Honoring the vision, determination, and legacy of Shape’s founders that transformed a small Michigan company into an industry leader.
Exploring the technologies, strategies, and bold initiatives that will drive Shape’s growth and impact for the next 50 years.
Celebrating five decades of Shape through global festivals and community events all over the world.
2024 marks the 50th Anniversary of Shape Corp. Discover the story and milestones which shaped our solid foundation.
Get excited about the next 50 years. The future of Shape is bright thanks to exciting technology and smart, sustainable business. 6 12
As we stand on the threshold of our 50th anniversary, I am reminded of how far we’ve come since the spark of innovation first ignited in 1974.
From our humble beginnings in a small office to becoming a global leader in advanced manufacturing, Shape Corp.’s journey has been nothing short of extraordinary.
Over the “Founding 50” years, our commitment to innovation has not only transformed our industry but has also shaped the lives of countless individuals – from the communities we serve to the partners and families that have grown with us. Our story is one of resilience, passion, and an unyielding drive to turn the improbable into the incredible.
As we look forward to the “Future 50,” we remain committed to the values that have guided us: sustainability, diversity, excellence, and community impact. These principles are not just goals but the foundation upon which our future will be built.
I invite you to join us in celebrating this milestone as we honor our history and embrace the possibilities that lie ahead. Our journey is far from over, and together, we will continue to shape the future – with the same vision and passion that has defined us for the last fifty years.
Shape’s expansion and key milestones, 1974-2024 50TH ANNIVERSARY
OF GROWTH
Celebrating the milestone by looking back and forward GLOBAL GROWTH
Highlights from Shape facility expansions around the world FOUNDERS TRIBUTE
Remembering the founders and figures that started it all
Together, we’ve pushed boundaries, embraced change, and redefined standards. Our achievements are thanks to the dedication and expertise of our people— those who tirelessly contribute to our mission of shaping technology, shaping communities, and shaping a better future.
Thank you for being a part of this remarkable journey. Here’s to the next 50 years of shaping an industry, shaping lives, and shaping the future.
Sincerely, Mark White President & CEO, Shape Corp.
Chairmen of the Board, and Brothers, Tony and Kyle Verplank reflect on their journey from growing up alongside the company their father founded to leading Shape Corp. through its 50th milestone. Scan the QR code to watch this personal interview and discover how the Verplank family’s values have shaped the company’s path forward.
We’re thrilled to bring back Shape on the Roll with this special edition to mark Shape Corp’s 50th anniversary–a milestone year filled with celebration, reflection and anticipation.
From visionaries to pioneers, Shape founders laid the groundwork for innovation, growth and a culture that continues to inspire.
Shape Corp. began as a bold vision to unlock the potential of rollforming, a revolutionary manufacturing process at the time. In 1966, Midge Verplank launched Coastal Rollform Inc. alongside Stuart Pearson, James Anderson, and Ted W. Clune, pooling their talents and resources to build a 7,200 ft2. facility in Ferrysburg, Michigan. As Coastal Rollform
gained momentum, the facility doubled in size, but the company was sold in 1969. Nonetheless, Verplank and Pearson remained passionate about rollforming, and in 1974, they partnered with Bill Stevenson, Bob Currier Sr., Ron Kolkema, and Gary Verplank to start a new venture.
Shape opened their doors for business on April 26, 1974. Working out of the original 14,400 ft2 Ferrysburg facility, the founders navigated early legal and management challenges then ultimately appointed Gary Verplank as President. Gary’s engineering background positioned him well to steer Shape’s future.
1984 PORTRAIT
Picture of Shape’s founders outside the manufacturing facility on 1900 Hayes St. in Grand Haven, MI.
From Left to Right: Midge Verplank, Ron Kolkema, Bob Currier Sr., and Gary Verplank. Stuart Pearson and Bill Stevenson were also original founders but left the company in 1976 and 1978, respectively.
Gary Verplank
Midge Verplank
Robert Currier Sr.
Ron Kolkema
Over the next 41 years, he led with a vision that solidified Shape’s industry standing and built a company culture rooted in his own values.
WHERE IT STARTED:
LEFT: 1966 – Tri-Cities Construction builds a new 7,700 ft² facility at 705 2nd St. in Ferrysburg, Mich.
RIGHT: Expanded to 14,400 ft² in 1968. Shape Corp. would occupy the facility in 1974 as their initial base of operations. In 1978, Shape moved into a new facility in Grand Haven located at 1900 Hayes St.
PRESIDENTIAL ROSTER
1974-1978 BILL STEVENSON
1978-1987 GARY VERPLANK
1987-1999 PETER STURRUS
1999-2011 TOM DEVOURSNEY
2011-2016 BOB CURRIER JR.
