City: Transforming Our Lives through Urban Design

Charles Montgomery

Charles Montgomery’s Happy City is revolutionizing the way we think about urban life. After decades of unchecked sprawl, more people than ever are moving back to the city. Dense urban living has been prescribed as a panacea for the environmental and resource crises of our time. But is it better or worse for our happiness? This is related to my project because it talks about the way you see, feel and experience the place you live. This book also introduces the idea of how by building happy cities, we can “save” the planet and “save” ourselves.

From the Ground up Local Efforts to Create Resilient Cities

Alison Sant

For decades, American cities have experimented with ways to remake themselves in response to climate change. These efforts, often driven by grassroots activism, offer valuable lessons for transforming the places we live. In From the Ground Up: Local Efforts to Create Resilient Cities, design expert Alison Sant focuses on the unique ways in which US cities are working to mitigate and adapt to climate change while creating equitable and livable communities. She shows how, from the ground up, we are raising the bar to make cities places in which we don’t just survive, but where all people have the opportunity to thrive. This is related to my project because this book is a call to action. Sant presents 12 case studies, drawn from research and over 90 interviews with people who are working in these communities to make a difference.

Public Marketplaces Promoting Resilience and Sustainability

Alfonso Morales

Marketplaces and vendors weave together social integration, ecological awareness and caring, and economic inclusivity. A century ago, public markets were recognized and established by governments to ameliorate shocks in urban systems from inadequate food access, unemployment, and immigration. More recently, the many benefits of markets have been characterized, and research has described the utility of markets for community development. Pre-COVID, marketplaces had been left to their own devices. This is related to my project as it goes through how and why we need to understand how market places are resources in their practices of responding to myriad threats from climate change to pandemics.

Public Markets

Helen

Tangires

The public market is a worldwide urban phenomenon with a tradition as old as cities themselves, continuing today in the greenmarket movement. Surveyed here by type are open-air marketplaces, street markets, street vendors, markets that occupy the ground floor of public buildings, open-sided sheds situated in the middle of wide streets, and fully-enclosed market houses, as well as central markets and wholesale markets, whose complex of buildings and streets encompass entire market districts.This is related to my topic because the author persists that public markets are an enduring and universal form of urban food marketing and distribution, and a strong sense of tradition informs their architecture, design, and engineering.

Existing Projects or Markets

Different types of markets and their stories

Boston Public Market

The Boston Public Market is an indoor, year-round marketplace featuring about 30 New England artisans and food producers housed under one roof offering fresh foods, prepared meals, crafts and specialty items. As a nonprofit organization, the Boston Public Market is a “Market on a Mission” to nurture local entrepreneurs who have barriers to fully participating in the Market, educate our visitors on the importance of a resilient and equitable food system, celebrate the bounty of all of New England, and cultivate a diverse community around food.

Project for Public Spaces

Toronto, Ontario, Canada, will be the host city for the 11th International Public Markets Conference taking place June 8-10, 2023. Co-hosted with the City of Toronto, the City’s St. Lawrence Market and Market City TO, this event will convene leaders in public markets from across the globe. It will be Project for Public Spaces’ first fully in-person conference since 2019 and a much awaited opportunity to bring our network together after such a long time apart.

For over 30 years, Project for Public Spaces has brought together accomplished market managers, community advocates, and visionary leaders to explore the changing forces that are shaping the face of today’s public markets.

Design a Public Market, Socially

This is a Masters students project, and their goal was to explore the stark difference with the marketplace situations in Taiwan and the US. When she moved to the US she was shocked with how people interacted with food. This left her to look at public markets and eventually this project where she tried to gain a deeper understanding of the role of public markets in a social ecosystem.

Existing Projects or Markets

Different types of markets and their stories

This farmers market is an outdoor seasonal market, which differs from the year round indoor markets I am focusing on for my project. This market was just voted the 6th best farmers market in New York State. The TASH is very mindful of people being food insecure and they are able to offer a variety of food assistance programs such as SNAP, EBT Double Bucks, SHHS Food Pantry Partnership, a Farmers Market Nutrition Program, and FreshConnect Checks for Veterans. This is something I feel is extremely important to incorperate into any mareket place.

This is a paper about marketplaces in Bandung, Indonesia. It covers how traditional markets in the area have various serious problems that influence the environment around it. This study aims at implementing a modern vibe in the redesign of Pasar Kordon, which is one of the most traditional markets located in East Bandung. This project is different from my initial idea because it focuses heavily on management creating spatial management protocols to promote interaction between vendors and customers. It also addresses the water supply network and waste disposal management.

Visit Baltimore

Visit Baltimore is a 501(c)(6) nonprofit that generates economic benefits for the region by marketing Baltimore as an enriching destination for leisure visitors and an ideal location for meetings and conventions. They also advocate for the local tourism community and work collaboratively with them to provide positive experiences for all guests. The historic public markets are the oldest continuously operating market system in the United States

The TASH

Pasar Kordon

Questions to Contemplate

Markets coming to life from concept to completion

Questions:

1.) Products – Is the product interesting, unique, and contributory to the appeal of the market?

How do you poll what the community likes/wants?

2.) Equity Goals – Does the vendor and products contribute to the project’s equity goal of being a place for inclusive and diverse entrepreneurship?

What kind of vetting process is there?

3.) Price – How does the vendor price items competitively and accessibly?

Does every vendor need to have the same payment system? Do they have to report sales to the market?

4.) Personality – vendors, and their employees, must enjoy people and be upbeat and courteous. How do you ensure a mix of personalities?

