LinkedIn Marketing eBook in 2023 – Your Guide to Success​

LinkedInMarketing-YourGuideToSuccess

Foreword

Wearesothankfulyouarereadingthis!Allowustoelaborateonwhyyourbusinessneeds LinkedIn.

LinkedInisthefastestwaytolinkwithkeybusinessprofessionals.Reciprocally,itisalsooneof theeasiestwaystogeneratenewbusiness.IfyouarenotonLinkedIn,youaremissingoutonan opportunitytomakebusinessconnectionsandtakeyourbusinesstothenextlevel.LinkedInisa greatwaytostayupdatedonwhatishappeninginyourindustry.

LinkedInalsohasagreatalumninetwork.Areyoulookingforanewjob?Themajorityof employersarenowusingLinkedIntofindcandidates.

LinkedInisalsoaprimeplaceforreachingyourtargetmarket.Itisaprofessionalsocial networkingsitethatallowsyoutoconnectwithpotentialorcurrentclients.Thefollowing statisticsshowhowLinkedInusershavegrowninthepastfewyears.

Areyoulookingtoadvertiseyourbusinessonsocialmedia?Morethan20millionarticlesand piecesofcontentaresharedonLinkedIneachmonthandmorethan$4billionworthofrevenue forLinkedIn’sadvertisingandrecruitmentproducts.

OurgoalistohelpyoufindoutwhatthatmeansforyourbusinessandhowLinkedIncanhelp yourbusinessgrow.

How to Use LinkedIn?

1.1 LinkedIn Overview

1.2HowtoUseLinkedIn?

LinkedIncanbeagreattooltohelpeveryoneinyourbusinessgrow.Notonlycanyoufind qualitycandidatesandimportantcustomers,butyoucanalsofindandconnectwithfellow professionalsinyourindustry.LinkedIncanhelpyoutonetworkandshareinformationwith others,anditisagreatplacetoshowcaseyourskillsandqualifications.Youmightevenbeable torequestareferralfromoneofyourconnections!LinkedInisaresourcethatanyprofessional shouldconsiderusing.

SomanyofusareusingLinkedIntostayintouchwithpastacquaintancesorbusiness connections,withincreaseduseoftheplatforminthelastfewyears.Oneofthereasonsforthis istheideaofthe“networkeffect.”Networksareessentialinmanypartsoflife.Themore connectionsyouhave,themoreopportunitiesthereare.Thisiswhyitisvitaltohaveastrong networkofconnections.Connectionswithpeopleinyourindustryareamongthemost importanttypesofnetworkconnections.

1.2SettingUpaLinkedInCompanyPage

ManybusinessownersareconsideringhowtopromotetheirbusinessonLinkedIn.Thebestway todosoisthroughthecompanypage.LinkedIncompanypagesaremadeforbusinessownersto showcasetheirachievementsinthebusinessworld,intricatelycustomisetheinformationintheir feed,andmarketthemselvestootherprofessionalsintheirfield.Here’showtosetoneup:

● VisittheLinkedInPagessection;fromthere,selecttheCreateyourPageoption.

● Choosethebestappropriatecategorythatdefinesyourbusiness.

● Fillinyourcompanydetailswiththerelevantinformationasyoufilloutthedata,a previewofhowyourpagelookswillbegeneratedbesidetheform.

● Addalogoandataglinetomakethepagemorevisiblyattractive.However,thisoption isskippable,butwewouldn’trecommendbypassingitascompanieswithaproperlogo setupfortheirpageget6xmorepagevisitsthanthosewhodon’t.

OptimiseYourLinkedInProfile&Page

WhenmakingaLinkedInaccount,thefirstthingyouneedtodoisfilloutallofyourinformation. Yourname,email,phonenumber,andyourcompanyarethekeythingsyouneedtofillout.You canalsofilloutyourpersonalinformationlikeyourageandgender,whereyouwenttoschool, degrees,anylanguagesyouspeak,andanypastjobsyouhavehad.

2.1HowtoOptimiseYourLinkedInProfile

Herearesomekeypointerstoincreaseyourprofile’svisibility:

● Addaprofilepicturethatreflectsprofessionally.Researchshowsthatpeopleare14x morelikelytoviewyourpageifyouhaveaphoto.Chooseaprofessional-lookingphoto overacasualone.

● Addarelevantcoverimagetoyourprofile,makingyourprofilestandout.ACoverphoto sitsdirectlyaboveyourprofilepicture,sobesuretoaddonethatcaterstoyournicheor industry.

● Besuretoaddacatchyjobheadlineandasummarytoshowcaseyourskillsand achievements.Inadditiontoanoutline,yourLinkedInprofilecancontainyourwork experience,education,skills,endorsements,andrecommendationsfromothers.Allof theseenhancethevisibilityofyourprofilesothatrecruiterscanbetterjudgeyoubyyour profile.

● Includingkeywordsinyoursummary,interests,formerjobtitles,andskillscanhelpyou standoutandeasilybefoundonsearchresults.

● GatherEndorsementsonyourprofile.Theyareaquickandeasywayforyourprofessional contactstohelpshowothersyourareaofexpertise.

