Abstracting: Form & Counterform

ABSTRAC TING N Form & Counterform

Abstracting

Form & Counterform

FEATURED FORMS Art 210 Section 1 Form/Counterform Project

01 baskerville 02clarendon 03 didot 04 futura 05 helvetica 06 caslon

07 seravek

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an edition of milton’s paradise lost was published in baskerville font

it was turned into a print type on metal by a man named john handy

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baskerville: a serif font created in the 1750’s by a man named john baskerville

it emphasizes the contrast between the thin and thick strokes in the letters

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a non-scientific study proposed that baskerville as a typeface increases the likelihood of a reader agreeing with a statement, compared to other common fonts like georgia, helvitica, and comic sans

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it was originally turned into a printing font by a punchcutter named benjamin fox

made of a bold structure similar to the popular “modern� serif typefaces of the nineteenth century, clarendon’s letter structure has bracketed serifs that become larger as they reach the main stroke of the letters

W didot

M didot: a serif font created in 17841811 and named after the french printing family that created and implemented it

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pierre didot used the type in his printed 1818 edition of la henriade by voltaire

FUTURA

futura: a geometric sans-serif font created by paul renner in 1927

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it is meant to be based on the geometric shapes that became representative of the bauhaus design style of the early 1900’s

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it was created as a commission for the bauer type foundry and meant to be used by the foundry’s manufacturing team in making the design useful for different sizes of text

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caslon: an old-style serif font meant to imitage the style of handwritten letters developed by william caslon I in the 18th century

caslon

caslon was influenced by the imported dutch baroque typfaces that were popular in england at the time

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caslon’s typefaces remain very commonly used in printed texts.

HELVETICA

helvetica: a sans-serif typefaced created in 1957 by max miedinger

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helvetica is a realist designed typeface that was influenced by 19th century german and swiss fonts

C it was widely popularized in the 1950’s and 60’s until it was one of the most popular typefaces in all of the 20th century

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was shown results only in the font comic sans.

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SERAVEK

seravek: a sans-serif typeface designed in 2007 by eric olson

when asked to describe his new typeface, olson described seravek as:

“netural”

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seravek is part of the humanist style of sans-serif fonts with an italic typeface that was inspirted by handwriting