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Brand & Language Guidelines Revised December 2017 www.shatterproof.org


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Welcome to the Shatterproof brand book This guide provides a detailed picture of Shatterproof’s mission, brand, accomplishments, and audience, plus our messaging and design guidelines. A strong knowledge of our brand and our mission is essential for every Shatterproof employee, supporter, or partner. Whether you are writing an email to potential fundraisers, selecting a logo for a flyer, or talking about Shatterproof to constituents or media, let this brand book guide you.

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Table of

CONTENTS WHO WE ARE BRAND & LANGUAGE GUIDELINES Mission Statement & Variation ... 07

Our Voice & Language …28

Our Brand & Style … 36

How Shatterproof Works To Achieve Our Mission ...08

How To Talk About Addiction …30

Style Sheet …37

Definition of Addiction ...31

Shatterproof Logo & Usage …38

How to talk About Shatterproof …31

Logo Misuse …40

How to Talk about Gary & Shatterproof’s Origin Story ... 32

Color Palette … 41

We Are Evidence-Based …13 We Are A Community …15

More Helpful Language Tips ... 34

We Are Hopeful …17

Social Media ... 35

Core Beliefs ... 08 Quick Facts About Addiction …10

We Are Taking Action … 19 We Are Focused …22 We Are Diverse …25 Our Audience ...26

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Typography …42 Imagery …43


Fundraising Identities … 46

Program Identities … 54

For Our Staff … 60

Multiple Logo Uses ... 48

Community Alliance Program ... 54

Email Signatures … 62

Rise Up Against Addiction ... 49

Workplace Initiative ... 56

5K Run & Walk ... 50

Family Support Groups ... 58

Questions & Contact … 64

Shatterproof Classic … 52 I am the 1 in 3 ...53

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Our

MISSION Shatterproof is a national nonprofit organization dedicated to ending the devastation the disease of addiction causes families. SHORTER VARIATION: Shatterproof is a national nonprofit working to end the devastation of addiction.

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Core Beliefs

We are for...

How Shatterproof works to achieve our mission

Addiction is a disease that shatters lives

• Compassion

Addiction is a chronic brain disease

• Light

We provide families with evidence-based resources.

Addiction is a profound public health crisis

• Knowledge

Addiction is preventable

• Recovery

We foster a community of families. We advocate for policy changes. We invest in developing evidence-based solutions. We work to end the stigma of addiction.

Addiction is treatable Addiction is NOT due to weak character or a lack of willpower

• Strength • Connection • Resources • Empathy • Action

We refrain from...

No one should feel ashamed to have this disease

• Myth

Work can be done to ease the pain and suffering of those affected by this disease

• Shame

Treatment should be based on science and evidence

• Ignorance

Recovery is possible for everyone

• Obstacles

Together, we can change the conversation about addiction 8 | SHATTERPROOF BRAND GUIDELINES

• Medicine

• Punishment • Darkness • Isolation • Helplessness • Pushiness • Judgments


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Quick facts about addiction Only 1 in 10 people with substance use disorder will ever receive treatment

Over 174 Americans die every day from drug overdoses

Due to drug overdoses alone, America is enduring a death toll equal to Sept 11 every three weeks

SOURCE: CDC SOURCE: President’s Commission Interim Report

Genetics account for 40-60% of addiction risk

The rate of heroin-related overdose deaths more than quadrupled over the past 12 years

SOURCE: NIH SOURCE: CASA

About 1 in 3 Americans is affected by addiction

SOURCE: CDC

1 in 4 teenagers have misused a prescription drug

SOURCE: SAMHSA & US Census

Misuse of tobacco, alcohol, and illicit drugs costs our country more than $700 billion annually

SOURCE: SAMHSA/NIDA SOURCE: NIH

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Drug overdose is the #1 cause of accidental death in the United States, recently surpassing car crashes.

The opioid epidemic has 4 out of 5 heroin users started out misusing prescription painkillers SOURCE: ASAM

killed over 200,000 Americans. That’s more than 3x the # of military deaths in the Vietnam War

SOURCE: CDC SOURCE: The Washington Post

In 2016, 11.6 billion opioid pills were prescribed, enough for every person in the US to have 36 pills SOURCE: Research Report, United States of Non-Dependence

As a result of overprescribing, 3.3 billion pills were left unused by patients in 2016, making them available for potential diversion or misuse.