2016 MARK WHITE
In this remarkable journey, we pause to remember Shape’s founders and founding leaders - those who have passed, and those who have retired.
Through their ambition and innovation, they ignited the spark of progress that has illuminated our path. Their legacy lives on in the very
essence of Shape, in the values they instilled, and the principles they upheld.
As we celebrate our 50th anniversary, we honor the memory of these pioneers, knowing that their spirit will continue to shape our future fifty years, just as it has defined our Founding Fifty.
Scan the QR code to watch a video of Shape’s founders—brothers Midge and Gary Verplank, along with longtime President Pete Sturrus—in this special video filmed in 2015.
They reflect on the vision, resilience, and innovation that shaped Shape Corp. A mustsee for anyone inspired by their legacy.
GARY VERPLANK
Co-Founder
1940-2019
Gary, with a degree in Industrial Engineering from the University of Michigan, served as President and CEO, growing Shape into a global enterprise. He was deeply committed to his community, supporting numerous nonprofits and schools. Known for his humility, he was passionate about Shape’s team members and their families. Alongside his brother, he was inducted into the West Michigan Business Hall of Fame in 2004.
RON KOLKEMA Co-Founder 1932-2007
Ron-co founded Shape and its subsidiaries, contributing significantly to the company’s early success. A Muskegon, Michigan native, Ron’s expertise was in manufacturing. His primary focus was getting quality product out the door and was instrumental in many early manufacturing advancements that set the foundation for what was to come.
MIDGE VERPLANK
Co-Founder
1931-2022
Midge was a visionary leader who founded and supported many businesses and charitable initiatives in Grand Haven. He believed that businesses exist to better the community and improve lives. Although never active in day-to-day management, Midge faithfully served on Shape’s Board of Directors for 48 years and generously used his resources to make a positive impact.
ROBERT CURRIER, SR. Co-Founder 1924-1999
Bob was a key figure in Shape’s early days, leading up their sales efforts which helped get Shape off the ground. A WWII Navy pilot and University of Michigan graduate, he also co-founded Light Corp., Finish Corp., and Track Corp., playing a pivotal role in Grand Haven’s business community. His legacy reflects a dedication to innovation and ventures that shaped the region’s industrial growth. His son, Robert Jr., would lead Shape Corp. as President from 2011 to 2016.
PETER STURRUS Past President 1933-2022
Pete was a creative leader who drove Shape’s entry into the automotive industry. He invented the tubular rollformed bumper, a patented innovation that transformed Shape into a Tier 1 crash management leader. Pete remained passionate about engineering and the skilled trades. In 2017, he was instrumental in creating the Sturrus Technology Center at Muskegon Community College.
From humble beginnings to a global leader, explore the journey of Shape through the pioneering spirit of our founding decades.
1980s 1980:
s 1991: 1900 Hayes St. adds 124,000 ft²
1984: First parts made for automotive applications
1986: Finish Corp. founded. Specializes in industrial painting
1986: Light Corp. founded. Specializes in design and assembly of task lighting.
1988: 1900 Hayes St. adds 60,000 ft²
1993: Shape opens the Japanese automotive market. Receives first order from Honda
1995: Tech Center created as R&D hub at 1835 Hayes St.
1996: Pliant Plastics acquired. Specializes in small tonnage plastic injection moldings
1996: Shape University founded to promote employee training and ongoing education.
1997: Shape builds 14600
1998: Detroit sales office opens
2000s
2000: 14600 172nd Ave. adds 116,000 ft²
2001: NetShape founded. Specializes in large tonnage plastic injection molding
2003: Shape opens Japan sales office located in Tokyo
2010s
2010: Shape Mexico established. 307,000 ft² manufacturing plant built in Queretaro, Mexico
Shape Europe established. Manufacturing plant is in Pilsen, Czech Republic
s
2018: Magnode acquired. Specializes in tight tolerance
2023: European operations move into new 370,000 ft² facility located in Nyrany, Czech Republic
2023: New 174,000 ft² manufacturing facility opens in Huntsville, Alabama
2024: Shape Corp. celebrates 50th anniversary
IN-LINE SWEPT BUMPER BEAM
A rollforming industry first that propelled Shape into the automotive market.
Shape’s revolutionary sweeping process made it more economical to add curvatures to high strength steel bumpers.
The iconic products that shaped the company — or at least have some good stories associated with them!
3D Bending Technology
The pinnacle of design freedom in rollforming to date. Shape developed the ability to bend advanced high strength steel tubular structures in any direction and across any plane.
WILL PROJECT X EVER COME TO LIFE?
