2022 State of SHAPE America

2022

On the Cover: Health and physical educators from District of Columbia Public Schools gather at #SHAPENOLA.

2022 State of SHAPE America

Presented by

Stephanie Morris

CEO, SHAPE America

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HAPE America is proud to share the following summary of accomplishments that we have achieved this past year on behalf of the health and physical education (HPE) community.

It is fair to acknowledge that it has been another unusual year for the HPE professional community. Teachers continue to suffer from significant levels of burnout. Substitute teachers are almost impossible to secure in many states and districts. And we are still moving through a school year of much debate over vaccination and masking requirements.

But throughout all of it, the SHAPE America team continued to keep our focus on serving health and physical education teachers and helping them be the best teachers they can be, regardless of the challenges they may be facing. And — helping them find ways to advocate for themselves and their profession, so that we can ensure continued support — financial and otherwise — for PE and health education in schools.

CDC Cooperative Agreement SHAPE America’s CDC Cooperative Agreement to support physical education and physical activity in schools came to a close this past fall. Led by Senior Manager of Healthy Schools Audra Walters, this cooperative agreement allowed us to work with the CDC and other national organizations to support health and physical education programs as well as the overall Whole School, Whole Community, Whole Child model through the creation of new resources, such as the SEL crosswalks for both health and physical education national standards, and expanded professional learning opportunities such as online courses and webinars that can be found on the SHAPE America Online Institute.

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2022 State of SHAPE America

This work with the CDC also brought together voices from the field to a series of roundtable conversations to identify the most pressing issues related to equity, diversity and inclusion within the health and physical education field, which laid the critical foundation for continued efforts to ensure that physical education and health education are at the forefront of equity, diversity, and inclusion work in schools.

Advocacy Advocacy (led by Vice President for Advocacy & Equity, Diversity and Inclusion Carly Wright) continues to be a critical focus for SHAPE America as we welcomed a new presidential administration, new members of Congress and a new U.S. Cabinet, including a new Secretary of Education.

SHAPE America led the way to develop a letter to welcome the administration, Secretary of Education Dr. Miguel Cardona, and express strong support for federal funding for health and physical education programs. Signed by 50 state affiliate organizations, the letter called for ongoing funding and support for health and physical education, including Title II and Title IV, Part A of the Every Student Succeeds Act. Though there is a particular focus at the moment on building these new relationships, we also kept up momentum over this past year with efforts to equip teachers with tools and resources to employ backyard advocacy skills, especially in light of the COVID-19 pandemic.

Toward this end, we hosted a successful Back to School Summit in August. Offered at no charge to all SHAPE America members, attendees received the latest updates from CDC leadership on national and state school COVID-19 guidance and heard examples of backyard advocacy success stories from HPE champions and school administrators that have helped reinforce health and physical education as a priority in our schools. SHAPE America looks forward to hosting the next virtual Back to School Summit in July 2022.

SHAPE America also recently hosted our second Virtual SPEAK Out! Day, which included opportunities to hear the latest advocacy updates from Carly Wright and SHAPE America’s advocacy consultant and lobbyist, Karen Johnson. More than 130 members registered, representing 38 states (including Puerto Rico for the first time). Participants made appointments for virtual meetings with their members of Congress to share how health and physical education have been faring in their states due to COVID-19 and to advocate for full funding for Title II and 4

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2022 State of SHAPE America

Title IV of the Every Student Succeeds Act. Though it was another year of unexpectedly being virtual (due to the lack of in-person visits being allowed on Capitol Hill), it was nevertheless an incredibly empowering week for the health and physical education community.

SHAPE America is excited to continue to partner with Kaiser Permanente (KP) Thriving Schools through their National Healthy Schools Collaborative. This partnership began at the onset of the COVID-19 pandemic as KP created school reentry playbooks and supplementary resources to support schools in prioritizing school health through the pandemic and beyond, in which SHAPE America was the lead author on chapters related to health, PE and physical activity.

This work has now led into the development of a Healthy Schools Ten-Year Roadmap that SHAPE America is proud to have contributed to and endorsed. The Roadmap, which will be released this spring, aims to coordinate and accelerate funding, policy, and practices that promote healthy schools. SHAPE America has been thrilled to receive grant funding from KP to contribute to this important collaboration.

