Why Should You Use Google Maps Platform in Application Development?

Why Should You Use Google Maps Platform in Application Development?

Google maps platform is streamlining its 18 individual APIs into three core products, such as Maps, Routes, and Places.

From the past few years, we have welcomed several location-based mobile apps. We have also seen improved features and functionalities in many apps where they have used google maps to improve their offerings and experiences. This was the result of the google maps platform.

To understand it better, let’s breakdown three components of Google Maps platform: 1. Maps: With this component, Google allowed developers to build customized, agile experiences replicating the real world in static and dynamic maps. When developers use the feature in app development, they also get an option to use Street View Imagery and 360-degree views within the app.

2. Routes: Traveling from point A to point B now improved with the help of Google’s second component provided in Maps Platform i.e., Routes. Google APIs for routes now help with better quality directions by using real-time traffic updates.

3. Places: Since Google maps collect rich data for more than 100 million locations, a feature like Places allows users to find specific places or destinations through performing a search using phone numbers, addresses, and real-time signals.

Together the above components enable millions of on-demand location-based

mobile and web apps to blossom. People are looking for more convenience to find places, explore things and more around or sit at home and get the job done. The improved and more efficient features that Google brought to Google Maps API allows businesses to increase customer experience and engagement within the apps.

Besides delivering personalized experiences to customers, businesses also use Maps APIs for a number of advantages: performing actionable intelligence and comprehensive administration.

No matter, you have invested in Android or iOS apps, Google provides SDK for both the prominent platforms. One can easily use SDK of google maps android SDK of Google Maps iOS for respective platforms.

There are a number of businesses that can enhance their services’ experience, such as: Car Pooling: Map rendering within the app now offers real-time data. By using the feature, a car pooling app like Uber helps make location sharing easy, safe, and services prompt to users.

Service Appointments: An enterprise app having in-built google maps helps field staff engage in the entire customer journey. They can collect initial confirmation from customers, real-time feedback, and ETA for better service delivery.

Logistics and Supply: Gone are the days when people wait for days to receive their parcel coming from faraway places. Customer’s are impatience today. Therefore, provide them an opportunity to track their logistics and stay informed. The feature is also highly helpful in B2B segments as well.