5.) Reputation – does this vendor have a positive standing in their community and will their presence in the market help to build the customer base and garner publicity?

What if a vendor is no longer a good fit? (for a drastic reason)

6.) Service – does the vendor understand how to present himself or herself and treat people attentively?

How does the market support the vendors endeavors?

7.) Knowledge – does the vendor have a deep understanding of their products and can they credibly answer customers’ questions?

8,) Commitment – is the vendor willing to do what it takes to make their business succeed?

9.) Presentation - what sort of merchandising techniques will the business utilize?

How will the market promote the businesses inside it?

10.) Innovation – will the vendor provide customers with updated products and merchandising?

11.) Competitive Strength – does the vendor have an understanding of their competition and how they will be able to achieve and gain market share?

12.) Business Plan – how much are they willing to invest and what are their sales projections?

How established does a business need to be?

What qualifies a business as being a risk rather than an asset?

How often does this need to be updated? Quarterly?

13.) Local and Authentic – is the product grown or made in the Hudson Valley region and/or using local ingredients?

When I approach a project or an idea, I try to come at it with a hollistic well rounded approach. I like to learn a litle bit about each angle, so that I’m informed and can make the best decisions. This wasn’t fully working out on this project and I had to pivot from trying to become an expert on interior design, architecture, and urban planning to graphic design.

I had to change what my deliverables would be because I wasn’t being realistic. I went from a market floor plan to a brand identity. Up until this point I was foggy about what I was doing, and it’s becaused I’m a graphic designernot all of these other things.

I had some friends over and we started talking about public markets naturally. This conversation blossomed and ended up being hours long. At some point I pulled out paper and markers so we could record some answers.

The quetions I asked were:

1. Have you ever been to a public market of any kind?

2. If so, what kind of market?

3. Describe what a public market should be in 3 words.

4. Describe what a public market should not be in 3 words.

5. If there was a year round public market in Tarrytown, NY what should it be called?

DESIGN

To paint a picture of what could exist

The windows on the front of the building I chose are epic. They really stand out and I usually enjoy logos that are architecturally based. Once I saw the “T” shape inside the window I knew I had to continue with it.

When I decied on the typeface for the market logo, the capital T was nearly the same shape as the letter T I had seen in the window.

BRAND IDENTITY

Tarrytown Public Market is a year round, indoor market that features diverse vendors and artisans under one historic roof.

OVERVIEW.

Tarrytown Public Market is a premier destination for local food and artisan products, a dynamic public gathering place, and a vital community asset.

Our founders believe that Tarrytown deserves to have a successful, vibrant, and equitable public space.

We encourage all of our guests to lean into the joy of community - we’ll do the rest.

OUR VALUES

1 2

3 4

T T T T

TYPOGRAPHY

The 1963 March On Washington For Jobs and Freedom signs served as the inspiration for the novel sans-serif typeface known as Bayard.

In addition to leading a number of protests in the 1940s, 1950s, and 1960s and serving as a public advocate for gay and lesbian causes in the 1980s, Bayard was a close advisor to Martin Luther King outside of the March on Washington and one of the most significant and successful organizers of the civil rights

At a time when Martin Luther King Jr. knew little more than what he had learned in school about Gandhi, Bayard gave him a thorough understanding of nonviolent principles and strategies. The Southern Christian Leadership Conference (SCLC) was founded in part thanks to Bayard, who suggested to King in December 1956 that he found a group that would bring together black Southern leaders with “ties to masses of people so that their action projects are backed by broad participation of people.

Rr

Ss Tt Uu Vv

Ww

Xx Yy Zz

TYPOGRAPHY

Aa Bb Cc Dd Ee Ff

Gg Hh Ii

Nanum Gothic Coding is a contemporary monospaced sans-serif typeface with a warm touch, and it is expertly hinted for screen use. It is part of the Nanum fonts (나눔글꼴) – a set of high quality Unicode fonts designed especially for the Korean-language script “Hangeul” that also support Latin. Designed by Sandoll Communications (산돌 커뮤니케이션) and Fontrix (폰트릭스,) and published by Naver (네이버.)

Nanum Gothic Coding

Jj Kk Ll

Mm Nn Oo

Pp Qq Rr

Ss Tt Uu

https://fonts.google.com/specimen/Nanum+Gothic+Coding

Vv Ww Xx

SECONDARY COLORS

#E97F2E #557F2E

SLOGAN

“Lean into the joy of communitywe’ll do the rest.”

Where do I start?

SCOPE TIME

When I started this project, i wanted to figure out every single inch of how this market could some day exist. As we all know, these spaces take years to come to fruition - but I’m ambitious. I had to surrended to my actual skillset and focus on things that made sense within my design practice.

I could say that I wish I had more time, but I purposely chose a topic that wouldn’t have a definitively final ending. I plan to continue working on this project in the future.

FINAL PRESENTATION

BRAND IDENTITY WEBSITE SOCIAL MEDIA SLOGAN MERCHANDISE

PROMOTION FOR SHOW

REFLECTION

I am so happy I got the chance to pursue this topic. I was worried I would get bored but the opposite happened. I learned about other interests I have, like placemaking and community advoacation. If I could work on this all over again, I would try harder to connect with professional urban planners and interior designers - there might have been room for collaboration early on if I had explored that.

Since I worked on this alone, I was in charge of everything— branding identity, website design, and research.

If I had more time, resources, and team members, I believe that the Tarrytown Public Market could go beyond proof of concept.

I hope everyone reading this stays tuned - because Tarrytown Public Market may exist one day!