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CONCEPT Equinox is a weekend-long music festival to kick off the fall season featuring the latest electronic, hip-hop/rap, rock and upcoming artists. Located in San Francisco, California at America’s Cup Pavilion on September 19-21, 2014. Festival attendees will expect to spend their evenings seeing their favorite artists and discover new music in a laid-back venue with amazing views of the city.


TEAM ROLES CONCEPT »

Both

COMPETITOR RESEARCH »

Amanda

PERSONAS »

Shayne

USER GOALS »

Shayne

CONTENT OUTLINE »

Amanda

MOODBOARD »

Amanda

SITEMAP »

Amanda

SKETCHES »

Both

WIREFRAMES »

Shayne

IDENTITY »

Shayne

DESIGN COMP VARIATIONS »

Both

FINAL PAGE DESIGNS »

Both

ASSETS: PHOTOGRAPHY, ILLUSTRATION, VIDEO »

Both

USABILITY TESTING + ANALYSIS »

Both

FINAL PDF / PRESENTATION »

Both


COMPETITOR RESEARCH DECIBAL FESTIVAL First Impression: Overall it is well designed. They have a main slideshow on the home page and news, upcoming events, features, and spotlights. Content Organization/Navigation: The main page isn’t crammed with too much information. They highlight all the relevant content people would most likely look for. It’s responsive and easy to navigate. Appearance: The overall appearance is well done and connects well with the music and venues they have. The darker colors and accents of red give you a feel for what their shows are like. They use large images to grab your attention with their slideshow to their featuring artists.


COMPETITOR RESEARCH COACHELLA First Impression: At first glance it’s not a very eye-catching. They do have an interesting banner at the top that gives a great visual of the festival and it also changes from day to night depending on when you access the site. Content Organization/Navigation: The pages are organized pretty well with a grid format. The type seems a little small when there is a lot of information to read about the festival, but other than that the pages are all consistent and easy to navigate. Appearance: Overall, it seems a little more on the bland side, but at the same time the color choices and fonts seem to line up with the theme of the outdoor venue.


COMPETITOR RESEARCH BESTIVAL First Impression: There’s a flash page bombarded with animated illustrations…it’s a little much. Content Organization/Navigation: The organization is pretty good and not too hard to navigate, but there’s a lot of things to distract you on the pages and there is more than one navigation bar on the top. There’s also more animation at the bottom of the page that doesn’t really serve any purpose. Appearance: Overall, the website is a little overkill. There’s a lot of illustrations going on in the background and at the bottom of the page and some of the illustrations are animated which is pretty distracting and is a lot for you’re eyes to look at all at one time. It takes away from the content of hte page.


COMPETITOR RESEARCH BUGGED OUT WEEKENDER First Impression: Draws you in with color scheme and larger images. Content Organization/Navigation: Everything is really well organized with some artists, music, and news on the main page. The line up page is really organized with larger images and bold colorful text that is easy to read. There’s a top navigation and everything is consistent throughout. Appearance: The overall appearance is really eye-catching. There’s a bright color scheme with colorful shapes in the background and it changes slightly on different pages. The main content is laid out in the center of the page in a grid format which makes it look well put together.


COMPETITOR RESEARCH WHAT THE FESTIVAL First Impression: Interesting graphics grab your attention and the moving squares on a large image on the home page. Content Organization/Navigation: There is an interesting layout for the top navigation with a checkered-type design whichv adds to the site visually, yet is still easy to read and navigate. The navigation stays consistent and everything is organized mostly in boxes. Appearance: The overall appearance is great because it’s different, with its navigation bar and the graphic elements stay consistent throughout the site, yet are not too distracting from the content.