Leadership Summit The SHAPE America team was very excited to host the inaugural SHAPE America Leadership Summit in February 2022. At the request of many state affiliate executive directors, the event was planned by and for state and district leaders, council chairs and leaders from the SHAPE America EDI Committee and Emerging Leaders Innovation Team.

The event was originally meant to precede SPEAK Out! Day, and we anticipate that it will become a new tradition in that respect. However, when SPEAK Out! Day became virtual, we were pleased to still host this event, which featured trainers who addressed best practices in nonprofit governance, panelists from other education associations who discussed their affiliate state network structure, and updates regarding the National Standards, the Teacher of the Year program, health. moves. minds., and advancing EDI in HPE. We were excited by the turnout with more than 40 attendees from 14 states. We look forward to hosting this again in 2023.

SHAPE America National Convention & Expo SHAPE America was pleased to host an incredibly successful Virtual National Convention in 2021 (planning for which was led by Director of Professional Learning Events & Programs Chasity Burns). Though we had hoped to be in person in Baltimore, MD, necessity dictated that

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2022 State of SHAPE America

we shift into a fully virtual convention mode. Not to be deterred, SHAPE America delivered a robust, dynamic and engaging virtual platform that hosted more than 100 hours of high-quality professional development, in addition to providing small group opportunities for networking, mentoring and celebrating our health and physical education teachers.

But as wonderful as it was to connect with our HPE community online, it is also fair to say that SHAPE America was even more excited this year to have hosted the National Convention & Expo in New Orleans. For the HPE higher education community, SHAPE America’s Professional Preparation Council was proud to host a Higher Education Professional Preparation Summit (this annual event replaces the PETE/HETE conference that used to be held every three years).

Topics covered at this year’s HEPPS event included parenting in academia to achieve work/life balance; student-centered approaches to creating socially just classrooms in PETE postCOVID; infusing SEL into PETE/HETE programs; and infusing self-advocacy skills into health and physical education.

We were also extremely excited about the well over 100 standards-based professional development sessions that covered a variety of topics. In particular, we were extremely proud of the fact that we saw significant increases in the number of session proposals on health education and on equity, diversity and inclusion in HPE this past year, which made for a robust program line up.

The convention’s keynote speaker lineup included: •

Dr. Jessica Bartley, Director of Mental Health Services for the U.S. Olympic and Paralympic Committee;

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Chris Nikic, Special Olympics Champion Ambassador and first person with Down Syndrome to complete an Ironman triathlon;

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Dr. Alicia Bazzano, Chief Health Officer for Special Olympics; and

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Sylvia Crawley, former collegiate coach who also played four WNBA seasons as a forward with the Portland Fire and San Antonio Silver Stars.

Sylvia Crawley was a wonderful ambassador for recognizing the 50th anniversary of Title IX, which was also the theme of National Physical Education & Sport Week (or “May Week” as it is also known).

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2022 State of SHAPE America

New and different (but exciting) this year is the fact that we announced this year’s National Teachers of the Year at the Closing General Session, directly followed by a celebration that all were invited to attend. Also new to this year’s convention were opportunities to experience more of the host city’s local culture through ticketed events (including an inside peak at Mardi Gras World, a riverboat cruise, and a French Quarter ghost tour).

The 2022 national convention also included new opportunities for attendees to volunteer in exchange for discounted registration. This worked wonderfully and is something we plan to continue in future years.

We’d like to recognize and extend our deepest gratitude for another “new” element to this year’s national convention — the fact that Gopher became the exclusive equipment provider for the event! We are thrilled that the stress of needing to obtain local equipment to host this event has now been alleviated for us and for any state affiliate organization we might partner with.

Gopher did a tremendous job in stepping up to help fill needs this year, and we are thrilled to be in partnership with them as our official equipment provider.

Equity, Diversity and Inclusion SHAPE America continues to be committed to advancing equity, diversity and inclusion within our organization and within our professional community. We fully recognize that the conversation continues about why SHAPE America is so focused on EDI, and whether it’s been because of reactions to certain events or out of response to criticism from individuals.

