L&co cannes guide r6 new final 2

L&Co.

L&Co.

WHERE TO

drop anchor

Prepping for a trip to the Cannes Lions Festival can be almost as challenging as earning a Golden Lion itself. But, ne désespérez pas. L&Co is here to help you navigate festival week with a guide to all things French and fashionable.

Swept

Away

Endless blue skies and yacht-dotted Mediterranean seas make for postcard-perfect views at the romantic Tiara Yaktsa’s. This hotel is the perfect base for exploring both Cannes and the sparkling Cote d’Azur, or for just hiding away in luxury - tiara-hotels.com/en/yaktsa

Away

FromI

t All

Do the French Riviera on a budget and escape to the charming French town of Collioure. Enjoy the very same boutiques and private beaches which have inspired Matisse, Picasso and countless other ar tists and poets - Hôtel les Templiers, Collioure, Languedoc-Roussillon, hotel-templiers.com FOR FULL PHOTO CREDITS VISIT: LIBERTYANDCO.C A/C ANNES-INSIDER-GUIDE

Silver

Screen

Chic

Return to the Golden era of cinema in the Carlton - a belle époque hotel in the hear t of the festival, and the setting of Hitchcock’s classic To Catch a Thief. Meet, greet, see and be seen with top executives and creative superstars on the lavish terrace ‘til 2am. A star-spotters paradise - intercontinental-carltoncannes.com/en

Throw away the bow lines.

Sail away from the safe harbour.

Explore, dream, discover.

- Mark Twain

Nautical

Luxury

Just off La Croisette, is the trendy Five Seas Hotel & Spa. Go for a dip in the rooftop pool, immerse yourself in the luxurious Cinq Mondes Spa or relax aboard the hotel’s own 88-foot yacht - five-seas-hotel-cannes.com L&Co.

CANNES INSIDER

L&Co.’s

gourmet GREATNESS

From fine dining delights to rustic seaside charm, here are L&Co's insider spots that have it all.

Official Sponsor of the Cannes Festival: Champagne. The very height of French extravagance and for Marilyn Monroe, it was the breakfast of champions.

Afternoon

Delight

Indulge in lobster salad and rose on the terrace of Hotel Du Cap. Extravagant lunching meets chic people watching – now, this is the life.

Cheap & Chic

La Pizza is the place for thin crust pizza – and for casual hanging out with the thin, beautiful “it” crowd.

NoFuss

Noah

Cote Jarden is a classic Cannes neighborhood standby. Feast on fresh, local seafood at affordable prices, served in the finest tradition of French hospitality.

One can not think well, love well, sleep well, if one has not dined well.

- Virginia Wolf

People who love to eat are always the best people.

Agency

- Julia Child

Haute

Next to the Mar tinez Hotel is 72 Creosote – a.k.a the infamous “Gutter Bar”. No matter how late the evening goes, always remember to keep it classy. Because what happens at Gutter Bar stays on Gutter Bar’s own twitter feed @gutter tweets.

Chill Under the

Stars

Even though you’ll have far too many invites to private – and not so private - agency parties as it is, Le Baoli and L’Atelier Lounge are guaranteed fallback options for soulful music, ocean views and nightlife fun.

EpicureanEnvy

Ever since the Golden age of film, La Mere Besson has been Cannes’ most beloved restaurant. No trip to the French Riviera is complete without ordering the estouffade Provençal at La Mere.

Cannes has no shortage of iconic restaurants including, La Palme d'Or which boasts two Michelin stars and the daringly rich food of Chef Christian Sinicropi.

Riviera

Incognito

Recently revealed to the world as the hideout for camera-shy celebrities, L’Affable features simple and elegant décor, warm service wor thy of its name and attractive prices to make it the perfect spot for a discreet tete-a-tete or an impromptu job interview.

L&Co.

FOR FULL PHOTO CREDITS VISIT: LIBERTYANDCO.C A/C ANNES-INSIDER-GUIDE

CANNES INSIDER

PLACES TO

getaway L&Co.

Island Getaway Need a quick getaway from the non-stop action of Cannes? Sail away to the quaint paradise of Isles de Lerins. Walk in pine forests, go skinny-dipping in little coves and recharge in natural splendour. The real beauty is it’s only a 15 minute journey from Cannes.

Chic

Riviera

There’s no better destination than Manuosh on the Rue d’Antibes for boho-beach pieces. Or head to our favourite boutique Sandro on Rue Antibes, with a summer collection that is distinctly french, yet affordable.

it ut t a e w O S

Cannes isn’t exactly a fitness-bootcamp, but nothing compares to a morning run along the Riviera or squeezing in a game at Cannes Garden Tennis Club. Email us for a match!

do see live

Wanderlust

Leave your stilettos at the hotel and stroll along the charming streets of old quar ter Cannes.