Shape’s entry into composites was propelled by adding curvature to pultrusion - a historically straight process. The continuous process utilized lightweight carbon fiber to create hollow profiles at constant radii.
WILL PROJECT X EVER COME TO LIFE?
TOOLBOX COMPONENT
Tusci corroremquas derchilliquo et quam ipiet et optatur? Ecus voluptusam velitius. Gitis reicide niscidebis modi ommolor umquiatem. Denis es ut eum int ipsae.
Shape was founded on persistence, creativity, and a belief in the potential of new ideas. In the early days, it took ten months to secure our first order—a wait that required faith and commitment. That first bumper order, though simple, changed the trajectory of Shape. Despite skepticism that the steel was “too strong to bend,”
Shape achieved what others thought impossible, proving our engineering capability.
One design, scribbled on a napkin, broke conventional
In pa diorruptasit latis exces iure odis eostio. Itatiatatur, sant aped ullita vel eici siti que vel mo quo ipsae.
molds and brought new trust in Shape’s innovation. In a memorable pitch, Shape founders even carried bumpers in ski bags to Japan—a bold move that led to longterm partnerships. These moments represent our founders’ determination and courage, qualities that continue to define us as we dream, work, and grow together.
Through these pivotal moments, Shape Corp. established more than just a business—it created a legacy of resilience, risk-taking, and
Tusci corroremquas derchilliquo et quam ipiet et optatur? Ecus voluptusam velitius. Gitis reicide niscidebis modi ommolor umquiatem. Denis es ut eum int ipsae.
1974 – Shape’s first production part, a component for a toolbox, was made on November 5, 1974.
In pa diorruptasit latis exces iure odis eostio. Itatiatatur, sant aped ullita vel eici siti que vel mo quo ipsae.
innovation. Every milestone reflects our core values, from bending unyielding steel to redefining designs with creativity. As we celebrate our history, we also honor the iconic products that have defined Shape’s journey, each with its own story of ingenuity, impact, and success. These products not only shaped our past but continue to inspire the future of our innovations.
TRENTON PLANT: PIONEERING ALUMINUM SOLUTIONS
Shape’s new 330,000 ft2 facility in Trenton, Ohio, focuses on high-strength aluminum extrusions, leveraging advanced technologies to deliver innovative, lightweight solutions for the automotive industry.
From its beginnings in Ferrysburg, Shape steadily expanded from Grand Haven to Detroit, establishing a strong presence in Michigan — the heartland of automotive and office furniture manufacturing — building a solid foundation in the early decades.
Founded in Ferrysburg, Michigan, in 1974, Shape Corp. began as a modest enterprise with a bold vision. Over the past five decades, Shape has grown exponentially, becoming a trusted partner to the world’s leading automakers. Headquartered in Grand Haven, Michigan, Shape now operates fourteen manufacturing plants and five tech centers globally, employing over 4,200 people.
As Shape celebrates its 50th anniversary, the commitment to innovation and growth is stronger than ever. In June 2024,
Shape opened a 202,306 ft2 state-of-the-art facility in Huntsville, Alabama focused on lightweight crash management systems. Shape’s global footprint also expanded with a 392,000 ft2 facility in Nyrany, Czech Republic, reflecting the company’s goal of carbon neutrality by 2035.
In Trenton, Ohio, the Aluminum Division celebrated a new 330,000 ft2 plant dedicated to high-strength aluminum extrusions. These expansions, alongside investments in technology and sustainability, highlight Shape’s unwavering commitment to customers, team members, and communities.
From its roots in Ferrysburg to becoming a global innovator, Shape continues to lead in advanced manufacturing.
Today, Shape buildings span approximately
2 million ft2 around the world
Shape expanded globally to deliver industry-leading solutions, establishing a presence in Asia, Europe, and Mexico. Today, our international locations enable us to serve customers worldwide with the same commitment and culture that began in Michigan.
NYRANY PLANT IN THE CZECH REPUBLIC, EST. 2023
Adhering to rigorous BREEAM New Construction environmental standards, this facility is 392,000 ft2 and is Shape’s second plant in the Czech Republic.
In the past five years, Shape has grown across the U.S. In 2022, we expanded our Novi, Michigan sales and tech center to better serve Detroit customers. In 2023, a state-of-the-art aluminum facility opened in Trenton, Ohio. In 2024, a second plant in Alabama opened. ASIA
Shape Asia established its presence in 2003 by opening an office in Japan. In 2008, the first global manufacturing plant was launched in Kunshan, China. To further boost production capacity in the region, a second plant was opened in Guangzhou in 2017 and a third in 2025.