We also recognize that there continues to be debate over whether the changes we have made are appropriate or right. We understand where these conversations are coming from. Change is hard and uncomfortable. Breaking down processes and systems and talking about the barriers that exist within them — and then finding ways to build better processes and systems — is messy and difficult work.

But though SHAPE America’s leadership embraces the importance of understanding our history and appreciating previous efforts by those who led and contributed in the past, we also respect that we must also learn from the past to build a stronger, more diverse, more inclusive and equitable future for health and physical education professionals.

There is still much more work to be done — that will continue to be the case for a very long time. But we also pause to acknowledge where we have made progress and experienced good change.

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2022 State of SHAPE America

First, the SHAPE America EDI Committee contributed on various fronts this past year.

The committee is especially proud to have launched the EDI Podcast. Hosted by Sean Nevills, John Strong and the EDI podcast team, the series covers a variety of topics such as What is Social Justice and my personal favorite, the episode on Educational Equity featuring Troy Boddy, Ed.D., who discusses his career as directory of Equity Initiatives in Montgomery County Public Schools and how his work changed after the murder of George Floyd.

The Winter issue of Momentum magazine (available at no cost to all) included a feature article, “The ‘Hidden Figures’ of Physical Education,” by co-authors Tara B. Blackshear and Brian Culp. The article shines a spotlight on Black female educators whose contributions to the physical education field deserve broader recognition.

SHAPE America also provided EDI training this year to all staff, Board of Directors and volunteer leaders to ensure a foundation of a common understanding, vision, framework, and language is in place throughout the organization. SHAPE America leadership also worked with an EDI consultant group, CommonHealth ACTION, to develop an EDI Action Plan. This action plan will inform forthcoming strategic planning discussions to ensure the intentional inclusion and prioritization of EDI throughout all facets of SHAPE America.

National Standards SHAPE America was proud to launch a task force this past year to update the National Standards for K-12 Physical Education. Last published in 2013, the standards serve as the foundation for well-designed physical education programs across the country. The task force includes representation from preK-12 practitioners, PETE faculty, state departments of education, school district level curriculum supervisors, and experts well versed in social and emotional learning, equity, diversity and inclusion, motor development and physical literacy.

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2022 State of SHAPE America

Director of Educational Content and Programs Michelle Carter staffs this task force, and the group has been hard at work for a year now, gathering research, best practices, and input from the physical education community. We are especially excited that they reached an important benchmark recently by releasing draft Guiding Principles and Student Attributes, which ultimately will be used to develop new physical education standards, learning outcomes, and other critical resources for the field.

This draft document was shared broadly, and members of the HPE community were invited to provide feedback via a survey during the first round of Public Review and Comment, which ended in May. The task force hosted in-person listening sessions at the national convention in New Orleans and through virtual town halls. They will use all feedback received to inform their thinking about the actual draft standards.

We anticipate future opportunities for community feedback, as well as another round of official Public Review and Comment, in the coming year.

In addition to the National Standards for K-12 Physical Education, SHAPE America also launched a task force to revise the National Health Education Standards. As members of the community may recall, SHAPE America now holds all rights to the National Health Education Standards, including all revisions and/or derivatives.

As leaders in the skills-based health education community, we are thrilled for the opportunity to both safeguard and champion these critical standards for our health educators and their students. And given that they were last published in 2007, we are equally thrilled to move forward with the diverse task force that was established in fall 2021 to undertake this work.

The National Health Education Standards Task Force includes health education teachers, health education teacher education professionals, state departments of education, school district level curriculum supervisors, and representatives from important national health education organizations. The task force is staffed by Senior Manager of Healthy Schools Audra Walters. Like the National Standards for K-12 Physical Education, we anticipate this work will be finished in approximately two years.

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2022 State of SHAPE America

Publications and Resources On the publications front (led by Vice President, Marketing, Membership and Publications Tom Lawson), we were pleased to see the number of article submissions and full-text article downloads continue to increase this year, with all four member journals maintaining a healthy backlog. Journal circulations increased across the board and in sum, the journals published 212 articles in 2021. The following are a few particular highlights: •

RQES published a special feature in June 2021 on the “Rationale for the Essential Components of Physical Education” with input from the Centers for Disease Control and Prevention. This journal, which has an impact factor of nearly 6, also saw online downloads of nearly a quarter of a million articles, which put it in the top 5% of all journals with Taylor & Francis.