Lose yourself in the boutiques, restaurants and galleries galore of Le Suguet.

atuurtee H Cul

Need a break from the ar t of marketing? La Malmaison ar t space, 47 La Croisette hosts rotating exhibitions of major ar tists from the Riviera - must see for ar t connoisseurs, casual appreciators and passers by.

L&Co.

FOR FULL PHOTO CREDITS VISIT: LIBERTYANDCO.C A/C ANNES-INSIDER-GUIDE

CANNES INSIDER

L&Co.

Talks

Cannes Edition with

NANCY

VONK

Creativity takes courage.

- HENRI MATISSE

For this Cannes edition, our tete-a-tete is with a previous Lions judge and globally adored creative director Nancy Vonk. Nancy is co-founder of Swim, with Janet Kestin, a creative leadership lab that empowers groups from adver tising creative teams to architects with tools and insights to lead facebook.com/swim.meet,www.swimprogram.ca.

Previously, Nancy was in the global spotlight as Co-Chief Creative Officer of Ogilvy Toronto, where she and Janet led the agency to Cannes Lions for memorable work on Dove and “Diamond Shreddies”; "Evolution" won two Grand Prix.

L&Co: Cannes Lions Festival is around the corner, what qualities does a campaign/idea need to win an award?

NANCY: Originality, talk value.

L&Co: What is your favorite all-time award winning creative campaign for an iconic brand?

Why? NANCY: That’s nearly impossible to say.

Budweiser “Whazzup?” Budweiser “Real Men of Genius” radio, British Airways “Face”, Snicker’s “Betty White”, Marc Ecko “Still Free”, the Tap Project, I could go on for paragraphs. So it’s officially an impossible choice. These few examples have lots in common. Memorable, novel, brilliantly produced, took risks one way or another.

L&Co:Last year the Cannes Lions added Branded Entertainment as a category. What are your thoughts on the festival now paying tribute to technology by adding Innovation as a new category this year?

NANCY: Shouldn’t every category reflect innovation? Maybe they need a new name.

L&Co: Casting your creative eye over ideas/work from this year, what excites you, anything notable to watch out for at the festival that deserves that gold lion?

NANCY: I don’t know if it deserves any award, but the one ad everyone talked about this past year is Kmar t’s “I shipped my pants” spot. Which proves no matter how far technology or media

innovations take us, a good potty joke steals the show. (Meanwhile: I love the Sunday Times “Rich List”, Nike+ Fuel Band, The World’s Most Valuable Social Network, Ragu’s “It was a tough day in childhood” campaign) Another Cannes contender is the campaign "The Beauty Inside" for Intel. Huge.

L&Co: The Cannes festival can be a whirlwind week, what keeps you sane and on top of your game?

NANCY: I can’t say Cannes has ever felt like that kind of challenge to me. Especially since I’m not a passed-out-at-the-Gutter-bar kind of delegate.

Sleep a bit, don’t drink too much, get daily inspiration at the workshops and shor t lists and talk to the nice people. The end.

L&Co: You have won a few Cannes Lions in the past for award-winning campaigns, any etiquette advice for young creatives when accepting an award or out on the Crosssiette with their competitive counterparts?

NANCY: I’ll never forget carrying a gold lion on the Croissette and getting honked at like a movie star. It was like, “what?” Advice to winners? Enjoy every moment. It’s not business as usual.

L&Co: So what’s in your suitcase? Three must-have items at Cannes that you can’t live without during the Festival.

NANCY: Clean underwear, sun screen, trashy magazines for killing time in airpor ts.

L&Co: Anything humorous or notable experience at a talk or agency party that happened that you can disclose?

NANCY: My boss in the early 90’s, Mark Hilltout, was so taken by a Danish airline spot in which a husband bursts in on his wife and mother-in-law wearing nothing but a rose in his teeth, he decided to act it out for people who hadn’t seen it while on the patio of a restaurant near the Croissette. Yes, completely naked.

L&Co. TALKs is a weekly dose of candid interviews with savvy marketers, tastemakers and creators. All interviews are carefully chosen to tell the story behind the individual.

WHAT WE’RE

packing

1.

L&Co.

M TO FO UST P R C -HA AN VE NE S S

Vintage Twist – Sixties inspired Ray Ban Meteor, jcrew.com

10

2.

Sun Soaked Tunes - Charlotte Gainsbourg, Café del mar, Nouvelle Vague

3.

South-of-france style – Feather & chevron straw fedora, eugeniakim.com, Beres crepe DVF dress, Temps des Reves Scarf, K Jacques St Tropez gold sandals – net-a-por ter.com

FOR FULL PHOTO CREDITS VISIT: LIBERTYANDCO.C A/C ANNES-INSIDER-GUIDE

4.

Poolside chic Striped-trimmed suit, net-a-por ter.com

6.

Sea Swept hair Moroccan Oil moroccanoil.com

5.

Colorful Writing - Moleskines to jot down that idea, insight or number. moleskine.com

If you obey all the rules, you miss all the fun.