PRIMARY PERSONA Stephanie Morris, 25 Film producer & photographer San Francisco, CA

Stephanie is a graduate from University of Washington and moved to San Francisco three years ago to pursue a career in film production and photography. She lives in a cozy apartment with her dog Remix whom she takes on walks frequently around the Bay Area. She loves to go to the beach and attend concerts and music festivals to see some of her favorite artists. She has developed some close friendships since her move and loves to go out with them to enjoy some of the best food, music and art that San Francisco has to offer. Her favorite music genre is electronic and she loves to find out about new artists to add to her music collection. She also likes indie rock, hip-hop, and new wave. Lately her career has been demanding and busy but she's always able to find time to have some fun around the city.

ACTIVITES & INTERESTS Technology Fitness Nature Socializing Art Music Film Photography


SECONDARY PERSONA Pearse Dillon, 20

University of San Francisco Student San Francisco, CA

Pearse is a student at the University of San Francisco in their Environmental Studies undergraduate program. He's lived in the Bay Area his whole life. He lives in a house near USF with his friends and spends his summers there too. He always strives to have the best summers between each school year. Besides his main interest in the environment, he also has a passion for music. Fellow students always see him wearing headphones around campus. He has a few friends who are aspiring DJs and electronic music producers, but Pearse only supports them and doesn't do what they do. He mainly listens to the genre and loves going to shows and music festivals. He's not heavily into the rave-scene; he goes to concerts for the sole purpose of the music and a good time. His favorite websites are Soundcloud, Beatport and Spotify.

ACTIVITES & INTERESTS Technology Fitness Nature Socializing Art Music Film Photography


NEGATIVE PERSONA Steve Bailer, 53 Chief Medical Officer at Crescendo Bioscience San Francisco, CA

Steve is the Chief Medical Officer at Crescendo Bioscience in San Francisco. Crescendo Bioscience is a molecular diagnostics company concentrating on autoimmune and inflammatory diseases and currently focused on rheumatoid arthritis. It is one of the top companies in the Bay Area. His career keeps him extremely busy, but he finds it to be a rewarding field. He lives on the hills of the North Bay in a beautiful home with his wife and two teenage daughters. He is religious and his beliefs tend to be on the conservative-side. He likes to stay home after his long days of work to relax and enjoy his home and the Bay. He doesn't have time or the interest to go out much, and rarely listens to music. His favorite thing to do with the family is go to the movies or have quiet dinners at their favorite restaurants.

ACTIVITES & INTERESTS Technology Fitness Nature Socializing Art Music Film Photography


U S E R G OA L S USER’S EXPERIENCE GOALS

(how they want to feel using the website) » » » » »

Interested and excited about the music festival. Introduced to interesting visuals, colors, creativity and an overall atmosphere that reflects the actual atmosphere of the event itself. Informed on all of the information they would ever need about the event. Impressed by the design approach and appreciative of its simplicity and uniqueness. If using mobile, they want to be able to have a pleasant experience with an easy-to-use responsive website so that when they are at the event looking at their phone, they can quickly access information without becoming frustrated.

USER’S END GOALS

(what do they want to achieve by using the website) » » » » » » » » » » » »

Buy tickets online, see pricing for the event or read about box office hours. See the lineup of which artists are playing. Where the event is located, how to get there and parking. Be able to contact event staff. Go to social media and interact with other attendees. See news about the event to keep updated. Read FAQs about the event. Learn about the rules of the event including age limit and accessibility. Know what food and drink will be available at the event. Glance at the sponsors of the event. See a photo gallery. May want to see a merchandise store.

USER’S LIFE GOALS

(why the user is trying to accomplish the end goals) » » » »

Have an enjoyable and memorable experience at the music festival. Not have any issues when attending the event. Share their experiences with others whether that would be at the event itself, and/or on social media through updates and pictures. Not miss out on an amazing event.


