2018 AGENCY PORTFOLIO
WE HELP CHINESE TRAVELBEYOND EXPECTATIONS.
INTRODUCTION Shanghai Jungle is a China-based agency specializing in marketing solutions to China’s tourists. We live, breathe and work in China. Our Chinese staff are constantly up to date with the latest developments in marketing, social media, trends etc. Nothing we do is based on ‘yesterday’s truths’. Whether you are a city, museum, attraction, shop, hotel or restaurant - we can help you capture this market. Our staff are Chinese and Westerners, and our solutions tried and tested to deliver results.
NO. 1 CHINA F.I.T. SOLUTIONS The new Chinese tourists are no different from the restofus:theycraveauthenticityandagreattravel experience - and they are willing to pay for it, but not too much.
Our mission is to help them travel beyond expectations. - Shanghai Jungle
WHY TOURISM? Incredible growth in the number of Chinese tourists, from 107 million in 2014 to 122 million in 2016 - on to an expected total of 200 million in 2020. Rapid shift in the way they travel: Switching from old-fashioned group tourism to independent tourism (FIT). This mirrors the development seen in all countries around the world - but the change is taking place surprising early and quickly.
OUTBOUND CHINESE TOURISTS IN 2016
INDIVIDUAL TRAVEL VS GROUP TRAVEL IN 2016
40% GROUP TRAVEL
60%
INDIVIDUAL TRAVEL
Accordingtoofficialtourismresearchinstituteof ChinaNationalTourismAdministration(CNTA,2016)
THE JUNGLE FUNNEL At Shanghai Jungle we have developed a structured approach for attracting Chinese tourists to European cities, museums, attractions, hotels, restaurants and shops. We call it The Jungle Funnel There is no magic to our method: Its strength lies in a precise targeting of the tourists’ desires and needs in each of the 4 phases - as well as the continuous reinforcing of our own work by promoting sharing among the followers and tourists themselves.Â
OUR SOLUTIONS Cities
Museums
All over the world countries and cities are The new Chinese tourists are keen to competing for the attention and business explore the culture and history of the places of Chinese tourists. See how we can help they visit. We help our clients get visibility you become their city of choice. and create great visitor experiences.
Shops
Restaurants
Hotels The rapid change from Chinese group tourism to FIT creates great opportunities for Western hotels. We help you get listed and seen on the Chinese booking platforms.
Other
Want to attract the new and independent Contrary to common belief, Chinese are The new Chinese tourists are keen to Chinese tourists to your shop? Read highly adventurous when it comes to food. explore the culture and history of the places about our tested and affordable solutions. But how do they find your restaurant? they visit. We help our clients get visibility and create great visitor experiences.
CASE STUDY // VISIT DENMARK SERVICES • Online shopping guide • Discover Denmark 悠游丹麦 Magazine • Museum marketing at Danish visa centers
FACTS Client Profile Visit Denmark is the official tourism promotion organisation for Denmark.
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Challenge Visit Denmark has been present in China for many years and enjoys strong relations with Chinese travel agencies. But with more of the business shifting to FIT’s the opportunity and challenge is to reach the new segment of tourists and get them to spend more time/nights in Denmark.
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Solution Together with Visit Denmark we developed and launched the high quality magazine Discover Denmark 悠游丹麦, distributed free of charge to all Chinese visa applicants to Denmark. Development and maintenance of an online shopping guide fully integrated on WeChat and covering all relevant shops in Denmark’s 3 largest cities.
CASE STUDY // JERUSALEM SERVICES • Public WeChat account • Print marketing • B2B outreach
FACTS Client Profile Jerusalem Development Authority is the city’s official tourism promotion organisation.
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Challenge With aggressive national targets for increasing Chinese tourism to Israel the city of Jerusalem wanted to position itself as the natural focal point also for overnight stays and day-trips to other parts of Israel.
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Solution Together with Jerusalem we implemented a range of activities covering all phases of the Chinese tourists’ travel experience towards both travel agencies and FITs, including production of a quality B2B brochure introducing Jerusalem and the launch and active marketing on a unique public WeChat account.
CASE STUDY // KARLOVY VARY SERVICES • Public WeChat account • Website, SEO • Print Marketing
FACTS Client Profile Karlovy Vary (Karlsbad) is the leading spa resort in Czechia and a real gem in terms of both architecture and nature.
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Challenge When tourism from Russia plummeted in 15’/16’ Karlovy Vary needed to attract tourists from new markets. China was quickly identified as a main priority. In fact, the city had already made a full Chinese website, but had problems making it visible in China. Karlovy vary needed a partner who understood both China and Czechia.
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Solution Our solution consisted of 4 main parts: 1) Getting the website hosted in China; 2) Launching and actively maintaining a public WeChat account for Karlovy Vary; 3) Creating content and stories on Mafengwo and Qyer; and 4) comprehensive coverage in Discover Czechia 悠游捷克 Magazine.
CASE STUDY // MMK SERVICES • Public WeChat account • Chinese website, SEO • Print marketing • Social media marketing
FACTS Client Profile Museum für Moderne Kunst (Frankfurt) is one of Europe’s leading art museums with exhibitions at no less than 3 locations in Frankfurt.
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Challenge With Chinese FITs looking for unique and cultural experiences Frankfurt’s famous Museum für Moderne Kunst experienced an increase in the number of visitors coming from China and wanted to provide this group with better service - and to increase its visibility towards more Chinese tourists.
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Solution Our comprehensive ‘museum solution’ which includes a highquality Chinese website hosted in China, a public WeChat account with weekly postings (mainly based on MMK’s Facebook/Instagram accounts), substantially improved profiles on China’s leading travel social media (Mafengwo and Qyer) and printed marketing materials available at Germany’s representation and visa centers in China.
CASE STUDY
// SMALL DANISH HOTELS SERVICES • Chinese website, SEO • Social media marketing • B2B outreach • Promotion at travel fairs
FACTS Client Profile Small Danish Hotels is the largest chain of hotels in Denmark with more than 80 member hotels all over the country.
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Challenge With Chinese tourism to Denmark booming but increasingly consisting of FITs Small Danish Hotels wanted to strengthen its marketing towards both the travel industry and towards the individual tourists.
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Solution Consists of 3 main components: Targeted and structured longterm dialogue with more than 150 prioritised travel agencies, including production and distribution of tailormade marketing materials; a high quality Chinese website hosted in China; and social media marketing promoting the 20 most relevant member-hotels.
OUR HISTORY Shanghai Jungle was established in 2012, is based in Shanghai and Danish owned. During the past 4 years we have built a solid portfolio of more than 120 regular clients including government organisations and municipalities, official tourism promotion organisations, museums and attractions, hotels and companies all over Europe and Israel.
The Royal Court of Denmark
Our strength is our ability to deliver high quality marketing solutions for China at very reasonable cost. We believe this is only possible due to our strong mix of Chinese staff (who truly understands the Chinese market and target groups) and Western staff (who truly understands the needs and requirements of our customers).
CONTACT US Phone: Email: Skype: Address:
(+86) 021 6240 0301 info@shanghaijungle.com Schultz-co Changning Lu 1277, Building 2, Unit 302, 200051 Shanghai, China 中国上海市长宁区1277长宁路2号 楼302室