Shawn James Goodwin - Four Valuable Lessons about Graphic Design

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Shawn James Goodwin - Four Valuable Lessons about Graphic Design When it comes to graphic design, I(Shawn James Goodwin) am an idiot. I'm not embarrassed to admit it, although I probably should be since I manage the marketing for three exhibit companies. Yet, there's rarely a day that I don't make graphic design decisions about our websites, sales literature, email marketing broadcasts, and trade show displays. Does my lack of graphic design expertise show? I certainly hope not. Frankly, I think we do a pretty good job.

Like most marketing managers, or any manager who understands his or her limitations, I rely on talented people, such as graphic designers. Not only do they understand the tools, such as Photoshop, Illustrator, or Quark, but they spend their


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