CONTENT OUTLINE HOME >> >> >> >>

Logo Background image Main image/slideshow Upcoming events, news, & artists

LINE UP >> >> >> >>

Images of each artist Names of artists Date Stage

NEWS >> >> >>

GALLERY >>

INFO >> >>

TICKETS >>

Ticket options

Press coverage Blog Upcoming events

>> >> >> >>

Event photos

Policies Venue map Contact info Schedule Getting here FAQs


MOODBOARD

Dark Intense Electrifying Community Nightlife City Social Loud Urban Energized


SITEMAP

HOME Logo Nav Main Image Latest News

LINEUP

TICKETS

NEWS

GALLERY

INFO

Artist pics Names Dates Stages

Ticket options

Press Blog Events

Event photos

Policies Map/Contact Schedule FAQs


WIREFRAME SKETCHES

SHAYNE’S SKETCHES

AMANDA’S SKETCHES


W I R E F R A M E : H O M E PA G E EQUINOX

september 19-21, 2014 san francisco, california

HOME

EQUINOX LI NEU P

september 19-21, 2014 san francisco, california

H OME

september 19-21, 2014

L I NE U P

san francisco, california

T I CKET S

EQUINOX

TICKETS

NE WS

GAL L E RY

NEW S tw

I NF O

tw

fb

GA LLERY

fb

ig

ig

I NFO

BUY TICKETS

BUY TICKETS


WIREFRAME: LINEUP eQUINOX HOME

september 19-21, 2014 san francisco, california

FILTER by: all artists // Electronic // rock // hip-hop

eQUINOX LINE UP

H OME

september 19-21, 2014 san francisco, california

FILTER by: all artists // Electronic // rock // hip-hop

september 19-21, 2014

LI N EUP

san francisco, california

TICKE TS

eQUINOX

TI C K ETS

N EWS

FILTER by: all artists // Electronic // rock // hip-hop

GALLERY

N E WS tw

I N FO

tw

fb

GALLE RY

fb

ig

ig

IN F O

BUY T I CKET S

BUY TI CKETS


WIREFRAME: TICKETS eQUINOX

september 19-21, 2014 san francisco, california

H OME

eQUINOX L I N EU P

september 19-21, 2014 san francisco, california

H OM E

september 19-21, 2014

LINEUP

san francisco, california

T I C K ET S

eQUINOX

TICKETS

NEWS

GA L L E RY

NEWS tw

fb

GA L L E RY

INFO

on e - day pa ss

th r ee- day pass

tw

fb

ig

ig

INFO

one - day pass

th r e e - day pa ss

v ip pa ss

vip pa ss BUY TICKETS

B UY T ICKE T S

one-day pa ss


WIREFRAME: NEWS eQUINOX HOME

blog entry ti t l e

september 19-21, 2014 san francisco, california

r e c en t p o st s

eQUINOX L INEU P

H OME

blo g en try ti tle

september 19-21, 2014 san francisco, california

rec en t po sts

september 19-21, 2014

LI NEUP

san francisco, california

TICKETS

eQUINOX

TI CKETS

l i st o f re ce n t po st s

l i st o f r e ce n t p o st s

NEWS

blo g e n try t i t l e

GALLERY

NEWS tw

fb

GALLERY

I NFO

blog e ntry cont e nt

tw

twitter fe e d

fb

ig

ig

blo g en try ti tle

INFO

blo g e n try c on t e n t

blog entry content

t wi t t e r fe e d

blog e ntry cont e nt BUY T ICKET S

blog entry ti t l e

BUY TICKETS


WIREFRAME: GALLERY eQUINOX H OME

september 19-21, 2014 san francisco, california

equinox 2013

eQUINOX L INEUP

HOM E

september 19-21, 2014 san francisco, california

equinox 2013

september 19-21, 2014

LI NEUP

san francisco, california

TICKETS

eQUINOX

TI C K ET S

NEWS

equinox 2013 GALLERY

NEWS tw

I NFO

tw

fb

GA LLERY

fb

ig

ig

INFO

BUY TICKETS

BUY T IC KET S


WIREFRAME: INFO eQUINOX

september 19-21, 2014 san francisco, california

H OM E

eQUINOX

c on tac t in f o

LINEUP

september 19-21, 2014 san francisco, california

H OME

c ontac t i nf o

L INEUP

TICKETS

september 19-21, 2014 san francisco, california

eQUINOX

TICKETS

NEWS

N E WS

GA L L E RY

m ap

GAL L ERY

po l icie s, faq , a nd ru l e s /s a fe ty

tw

map

fb

INFO

p ol i c i e s, faq, and rul e s /s afe t y

ig

fb

ig

ma p lin k schedule coming soon

INFO

p o l i c i e s, faq , an d ru l e s/safe t y

schedule com ing soon B U Y TI CKETS

B UY T ICKE T S

tw

schedule c oming soon

c on tac t info


IDENTITY PROGRESS

EQUINOX

eQUINOX


FINAL IDENTITY Main identity is the top typographic logo, the shape below is secondary.