● JustlikeEndorsements,Recommendationsareagreatwaytomakeyourprofilestand out.Recommendationsfrompreviousemployersorcustomerscangiveanideato recruitersonhowgoodofanemployeeyouwereandhowothersenjoyedworkingwith you.LinkedInallowsyoutorequestrecommendationsfromyourconnections.

● AnotherprotipistoIncludeyourLinkedInURLonyourresume.Itmakesitmucheasier forprospectiveemployerstovisityourLinkedInprofiletolearnmoreaboutyou.LinkedIn allowsyouistosetacustomURLforyourprofile;youcaneasilydothatbyfollowingthese steps:

1.Clickthe“Me”iconatthetopofyourLinkedInhomepageandselect“Viewprofile”from thedrop-downmenu.

2.Ontheright-handsideofthepage,click“Editpublicprofile&URL.”

3.Click“EdityourcustomURL.”

4. Ifpossible,tryusingyourfirstandlastname.Ifthefirstnameisnotavailable,tryamiddle initialoryourfullmiddlename.

2.2ExpandingYourLinkedInNetwork

Rememberthatit’snotaboutjustyourcompanypage.Yourepresentyourselfasabrandon LinkedIn.Yourprofileshouldlookprofessionalandcomplete.Allthedetails–profilepicture,a summaryaboutyourself,workexperience,qualifications,certifications,everythingsectionshould beonpoint.ThepeopleyouaddasyourconnectionsonLinkedInarehowyouwantyourselfor yourorganisationtobeseen.Italldependsonyourbrandingapproach:whattypesofpeopleyou wanttorespondtoyourupdates.

Try to build a strong and purposeful community on LinkedIn

Projectingawidernetmeansgettingyourmessagebeforemoreconceivablyintriguedusers. However,thisiswhereyoucandrawyourbrandguidelines.Itispossibletogetasympathetic responsebysharingamemeorapoliticaldebatebutmightnotbeascloselyrelatedtoyour overallbrandingandapproach.

2.3HowtoIncreaseYourLinkedInPage’sVisibility

AfteryouhaveyourLinkedInpagesetup,youcanfurtheraddinsomeextradetailsthatwould helpincreaseitsvisibilityacrossLinkedIn’ssearchresults.Theseadditionaloptionsare:

AddingCompanyDescription:

Tellothersalittlebitmoreaboutyourcompany.Addingadescriptiontoyourpagewouldhelp theaudienceunderstandyourcompany’svalue,objectives,andmissionandletthemknowwhat yourcompany’sproductsandservicesthatitoffers.

PutaCoverPhoto:

Addacoverphototoyourpage.Chooseanimagethatshowcasesyourbusiness.

UseHashtags:

Youcanaddhashtagstoyourpage.Thesehashtagswouldincreaseyourpage’ssearchvisibility. There’sanoptiontoaddthreehashtags.Usehashtagscommonlyusedinyourindustryandthat bestdefineyourbusiness.

ManageLanguage:

Ifyouhaveamultinationalbrandoranaudiencethatspeaksdifferentlanguages,youcanupdate yourpage’sdescriptioninupto20otherlanguages.

AddLocation:

Thisoptionallowsyoutoaddanofficelocationforyourbusiness.Itcanquicklyhelpyour audiencelocateyourcompanywhoarenearby.

AddaCustomButton:

Addingabuttontoyourpagecanencourageyouraudiencetotakeaction.Theseoptionscanhelp drivetraffictoyoursiteorevengetthemtosign-upforsomething.

InviteYourConnectionstoFollow:

Send your connections the invitation request to follow your company page. Ask your employees tofollowthepage.LinkedInallowsyoutosendinvitationrequeststo100connectionsinasingle go.Useittogetmorefollowers&increasevisibility.

PostContentRegularlyonYourPage:

Bypostingcontentconsistently,youcanalwaysincreasethechancesofgettingmoreviews. However,don’tgooverboardwithdailyposting.Makesurethecontentalignswithyouraudience andtheirinterest.Agoodtipistoaskquestionsandbringothersintodiscussionsbytaggingthem inyourcomments.Anothergreatideaistosharerelevantcontentcreatedbyothersandtagthem init;it’sasortofashout-out,soitwouldhelpbuildaconnectionandhelpgathertheattentionof theirfollowers.

2.4WhatShouldIPostonLinkedIn?

TherearetwofundamentalapproachestopublishonLinkedIn.ThefirstisLinkedInPublisher,in whichyoucancomposealong-structurearticle–typicallyfivetosevenpassages–andshareitwith yourLinkedInconnections.

ThesecondisaLinkedInupdate–aTwitter-likefeatureidealforshort,conciseupdatesandmessages.

LinkedInpostsaremostlylikeFacebookstatusupdatesandtweetsonTwitter.Thecharacter limitforLinkedInpostsis1,300.However,onceyourupdateisover210characters,itgoeswitha ‘SeeMore’option.Peoplewillhavetoclickon‘SeeMore’toviewtheentirepost.Shorterposts arebetter,yetLinkedIn’scrowdismorepreparedtopursuelongerupdatesifthey’reimportant.