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The American Journal of Health Education (AJHE) published 46 peerreviewed articles including a special issue in November 2021 titled “Health Literacy and Health Education: Research and Practical Applications.” It emphasizes The Centers for Disease Control and Prevention’s statement that health literacy is important in both personal and organizational contexts and discusses why health literacy is an important component of health education regardless of the practice setting.

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JOPERD published a special feature issue in April 2021 titled “How Do We Do This?

Distance Learning in Physical Education During COVID-19” which addresses some issues about teaching physical education remotely, including meeting the needs of low-income students, at-home equipment strategies, teaching elementary PE, parent/guardian engagement, and building and maintaining relationships online. This journal’s online reach grew for the eighth straight year, seeing more than 200,000 article downloads.

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Strategies, which is circulated to more than 3,000 institutions globally, published a major feature issue in the May/June 2021 issue titled “Development of Youth Athletes,” which provides evidence-based practice for youth coaches, physical education instructors, and parents to aid in the development of young athletes.

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2022 State of SHAPE America

SHAPE America is proud to have three new books in various stages of production, two more under contract, and an additional two in the proposal stage. Additionally, over the past year, SHAPE America was proud to publish the following: •

The Essentials of Teaching Health Education (Sarah Benes and Holly Alperin)

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The Essentials of Teaching Physical Education (Stephen Mitchell and Jennifer WaltonFisette)

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Teaching Social and Emotional Learning in Health Education (Mary Connolly)

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Teaching Social and Emotional Learning in Physical Education (Paul Wright and K. Andrew R. Richards)

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Reach Every Athlete: A Guide to Coaching Players with Hidden Disabilities and Conditions (Christopher Stanley & Timothy Baghurst)

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Critical Race Studies in Physical Education (Tara Blackshear and Brian Culp)

We also share relevant content through Momentum magazine, our biweekly email newsletter Et Cetera, and the SHAPE America Blog (led by Managing Editor Larissa Brickach). Through these digital channels we are able to reach a broader audience, which includes health and physical educators, parents, students, school administrators, potential advertisers/sponsors, and other advocates. Here are a few highlights: Momentum Magazine: •

The Fall 2021 issue of Momentum featured a cover story that looked at equity, diversity, and inclusion in health and physical education from several different angles. (“EDI in Health and Physical Education: Breaking Down the ‘What’ and ‘How’ … So You Can Find Your ‘Why.’”)

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The Winter 2022 issue included a feature article written by members Tara B. Blackshear and Brian Culp, “The ‘Hidden Figures’ of Physical Education: Black Women Who Paved the Way in PE,” which shines a spotlight on Black female educators whose contributions to the field deserve broader recognition.

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We also continued to publish In the Zone — which features school success stories and teacher tips for implementing the health. moves. minds.® program in health and PE. SHAPE America | shapeamerica.org

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2022 State of SHAPE America

Et Cetera: •

This popular email newsletter is delivered biweekly to the inboxes of more than 40,000 subscribers, helping us engage with SHAPE America members and potential members while providing a platform for advertising revenue. Through this newsletter, we are able to share products, resources and information that help the HPE community.

SHAPE America Blog: •

The SHAPE America Blog helps to fulfill our mission by sharing insights, ideas, research and resources — directly from the HPE community. Since launching at the beginning of FY20, the blog has reached 270,593 page views.

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Here are the most-viewed articles in the last year: 1) How to Integrate Social and Emotional Learning in PE to Improve Classroom Climate (Kyle Bragg) 2) 4 Strategies for Integrating Classroom Content Into Physical Education (Brenna Cosgrove and Jessica Richards) 3) 7 Core Responsibilities of Sport Coaches: The Revision of the National Standards (Lori Gano-Overway)

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In early 2022, we launched our Administrator Blog Series with a set of three articles written by administrators — Scott Taylor, Ashley Krause, and Chris Lineberry — who understand the importance of health and physical education. Each article also includes a video interview with the author.