eQUINOX VOLTAIRE JOSEFIN SANS


D E S I G N C O M P VA R I AT I O N S

By Shayne

eQUINOX

SEPTEMBER 19-21, 2014

SAN FRANCISCO, CALIFORNIA

eQUINOX

SEPTEMBER 19-21, 2014

SAN FRANCISCO, CALIFORNIA

eQUINOX

INTERVIEW: SLOW MAGIC THERE’S AN INCREASING TREND FOR ARTISTS TO EMBRACE ANONYMITY, SOMETHING HE STAND BY. INTERVIEW: SLOW MAGIC

EQUINOX 2013 PHOTOS

WE SUPPORT COLLABS

THERE’S AN INCREASING TREND FOR ARTISTS TO EMBRACE ANONYMITY, SOMETHING HE STAND BY.

IF YOU WERE THERE, RELIVE THE MEMORY. IF YOU MISSED IT, MAKE SURE TO GO TO EQUINOX 2014!

OUR NEXT SHOW WILL BRING IN SOME OF THE BEST COLLABORATIONS, LIKE FREDDIE GIBBS X FLUME.

BUY TICKETS

INTERVIEW: SLOW MAGIC

EQUINOX 2013 PHOTOS

WE SUPPORT COLLABS

THERE’S AN INCREASING TREND FOR ARTISTS TO EMBRACE ANONYMITY, SOMETHING HE STAND BY.

IF YOU WERE THERE, RELIVE THE MEMORY. IF YOU MISSED IT, MAKE SURE TO GO TO EQUINOX 2014!

OUR NEXT SHOW WILL BRING IN SOME OF THE BEST COLLABORATIONS, LIKE FREDDIE GIBBS X FLUME.

BUY TICKETS


D E S I G N C O M P VA R I AT I O N S

By Amanda

eQUINOX

september 19-21, 2014 san francisco, california

HOME

eQUINOX

LINE UP

september 19-21, 2014 san francisco, california

OMEE HHOM

september 19-21, 2014

LLIIN UPP NE EU

san francisco, california

T ICKE T S TTIICCKE K ETTSS

eQUINOX

NEWS NEWS

NE WS

GA L L E RY GAL L E RY

INFO INFO

GA LLE RY

INF O

W h a t ’ s C o m i n g to the Bay Area

British singersongwriter Jessie Ware is coming to the Fillmore in November.

We Talk to Kendrick

Two Wor l d s C o l l i d e

Hear what he has to say about his competition and what he’s working on next.

See who ’ s b e e n c o l l a b o rating l a t e l y i n t h e music w o r l d w i t h u p c o m ing art i s t s .

BBUY UY TICKETS TIC K E TS

What’s Coming to the Bay Area

We Talk to Kendrick

Two Worlds Collide

British singersongwriter Jessie Ware is coming to the Fillmore in November.

Hear what he has to say about his competition and what he’s working on next.

See who’s been collaborating lately in the music world with upcoming artists.

B U Y TI CKE TS


FINAL DESIGN COMP eQUINOX

eQUINOX

SEPTEMBER 19-21, 2014

SAN FRANCISCO, CALIFORNIA

eQUINOX

SEPTEMBER 19-21, 2014

SAN FRANCISCO, CALIFORNIA

INTERVIEW: SLOW MAGIC THERE’S AN INCREASING TREND FOR ARTISTS TO EMBRACE ANONYMITY, SOMETHING HE STAND BY.

eQUINOX SEPTEMBER 19-21, 2014

SAN FRANCISCO, CALIFORNIA

HOME LINEUP INTERVIEW: SLOW MAGIC

EQUINOX 2013 PHOTOS

WE SUPPORT COLLABS

THERE’S AN INCREASING TREND FOR ARTISTS TO EMBRACE ANONYMITY, SOMETHING HE STAND BY.