It’sessentialtoconsideryourpostingpracticeonLinkedIn.LinkedInusers’mostsharedpostsare videos,pictureposts,andthenpostswithplaintext.Ifyouwanttoshareablog,likeFacebook, LinkedInalsogeneratesaclickablelinkpreview.It’sbettertoremovethelinkonceitgenerates thepreview.Thiswillmakeyourupdatelookcleaner.Cross-posting(thepracticeofpostingthe samecontentonallsocialmediachannels)couldhurtyourLinkedInpresence.Itisalwaysgood todevelopanoriginalcaptionthatresonateswithyourLinkedInaudience.

Youcanstartwritinganarticleorpostanupdaterightfromthecontentcomposerthatappears onyournewsfeed.

2.5HowtoUseHashtagsonLinkedIn?

HashtagsarealsoabiggerdealonLinkedInnow.ThemoreyouusehashtagsonaLinkedInpost, thebetteritcategorizescontentandhighlightsrelevantpoststoeachuser.Hashtagsarea brilliantwaytoincreaseyourreachanddiscoversimilarcontentquickly.LinkedIngivesyouthe optiontopinyourfavoritehashtags.Youcanpinhashtagsrelatedtoyourindustrytoseethe latestupdatesonyournewsfeed.

BuildingconnectionsisanessentialaspectofLinkedIn.However,whoyoushouldaddto LinkedIndependsonyourbrandingapproach.

TheScienceBehindLinkedInAlgorithm

3.1WhatIstheLinkedInAlgorithm?

TheLinkedinalgorithmdetermineswhatauser’sfeedmaylooklikeorwhattypesofpostsfrom companies,people,andtopicswillbeserved.Thealgorithmoperatesonalargescale.Itmay affectbillionsofpostsperday.Itistryingtomakethenewsfeedmoreattractiveanduserfriendly.LinkedInmarketingisn’tasbigadealifyouknowthealgorithm.Knowingthealgorithm &howitworkscanmakeyourmarketingeffortspayoff.

3.2HowDoestheLinkedInAlgorithmWork?

TheLinkedInalgorithmisnotthesameastheFacebookalgorithm,buttherearesome similarities.LinkedInhasimplementedafour-stepprocessforcontentdistributionacrossits networktoreducethechancesofspamorinappropriatecontent.Understandingthestepsthat LinkedIntakesbeforecutting(oramplifying)yourcontent’sreachisanintegralpartofusing LinkedInasachannelforcontentmarketing.

Recently,avisualworkflowwaspublishedbyLinkedIn,whichshowshowitworks.Havealookat this:

WheneveryoupostanupdateonLinkedIn,here’swhathappensbehindthescenes.Thereare threecategoriesinwhichtheycandivideyourcontent.Assoonasyoupostanarticleorimage, thebotputsitinanythreetypes.Theaimistogetyourpostinthe“clear”categoryandtoavoid spam.Aftercheckingyourpost’scredibility,theLinkedInalgorithmalsodeterminesits usefulnessandrelevance.Andhere’swhenthefunpartbegins!

1. Beginning with Initial Filter

EverytimeyoupostanupdatetoLinkedIn(evenifit’sanimage),abotimmediatelyplaces thecontentintooneofthreecategories:

● Spam

● Low-quality

● Clear

Youwanttobeinthe“clear”category.Ifyourcontentgetsputinthe“low-quality”category, youmaystillhavehope.Itcouldevenmoveontothenextstages.

2. Testing Session

Thesecondpartistheaudiencetestingprocess.Oncetherobotshavecategorizedyourpost,they sendittoyouraudiencetoseehowpopularthecontentis.Atfirst,theyshowittoasmallergroup ofpeople.

Atthisphase,yourpostneedstoavoidusers“hide”yourcontentfromtheirfeeds.Ormarkthe postas“ReportasSpam.”

ProTip:Avoidanannoyingoroffensivepost.Don’tover-post.Stoppostingirrelevantcontent.Try tomakeitfocusedontheaudienceandnicheoftheprofile.

HowtoAvoidSpamFilters?

Yourpost’sinitialengagementwilldecidewhetheritisgoodenoughtopassthespamfilter.Make surethattheusersdon’thideyourpostfromtheirnewsfeedorflagitasspam.Andtoavoidthis, youneedtoconsiderthefollowingquestionbeforeposting:

● Areyoupostingtoomuchcontent?

● Isthispostoffensivetoanypersonorentity?

● Arethepeopleinyourcircleinterestedinthis post?

● Whyisthisnews/updatesorelevanttopost?

● Isitrelevanttotheprofessionofyourcircle?

LinkedInismoreofaprofessionalnetworkingcirclethanFacebookorInstagram.Peopleshare stuffrelatedtotheirprofessionallivesmoreonLinkedIn.

3. Content Scoring

ConsiderthisphaseastheHogwartshousepoints!Onceplacedinfrontofyourfriends’selection, differentactionshavedifferentweightsinthealgorithm.Forexample,a“like”mayonlyhaveone point,whereasacommenthastwopoints.A“share”showsthatthecontentispopular,sothree points.Thescoreofthepostwilldecideitsfutureoritsfate.Itwilleitherbedemotedbecauseit’s low-qualityorbeshowntomorepeoplebecauseit’shigh-quality.