Shape Mexico’s manufacturing plant opened in 2010, by 2015 it nearly doubled its production space to accommodate the high levels of production. In 2024, additional growth necessitated the construction of a second manufacturing operation in Querétaro.
In 2023, Shape Czech successfully transitioned its operations to a state-of-the-art, sustainable facility, certified as a BREEAM building. This new facility not only supports Shape’s sustainability goals but also provides a healthier and more eco-friendly working environment for everyone. 1 2 3 4
Representing Shape’s commitment to excellence, our Global Customer Teams work tirelessly, stay customer-centric, and embrace the fun and collaboration that define our culture.
The Shape Toyota office in Toyota City, Japan, opened in August, offers a modern, collaborative space designed to inspire creativity and productivity. Featuring state-of-the-art facilities and sustainable design, it reflects Shape’s commitment to innovation, environmental responsibility, and advancing the company’s future vision.
Shape Celebrates Automotive Excellence Award for Advanced High-Strength Steel Innovation
Shape Corp. has been recognized by the American Iron and Steel Institute at the 22nd Annual Great Designs in Steel symposium. Product Development Leader, Dave Seiter, received the prestigious Automotive Excellence Award alongside General Motors and Magna.
This award honors our innovative application of advanced high-strength steel in the GMC Hummer EV SUV, showcasing our commitment to excellence and cutting-edge engineering. Congratulations to Dave and the entire team for their outstanding work and dedication!
Established in 2010, the Paris office has driven Shape’s European success, securing partnerships with Renault, Nissan, Stellantis, and Tesla. Their collaboration across functions and team spirit shine, both professionally and personally, with weekend cycling adventures strengthening their bond.
Shape India, established in 2008 in Pune, has evolved into a vital Engineering Centre supporting global product realization. With expertise in advanced simulations, design, and development, the team contributes to key projects for leading OEMs like BMW, Renault, and Toyota.
SHAPE
Opened in 2019, Shape’s Munich office has secured key partnerships, including high-volume BMW programs. Located on the iconic Leopoldstrasse, the team excels in engineering and sales, earning high praise for execution. After work, they bond over Helles beer in the English Garden.
Shape’s commitment to quality ensures customer satisfaction, strengthens trust, and drives continuous improvement across our operations.
Quality is the foundation of everything we do at Shape Corp., driving excellence in our products, services, and operations. During the Global Quality Summit 2024, we reaffirmed our dedication to exceeding customer expectations through continuous improvement and innovation.
A highlight of the Summit was an on-site workshop at the 172nd plant, where the Global Quality team performed a Reverse FMEA (RFMEA) on Tesla welders. This hands-on activity yielded actionable insights, reinforcing our promise to deliver the highest standards to our customers.
Shape’s expertise in crafting pillars, roof panels, and side structures ensures robust protection and durability, enhancing the vehicle’s strength and overall safety from every angle.
Shape’s innovative battery trays and floor structures integrate seamlessly with electric vehicle energy systems, ensuring essential protection, weight efficiency, and long-lasting durability. 1 2 3
With advanced high-strength frames and expertly engineered impact zones, Shape designs front and rear structures to absorb collision energy effectively, maximizing passenger protection..
Engineered for tomorrow, Shape’s expertise in core vehicle systems enhances safety, efficiency, and innovation. From structural components to energy management solutions, we’re powering the next generation of safer, smarter vehicles.
FUTURE 50 STRATEGIES
Material Innovation
Collaboration with Global OEMs Next Gen Vehicle Design
Sustainable Products and Processes
ED PLEET, CTO
“At Shape, we’re delivering solutions built on a foundation of talented people working together to push the boundaries of automotive technology.”
At Shape Corp., we’re driven by technology, innovation, and a collaborative spirit.
Over the past 50 years, we’ve evolved from a local rollforming company into a global leader in automotive solutions. What defines us—and what will continue to drive us forward—is our team’s commitment to creating technologies that others can’t.
Today, Shape’s mission is more important than ever. We’re working with OEMs worldwide, delivering advanced solutions that offer weight savings and enhanced safety, all while keeping costs competitive.
From our new aluminum center of excellence in Trenton, Ohio, to our high-tech facility in the Czech Republic, we’re positioned to provide our customers with both steel and aluminum
options that meet the industry’s highest standards.
Our expertise in safety systems, honed over decades as bumper specialists, now extends to the entire vehicle. Whether it’s the intricate rollforming of highstrength materials or creating complex extrusions, we’re advancing automotive technology in ways that directly enhance vehicle safety and performance. Electric vehicles, autonomy, and smarter manufacturing processes are all part of our roadmap, enabling us to offer unparalleled value to our customers.
