SHARE THE MAGIC FOUNDATION
ANNUAL REPORT
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2023
A YEAR OF INSPIRATION
In 2023, Share the Magic Foundation celebrated 8 years since we were founded by Malcolm Mitchell, UGA Legend and Super Bowl Champion*. In those 8 years, our supporters and program partners helped us raise more than $5.5 million, enough to provide literacy programming and books to more than 1.1 million students.
In 2023, we visited a record 99 schools and gathered as an organization with our education partners and supporters. Each time we were together, it reminded us that our mission is people-powered — carried forward by the generosity of our community and the students we serve.
In 2023, our community’s commitment to eradicating illiteracy once again gave us reasons to celebrate. Our supporters and program partners put on an incredible show of generosity, raising over $1.7 million. As a result, 347,903 students and their communities will have the opportunity to receive innovative literacy programming and books.
*View Malcolm’s Story
Supporters We Love
Existing and new supporters joined us for A Magical Evening of Literacy. This generous community of supporters raised over $800,000, helping to fund Share the Magic Foundation’s program and operating expenses. In 2023, communities across the US joined our mission by hosting 99 Reading Rallies and Reader to Leader Programs.
8,741 educators became a part of our Virtual Community by making our Virtual Reading Challenges part of their curriculum.
New Partners
Share the Magic Foundation works with partners who have a passion to improve grade level reading proficiency. In 2023, we onboarded new partners, including Roark, Mercedes Benz USA, Love One Foundation, Always Dream Foundation, Raising a Reader, Campaign for Grade Level Reading, and Worldreader, among others.
Inreasing Awareness in the US and Globally
Our virtual education team launched a variety of awareness engagements in 2023 to increase participation in our FREE virtual reading challenges. The result? A 129% increase in our participation in our virual programs as compared to 2022.
New Programs in 2023
Educators continue to ask for more programs. We heard the request and we answered with two new programs.
READMadness: A literacy based activity designed to spark creativity and engage students to think critically by exploring poetry.
Classes read, discuss and vote on brackets of poems.
Shop the Magic: A new partnership program where students shop at local bookstores and enjoy a Read Aloud.
Total Students Served
2023 Students served In School Programs
305,804
2023 Students served Virtual Programs
40,621 Books Distributed
140,799,249 Minutes Read 43,708
FINANCIALS
IN2023,WERAISED
$1,045,062foryouthliteracyprojects
$250,212foroperatingexpenses
$444,726forFoundationReserves
IN2023,WEINVESTED
$796,628tofundyouthliteracy programs
$310,783tofundbookdistribution
$250,212tofundoperatingexpenses
**Readour2023DonorList
FINANCIALS: Allocation of Expenses
OPERATIONAL SPENDING SUMMARY
2023 PROGRAMMATIC PILLARS
IN-SCHOOL PROGRAMS
Reading Rally: (Grades PK-8)
Inspiring students to read through book ownership
Reader to Leader: (Grades 8-12)
Connecting reading and long term success
Early Learning Reading Initiative: Providing innovative resources for classrooms
VIRTUAL READING
CHALLENGES
READBowl:
Boost reading minutes
READCamp:
Beat the summer slide
READMarathon:
Improve reading stamina
READMadness:
Spark creativity through poetry
EDUCATOR
ADVISORY BOARD
Brian Ashley, GA
Amy Fitzpatrick, RI
Tamika Hathaway, VA
Nicole Humphrey, NC
Marni Kay, FL
Barbara Murphy, MA
Fletcher Nelson, MN
Caroline Rogers, SC
Jennifer Roque, FL
Whitney Webb, GA
MILESTONES that MATTER
2015:
Published The Magician’s Hat
Established Read with Malcolm literacy initiaves
First In School Program
2017: Super Bowl Champion
Children’s Book Author of the Year
Pinnacle Award, The International Dyslexia Assoc.
Promise Hero Award, President’s Summit
2016:
Drafted by New England Patriots
Share the Magic Foundation Established Children’s Book Author of the Year GA Writers Association
2019: TEDxUGA
40 Under 40 University of Georgia
2018:
National Youth Literacy Award - Read to A Child
First Virtual Reading Challenge
2021: Appointed to the Georgia Literacy Council
2020:
40 Under 40 Atlanta Business Chronicle
Champion of Children Award - Foundation’s Inc.
President’s Award - SCLC
Published My Very Favorite Book in the Whole Wide World
2024:
UGA Bulldog 100 Businesses
2023: Appointed to the “Georgia Council on Literacy”
Share the Magic Foundation Serves its 1 millionth student!
Leadership
2023BoardofDirectors
MalcolmMitchell,Founder
MikeGelfond,BoardChair
WandaHayes,BoardViceChair
PatriciaAdams,AdvisoryBoardChair
ChrisConley
MandyCulpepper
JohnHaber
Larry Hanson
Mohamed Massaquoi
Roy Neill
John Parker
Patricia Ramirez Pinckney
Amanda Rosseter
Carla Williams
2023AdvisoryBoard
MichaelBarry
RennieCurran
JulieHaley
AmarloHerrera
ShanaKeith
Tom Latimer
Les Netter
Lori Oliver
Matt Olson
Bill Price
WITH GRATITUDE
Looking back on 2023, we see our generous supporters and talented partners behind each moment of impact and every reason to celebrate. We are deeply grateful to everyone who has made and continues to make our mission possible. Throughout the past 8 years, the Share the Magic community has helped us fund literacy programming and book ownership for more than 1.1 million kids! Thank you for being by our side to make our work and this impact possible. Thank you for helping us finish 2023 strong. We have the highest hopes for 2024.
OUR MISSION
SHARE THE MAGIC FOUNDATION IS A
501(c)3 NONPROFIT ORGANIZATION
DEDICATED TO INSPIRINGKIDSTOREAD
THROUGH BOOK OWNERSHIP AND INNOVATIVE LITERACY PROGRAMMING
info@readwithmalcolm.com
www.readwithmalcolm.com