4. Real People Assessment

Ifyougetengagementonyourpost,thelastphaseispassedalongto“genuinepeopleat LinkedIn.”Whothenreadseverypostanddecidestosendyourcontentouttomorepeople,or whetherthisistheendoftheline.Theeditorswillalsosendthecontenttopeopleoutsideofyour networkifthecontentisworkingwell.Itwillappearin“trendingcontent”ontheapp,topical contentinthenewsfeed,etc.

3.3TipsForMasteringtheLinkedInAlgorithmin2022

UnderstandingtheAlgorithmisn’tashardasyouthink.

So,trendingpostsarethefirstthingyouseeonyourLinkedInfeed.Then,anoptionletsyousort thepostsby‘Top’or‘Relevance.’

Now, how does LinkedIn know what’s relevant to us?

Theanswerissimple.

LinkedInpushesthecontentbasedonourrecentactivities,likeourcomments,whowefollow, etc.

HereareafewtipsformasteringtheLinkedInAlgorithmin2022:

1. Choose Right-Time to Post

Choosingperfecttimingtomakeapostisessential.Ifyou’repostingat2a.m.,whenmostof yournetworkisasleep(time-zonenuancesaside),yourpostcanbeupforhoursbeforereceiving likesorcomments,nomatterhowgooditis.LinkedInisaprofessionalnetwork,andmost peopleworkfrom9a.m.–5p.m.

Accordingtoanotherresearch,thebesttimetopostwilldependonthetestsyouperform.The location,timezones,andpeople’sdailyhabitsaffectwhenthey’reonLinkedIn,whichdiffersin anyaudiencesegment.

Infact,50%ofLinkedInuserschecktheiraccountsthroughmobiledevices,implyingyouhave asmuchchanceofreachingpeopleafterhoursasyoudoduringtheworkday.Youcanusea LinkedInschedulingtooltobeactiveatdifferenttimezones.LikeFacebookorPinterest, LinkedIndoesn’t

offercontentscheduling.But,youcanuseathird-partyLinkedInschedulertomakethemostof yourmarketingefforts.

2. AcknowledgetheContent-TypeThatLinkedInCraves

LinkedInsourcesarereasonablyclearonwhattheywanttheirplatform’sfocustobe:the professionalworld.InsteadofanimatedGIFs,Ellenvideos,andpersonalscreenshots.

TheLinkedInalgorithmaimstoshowusersnews,jobposts,andtimely,accessiblecontentthat areofvaluetosomeone’scareer(whetherasabusinessowneroremployee),berelevanttothe industryinwhichyouoperate,offeratiprelatedtobusinessgrowth,oracareer.Itcanbeimages, videos,LinkedInarticleposts,externalwebpagelinks,ortextupdates.

3. Use the LinkedIn Publisher Tool

There’snodoubtthatLinkedInispushingpoststhatoriginatefromtheirPublishertool,which enduponLinkedInPulse,nowintegratedwiththehomepagefeed.It’sforuserstopublishas individualauthors(nothidingbehindacompanyname).Youoryouremployeescanwriteblog poststhroughPublisherandsharethemwithyournetwork.

TheEditor-in-ChiefatLinkedInexplainsPublisherpostsshowupinthefeedforyourconnections andfollowersbasedontime.So,besuretofollowthenextfewtipstokeepthepostcircling throughtheLinkedInalgorithm.

AllAboutLinkedInFeatures

TomakethemostofLinkedIn,youneedtolearnmoreaboutitsfeatures.

HaveyouevercomeacrossthesenewelectrifyingLinkedInfeatures?Ifnot,thentakealookat theseuniqueandvaluablenewLinkedInfeaturesthatwillhelpyoutoboostupyourLinkedIn productivity.

ButbeforegettingintoLinkedInfeatures,here’ssomethingyouneedtoknow:

There’s a difference between LinkedIn basic and premium

LinkedInPremiumaccountsgiveyouaccesstothepremiumfunctionalitiesofLinkedin,andthey cost$29.99permonth.Thegold‘In’indicatesyourpremiumprofilebadge.LinkedInbasic accountsdonotallowyouaccesstoallpremiumfeatures.

1. LinkedIn Stories

LinkedInofficiallyannouncedtheLinkedInstories.Youcaneasilyaddupyourphotosorvideos onLinkedIn.Theyare10secondssnack-sizedvideoorphotoclipstoaddtext,filters,gifts, emojis,music,andmuchmore.OnceyouaredoneuploadingyourLinkedInstories,theywill appearatthetopofyourfeedintheformofatappablebubble-likeSnapchat,Facebook,and Instagram.Thesestorieslastforjust24hours.

Butnow,thisLinkedInfeatureisonlyavailableforpremiumusers,soifyouareusingLinkedIn’s basicaccount,thenyouneedtoupgrade.

2. Live Videos

LinkedInjustlaunchedthelivevideos,andmarketersaren’tgettingenoughofit.TryLinkedIn livevideosandmaximizeyourreach.

So,beforeyougolive,makesureyoumeetthecriteriafortheLivevideos:

● SubmittheformprovidedbyLinkedInwithinabusinessday.

