Texas Suing Google Over Alleged Anti-competitive Ad Tech Practices

Business Standard Texas suing Google over alleged anti-competitive ad tech practices

In a tweet on Wednesday, Texas Attorney General said his suit centres on the lucrative market for digital ads, where Google obtains most of its revenue

Texas Attorney General Ken Paxton has announced that he was leading a lawsuit against Google, accusing the tech giant of taking "illegal" actions to hurt competition in the advertising technology market.

In a tweet on Wednesday, Paxton said his suit centres on the lucrative market for digital ads, where Google obtains most of its revenue.

Google didn't immediately respond to a request for comment.

The case marks the second antitrust action against Goggle after the US Justice Department filed a landmark monopolisation case against the company in October.

The lawsuit is yet another legal battle for Google, which is facing a Justice Department antitrust lawsuit on its search practices and imminent legal action from a separate group of state attorneys general who have also been investigating the company for anti-competitive behaviour.

Texas' lawsuit will go after Google's stranglehold on its corner of the ad tech market, which it and fellow tech giant Facebook dominate.

The suit accuses Google of abusing its market power to rig auctions for placing ads and drive up online advertising pricing.

The suit will be filed by multiple states, Paxton said in an announcement video, though he didn't identify what other states are involved.