SHEI Media Kit 16/17

2016/17 MEDIA KIT AND ADVERTISING GUIDELINES

WHAT IS SHEI?

SHEI is an entirely student-run fashion and culture publication at the University of Michigan. We publish a bi-annual print magazine (500 copies) and a monthly digital magazine.

SHEI strives to be the leading organization on campus for students interested in fashion and media. With a staff comprised of fashion and features editors, graphic designers, photographers, videographers, as well as various teams working on all marketing campaigns and finance expenditures, there is truly a place for everyone at SHEI. Our mission is to work collaboratively and efficiently to produce the best college fashion publication in the country. We hope to grow together creatively, while providing our members with the real-world experience and necessary skills to succeed in the highly competitive fashion and publishing industries.

OUR AUDIENCE Our content and social media platforms reach over 16,000 college students and young professionals in Ann Arbor from ages 17-24.

SOCIAL MEDIA OUTLETS Facebook: SHEI Magazine Instagram: @shei_mag YouTube: SHEI Magazine

Twitter: @SHEImagazine Tumblr: shei-magazine.tumblr.com Snapchat: SHEIMagazine

SHEIMAGAZINE.COM Website Statistics (per month) - Page views: 10,000

Visits: 3500

Audience size: 2700 SHIFT Statistics (per month) - Reads: 700

Impressions: 2700

OUR AUDIENCE BASED ON FACEBOOK METRICS PAGE LIKES

AVG. POST REACH

2193 2799

AGE

GENDER

18-24: 71% 77% W 25-34: 12% 21% M Other: 17%

LOCATION

POST ENGAGEMENT

Ann Arbor: 672 NYC: 206 Chicago: 147

453

Print Advertising Opportunities TYPE

SIZE

PRICE

Front Inside Cover

Back Cover Full Page

Half Page

2 Page Spread (17”x11”) 1 Page (8.5”X11”) 8.5”x11” 2 Page Spread (17”x11”) 1 Page (8.5”X11”) 1/2 Page (8.5”X5.5”)

$800 $600 $850 $600 $350 $200

Digital Advertising Opportunities SHIFT MAGAZINE TYPE

SIZE

PRICE

Front Inside Cover Back Cover Full Page

8.5”X11”

8.5”x11” 2 Page Spread (17”x11”) 1 Page (8.5”X11”)

$600 $300 $600 fh. / $500 sh. $350 fh. / $250 sh.

SHEIMAGAZINE.COM & FACEBOOK TYPE

SIZE

Web Ad 200 px x 200 px

Facebook Ad

PRICE $150 for 30 days, $100 for each consecutive 30 days. $50

Add an Embedded Link (video, website, app, etc.) to your ad for $50!

Packages & Specials PACKAGE

INCLUDES

PRICE

A) Platinum Package Two Page Print Spread

$1,000

Two Page SHIFT Spread ($1,350 value) Web Ad of your choice +$100 for Front Inside Cover

B) Gold Package Full Page Print Ad $650

Full Page SHIFT Ad ($850 value) Web Ad of your choice Advertorials Have SHEI write an objective piece

showcasing your business!

Two pages, approx. 700 words.

Advertorial will run in SHIFT and on sheimagazine.com.

$750

OUR PARTNERS Your name could be here...

Lily Grace - School of the Art Institute of Chicago - NECTO - BurgerFi - Hillel - Bivouac Sadako - Panera - Hair Essentials - Pizza House - Today Clothing - Somerset Collection MACS - Study Hall Lounge - Iorio’s Gelatorio - Foundry Lofts - SpringFest - Music Matters

IMPORTANT ADVERTISER INFORMATION Print ads must be sent as a PDF file to advertising@sheimagazine.com by the date specified by your Account Executive, all advertisements must have 1/4" bleed around the edges. For more information on bleeds, go to en.wikipedia.org/wiki/bleed_(printing).

All rates, both advertising and wholesale, are subject to change.

Interested in carrying SHEI Magazine?

Current issue wholesale prices: Order of 1-10 magazines = $5.00 ea.

Order of 11-20 magazines = $4.50 ea.

Order of 21+ magazines = $4.00 ea.

- Suggested retail price: $6.00

Back issue wholesale prices: Order of 1-10 magazines = $2.00 ea.

Order of 11-20 magazines = $1.50 ea.

Order of 21+ magazines = $1.00 ea.

- Suggested retail price: $3.00

For more information or to book an ad, please contact advertising@sheimagazine.com. For more information about how to carry SHEI Magazine in your business, please contact distribution@sheimagazine.com.

Student Publications 420 Maynard St, Ann Arbor MI, 48109.