IF YOU WERE THERE, RELIVE THE MEMORY. IF YOU MISSED IT, MAKE SURE TO GO TO EQUINOX 2014!

OUR NEXT SHOW WILL BRING IN SOME OF THE BEST COLLABORATIONS, LIKE FREDDIE GIBBS X FLUME.

BUY TICKETS

INTERVIEW: SLOW MAGIC

EQUINOX 2013 PHOTOS

WE SUPPORT COLLABS

THERE’S AN INCREASING TREND FOR ARTISTS TO EMBRACE ANONYMITY, SOMETHING HE STAND BY.

IF YOU WERE THERE, RELIVE THE MEMORY. IF YOU MISSED IT, MAKE SURE TO GO TO EQUINOX 2014!

OUR NEXT SHOW WILL BRING IN SOME OF THE BEST COLLABORATIONS, LIKE FREDDIE GIBBS X FLUME.

TICKETS NEWS GALLERY INFO

BUY TICKETS INTERVIEW: SLOW MAGI

THERE’S AN INCREASING TREND FOR ARTISTS TO EMBRACE ANONYMITY, SOMETHING HE STAND BY


FINAL PROTOTYPE DESIGN

IPHONE (320PX) IPAD (768PX)

DESKTOP


LINK TO PROTOTYPE

http://myweb.students.wwu.edu/~smiths73/dsgn360/project-2/


USABILITY TESTING: RESULTS

We asked ten people to test our site for usability and effieciency. The users’ tasks were to determine what the website is about, figure out how to buy tickets, navigate through the website at their own discretion, and rate their experience (3 being the highest rating) using the categories below. Seth Bolin RATING

Brianna Tomeo COMMENTS

Site load time is reasonable

3

2

1

Adequate text/background contrast

3

2

Font size/spacing is easy to read

3

Event logo is prominently placed

RATING

Reema Patel COMMENTS

3

2

1

1

3

2

2

1

3

3

2

1

Homepage is digestible in 5 seconds

3

2

Clear path to event information

3

Clear path to buy tickets

RATING

Nathan Sackeyfio COMMENTS

RATING

Rob Barker

COMMENTS

RATING

3

2

1

3

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Main navigation is easily identifiable

3

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Navigation is clear and concise

3

2

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Navigation is consistent

3

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Major headings are clear & descriptive

3

2

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3

Styles + colors are consistent

3

2

1

3

2

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Body copy is clear and concise

3

2

1

3

2

URLs and page titles are explanatory

3

2

1

3

Overall website was easy to understand

3

2

1

Quality + consistency of event graphics

3

2

1

Other comments

SITS ON TOP OF A YOUTUBE CLIP. SLIGHTLY DIFFICULT TO SEE, BUT NOTICEABLE.

ON EVERY PAGE. VERY QUICK TO THE POINT AND EASY TO LOCATE.

VERY EASY TO USE, AND LOOKS GREAT TUCKED IN THE BORDER OF THE PAGE.

SMALL TYPO UNDER THE SLOW MAGIC INTERVIEW. "HE" SHOULD PROBABLY BE "WE".

THIS COULD POTENTIALLY PASS AS A REAL WEBSITE FOR A REAL FESTIVAL. I LOVE IT!

Derrick Aviles COMMENTS

RATING

Lauré Smith

COMMENTS

RATING

Desiree Vallejo COMMENTS

RATING

Anna McElroy

COMMENTS

RATING

Maddy Golden COMMENTS

RATING

COMMENTS

3

2

1

3

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LOADED RIGHT AWAY.

3

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BLACK AND WHITE WAS NICE.