The overdose death rate involving synthetic opioids like fentanyl doubled between 2015 and 2016 SOURCE: CDC

SOURCE: Research Report, United States of Non-Dependence

The epidemic is not slowing down. Overdose deaths increased 21% between 2015 & 2016, the largest annual jump ever recorded in the US SOURCE: CDC

In 2016, there were enough

10-19 year olds who are prescribed opioids receive, on average, a 60-day supply

opioid prescriptions written for 10-19 year olds for every

SOURCE: Research Report, United States of Non-Dependence

SOURCE: Research Report, United States of Non-Dependence

1 out of 5 children to have their own prescription

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We are

EVIDENCE-BASED We champion evidence-based research and information when it comes to addiction prevention, treatment, and recovery. We advocate for scientifically vetted approaches that incorporate the latest research, data, and innovation. We have a board of scientific advisors who vet all of our content. They also recommend and approve the science and policies that we support. Our community can trust that the information they get from Shatterproof is supported by the latest science and validated by reliable sources. We want to be a trusted friend for our audience, relaying the latest scientific information in a peer-to-peer tone that’s easy to understand. SHATTERPROOF BRAND GUIDELINES | 13


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We are

A COMMUNITY We validate, appreciate, and elevate stories. Every story matters, and no two experiences with addiction are the same. When it comes to personal stories, we definitely value anecdotes and feelings. We’re not confrontational or controversial. We don’t need an inyour-face approach. Instead, we offer a comforting, empathetic, strong-willed community of like-minded individuals who work together to effect positive change. We welcome personal narrative contributions to our blog. We love featuring individual’s experiences at our fundraisers and on social media.

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We are

HOPEFUL Addiction is a life-shattering disease. But above all, Shatterproof believes addiction is preventable and treatable. We focus on the positive. We always honor grief and stories of loss. We won’t sugarcoat the experience of losing someone to addiction. But we also won’t use scare tactics, fear, or bleak language of desperation. We strive to make real, tangible change in the way America’s doctors, politicians, and everyday people think about addiction. We don’t give up. We don’t get disillusioned. This point of view influences every single one of our communications.

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We are

TAKING ACTION Shatterproof gets stuff done. That’s what sets us apart and makes us different. We should always talk about our accomplishments proudly. A quick summary of what we do: Shatterproof provides addiction resources to families, advocates for lifesaving legislation, and unites families all across the country. And we couldn’t do it alone: Our passionate supporters are a huge part of our advocacy efforts.

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Our accomplishments include:

How to talk about our advocacy efforts: Proudly, and with clear examples of successes. Emphasizing that our strong community of ambassadors and supporters are key to every one of our advocacy successes. Our advocacy goes beyond legislative wins and white papers. We empower and mobilize our supporters to make change in their communities, from holding awareness events to changing programs in their local schools. An important detail: We work closely with lobbyists on particular issues, but we are not lobbyists. We are a nonprofit organization, and we advocate for policy change. For a complete and up-to-date list of Shatterproof’s successes, go to shatterproof.org/ accomplishments.

Advocating for life-saving changes in laws in 15 states. Creating the Substance Use Disorder Treatment Task Force, uniting private and public payers, advocates and former government officials around a shared goal: to ensure that every American with a substance use disorder has access to treatment based upon proven research. Introducing eight National Principles of Care: developed by our Task Force, based upon the Surgeon General’s recent report, and backed by decades of research. 16 health insurance payers, representing over 248 million lives, have committed to adopt and uphold these principles. Supporting the passage of federal laws like the Comprehensive Addiction & Recovery Act (CARA) and 21st Century Cures Act. Supporting the CDC guideline for prescribing opioids for chronic pain – a critical guidance to help reduce overprescribing of these medications. Mobilizing thousands of families to share their support for important state and federal legislation with their lawmakers through our advocacy programs.

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We are

FOCUSED Our mission is to end the devastation the disease of addiction causes families. To advance this mission, we focus on specific initiatives. From changing laws to raising awareness, this focus allows us to create real change. Our main initiatives are: Leading the creation and implementation of a national standard of care for substance use disorders by establishing a Treatment Task Force of experts and industry leaders. Building a Community Alliance program with over 1,000 grassroots ambassadors providing local education to reduce the stigma of addiction and supporting federal and state advocacy.

