MagFast Beverages Wins Battle Against PepsiCo to Use Trademark Mountain Dew

Business Standard MagFast Beverages wins battle against PepsiCo to use trademark Mountain Dew

Hyderabad based MagFast Beverages has won the battle against beverages MNC, Pepsico to use the trademark, 'Mountain Dew'

Hyderabad based MagFast Beverages has won the battle against beverages MNC, Pepsico to use the trademark, 'Mountain Dew'.

Magfast Beverages Chairman Syed Ghaziuddin on Monday said that they started selling packaged drinking water named 'Mountain Dew in the year 2000.

"In 2000, I started a company to sell water to the people of Hyderabad as well as India. And that is when I started my idea into work as 'Mountain Dew" for my packed drinking water. Due to the quality of the product, this brand name has reached national recognition."

"By 2003, the PepsiCo company of USA launched its soft drink product in India under the name 'Mountain Dew'. So, the PepsiCo started investigating and searching for water packages with the same name. The PepsiCo company filed a suit against our company in Delhi High court for infringement of their alleged trademark. But the Delhi High court refused their appeal and appointed an advocate commissioner. All my documents have been checked thoroughly by the advocate commissioner for the authenticity of the product," he added.

Ghaziuddin said that he appealed the Supreme court to transfer the case to Hyderabad city civil court as he belongs to this jurisdiction and not the Delhi jurisdiction and so the case has been transferred so.