3

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FONT ON THE INFO PAGE WAS NOT PLEASING, HARD TO READ.

3

2

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PERFECT PLACEMENT!

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MADE ME WANT TO BUY TICKETS IN 5 SECONDS!

3

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UP TO PAR WITH ANY MUSIC FESTIVAL WEBSITE.

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SOME GALLERY PICTURES ARE PIXELATED.

3

2

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THERE WAS AN ISSUE WITH THE HOME PAGE. IT CONTINUED TO LOAD FOR OVER A MINUTE.

MOSTLY BECAUSE OF THE HOME PAGE LOADING ISSUE.

IN THE GALLERY, IT CONSISTENTLY SHOWS THE SAME PICTURES 3 TIMES. NOT SURE IT WAS INTENTIONAL OR NOT BUT DOES NOT LOOK GOOD.

EVERYTHING LOOKED REALLY NICE AND THERE WERE NOT MANY ISSUES. IT'S VERY PROFESSIONAL BUT AT THE SAME TIME SEEMS LIKE A WEBSITE FOR AN EVENT LIKE THAT. I LIKED IT.

SOME FONTS A LITTLE BLURRY

GREAT COLOR SCHEME

THE TEXT WAS SOMETIMES A LITTLE DARK TO READ...IT WOULD BE DOPE IF WHEN YOU SCROLLED OVER THE MENU IF IT BRIGHTEN UP.

IT WAS NOT THAT CLEAR WHEN THE CONCERT WAS IT SEEMS AS THOUGH ITS HIDDEN IN THE CORNER.

WHEN I WAS ON THE "HOME" PAGE AND CLICKED HOME IT WENT TO AN ALTERNATIVE PAGE. A CONTACT PAGE FOR THE WEBSITE CREATORS.

ON THE HOME PAGE WHY NOT HAVE THE TEXT OF THE TITLE BE THE LINK. FOR EXAMPLE BE ABLE TO CLICK "INTERVIEW: SLOW MAGIC" AND LINK TO THAT WEBSITE.

IT IS KIND OF STRANGE THAT THERE IS NO DESCRIPTION OF WHAT EQUINOX IS.

THE WHITE TEXT ON THE AQUA/TURQUOISE BACKGROUND IS A BIT DIFFICULT VISUALLY.

THE HOMEPAGE VIDEO IS A BIT SLOW TO LOAD AND I AM ON A 45MB CONNECTION SO NOT SURE WHAT THE HANG UP IS ON LOADING. *

THE TICKETS NAV ON THE LEFT IS OBVIOUS FOR GETTING TICKET INFO, I THINK THAT “BUY TICKETS” BUTTON AT THE BOTTOM OF THE PAGE IS A BIT LOST AND HONESTLY COULD BE DONE AWAY WITH AND JUST USE THE “TICKETS” NAV ON THE LEFT.

JUST TAKE A LOOK AT THE WHITE ON AQUA/TURQUOISE SECTIONS.

PAGE TITLES ARE GOOD BUT THE URLS ARE A BIT CRYPTIC.

* NOT SURE IF THE DIAMOND REPRESENTS OR IS PART OF THE EQUINOX LOGO BUT IT JUST SEEMS OUT OF PLACE. THE MAIN VIDEO THAT LOADS PLAYS THE FIRST TIME THROUGH BUT THEN YOU CAN’T HIT THE PLAY BUTTON THAT GETS DISPLAYED AFTER 1X TIME THROUGH. YOU MIGHT WANT TO JUST REPEAT CONTINUALLY. THERE IS DEAD SPACE ON BOTH THE RIGHT/LEFT SIDES (THE DARK GRAY AREA) THAT YOU EITHER MAY WANT TO RESIZE THE VIDEO TO ACCOMMODATE OR THAT YOU MIGHT POSSIBLY DISPLAY THE LOGO DIFFERENTLY OR SOMETHING.