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Launching the Shatterproof Workplace Program, a program dedicated to reducing the costs, stigma, and negative impact of addiction while building recovery-friendly work environments. Creating Shatterproof Family Support Groups, which take an evidence-based approach to education and support for families affected by substance use disorders.


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We are

DIVERSE No two stories about addiction are the same. This disease affects Americans of every age, race, and income level. We want it to be clear that our community is for all kinds of families from all kinds of walks of life. The most important part of fostering a truly diverse community and brand identity is to avoid making assumptions, both in our language and in our imagery. We also use patient-centric language when talking about addiction. Words like “addict” and “clean” are demeaning, and using them is proven to be harmful. Terms like “person with substance use disorder” and “person in recovery” are respectful, and embrace the diversity of experience that we want to reflect.

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Our

AUDIENCE Shatterproof welcomes anyone and everyone who has been touched by addiction, but we focus on our core audience. Here’s what we know about our core audience right now: They are parents, predominantly women, between the ages of 40 and 60. We focus on two key audience types: those who have lost a child to addiction, and those with a personal connection to addiction.

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These three personas represent Shatterproof’s core audiences. All messaging and materials are crafted for them specifically.

Alice & Mark Evans

Margaret Lawrence

Faye & Mike Roscoe

Age: Both 48

Age: 57

Age: Both 60

Connection to addiction: Daughter Emily, 18, is addicted to OxyContin

Connection to addiction: Son Ben, 23, died from an overdose 6 months ago

Connection to addiction: Son Chris, 34, has been in recovery for 3 years

Emotions: Fear, shame, anger, helplessness

Emotions: Grief, shock, failure, anger, love

Emotions: Fear, shame, love, gratitude

Why they’re here: In crisis mode and looking for help, seeking community

Why she’s here: Looking for meaning/ to make sense of what happened, want to prevent others from going through this, as a stage of grief

Needs: Resources for treatment and recovery, support network Key messaging perspective: You’re not alone, this isn’t your fault, there’s hope for Emily

Needs: A platform to memorialize Ben/ share their story, purpose/platform to channel emotions, advocate for change to spare others Key messaging perspective: This wasn’t your fault, you’re not alone, addiction is a disease and we can work to spare others

Why they’re here: Desire to support others, give back, and join an understanding community Needs: A support network, resources/referrals, opportunities to give back/help others and to share story of hope Key messaging perspective: You’re not alone, recovery is an ongoing process, you can show others that recovery is possible

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Our

VOICE & LANGUAGE Whether it’s an email to sponsors, a post on social media, or a conversation with a family in our community, the language you use when communicating on behalf of Shatterproof should reflect our brand voice.

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Our Voice & Language

How to talk about addiction Use person-first language, and encourage others to do the same! You can learn more about why this is important at shatterproof.org/about-addiction/stigma. Words to never use: Words to use instead: Addict, alcoholic

Person with substance use disorder, person with addiction

Drug abuser

Person with substance use disorder

Drug abuse

Drug misuse, harmful use, risky use

Drug problem, drug habit

Substance use disorder

Clean Abstinent, not actively using Dirty Actively using A clean drug screen

Testing negative for substance use

A dirty drug screen

Testing positive for substance use

Former addict

Person in recovery, person in long-term recovery

Reformed alcoholic

Person in recovery, person in long-term recovery

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Our Voice & Language

Definitions: addiction and substance use disorders Substance use disorders are on a spectrum, ranging from mild to severe. A moderate to severe substance use disorder is what we’d call “addiction.” Addiction is defined by the National Institutes of Health as: A chronic, relapsing brain disease that is characterized by compulsive drug seeking and use, despite harmful consequences. A mild substance use disorder encompasses things like college binge drinking and other hazardous behaviors that are dangerous but not full-on compulsive, the way addiction is. A good way to talk about mild substance use disorders is with terms like “drug misuse,” “problematic drug use,” or “dangerous substance use.”

How to talk about Shatterproof Shatterproof’s mission is to end the devastation the disease of addiction causes families. Refer to the core beliefs outlined in the beginning of this brand brook when you talk about Shatterproof’s work and achievements. Use active, inclusive language We work together, we unify, we foster community. Use positive, hopeful language Uniting as a community, ending the stigma, making difference. Put our supporters first Always say “you” much more than you say “we.” Your donation will advance our mission, your passion helps create change, etc.