● Autoplayifyouhavedecidedtogoliveusingthethird-partytool.

● Turnonyourcreatormode.

● CreateaneventonLinkedIntogenerateanautomaticchecktoseewhetheryouare eligibleforlivevideo.

● IfLinkedInapproves,youwillseeadrop-downoptionforLivevideo.

● Ifyoudon’tmeetanyofthecriteria,youcannotgoliveonLinkedIn.

Note:Livevideosarepublicandwillberecordedoncedone.ItwillremainonyourLinkedIn profileandpageuntilyoudeleteit.

Areyoulookingtoimproveyourmarketinginsights?ThenwhynotconsiderLinkedInpolls? Simplycreateapollbetweentwotofouroptions.Onceyouraudiencestartsvoting,youwillsee thepercentage.GenerateengagementonyourpostwithLinkedInpolls.

4. Reactions

Boredofoldreactions?LinkedIncomesupwithnewanduniquereactions.Expresslovewitha heartreaction,celebratemilestonesoranyachievementwitha‘clap’reaction,reactwith ‘curious’toathought-provokingidea,tap‘insightfulreactionwhenyouidentifyanyinteresting idea.BemoreexpressiveandconstructivewithLinkedInreactions.

5. Name Pronunciation

Is it hard to pronounce names? LinkedIn has your back now. If your name is difficult to pronounce,allyouneedistorecordyourname’scorrectpronunciationanddisplayitonyour LinkedInprofile.HelpothersandletyourmemberscorrectlyaddressyouwithLinkedIn’snew feature.

6. Carousel Images in Organic Post

Wonderingthebestwaytoshowcaseyourblogposts,slides,andcasestudies?LinkedIncarousel postsaredocumentsthataresharedonyourfeed.Carouselpostsareinteractiveandeyecatching.Trycarouselpostsandwitnessthenextlevelofengagementonyourfeedwiththis LinkedInfeature.

7. Video Meetings

LinkedInlaunchesafeatureofvideomeetings Fromofficeworktoconferencesorevents,now stayintouchwhilemaintainingasafedistance.Transferyourconversationfromtextingtofaceto-faceinteraction.Nevermissoutonsomethingimportant.

8. Edit Messages After Sending

Edit your message right after you have sent it. If you ever feel that your message is no longer usedorwanttochangeit,youcanrecallyourmessage.Editordeleteitinyourchatrightaway withthisall-newLinkedInfeature.

9. Highlight Features Post On Profile

Isyourbestsamplegettingignored?NowshowcasingyoursampleworkiseasywithLinkedIn. Leveragethefeaturedsectionanddisplayyourbestsampleworkthatyouaremostproudofas evidenceofyourskills.Youcanshareyourauthoredorresharedarticlesorblogs,linkyour externalwebsite,uploadvideos,images,oryourpresentations.Pinyourbestworkandgive morelifetoyourcontent.

10. Event Tabs to Create Event

Now,youcaneasilycreateLinkedIneventsandhosttheminatrustedenvironment.Justaddan event,logo,bannerimage,venueandscheduleyourtime.Promoteyoureventandretargetyour eventattendeesafter.

11. View Page Followers Tab

Curioustoknowwhoisviewingyourprofileandfromwhere?LinkedInhasaneyeover everything.Asanewfeaturejustrolledout,andyoucannowviewthepagefollowerstab.This willshowallthosewhofollowyourLinkedInpageandwhateverinformationtheyhaveprovided totheirLinkedInprofile.Understandyourconnectionsinabetterwaynow.

12. Notify Employees About Your Post

WonderinghowyoucaninvolveyourteamwithyourLinkedInstrategy?LinkedIngotitssolutions. Nowyoucanquicklynotifyyourteamoryouremployeesaboutyournewpost.Thisnewfeature willletyourteamknowtocheckallthepostsonyourcompany’spage,andtheycansharethem withtheirconnections.So,involveyourteaminyourmarketingstrategyastheirinvolvementis precious.

13.‘MyItems’toSaveYourCollectionsofPostsLinkedIn

Spottedaninterestingpost,anddoyouwanttoreadit?TheLinkedInfeaturenowallowsyouto saveitinmyitemsonyourprofileandviewitlater.Ifyouarerunningoutoftime,justsavethat postin‘myitems’andgetbacktoit.GivethisfeatureagoandplaywithyourLinkedInprofile.

14. Photo Frames With #OpentoWork or #Hiring

Lookingforajoborhiringanewmember?Findinganewjobisnerve-wrackinginthischallenging time,butLinkedInmadeiteasybyintroducingphotoframes.Allyouneedistosetupyour LinkedInprofilepicturewith#Opentoworkifyouseekanynewjoband#hiringifyouarelooking outforhiringanewteammate.LetthisnewLinkedInfeatureknowaboutallyourfollowing plans.

15. Merge Accounts

Thinkingofmergingyouraccounts?LetLinkedIndoitforyouthen.Connectingyouraccounts isnoweasy.Ifyouhaveduplicateaccounts,transferallyourconnectionstoitandmergeall LinkedInaccountswithoneemailaddress.

