Our Brand TYPOGRAPHY Modern · Friendly · Sharp · Clean Our main typeface is Museo. Our primary font is Museo Sans. It can be used for all content types. Point sizes larger than 14 points should utilize Museo Sans 500 and bolder. Minimum point size is 8. Our secondary font is Museo Slab. It should primarily be used for body content. Certain cases for headline use is allowed. Minimum point size is 10. Our tertiary typeface is Tungsten Bold. It should only be used for short, impactful calls to action.
Our Brand EXAMPLE 1
This is a headline This is Museo Slab at 10 points with 15 point line spacing. Line spacing should increase proportionately as the font size increases to allow for better legibility. Lorem ipsum dolor sit amet, consectetus adipiscing elit, des do eiusmod tempor. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint laborum.
EXAMPLE 2
This is a headline This is Museo Sans at 10 points with a 14 point line spacing. Line spacing should increase proportionately as the font size increases to allow for better legibility. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. This is Museo Sans at 8 points with 11 point line spacing. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
EXAMPLE 3
THIS IS A STATEMENT. NO MORE THAN 2 LINES. 42 | SHATTERPROOF BRAND GUIDELINES
IMAGERY Open · Light · Hopeful · Community Photography is a key communications tool of the Shatterproof brand. When selecting photography, the following principles should be considered in terms of content, context, and stylistic approach: • Lifestyle photography, capturing the moment, authentic situations and real life contexts should be incorporated • Studio photography, over styling, staged scenarios, use of models and archetypal behavior should be avoided • Facial expressions should be natural and portray candid attitudes • Subjects should evoke honest, genuine emotion • We seek to represent the diversity of Shatterproof in our imagery, showing multiple relationship types, racial and ethnic backgrounds, etc. • Plenty of negative space to allow for quotes and text is preferred, as are horizontally positioned photos
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