Always talk about addiction with empathy and with hope. SHATTERPROOF BRAND GUIDELINES | 31


Our Voice & Language

How to talk about Gary & Shatterproof’s origin story: Shatterproof was founded in 2013 by Gary Mendell. Gary lost his son Brian to addiction in 2011. Gary is an experienced businessman and CEO. He is also a parent who knows firsthand about the pain and suffering addiction can cause. After Brian’s death, Gary was shocked at how the disease of addiction is treated in America. Research exists that could have saved Brian and countless others like him. But is not being implemented throughout communities and healthcare systems. Gary founded Shatterproof to provide support and evidence-based resources for families, ensuring that they would not have to suffer the same pain and anguish that his family endured.

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Our Voice & Language

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Our Voice & Language

More helpful language tips • When communicating, keep things simple, clear, and concise. Aim to say twice as much with half the words. The longer the message, the less likely it will be read and understood. • Talk in everyday language. Avoid overly formal words, insider-y fundraising language, and vague phrasing. Always read things over at least once before sending/printing/etc. • Substance use disorder is a spectrum. It ranges from risky use all the way to full-on addiction, at the most extreme end in the spectrum.

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• Do not talk about individuals “fighting” or “battling” their addiction. Avoid combative language when talking about an individual’s experiences with their disease. (Talking about the country or an organization in general “fighting addiction” can be okay, though.) • No one has “lost” or “won” in terms of addiction. No “losing battles” or “triumphing over addiction.” There are moral judgments built into that language that we don’t want to make.

• Many people find faith is a helpful part of their recovery journey. Shatterproof values and respects these individual stories, but our organization is secular and science based. We believe in the value of medication-assisted treatment. We do not want to reject or endorse any specific faith journey a person may have. • When in doubt, read up on shatterproof.org. Our own website is filled with helpful, peer-reviewed information on the science of addiction, prevention, treatment, recovery, relapse, stigma, important advocacy initiatives, and more.


Our Voice & Language

Social Media Facebook (@ShatterproofHQ) Facebook is our primary community engagement channel. On Facebook, we interact with our community. We share news and stories relevant to our audience. We share our own website content, too. We spark discussions and offer support when our followers comment. We also promote our campaigns and events.

Twitter (@ShatterproofHQ) Twitter is mainly a “news and updates� channel. On Twitter, we elevate and amplify news and scientific developments in the world of addiction. We also promote our campaigns and events.

Instagram (@WeAreShatterproof) Instagram is a lifestyle channel. We feature photos and stories of our community members, fundraisers, and event participants, as well as photos that tie back to content on our blog and website. We also promote our campaigns and events.

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Our

BRAND Whenever you communicate about Shatterproof fundraisers, always utilize the voice, design, and logo guidelines as outlined here. Every communication matters, and we need to be consistent.

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Style Sheet

ALONE WE CAN DO SO LITTLE; TOGETHER WE CAN DO SO MUCH.

We can make a mistake

Resilience

and we can overcome

WE RISE BY LIFTING OTHERS

things to make ourselves stronger.

When action meets compassion, lives change. SHATTERPROOF BRAND GUIDELINES | 37


Shatterproof Logo & Usage

PMS 570 CMYK 60 4 37 0 RGB 96 197 183

The Shatterproof logo is a uniquely crafted typographic wordmark incorporating a strike through graphic — communicating the simple idea of ‘shatter proofing’ against addiction. To ensure creative flexibility and maximum standout on light and dark colored backgrounds, the Shatterproof logo may appear in the variants shown. The Shatterproof logo works best in full color against high contrast backgrounds. The two-color version of the logo is the preferred version and should be used wherever possible.

PMS Cool Gray 7 CMYK 45 36 35 1 RGB 148 149 152

Two color (preferred)

Single Color

Single Color (75%K) for Grayscale

Reverse

In those instances in which good quality reproduction cannot be guaranteed or where specialist finishing techniques are employed, the gray and white version of the logo may be used. The logo should never appear in black. Note: Always use the electronic artwork provided — never attempt to redraw or recreate the Shatterproof logo.