16. AI Feedback to Streamline Hiring Process

LinkedIn’sAInowtellsjobseekersexactlyallaboutthejobstheyarelookingfor.Moreover,now ithaslaunchedAIfeedbackforthehiringprocess.Youcansubmityourinterviewanswersand recordthemthroughit.Givesthisfeatureagoasitisspeciallydesignedtomakethehiring processmoremanageable.

17. Dark Mode Feature

Wanttorelaxyoureyes?NotabigdealnowbecauseLinkedInhasgotasolutionforyou.Similar toFacebook,Instagram,andGoogle,LinkedInalsoannouncedthedarkmodefeature.Nowyou canviewyourwhitecontentonthedarkbackgroundasthiswillbeeasierontheeyes, especiallyinthelowlightsaturation.

Well,athingtobenoted:thisLinkedInfeatureisgloballylaunched,butitmightnotbeavailable insomeregions.

So,ifyouwanttoswitchyourwhitemodetothedarkone,wehavelisteddownthesteps.

● ClicktheProfileiconatthetopofyourLinkedIn homepage.

● SelectSettings&Privacyfromthedrop-downmenu.

● UnderAccountPreferencesontheleft,clickDisplay.

● IntheDisplaysection,clickChangenexttoDarkMode.

Fromhere,youcanselect

● Devicesettings:Thisisselectedbydefaultformemberswhohavedarkmode enabledontheirdevice.

● Darkmode:Toswitchtodarkmode.

● Lightmode:Toswitchtolightmode.

18. LinkedIn Cover Story

Coverstory?Yes,youhearditright.LinkedInhasannouncedthecoverstoriesforpremium profiles.Nowyoucanadda3secondsvideoclipofyourselfonLinkedIn.Thecoverstoryappears onyourLinkedInprofilepicture,andmemberswiththecoverstorywillhaveanorangecircle aroundtheirprofilepicture.ButyoucanonlyaddacoverstoryfromthelatestLinkedInmobile app.

19.Creator Mode

Ifyouareamongthose,wholovetocreatecontentandtalkaboutdifferenttopics,thenthis LinkedInfeatureisforyou.LinkedInrecentlyannouncedthecreatormodefeature,whichallows youtosharethetopic(hashtags)withyouraudienceyoutalkaboutthemost.LinkedIn memberscanquicklydiscoveryourpostsandfollowyou.Creatormodehelpsyoutogrowyour reachandinfluenceonLinkedIn.

Important:Thecreatormodefeaturehasbeenlaunchedgraduallyandmaynotbeavailableto youatthetime.

HowtoUseLinkedInGroupsforBusiness Marketing

5.1WhatareLinkedInGroups?

LinkedInGroupsarededicatedhubswherelike-mindedpeoplebelongingtosimilarindustriesor nichescansharetheirexpertise,engagewithothersinhealthyconversationsandcontributein helpingotherswiththeirknowledge,thusprovidingawaytobuildactivecommunities.These groupshavebeenaroundforquitesometime.Still,withmoreandmorepeopleenteringthis space,theirimportancecontinuestogrowwherepeoplearenowlookingintobuildinga dedicatedandself-sustainingcommunity.

Onlymembersofthegroupsareallowedtovieworcommentontheconversations,andevery grouphasitsadmissioncriteria,sobesuretofollowthem.

NowLinkedIngroupsholdanoverlookedopportunitytobuildacommunityaroundyourbrandor product.Herememberscansharetheiropinionsandexperienceswithyourbrandandcanalso helpwithgeneratingmorerevenueforyourbrandbyengagingwithprospectsandguidingthem. Remember,wordofmouthisapowerfulwayofmarketing.Accordingtoasurvey,83%ofpeople aremorelikelytopurchasewhenit’sthrougharecommendation.

5.2WhyShouldLinkedInGroupsBeaPartofYour MarketingStrategy?

Tostart,thesegroupsareoneoftheessentialwaystocommunicateone-to-onewithyour customers.Whetheryouareanadminoragroupmember,thesegroupscanhelpyourbusiness networkwithprofessionalsbelongingtothesameindustry.LinkedInGroupscanhelpconnect yourbrandwithitscustomersbyestablishingaforumforthemasabusiness.

AlthoughmanyLinkedInGroupsareavailableonline,thosewhoknowtheirworthuseittoshare authenticandcrediblecontentthatcandrivehigherengagementandgetqualityinteractions. Thesegroupscanalsoboostyourbrand’svisibilitywhenyougoouttootherLinkedIngroupsand engagewithothers.Thiswouldindeedestablishyourexpertise.Onceyouhavebuiltupyour reputation,youcanalsoshareyourbrand’scontent.

Sharingrelevantcontentisalsoawaytodrivemorevisitorsandprospectstoyourwebsite. Individualsrelatedtothesameindustryandyourgroupmembersarepreciousastheypose potentialopportunities.

RemembermembersofyourLinkedIngrouparepartofyouronlinecommunity,andthese communitiesholdmultiplebenefitslike:

● Theyarevitalbecausetheypromoteengagement.

● Everyactiveengagementhelpsbringusersclosertoyourbrand.

