Sunnidaze Festival - Event Logo & Festival Design

Event Logo Idenity System Process Book Shaydan Bayless GRPH 223 1

Table of Contents 02

Research 05 About 07 Visual Research 19 Focused Research Development 21 Notes 23 Mind Maps Design 25 Sketches 31 Digital Logo 37 Font Studies 45 Color Palette 49 Pattern 55 Style Guide 57 Idenity System Applied 03

About

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Festival Summary

Sunnidaze Festival is a 1965 based event that is sure to feel like a blast from the past. There will be numerous activities like dancing, live music, throwback music, art vendors, fashion vendors, a car show, food trucks, and more! Sunnidaze lasts two days from Saturday, June 18th to Sunday, June 19th 2022. It will be hosted at Pioneer’s Park in Lincoln, Nebraska. Both days the festival will run from 12:00PM to 10:00PM.

Sunnidaze Festival was created in hopes of bringing people back to the groovy days of the 60s. We are appreciating Hippie culture as it was looked down upon in the past and are inviting everyone of all ages to come join us! We strive to be inclusive and provide a good time. With live music and throw back songs of the 60s you’ll want to stay on the “sunni” side. Same goes for our art vendors who are exhibiting and selling 60s art ranging from Feminist, Pop, Psychedelic, and Hippie art. It’s like totally far out art! We are also celebrating hippie/bohemian 60s fashion with thrifted and handmade goods. Pure happiness and a good ole time is always guaranteed here at Sunnidaze!

Festival Mission Statement

“Bringing all people together to celebrate not only 60s culture, but also the love, peace, and happiness of present day!”

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Visual Research 06

Existing Festivals

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Festival Idenity Systems

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Logo History

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General Research

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Billboard Inspo

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Focused Visual Research 18

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Notes

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Mind Maps

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Sketches

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Digital Logo 30

Sun Inspired Iderations

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“SD” Minimalistic Inspired Iderations

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Final Two Choices Design #2

Inverse

Black & White

Design #1

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Revised Logo Design

Black & White 34

Inverse

Final Logo Design

Color

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Font Studies 36

Numerous Font Options

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Pick #1

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Pick #1 Typeset

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Pick #3 (Final Selection)

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Pick #3 Typeset Iderations

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Pick #3 Typeset Iderations

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Pick #3 Typeset Color Iderations (Final)

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Color Palette 44

Pick #1

Pick #2

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Pick #3

Pick #4

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Final Selection

Pick #5

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Pattern

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Elements

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Elements Applied to Patterns

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Stencil Experiments

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Style Guide 54

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Idenity System Applied 56

Billboard Design

Billboard Mock-up

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Instagram Campaign (Flyers & Fillers)

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Instagram Campaign Story Flyers/Advertisment

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Profile Picture

Instagram Campaign Mock-up (Flyers & Fillers)

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Instagram Campaign Mock-up (Flyers & Fillers)

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Instagram Campaign Mock-up

Story Flyers/Advertisment

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