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It external promotion or media use for audiences not already familiar with Shatterproof, the main logo with website URL is the preferred format of use.


Our Brand OUR LOGO Clear space & minimum size The Shatterproof logo should always be surrounded by a border of clear space (isolation area) to ensure no font, image, or graphic elements will overpower it.

The area of isolation is calculated using an “x” value, where “x” is equal to the width of the “S” letterform in the Shatterproof logo. The minimum area of isolation is 1x around the entire logo. This is a minimum specification and should be increased whenever possible.

A minimum size at which the Shatterproof logo may be reproduced has been determined to ensure the logo retains its integrity and legibility at small sizes. The minimum size for reproducing the logo with tagline in print is 0.875” and for screen is 117px. Reproduction of the logo without tagline in print is 0.625” and for screen is 90px. Measurements are based on the width.

PRINT

S

x

S

0.875” Minimum size with tagline

0.625” Minimum size without tagline

SS

SCREEN

117px Minimum size with tagline

90px Minimum size without tagline SHATTERPROOF BRAND GUIDELINES | 39


Our Brand OUR LOGO Misuse The examples here demonstrate the more common mistakes made when implementing the Shatterproof logo and should be avoided at all costs.

Do not recreate the logo in a different font or alter the font of the tagline.

Do not add effects or treatments to the logo.

Do not add other elements to the logo. (e.g. changing the Os to a shape)

Do not place the logo as part of a shape, especially black.

Do not distort the logo.

Do not place the logo on a background color that compromises legibility.

Do not set the logo or tagline in a color other than those specified.

SHATTER PROOF Stronger than Addiction

Do not remove the strikethrough graphic from the logo.

SHATTER Do not place the logo on a busy or heavily textured background.

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Our Brand COLOR Tranquility · Comfort · Inviting · Knowledge Secondary Palette Primary Palette PMS 7473 CMYK 79 26 54 5

PMS 425 CMYK 63 55 52 25

RGB 39 145 132 HEX #279184

RGB 92 93 95 HEX #5C5D5F

PMS 570

PMS Cool Gray 7

CMYK 60 4 37 0

CMYK 45 36 35 1

RGB 96 197 183

RGB 148 149 152

HEX #60C5B7

HEX #949598

PMS 628 CMYK 27 1 15 0 RGB 188 227 222

PMS 420 CMYK 22 17 15 0 RGB 199 200 204

HEX #BCE3DE

HEX #C7C8CC

PMS 628 (20%) CMYK 7 0 4 0

PMS 663 CMYK 9 6 5 0

RGB 235 247 245

RGB 229 230 232

HEX #EBF7F5

HEX #E5E6E8

PMS 7455 CMYK 85 68 7 0 RGB 62 98 172 HEX #3E62AC PMS 7452 CMYK 71 51 0 0 RGB 88 126 201 HEX #587EC9 PMS 659 CMYK 49 32 0 0 RGB 132 161 221 HEX #84A1DD PMS 656 CMYK 13 7 0 0 RGB 218 227 246 HEX #DAE3F6 PMS 7592 CMYK 22 81 97 12 RGB 185 76 38 HEX #B94C26 PMS 165 CMYK 5 73 96 0 RGB 242 103 34 HEX #F26722 SHATTERPROOF BRAND GUIDELINES | 41


Our Brand TYPOGRAPHY Modern · Friendly · Sharp · Clean Our main typeface is Museo. Our primary font is Museo Sans. It can be used for all content types. Point sizes larger than 14 points should utilize Museo Sans 500 and bolder. Minimum point size is 8. Our secondary font is Museo Slab. It should primarily be used for body content. Certain cases for headline use is allowed. Minimum point size is 10. Our tertiary typeface is Tungsten Bold. It should only be used for short, impactful calls to action.

EXAMPLE 1

This is a headline This is Museo Slab at 10 points with 15 point line spacing. Line spacing should increase proportionately as the font size increases to allow for better legibility. Lorem ipsum dolor sit amet, consectetus adipiscing elit, des do eiusmod tempor. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint laborum.