● Thesegroupsincreaseyourbrandvisibilityontheplatform.

● Theyhelpattractmorepotentialcustomers.

● Theyfosterbrandaffinityandloyalty,asgroupmemberswillreferenceyourbrandasthe entityresponsiblefortheirpositiveexperienceandgrowth.

● Theycreateawelcomingandengagingenvironment.

● Theyfostertrust.Ifyoucangetyourmemberstofunctionasacommunity,itwillsignify thatyourbrandistrustworthy.

● LinkedIngroupsareincubatorsofinspirationbecausetheyencouragememberstoshare theirownstories,createconnections,andinspireotherstoaction.

● Theyattractmoreprospectsandearnhigherretentionratesasaresult.

5.3SettingUpYourLinkedInGroup

Let’sexploredifferentelementsrequiredtosetupyourfirstLinkedInGroup.

1. GroupNameandDescription

ThefirststeptowardscreatingaLinkedInGroupistosetanameforyourgroup.Now,most businessesmaywanttonameitaftertheirbusinessorbrand,buttrytounderstandthatLinkedIn groupsarenotforselling.Theyareheretoprovidevaluetoothermembersandhelpbuilda communityaroundaparticulartopicorniche.

TakeHubspot’sgroup;forinstance,theyaresolelydedicatedtoinboundmarketersandhave morethan140,000members.Themembersareprimarilyengagedindiscussionsaround differentstrategiesandtacticsrelatedtoinboundmarketing.

Thecharacterlimitforsettingagroupnameislimitedto100characters,andgroupdescription allowsamaximumof2000characters.

Draftyourgroupdescriptiontotellpotentialmemberswhatthegroupisaboutandwhatvalue theywouldgetwhilebeingapartofthiscommunity.

2. SettinguptheVisualProfile

Let’sclarify;noonewouldwanttocometoagroupwithanidentity.Settingupaproper profilepictureandacoverimagethatwillbevisuallyattractive.Itwouldalsohelpestablish abrand’sidentitythatisbeneficialforeverybusinessinthelongerrun.

3. IndustryandLocation

LinkedInallowsaddingupto3industriesinyourgroup’sbioand1location.Addingthemhelps pairupanddeliveritinfrontoftherightaudiencethatbelongstoasimilarindustry.Incontrast, thelocationallowsthegrouptoreachanaudiencefromthatregion.

4. GroupRules&Discoverability

GroupRulesdefinethebarriersandrestrictgroupmemberstowardscontenttheycanshareor theextentofdiscussionstheycouldparticipatein.MostLinkedIngroups’rulesaresettokeep thingsinbalanceontheplatform.

LinkedInofferstwodifferentdiscoverabilityoptionsListedandUnlisted.TheListedoption allowsthegrouptobediscoveredinsearchresultsandvisibletoothersonmembers’profiles, whiletheUnlistedoptionrestrictsall.

5. Permissions

WhilesettingupyourLinkedIngroup,thefinaloptionissettingupthegrouppermission;there aretwopermissionoptions.Firstisallowingmemberstoinviteotherstojointhegroup,which canbebeneficialingrowingthegroup’sfollowingandinvitingexpertstocontributewiththeir knowledgeandadvicetothegroup’soverallsuccess.

TrackLinkedInAnalyticstoMeasurethe Impact&Optimise

Ifyouareapartofanin-housemarketingteamorworkinanagency,yourliferevolvesaround trackingandmonitoringanalytics.Thechancesarethatyoutakeasideofnumberswithallmeals thatyouconsumeduringtheday,andifyouareoneoftheluckyones,thenduringthenightas well.

Consideringthateachmarketingteamhasgoalsconnectedwiththesalesteam,thishonestly doesnotcomeoffasasurprise.Alongwithallothersocialmedianetworks,likeFacebook& Instagram,itisessentialtotrackLinkedIn.NotonlyisittheBESTplatformforB2Bmarketers,but itcanalsogatherquiteawholelotofengagement.

ItisbesttotrackanalyticsusingtheimportantLinkedInmetricstohelpyoumovetowardsyour goals.

TolearnmoreaboutLinkedInmetrics,let’sgetintothischapter!

6.1HowtoTrackLinkedInAnalytics?

Trackinganalyticscanputyouastepforwardfromyourcompetitorsandensurethatyoualways havebestperformingcontentonyourpage.

Tomeasureyourpage’sanalytics,youcanusetheplatform’snativetoolorasocialmedia managementtool,likeSocialChamp.

LinkedInanalyticsisprimarilydividedintofivemaingroups:

1. UpdateAnalyticsoffersthepageadminsopportunitiestoidentifythetrendsamong followersbytrackingessentialmetricsofdifferentcomponentsofthepage

2. FollowerAnalyticsprovidesaninsightintothepeoplewhofollowyourpageorshowany interestinthem.

3. VisitorAnalyticsismainlyfocusedonthetraffictoyourpageandcanbesortedbydifferent metrics.

4.EmployeeAdvocacyAnalyticsofferspageadminstheopportunitytoidentifyandcheckout theemployeeandmemberengagementtrends.