- Katherine Hepburn

8.

Always Connected Golden stripes case, katespade.com

9.

Riviera classics Françoise Sagan's Bonjour Tristesse, and Hemingway’s The Garden of Eden,

7.

Sophisticated Shopper – Straw tote, toryburch.com

10.

Statement Piece - Classic oversizedtor toise and turquoise link bracelet, jcrew.com L&Co.

CANNES INSIDER

L&Co.

Talks

Cannes Edition with

DANIEL

ZEFF

Those who tell stories, rule society.

- PLATO

Another powerful example is “Embrace Life”, a film created for Sussex Safer Roads in the UK. Isn’t it interesting that an obscure road safety film can create such an emotional response from millions of viewers without the use of dialogue or the typical horrific scenes of car crashes. Work that’s behaviour changing and soul changing holds the greatest lasting impact, increasing the likelihood that it’ll be shared with others and ultimately connect with a wider audience.

L&Co:Last year the Cannes Lions added Branded Entertainment as a category. What are your thoughts on the festival now paying tribute to technology by adding Innovation as a new category this year?

L&Co talked to talented storyteller Daniel Zeff, CEO of branded content agency Evidently.

Originally trained as a film director, Daniel founded Evidently based on his passion for telling thought provoking, enter taining and engaging visual stories.

Daniel’s boundless energy and enthusiasm for all things creative inspires work for leading brands and organizations such as Dove, Google, Axe, Knorr and GE. Evidently’s accolades for poignant viral film “Dear 16 Year Old Me”, created for the David Cornfield Melanoma Fund, include Webby Awards and the shor tlist for best film at Cannes Lions 2012.

L&Co: Cannes Lions Festival is around the corner, what qualities does a campaign/idea need to win an award?

DANIEL: Simplicity: you should be able to explain it to your mother in a single sentence and easily visualise it across multiple channels.

L&Co: What is your favorite all-time award winning creative campaign for an iconic brand?

Why? DANIEL: An inspirational film for LEGO called What’s in the Box. The film captures the potential of LEGO without showing a single brick and inspires us to think like children. It turns the toy into a MacGuffin where the possibilities it proposes can only be answered by your imagination.

DANIEL: Innovation comes from the development of new channels that are closest to consumers and create deeper connections with them as a result. Google Glass is a good example of game changing technology. It’s easy to see the impact it’ll have on human behavior and why it’s already created such incredible hype, when the product isn’t even widely available yet. From the creative perspective though, innovation must come from our core business - ideas. Great ideas come first.

L&Co: Casting your creative eye over ideas/work from this year, what excites you, anything notable to watch out for at the festival that deserves that gold lion?

DANIEL: Agencies that are really tapped into trends, culture and people are the ones producing brilliant work. The developing markets seem to have the corner on that at the moment. They’re the ones to watch as they’re good at delivering ideas that extend beyond a 30 second ad. Look at Dove Sketches out of Brazil. It caused a sensation in just a few hours and was quickly adapted for Nor th America.

Ideas that have scale and the ability to mobilize millions are the most powerful.

L&Co: The Cannes festival can be a whirlwind week, what keeps you sane and on top of your game?

DANIEL: I try to keep the trip shor t and use alcohol only as a mild sedative.

(Interview continues on next page)

L&Co: Evidently was shortlisted for a Cannes Lion for poignant viral film “Dear 16 Year old Me” in 2011, any etiquette advice for young creatives when accepting an award or out on the Crosssiette with their competitive counterparts?

DANIEL: Be kind to the people on the way up, they’re the same people you meet on the way down.

L&Co: So what’s in your suitcase? Three must-have items at Cannes that you can’t live without during the Festival.

DANIEL: I always carry back up items: a USB battery and ten fresh black t-shir ts.

L&Co: What is your most memorable moment or conversation over the past few years attending the Cannes Lion Festival?

DANIEL A late night conversation at the Gutter Bar with a well respected ad executive - not to be named. It was very drunken but I’ll be forever grateful for the spark it ignited. It helped me realize Evidently was onto something big.

L&Co.

CANNES INSIDER

Ones destination is never a place but rather a new way of looking at things.

- HENRY MILLER

We believe that every company, every brand and every executive has a story to tell. And really, what’s a compelling story without the right audience to share it with? Liber ty & Co is a strategic communications consultancy dedicated to elevating your profile, both corporate and professional. By crafting impactful stories to amplify your brand in media, online and into conversations, we’re out to win the hear ts and minds of all your reputation stakeholders – your employees, clients and the business community.Nimble and connected, at Liber ty & Co. we-make-things-happen.

By leveraging our global exper tise and finger tip-access to the most talented resources in media, design and technology, we ensure your story reaches the right audience.

Shannon Lewis

President of Liberty&Co. Communications

L&Co.

CANNES INSIDER

BON VOYAGE!

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