EXAMPLE 2

This is a headline This is Museo Sans at 10 points with a 14 point line spacing. Line spacing should increase proportionately as the font size increases to allow for better legibility. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. This is Museo Sans at 8 points with 11 point line spacing. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

EXAMPLE 3

THIS IS A STATEMENT. NO MORE THAN 2 LINES. 42 | SHATTERPROOF BRAND GUIDELINES


Our Brand IMAGERY Open · Light · Hopeful · Community Photography is a key communications tool of the Shatterproof brand. When selecting photography, the following principles should be considered in terms of content, context, and stylistic approach: • Lifestyle photography, capturing the moment, authentic situations and real life contexts should be incorporated • Studio photography, over styling, staged scenarios, use of models and archetypal behavior should be avoided • Facial expressions should be natural and portray candid attitudes • Subjects should evoke honest, genuine emotion • We seek to represent the diversity of Shatterproof in our imagery, showing multiple relationship types, racial and ethnic backgrounds, etc. • Plenty of negative space to allow for quotes and text is preferred, as are horizontally positioned photos

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Our Brand IMAGERY Connection · Diversity · Emotion

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Our Brand

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Other

IDENTITIES Shatterproof’s main logo should be used first in any promotion for brand recognition. Campaign & program logos should only be used for specific asks and audiences.

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Other Shatterproof Fundraising & Program Identities

MULTIPLE LOGO USES Combining Shatterproof with other identities Other Shatterproof identities are meant to stand alone. In the rare instance an identity is used in conjunction with the organizational logo, the Shatterproof logo shall have greater prominence than the fundraising identity. Both logos shall be the same height regardless of orientation.

EXAMPLE 1 {HORIZONTAL} 4TH ANNUAL

same height SHATTERPROOF CLASSIC GOLF TOURNAMENT

2017

EXAMPLE 2 {VERTICAL}

4TH ANNUAL

SHATTERPROOF CLASSIC GOLF TOURNAMENT

2017

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Fundraising Identities

SHATTERPROOF RISE UP AGAINST ADDICTION All peer-to-peer fundraising falls under the “Rise Up Against Addiction” umbrella. Unless specifically noted, this logo should be used for any peer-to-peer fundraising promotions.

PMS 570 CMYK 60 4 37 0 RGB 96 197 183 HEX #60C5B7 PMS 7579 CMYK 0 83 100 0 RGB 240 83 150 HEX #F05323 Gradient Swatch Linear -90° Yellow --> Orange 0 10 95 0 --> 0 35 85 0 --> 0 50 100 0 --> 0 83 100 0

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Fundraising Identities

SHATTERPROOF RISE UP AGAINST ADDICTION 5K WALK/RUN

EVENT NAME: Shatterproof Rise Up Against Addiction 5K DO NOT USE THESE NAMES: Rise Up Walk/Rise Up Run Rise Up Against Addiction 5k Note: must include Shatterproof in the name WEBSITE URLS FOR PROMOTION: shatterproofwalk.org shatterproof5k.org PMS 570 CMYK 60 4 37 0 RGB 96 197 183 HEX #60C5B7 PMS Cool Gray 7 CMYK 45 36 35 1 RGB 148 149 152 HEX #949598 PMS 7579 CMYK 0 83 100 0 RGB 240 83 150 HEX #F05323 Gradient Swatch Linear -90° Yellow --> Orange 0 10 95 0 --> 0 35 85 0 --> 0 50 100 0 --> 0 83 100 0

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Fundraising Identities

CITY-SPECIFIC STYLING EX:

CITY NAME HERE PMS 425 CMYK 65 55 52 25 RGB 92 93 95 HEX #5C5D5F

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Fundraising Identities

I AM THE 1 IN 3 Seasonal Campaign

PMS 570 CMYK 60 4 37 0 RGB 96 197 183

1 IN

3

HEX #60C5B7

HE

T M IA

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Fundraising Identities

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Program Identities

COMMUNITY ALLIANCE PROGRAM Shatterproof supporters, ambassadors, volunteers, and partners.