Our talented team members, who embody Shape’s culture of creativity and integrity, work closely with our partners to develop unique, market-leading solutions. We’re building on the legacy of our founders, who instilled a spirit of teamwork and innovation that still guides us. As we look to the future, we’re confident that this culture will keep us moving forward— together, as a Shape family.
Sincerely,
Ed Pleet Chief Technology Officer Shape Corp.
At Shape, we have expanded our reputation as experts in bumper systems to encompass the entire load path of the vehicle—a framework critical to managing impact energy and optimizing occupant safety. With decades of innovation in impact energy management, we are driving advancements that redefine crashworthiness and elevate vehicle design.
MASTER OF IMPACT ENERGY MANAGEMENT
The load path represents how forces are distributed across a vehicle during impact. By understanding how energy flows from the impact area to the body structure, we ensure that every structural component contributes to occupant safety.
Our use of computer-aided engineering (CAE) software and advanced optimization techniques allows us to strike the perfect balance of performance, mass, and cost. This holistic perspective allows Shape to provide high value solutions to our customers that exceed safety and efficiency standards, providing comprehensive solutions for modern vehicle designs.
Combining Collaborative Robotics with Advanced Ultrasound Technology
At Shape Corp., innovation is not just about developing new products—it’s about improving every step of our processes. With Spot Sight, we are transforming the way weld testing is conducted, ensuring faster, more accurate, and safer operations across our facilities.
Manual weld testing has long been a time-consuming and labor-intensive process. Operators had to destructively measure welds using calipers, a method that was not only inefficient but also prone to human error. As vehicle designs evolve and demand higher precision, it became clear that a more reliable, automated solution was necessary.
The Spot Sight system, powered by the Fanuc CRX10 collaborative robot, redefines weld testing by integrating advanced robotics with ultrasound technology. Here’s how it works:
IR/3D VISION: The system uses integrated infrared and 3D vision to precisely locate each weld. This ensures accurate placement of the ultrasonic probe on the target weld.
ING: Spot Sight employs distilled water as a medium to transmit ultrasound waves through a membrane, eliminating the need for traditional gel. This eco-friendly method ensures consistent and reliable testing without additional cleanup.
DESIGN: Operating at safe speeds, the Fanuc CRX10 requires no addition-
al guarding, allowing human workers to operate alongside the robot without risk. This collaborative approach simplifies integration into existing workflows and eliminates the need for extensive safety barriers.
As we continue to innovate, we are committed to adopting advanced solutions that not only streamline our processes but uphold the highest standards of safety and quality.
In material innovation, we are exploring alternatives to aluminum castings, such as consolidating components into single structures. Leveraging our expertise in plastics and engineering, Shape is well-positioned to develop advanced processes that align with trends driven by leading OEMs.
Shape’s focus on load path management underscores our dedication to safety, performance, and innovation. By
As we enhance our load path expertise, we are also exploring additional areas including the potential of smart structures. These systems have the potential to offer revolutionary capabilities such as damage assessments and high-resolution crash detection.
integrating advanced technologies and exploring transformative processes, we are setting a new standard for the industry.
Our vision is clear: to lead not just in bumper systems but across the entire structural framework and load path of the vehicle. Through these efforts, we continue to provide forward-thinking solutions that meet the evolving demands of our customers and redefine the future of automotive engineering.
Driving Efficiency and Safety in Modern Manufacturing Operations
One of our most impactful advancements is the implementation of Autonomous Mobile Robots (AMRs) in our logistics workflow. These compact yet powerful robots are revolutionizing how materials move within our facilities, ensuring seamless coordination between production and shipping.
Before introducing AMRs, our logistics relied on manual
tugger trains—a laborintensive system prone to inefficiencies. The decision to automate was driven by a clear vision: to increase operational efficiency, reduce human workload, and maintain safety standards across three shifts of production.
Shape Corp. began its AMR journey in the Czech Republic with four robots, operating five days a
week with occasional overtime. These robots perform 80-90 missions per shift, transporting empty containers from the shipping area to production and returning with full containers.
The introduction of AMRs has also enabled greater standardization in Shape’s logistics operations. The robots ensure consistent service rates between production and shipping,
reducing variability and allowing for better planning and execution.
As we continue to expand our AMR capabilities, Shape Corp. remains committed to being at the forefront of manufacturing innovation, ensuring that our facilities operate at peak performance while maintaining the highest safety standards.