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2022 State of SHAPE America

Council and Volunteer Leadership Contributions SHAPE America’s Program Councils and volunteer leadership groups found various ways to contribute to the content and resource pipeline this past year.

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SHAPE America’s Health Education Council, chaired by Holly Alperin, contributed on numerous fronts to help raise visibility and provide resources for Health Literacy Month (October), in addition to developing a position statement “Sex Education is a Critical Component of School Health Education.” This Council also developed a Health Education Blog Series on a variety of relevant topics.

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SHAPE America’s Physical Activity Council, chaired by Lisa Paulson, continued to help develop monthly activity calendars (in partnership with the other Councils).

This Council also published a revised position statement, “Physical Activity Should Not Be Used as Punishment and/or Behavior Management.”

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The SHAPE America Physical Education Council, chaired by Nilo Ramos, worked together to revise the guidance document “Guidelines for Facilities, Equipment, Instructional Materials and Technology in K-12 Physical Education.”

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The SHAPE America Professional Preparation Council, chaired by Erin Centeio, continues to host two task forces (on PETE/HETE recruitment and on social justice in PETE/HETE programs), in addition to hosting the Higher Education Professional Preparation Summit (HEPPS) and monthly convenings of the Undergraduate Student Leadership Network. This Council also worked with the CSPAP Special Interest Group to revise SHAPE America’s guidance document, “Appropriate Instructional Practice Guidelines for Higher Education Physical Activity Programs.”

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2022 State of SHAPE America

•

SHAPE America’s Research Council, chaired by Paul Rukavina, hosted the Future of Motor Behavior in Higher Education: From Tower to Trenches, featuring three preeminent scholars in the field of motor behavior, Jane Clark, Dale Ulrich, and Cheryl Coker, who discussed ways to translate research to real-world settings. This Council also continued to publish UnLock Research articles and oversaw the planning of the research program for SHAPE America’s national convention.

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The SHAPE America Emerging Leaders Innovation Team (ELIT), chaired by Hillary Robey and Peter Stoepker, hosted a FREE virtual professional development opportunity in September, the SHAPE America Speed Learning Event. This fast-paced event gave participants the opportunity to attend short health and physical education sessions that sparked their interest. This event was open to SHAPE America members and non-members.

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SHAPE America’s Midwest District (District Director: Mark Foellmer, District President: Andro Barnett) hosted a free one-hour virtual health. moves. minds.® workshop in March 2022 to introduce Midwest District members and others to our flagship servicelearning fundraising program. The workshop introduced attendees to free resources available to implement the program easily and provided examples of the impact the program has made in schools.

SHAPE America Content Channels We saw great success and growth across our social media channels over the last year! SHAPE America was the proud recipient of a Google Ad Grant in the Fall. The grant is for up to $120,000 in Google ads per year. We started our grant with two spring campaigns — one for #SHAPENOLA and one for health. moves. minds. This Google Ad grant allows us to promote the organization and content to new levels that were previously unachievable.

In February, SHAPE America celebrated National Girls & Women in Sports Day by hosting a free and exclusive screening of the 2021 documentary LFG, about the tremendous efforts of professional women soccer players to receive fairer compensation. SHAPE America also hosted a follow-up discussion on Zoom for the documentary.

And, for the first time in its history, SHAPE America achieved one million impressions in a month on Twitter. This milestone was reached during #SHAPEVirtual last year and is a testament to how engaged our community is.

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2022 State of SHAPE America

Finally, we continued delivering content in a more interactive way with the launch of the EDI Podcast, livestreams that were co-branded with state associations (including MOSHAPE and INSHAPE) and virtual lessons. The top videos over the last year were The 5 SHAPE America National Standards video and How to Take and Lead a Kindful Minute. Our goal is to continue expanding our reach to new platforms and opening up revenue streams on social media.

health. moves. minds.® As one of three pillars of the SHAPE America strategic direction, the organization’s servicelearning program, health. moves. minds., (led by Vice President of Strategic Partnerships, Social Impact and Education Beth Bennett and her team) has been a major focus of effort and resources this past year.

In August 2021, we were delighted to add Stephanie Jumps as the Senior Manager of Community Initiatives & Social Impact. In her role, Stephanie manages the day-to-day operations of the program and brings a wealth of school-based fundraising experience, having served in a similar capacity with the American Heart Association’s former Jump Rope For Heart/Hoops For Heart programs.

