POWERING SOCIAL GOOD IN CHARLOTTE MEDIA KIT
WHO WE ARE
Our Vision:
Build a better Charlotte by EMPOWERING NONPROFITS AND HELPING PEOPLE invest in their communities in ways that matter most to them.
Our Mission:
We offer simple ways for neighbors, nonprofits and businesses to come together through good to support our local community.
Our Audience:
SHARE Charlotte’s audience is unlike any other in the city. We reach a highly-engaged, philanthropic audience that actively supports local nonprofits, businesses and community initiatives. When you partner with us, you’re reaching purpose-driven individuals who prioritize giving back and supporting businesses that align with their values.
WHAT WE DO
We Power Social Good in Charlotte by inspiring the Charlotte community to find and support our 750+ Nonprofit partners that serve Mecklenburg County.
We are THE source for “GOOD Stories” producing 100+ stories per year with 55K in weekly reach and 35K+ monthly impressions to Charlotte Neighbors to inspire donations, volunteerism and advocacy for our nonprofit partners.
Over the past 11 years, we have inspired $59M in giving back to our nonprofits:
OUR AUDIENCE
SHARE CHARLOTTE’S NEWSLETTERS
Neighbor Newsletter
Our newsletter goes out every Thursday to our audience of 30k subscribers. Each newsletter is packed with content like:
• Features on local nonprofits
• Volunteer opportunities
• Nonprofit Events
• Non-profit job openings
• Other relevant news
With a consistent open rate of 37%, the newsletter is the best way to connect with our readers.
Newsletter Sponsorship: $500
Includes your logo and a 150 word copy block in top section of newsletter with link to blog post at sharecharlotte.org. Plus, accompanying social media post. All produced by SHARE Charlotte.
Nonprofit Newsletter
SHAREd Bites
Our nonprofit newsletter goes out every Wednesday to our audience of 2,100 nonprofit leaders and their staff members. This newsletter has a consistent open rate of 48% and is packed with content like:
• Grant information
• Workshops and Events
Newsletter Sponsorship: $500
• Anything that benefits the nonprofit community
Get a sponsored feature in our newsletter with your logo followed by a 150 word copy block & link in the middle of the newsletter.
#SPOTLIGHTONCLT
#SpotlightOnCLT
Sponsorship $1500
Your logo would be included on all Spotlight promotional graphics throughout the month
• Feature story about your company’s social impact
• Feature story/blog on our website (with social media promotions)
• Feature story in Neighbors Newsletter
• Logo displayed on all #SpotlightonCLT promotions which include:
• Rotating banner at sharecharlotte.org during the month
• 2-4 social posts highlighting #SpotlightonCLT nonprofits
• Newsletter promotions highlighting nonprofits
Overview #SpotlightOnCLT monthly themes:
• January - Health Equity, Presented by Hospitality House of Charlotte
• February - Financial Literacy, Presented by U.S. Bank
• March - Arts, Presented by Cain Center for the Arts
• April - Volunteerism/Do Good Week, Presented by Honeywell
• May - Mental Health, Presented by McLeod Centers for Wellbeing
• June - Food Equity, Presented by FeedNC
• July - Shop for Good, Presented by Duke Energy
• August - Black Philanthropy Month, Presented by Barre Belle
• September - First-Gen College Students
• October - Cancer Awareness, Presented by 24 Foundation
• November - #GivingTuesdayCLT, Presented by Lowes
• December - #GivingSeasonCLT and Nonprofit
Holiday Giving Guide
Social Post Example
Web Banner Example
News Letter Example
DIGITAL GUIDES
SHARE Charlotte’s Digital Guides (think: online magazines) are thoughtfully designed to give Charlotte neighbors a one-stop view of how to support local nonprofits and make a meaningful impact in the community.
Presenting Sponsorships are available for two of our most-popular guides - attaching your organization’s brand with two of our most-read assets.
Sponsorship includes:
• Logo on cover
• Full page ad/feature
• Name and logo inclusion on all guide promotions and graphics
Teen & College Student Volunteer Guide
Publishes annually in September
Our Teen & College Student Volunteer Guide is a curated resource designed to help young people in the Charlotte area find meaningful ways to give back. Whether a high schooler is looking to fulfill service hours or a college student is wanting to network while doing good, our guide connects them with local nonprofits that welcome student volunteers - highlighting opportunities that are age-appropriate, flexible, and impactful.
The guide is distributed through SHARE’s email and social channels (55K reach) and also to Charlotte-area guidance counselors.
The 2024-25 edition of our guide has received more than 1,800 views!
Nonprofit Holiday Giving Guide
Publishes annually in November
We know that people are looking to serve and gift others during the holiday season. Our Nonprofit Holiday Giving Guide provides a one-stop resource for giving back with purpose. It highlights exactly what our nonprofits partners say they need most - from donations and gift cards to volunteer support and wish list items. With one click, Neighbors can give a gift that makes an immediate impact.
The guide is distributed through SHARE’s email and social channels (55K reach) and also to SHARE’s corporate contacts who are looking for giving opportunities for their employees.
Email Susan Arrington, Director of Marketing, to discuss advertising and sponsorship opportunities: susan@sharecharlotte.org. SHARE Charlotte is working to build a better Charlotte by EMPOWERING NONPROFITS AND HELPING PEOPLE invest in their communities in ways that matter most to