Redefining Rollforming: Pioneering Tight-Radii Innovation in Ultra-High-Strength Steel
Shape has made a major leap forward in rollforming with the development of a new, tight-radii bumper beam. In response to our customers’ demand for tighter swept bumper beams, we’re excited to introduce our latest development—an inline variable, tight-radius sweeping technology capable of curving martensitic bumpers to meet challenging new targets. This innovation allows for continuous rollformed profiles
to extend further outboard beyond the front rail without compromising vehicle styling. This technology not only meets stringent safety standards but also offers significant cost and weight savings for our automotive partners.
“This project propels Shape to the forefront of rollforming technology, offering unprecedented capabilities in speed, strength, and efficiency,” says a member of our engineering team, says Joe Matecki, Advanced
Product Development Engineer at Shape Corp.
By collaborating with Meta Tool Technologies (MTT) and Shape’s simulation experts in India, this project exemplifies a global effort in design and prototyping. Initial trials have shown remarkable results, with line speeds doubled and improved adaptability in response to high-speed demands. This achievement aligns with Shape’s commitment to exceeding the evolving demands of OEM customers worldwide.
Reestablished as an independent entity, NetShape has a renewed focus on customer-centric innovation
Earlier this year, Shape Corp. took a bold step to enhance its focus on the plastics and composites industry by reestablishing its plastics business as an independent entity, NetShape Solutions Group. This strategic move marks a return to the roots of NetShape, which was originally founded as a sister company nearly 25 years ago, dedicated to delivering high-value, innovative solutions to customers.
Over the years, Shape integrated NetShape into its broader operations to drive efficiencies
across its metals and plastics divisions. However, the increasing complexity and specialization of the plastics market presented an opportunity to reignite NetShape’s independence. By relaunching as a separate entity, NetShape is now poised to bring sharper focus, agility, and innovation to the industry, empowering the business to achieve its full potential.
Jason Meyer, a seasoned leader within Shape, has taken the helm as President of NetShape Solutions Group. Under his guidance, NetShape will continue to push
boundaries with a dedicated focus on engineering, manufac turing, quality, and customer-cen tric solutions. This specialized approach aims to position NetShape as a premier provider in the plastics industry, offering unparalleled value to customers worldwide.
The creation of NetShape Solu tions Group highlights Shape Corp.’s ability to evolve while staying true to its innovative spirit. This move underscores a broader theme woven throughout Shape’s 50-year history—continuous
Driving a Greener Future: Pioneering Advancements in Sustainable Materials and Manufacturing
A FIRST
In partnership with Sweedish steel company, SSAB, Shape has become the first in the industry to manufacture a rollformed martensitic steel bumper utilizing SSAB’s fossil free steel. This groundbreaking material, produced with hydrogen rather than coal, showcases our dedication to utilizing the latest advancements in material science while reducing the industries reliance on fossil fuels.
“Our collaboration with SSAB has set a new standard for the application of cutting-edge materials in vehicle manufacturing,” explains Brian Oxley, Project Manager.
This partnership demonstrates Shape’s mastery of rigorous material testing, including fracture characterization and welding evaluations, ensuring that fossil-free steel performs on par with or exceed current standards.
Shape’s collaboration with Novelis has ushered in a new era of lightweight, complex aluminum automotive parts. By utilizing high strength 6xxx and 7xxx aluminum alloys, Shape has expanded its capability to create efficient, sustainable and cost-effective automotive structures such as rockers, roofbows and battery tray crossmembers.
“Offering the ability to rollform complex shapes can be a game-changer for aluminum automotive
components,” notes Brian Oxley. “Our work with Novelis opens new possibilities, allowing us to produce complex geometries that enhance structural efficiency without the need of a secondary process.
By minimizing the need for multiple stamping and assembly operations, Shape’s aluminum rollforming approach not only maximized efficiency, but also allows OEMs to enjoy greater design flexibility and reduced production costs.
MATERIAL UTILIZATION
HIGH
By optimizing material usage through rollforming, we minimize waste and reduce the environmental footprint. Rollforming ensures that more of the material contributes to the final product.
Rollforming allows for the precise shaping of high-strength material, providing superior strength-to-weight ratios. This not only enhances the structural integrity of components like bumpers, but also reduces the overall weight of the vehicle.
Rollforming enables the creation of complex geometries with precision, reducing the need for additional processing steps. This efficiency not only cuts down on manufacturing time and costs, but also reduces energy consumption.
As Shape looks to the future, our commitment to sustainability is stronger than ever—from reducing our carbon footprint to innovating with cleaner materials.
Shape Corp. is committed to reducing emissions, waste, and environmental impact while striving for carbon neutrality.