The health. moves. minds. program continues to spread the message of kindness through this year’s theme — POWered by Kindness. We were proud to offer a new set of mini-lessons for all grade levels, including the Kindful Minute, which builds on the Mindful Minute skills that students have previously learned through existing resources.

Additional new resources included: •

Kick-off videos, event posters and achievement certificates;

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An updated “Event in 5 Weeks or Less” template;

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POWered by Kindness coloring sheets; and

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New activities for February’s Random Acts of Kindness Week, including a kindness-themed event template and recognition certificates (provided in English and Spanish).

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2022 State of SHAPE America

Participating teachers received additional event-planning support this year through the provision of a detailed Event Planning Timeline, one-on-one event planning calls with Stephanie Jumps, and Team Champion Huddles that offered group planning and mentorship by teachers who have hosted successful health. moves. minds. fundraising events.

Teachers from across the country registered as health. moves. minds.

Team Champions, hosting fundraising events to support their school’s health and physical education programs.

Almost 50 of these Team Champions additionally chose to support a 501(c)(3) charity organization as part of their fundraising event.

Through this year’s program, we are supporting a wide range of charities, from PTOs to organizations serving youth and families, national organizations and health-related missions, to animal shelters and more!

In addition, more than 600 teachers signed up as health. moves. minds.

SEL Educators, receiving all of the program lessons and activities for their school at no cost. Our goal is to convert as many of these SEL Educators as possible into future Team Champions!

This year’s program has already exceeded the fundraising results from the previous two years of the program.

Perhaps most important, though, is the opportunity we have had through health. moves. minds. to help children gain skills to manage the increased feelings of anxiety, loneliness and depression we know they are experiencing during the pandemic. The health. moves. minds. program also builds students’ confidence, provides empowering experiences in teamwork, and gives students a feeling of pride in giving to help their school and others.

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2022 State of SHAPE America

Finance and Operations From a financial and operations perspective, SHAPE America experienced many wins this past year thanks to a team led by Chief Financial Officer and Senior Vice President for Business & Finance Nori Jones. Following an unpredictable but still successful fiscal year 2020, SHAPE America remained focused on providing critical resources and support to teachers virtually.

Thanks to the strong support of many of our partners and the prudent financial stewardship of SHAPE America’s staff, we were able to advance our mission, serve teachers, and come through the year in good fiscal health.

We’d also like to acknowledge that SHAPE America received a significant and unexpected bequest from the estate of Marian “Gabby” Kneer, who served as past president of NASPE (1986) and received many NASPE and AAHPERD awards over the years. Marian left 20% of her estate to SHAPE America, which is a truly significant and incredible gift. We honor Marian “Gabby” Kneer and hope you will learn more about her by reading her memoriam. We also offer our sincerest thanks to her family for their support of SHAPE America.

SHAPE America’s total operating expenses for fiscal year 2021 were $3.4M, (compared to $3.4M in 2020). The top four categories of expenses were: 

Administration ........................................... $935K ($995K, in 2020)

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CDC Grant .................................................. $597K ($300K in 2020)

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Membership Programs & Services ........... $511K ($594K in 2020)

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Convention................................................. $423K ($336K in 2020)

Total Operating Revenue for fiscal year 2021 was $3.4 as compared to $3.0 in 2020.

The top four categories of operating revenue for fiscal year 2021 were: 

Periodicals ................................................. $999K ($903 in 2020)

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Government Grants ................................... $597K ($300K in 2020)

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Convention................................................. $547K ($897 in 2020)

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Supporting Services.................................. $481K ($113K in 2020)

Finally, a new purchase agreement for the sale of the building owned by SHAPE America in Reston, VA, was approved by the SHAPE America board earlier this year. For those familiar with these efforts, delays associated with zoning reviews and a related federal development project made the previous plan to sell the building as part of an assemblage impossible in the end. However, we have great confidence in this new agreement and in our partnership with a new purchaser and look forward to being able to come to closure in the years ahead. ____________________________________________________________________________ Thank you to all for your contributions to our health and physical education community.

We are so excited for the future at SHAPE America!

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