Our project was to choose a designer or brand to act as our inspiration. After choosing a designer or brand, you will design a consumer fashion or lifestyle product that incorporates sustainable, reusable, recyclable etc. materials as the basis for the materials used to construct your product. Some materials may be needed for support, shape or the like, but no more than 10% of the constructed product can be made from this. Our budget for this project was $25. create a marketing campaign to support your designer/brand and the constructed product. We then had to create a marketing campaign that took into account our designer’s/brand demographic and psychographics. Use this marketing information to design the following advertisement pieces: In Store Signage (11x17 print ad), Direct Mail piece, Digital Marketing pieces (web page, social media, instagram or any other web marketing tool) that show your concept and brand and Window Display.