Carbon Reduction, Energy Efficiency:
• Offset 42% of global electricity consumption in 2023 with 85,000+ renewable energy certificates
• Opened BREEAM-certified, stateof-the-art facility in the Czech
Waste Management Progress:
• Diverted 80% of manufacturing waste from landfills through recycling and sustainable disposal
• Reduced water consumption by nearly 30 megaliters in 2023 despite increased production
Product and Process Innovation:
• Developed ultra-high-strength steel and lightweight aluminum
• Introduced injection molding res-
ins with up to 70% recycled content
Shape prioritizes inclusivity, wellness, and community impact to empower people and build stronger connections.
Employee Wellness and Inclusivity:
• Promoted wellness programs and created an inclusive workplace celebrating diversity
Encouraging Future Generations:
• Partnered with schools for STEM outreach, scholarships, and mentorship programs
Community Engagement:
• Team members volunteered 4,000+ hours globally in 2023
• Supported local conservation efforts, youth organizations, and philanthropic projects
Get to know the Shape Greater Leadership Team
MARK WHITE
President and CEO
Mark is responsible for vision, executing growth strategies and delivering business performance. With 30+ years in automotive, he is committed to Shape culture and creating exciting growth opportunities for the team. Mark enjoys time on Lake Michigan, skiing and traveling with family.
JASON MEYER
President, NetShape
Shape upholds ethical standards, accountability, and transparency to drive sustainable and responsible governance.
Commitment to Ethical Standards:
• Adhered to strong governance policies and compliance with industry regulations
• Participated in the Carbon Disclo sure Project, showing yearly improvements since 2022
Accountability and Transparency:
• Published regular sustainability reports to track progress and uphold transparency
Upholding High Standards:
• Prioritized responsible supply chain practices and data security
• Embodied leadership in creating a sustainable future for all
TONY VERPLANK
Executive Chairman
Tony has dedicated his career to Shape, serving in leadership roles across operations, manufacturing, and business units. A Michigan State graduate, Tony enjoys gardening and supporting his community while driving Shape’s strategic vision.
AIDA TANAKA
General Counsel
Aida leverages years of manufacturing legal expertise to solve business challenges at Shape. A Cleveland native, she fell in love with Grand Haven during her first interview and enjoys the local social scene.
GUSTAVO OROZCO
Managing Director, Mexico Division
Jason Meyer started his Shape career in 1998 and recently transitioned to take on the role of President at NetShape. Jason thrives on solving challenges, enabling team growth, and connecting with his family.
AYMERIC HOMMEL
Managing Director, Europe Division
Aymeric brings extensive global leadership experience to Shape, with a focus on innovation, cultural collaboration and operational excellence across Europe. Fluent in German and English, Aymeric also has a tremendous passion for cooking.
KYLE VERPLANK
Executive Chairman
Kyle first started at Shape as a high school student working summers on the shop floor, joining full time in 2006. He has held various roles and was appointed to his current in 2019. A Michigan grad with an MBA from Pepperdine, Kyle enjoys sailing, skiing, and family travel.
DAVE GUARESIMO
Chief Operating Officer
Dave has led operations across the globe driving productivity and quality improvements through metric driven leadership.
A Purdue engineering grad with an MSU MBA, Dave is fluent in Spanish and Portuguese.
DARIC MORELL
Chief People Officer
Gustavo joined Shape in 2020 with nearly two decades of automotive experience. A graduate in Industrial Engineering, Gustavo enjoys running, swimming, and spending quality time with his wife and two children.
MIKE LIETO
Managing Director, US Division
Mike brings extensive financial and leadership expertise to Shape.
Outside of work, Mike enjoys sports, running, family time, and grilling on his Big Green Egg, always supporting the University of Michigan.
Daric leads Shape’s people strategy, applying his engineering background from MSU and operational expertise. He enjoys sailing, paddleboarding, and hiking. Daric is committed to fostering a thriving workplace culture at Shape.
RYAN DEBOER
Managing Director, Aluminum Division
Ryan’s has a passion for transforming raw materials into finished products, leading him to study Plastics Engineering at Ferris State. His leadership focuses on enabling team success, continuous improvement, and fostering innovation.
ED PLEET
Chief Technology Officer
Ed brings expertise in vehicle structures and global product development, honed during his time living and working in Shanghai, China. Outside of work, he cherishes the busy time with his wife Jennifer and their four children.
Chief Financial Officer
Mike brings financial expertise honed at Whirlpool and Shape, with a focus on strategic planning and supplier management. An MSU graduate, Mike enjoys golf, family time, and traveling with his wife and two sons.
ALEX GAO
Managing Director, Asia Division
Alex joined Shape in 2008 as Plant Manager of its first overseas facility in Kunshan, China. With a strong engineering background and over 12 years of industry experience, Alex leads with a passion and enjoys bicycling, movies, and aquariums.