PMS 7473 CMYK 79 26 54 5 RGB 39 145 132 HEX #279184 PMS 570 CMYK 60 4 37 0 RGB 96 197 183 HEX #60C5B7 PMS 7455 CMYK 85 68 7 0 RGB 62 98 172 HEX #3E62AC PMS 7452 CMYK 71 51 0 0 RGB 88 126 201 HEX #587EC9 PMS 425 CMYK 63 55 52 25 RGB 92 93 95 HEX #5C5D5F PMS 151 CMYK 0 60 100 0 RGB 255 155 0 HEX #FF6600

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Program Identities BADGING OPTIONS

With Logo Vertical Variation

With Logo Horizontal Variation

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Program Identities

SHATTERPROOF WORKPLACE PROGRAM Addiction Wellness at Work

PMS 570 CMYK 60 4 37 0 RGB 96 197 183 HEX #60C5B7 PMS 7455 CMYK 85 68 7 0 RGB 62 98 172 HEX #3E62AC PMS 151 CMYK 0 60 100 0 RGB 255 155 0 HEX #FF6600

Primary Logo

2-color and 1-color variations

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Program Identities

Horizontal Variations

Stacked Variations SHATTERPROOF BRAND GUIDELINES | 57


Program Identities

FAMILY SUPPORT PROGRAM

1-color

Primary Logo 1-color (grayscale)

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Program Identities

With Shatterproof Branding

PMS 7473

PMS 7455

CMYK 79 26 54 5 RGB 39 145 132

CMYK 85 68 7 0 RGB 62 98 172

HEX #279184

HEX #3E62AC

PMS 570

PMS 7452

CMYK 60 4 37 0 RGB 96 197 183

CMYK 71 51 0 0 RGB 88 126 201

HEX #60C5B7

HEX #587EC9

PMS 628 CMYK 27 1 15 0

PMS 165 CMYK 5 73 96 0

RGB 188 227 222 HEX #BCE3DE

RGB 242 103 34 HEX #F26722

PMS Cool Gray 7 CMYK 45 36 35 1 RGB 148 149 152 HEX #949598

PMS 7592 CMYK 22 81 97 12 RGB 185 76 38 HEX #B94C26

PMS 420 CMYK 22 17 15 0 RGB 199 200 204 HEX #C7C8CC

Reverse Options

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For Our

STAFF

Internal guidelines for Shatterproof employees

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Email Signatures

All Shatterproof employees should format their email signatures following these guidelines: Full name Job title Shatterproof: Stronger Than Addiction (formatted exactly this way. Note the colon, and sentence-case capitalization. Street Address City, State Zip Shatterproof email address Complete phone number, formatted like this: (555) 555-5555 shatterproof.org Add us on Amazon Smile {link to: http://support.shatterproof.org/amazonsmile} Event/time-specific plug

A sample completed signature looks like this: Jess Keefe Senior Editor Shatterproof: Stronger Than Addiction 135 West 41st Street, 6th Floor New York, NY 10036 jkeefe@shatterproof.org (617) 803-1313 shatterproof.org Add us on Amazon Smile Join the We Are Shatterproof Community

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Notes on formatting: Text can be in Museo & Museo Sans, but many email clients do not support the font. You may also use Source Sans Pro, which is a web-friendly Google font (https://fonts.google.com/specimen/Source+Sans+Pro) or Helvetica. Font size: 10pt No bolding, no italicizing, no colors, no highlighting, no images. Only links are the URLs and email address. Links can be orange from our palette or standard hyperlink blue.

Shatterproof Addresses: NYC employees use: 135 West 41st Street, 6th Floor New York, NY 10036

Connecticut and REMOTE employees, use: 101 Merritt 7 Corporate Park, 1st Floor Norwalk, CT 06851 * all donations are mailed to this address

Austin employees, use: 600 Congress Ave, 14th Floor Austin, TX 78701

Event/Time-Specific Options: Register for the Rise Up Against Addiction 5K Walk/Run {link to: shatterproof.org/walk} Create your own fundraiser {link to: http://fundraise.shatterproof.org} Start a Shatterproof Fit fundraiser {link to: http://fit.shatterproof.org} Add us on Amazon Smile {link to: smile.amazon.com} Create a memorial {link to: https://www.shatterproof.org/memorial}

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IN DOUBT? ASK! Content & Language Questions: Jess Keefe jkeefe@shatterproof.org Stacy Gerard sgerard@shatterproof.org Design & Logo Questions: Jessica Ishikawa jishikawa@shatterproof.org

Shatterproof Brand Guide (rev. January 2018)  

Brand and language guidelines for Shatterproof.

Shatterproof Brand Guide (rev. January 2018)  

Brand and language guidelines for Shatterproof.

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