OVERALL I FOUND THE SITE YOU CREATED VERY ORGANIZED AND USER FRIENDLY. I REALLY LIKE WHOLE LOOK AND FEEL OF THE STRUCTURE. I'M NOT A BIG FAN THOUGH OF THE PICTOGRAM NAVIGATION MENU JUST BECAUSE I'M SO USED TO TEXT LINKS.

I DON’T MIND THE SHAPE OVER THE HOMEPAGE VIDEO, IT LOOKS COOL AND THE HOMEPAGE LOADED WELL.

YOU DON’T NEED PERIODS AFTER 18+ AND 21+ ON TICKETS PAGE. NEWS PAGE TYPO “ON TRIAL”, INFO PAGE TYPO “WRITSTBANDS VOID”.

I LOVE IT! I WANT TO GO TO THIS FESTIVAL, I WISH IT WAS REAL! THE MAIN VIDEO IS REALLY GREAT AND SO IS THE TYPE AND SHAPE LOGO. I THINK THE SOCIAL MEDIA ON THE RIGHT AND THE DATE ON THE TOP RIGHT AND THE NAVIGATION ON THE LEFT LOOKS GOOD. THE WEBSITE LOADED VERY WELL FOR THE MOST PART. I LOVE THE THREE IMAGES BELOW THE HOMEPAGE VIDEO AND THE WAY THE ELEMENTS STACK AT PHONE SIZE IS REALLY GREAT. GOOD JOB!

GOOD USE OF ICONS FOR THE NAVIGATION.

INFO PAGE SEEMED WAY MORE COLORFUL AND OUT OF PLACE IN COMPARISON TO THE REST OF THE SITE.

I REALLY LIKED IT! NOW I JUST WANT TO GET TO A SHOW.

INCORPORATED ON EACH PAGE.

VERY EASY TO FIND.

EASY ACCESS TO EACH PAGE.

BLACK/WHITE WITH POPS OF COLOR.

EXCELLENT.

SOME PAGES LOAD A LITTLE SLOWER.

SOME OF IT SEEMS A LITTLE HARD TO READ.

COULD USE A DESCRIPTION OF THE FESTIVAL.

GOOD CHOICE OF COLOR SCHEME.


U S A B I L I T Y T E S T I N G : A N A LY S I S Most users had a positive reaction to our website. People liked the color schemes and the layout. They found the navigation was easy to find and was consistent. There were some troubles with some of the pages loading a little slower like the homepage video and the line up page, but with adjustments in the jQuery (like combining jQuery files and linking to the script directly on ajax.googleapis.com, rather than adding the file to the website) it was able to be fixed. Some people found the type and some of the colors made it a little more difficult to read, mainly on the light blue background, some didn’t mind it. Also, some people commented on the homepage and how the video had gray space on both sides and wanted it to fill the page on the desktop. The video does fill the page on iPad, but for desktop we don’t want to run the risk of users with large monitors overwhelmed with the video taking up their screen (not to mention it would be very pixelated at that size). Some people wanted to see a more clear description of the festival as well. There was almost an equal amount of people who loved the secondary Equinox shape over the homepage video and who didn’t like it. Based on our usability testing, many bugs and issued were fixed - from large jQuery fixes to small typos found in the body copy. Overall, people thought the website was a great fit for a music festival and many wished it was real so they could buy tickets!

AVERAGE RATING Site load time is reasonable

2.6

Adequate text/background contrast

2.6

Font size/spacing is easy to read

2.7

Event logo is prominently placed

2.7

Homepage is digestible in 5 seconds

2.5

Clear path to event information

2.7

Clear path to buy tickets

2.8

Main navigation is easily identifiable

2.9

Navigation is clear and concise

2.8

Navigation is consistent

2.8

Major headings are clear & descriptive

2.9

Styles + colors are consistent

2.8

Body copy is clear and concise

2.8

URLs and page titles are explanatory

2.8

Overall website was easy to understand

2.9

Quality + consistency of event graphics

2.8


Equinox: Process Book  

Equinox is a weekend-long music festival in San Francisco to kick off the fall season featuring the latest electronic, hip-hop/rap, rock and...