Some Shape festivals featured facility tours and product displays, showcasing the parts and vehicles they help build, inspiring pride in families.
The plant tour stood out as one of the festival’s most memorable moments. Employees proudly guided their families through Shape’s cutting-edge operations. Autonomous mobile robots (AMRs), robotic weld cells, and advanced manufacturing equipment were all on display.
Many Shape team members took the lead, pointing out and explaining various parts of the plant. For them, it was a special moment—sharing their work with loved ones, and watching as their families left with newfound pride in the incredible work they do.
Shape 50th Anniversary Celebration took place at Shape Japan in February. The celebration featured an elegant dinner, fun games, and thoughtful gifts for both team members and their families. This milestone was made even more special as it also marked 20 years of Shape’s presence in Japan.
Shape India celebrated Shape’s 50th Anniversary in a vibrant style, joined by team members and their families.
The event featured delicious food, lively performances, and energetic dancing, making it a truly joyful and unique occasion.
In every region, Shape Corp. marked its 50th Anniversary with vibrant festivals that honored our past and looked boldly to the future.
In honor of Shape’s 50th anniversary, every division across the world gathered for a festival like no other. From North America to Europe and Asia, each region hosted its own unique celebration, bringing together Shape team members, their families and retirees.
With thousands in attendance at each event, the festivals were a testament to Shape’s global reach and the strong sense of community that unites us. Each division took ownership of their celebration, weaving in elements that reflected both their local culture and Shape’s founding and future-focused themes. The
“Founding 50” tributes honored our rich history and the visionary leaders who built our foundation, while the “Future 50” exhibitions showcased our latest innovations and bold aspirations for the decades ahead. From live entertainment and food to hands-on demonstrations of our innovative technologies, these celebrations captured the spirit of Shape— one rooted in connection, progress, and the joy of shared achievements. Across every region, the festivals were a reminder of what we’ve built together and a bold look at the road ahead.
ANNIVERSARY CELEBRATION
Team members conducted several plant tours to show all families our processes and how our team members are key to our success.
ANNIVERSARY CELEBRATION
To Celebrate Shape’s 50 Anniversary in Michigan, the 2024 Shape Festival took place in Grand Haven.
Celebrating 50 years of history in the place where everything started was an incredible milestone that marks a promising future based on a rich and successful history for our company.
A selection of local food trucks, a variety of fun games, and joyful gifts were highlights of the celebration.
Celebrating at the headquarters, where everything started 50 years ago.
But what truly made the event special was the opportunity to meet each other’s families and spend quality time together, capturing the warm spirit of the Shape Family culture that has been built through these 50 years.
At Shape Mexico, the celebration took place in Querétaro’s plant where the event featured a mariachi band, Mexican ballet, games, and train rides for families to tour the plant and learn about the processes and facilities that Shape Mexico offers.
Shape Trenton hosted the 2024 Shape Festival at its new facility, offering plant tours, auto exhibits showcasing aluminum products, food trucks, live music, and games. Team members and families enjoyed a memorable day, with the Mayor and city council joining to celebrate Shape’s achievements and community impact.
MEXICAN STYLE
The day was brimming with Mexican tradition, vibrant colors, lively dance, and festive music. In Shape Mexico, this was a dual celebration, as Shape Querétaro also marked the 20th anniversary of its establishment.
In Czech Republic team members celebrated Shape’s 50th Anniversary at a sports complex in Pilsen.
Numerous sports stations and attractions for both adults and children were featured at the celebration.
ANNIVERSARY CELEBRATION ENTERTAINMENT
To warm up in the cold weather, the Shape Czech team performed a drumsticks choreography.
As an inspiring way to mark this milestone anniversary, the Shape Czech team debuted the first-ever Shape song during the event.
ANNIVERSARY CELEBRATION
Making memories that will pave the way for another 50 years of development, enthusiasm, success, and fun.
Shape China kicked off this series of global events with a spectacular annual party featuring various cultural performances while highlighting and recognizing the incredible contributions of our China Division team members
Celebrating Shape’s 50th anniversary in the Year of the Dragon sets the stage for growth and prosperity for the next 50 years.
As 2024 began, Shape China set its sights on overcoming challenges and achieving success in this legendary Year of the Dragon.
Chuck Michele-46
Nicholas Ruiter-46
Joseph Vanlinden-40
Daniel Young-40
Tony Rusco-39
Dan Schindlbeck-39
Robert Wells-39
John Heath-38
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Christopher Vetter-18
Michael Wang-18
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Lindsey Wiewiora-17
Jing Zhou-17
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