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Technology Leads the Way Lisa Perkovic talks trends to uncover how Shangri-La The Marina, Cairns and Encore Event Technologies are combining to produce events with the best of today’s audio-visual equipment.
ENCORE’S Far North Queensland Event Technology
communicate and then draw on the technology to
Venue Director Chris Targett has to walk a fine line
make that possible.”
when planning the audio-visual equipment for an event at Shangri-La The Marina, Cairns.
This might be new technology like hybrid event solutions, but it’s also elements that allow the
“There’s nothing worse than coming all the way to Far
incorporation of natural light for the entire duration
North Queensland, booking an event in a beautiful
of a session.
room with natural light, and then saying sorry, we have to close the blinds because we have to put the
Flexibility to offer everything from simple out-of-the-
projector on,” Chris says.
box solutions through to complex, customised sets is easier than ever for Encore.
“Shangri-La The Marina, Cairns’ event spaces have great natural light, and views overlooking Marlin Marina,
The team used the quiet periods of the pandemic
and Encore has the equipment to complement that
to establish closer ties to the wider Encore network,
so guests can still appreciate the natural surroundings
which included streamlining access to resources and
while enjoying the presentation.
technology solutions.
“And during this post-pandemic phase, with people
Whether it’s high-end LED wall infrastructure and
excited to rediscover and reconnect with locations,
holographic products, or a range of scenic stage sets
events need to be about more than the message on
and stage looks, event organisers visiting Tropical
the screen.”
North Queensland will have access to the same technology experiences available in any capital city.
For the Encore team, working with clients to ensure the vision for the entire experience is vital.
There is no doubt hybrid events will continue to be popular this year, and the technology is just as
“People have been cooped up inside, locked in their
important.
houses for so long, they’re much more open-minded to an event space, they want an overall experience,
Exclusive to Encore’s virtual event platform offering is
with live events offering unique solutions,” Chris says.
Chime Go, providing optimised streaming solutions emphasising seamless incorporation.
“We
are
experienced
in
matching
technology
solutions to client needs, but more than that, we
“Video conferencing within events is so much more
focus on enhancing their vision and exploring new
common than it was pre-pandemic,” Chris says.
areas people might not know about. “It’s important to us to offer clients a great experience “Event organisers don’t need to be tech gurus,
in that space, and we have access to the global
that’s our job, and we’re here to listen, understand
network of Encore’s experts ensuring there’s a huge
what’s important, what message the client wants to
depth of knowledge to draw upon.”