5. TalentBrandAnalyticsmeasureshowcompetitorfollowersinteractwithyourpostandpage.

6.2Audience-CentricLinkedInMetrics

Audience-centric LinkedIn metrics are a set of metrics that capture how well your page as a wholeisdoingontheplatform.Itissuperimportanttotrackthesetocheckifyourpagehadan overallimpactonyourbusinessgoalsornot.

Audiencemetricsalwayshelpyougrowandidentifythetrendsthatyourandyourcompetitor’s followersenjoy.TrackinganalyticsandkeepinganeyeonLinkedIninsights,inturn,enablesyou tocreatebetterstrategies,andinthelongrun,bringaboutapositivechangeinresults.Hereare afewLinkedInmetricsthatdirectlyrelatetoyouraudienceontheplatformandareimportant totrack:

1. Demographic Data

DatademographicsisoneofthemostcriticalandhelpfulLinkedInmetricstotrack.Itshows wheremostofyourLinkedInfollowingisfrom,whicheventuallyallowsyoutocreatemore relevantandrelatablecontent.

Themetricalsoshowswhoisfollowingyourpage,interactingwiththeposts,andhowmany peoplecareaboutyouradsontheplatform.LinkedInalsoallowsyoutoselectatargetaudience likeprettymucheveryotherplatform.Andthisiswheredemographicsdatacomeintouse.

YoucannarrowdowntheaudiencetothoseinterestedandgenerateabetterROIonthose campaigns.Youcanfindallthisinformationonyourdemographicsdatatab:

● Jobtitle

● Company industry

● Jobseniority

● Jobfunction

● Companysize

● Location

● Country

● Company

Trackingdemographicsdatacanalsohelpyoufindtherightcandidateforthejobbyputting youropeningsinfrontofthem!

2. Unique Visitors

TrackingyouruniquevisitorsonLinkedInisprettymuchanobviousstepthatIamsuremost marketersarealreadydoing.LinkedInuniquevisitorsarethenumberofpeoplevisitingyour profileforthefirsttime.

This shows us how many new people are now interested in our business. It can also help you revamp your target person or your ideal customer. This is one of the key LinkedIn metrics that canindicateachangeinyourcustomerbase.

3. Page Views

Pageviewsshowthenumberofpeoplewhoskimmedthroughthepageorvisitedthepage.This countincludesallviews,anditdoesnotmatterifthesamepersonhasviewedthepagetwiceor more.

PageviewscombinedwithotherLinkedInmetricscanhelpyoubuildalargefollowingcount andmoreengagementsonyourpages.

4. Visitors

VisitorsareoneofthekeyLinkedInmetricsthatyoushouldneverignore.Itshowsthenumberof peoplewhoarenotfollowingyoubutregularlyvisityourpagetocheckoutthepostsandother activities.

Thiscountalsoincludesthenumberofneworuniquevisitorswhohavevisitedyourpageforthe firsttime.Thisgivesyouaclearpictureofhowmanypeopleareinterestedinyourbusiness.

Protip:Makesurethatyourprofileisfullyloadedwithalltheessentialinformationthata customermightrequiretoconvertthesevisitorsintopotentialleads.

5. Followers Metrics

Itisimportanttotrackyourtotalnumberoffollowersandtheirchangeovertime.It’snosurprise thatyourchancesofappearinginthenewsfeedincreaseifpeoplefollowyourpage.Therefore,it isimportanttoincreasefollowersactivelytoincreaseyourpostreach.

HavingahugeLinkedInfollowingalsoincreasesyourcredibilityandbuildsbrandawareness.

Followermetricsmeasurepeoplewholiketoconnectwithyourbrandandstayupdatedwith newsandrecenthappenings.Importantdatamightinclude:

● Followerhighlights:Itshowshowmanypeoplehavefollowedyourpagebeginningand theirchangeintheformofpercentageoverthepast30days.

● Numberoffollowersovertime:Thisshowsifyourconnectionorfollowercounthas increasedordecreasedoverasetperiodandcanbefilteredbytimeranges.

● Totalfollows:ThisshowshowmanyfollowersyourLinkedInbusinessprofilehas.

● Companiestotrack:Helpsyoustayupdatedwithwhatyourcompetitorsareuptoand whattrendsyoushouldideallyfollow.

Lastly,youcanalsotrackyourLinkedInfollowingdemographicdata;thisway,youwould knowmoreaboutthem,anditwouldbeeasierforyoutocreateandexecutecampaigns. Followerdemographicsbreakthelocation,job,companysize,seniority,andindustry.

6. Traffic Metrics

WhiletrackingLinkedInmetrics,youshouldnotforgettomonitorthepageviewsaccordingto thesourcesofalltheseviews.Checkiftheyarecomingfrommobileordesktop.LinkedIn analyticsarealwaysdividedintodesktopviewsandmobileviews.

Thisisanamazingmetricasithelpsyouoptimiseyourfuturecontentinamuchbetterwayto adjusttoallscreensandbecomemoreinclusive.

6.3Engagement-CentricLinkedInMetrics

CreatingpostsonLinkedInisprettymuchnotthatdifferentfromothersocialmediaplatforms. LinkedInisaprofessionalplatformwheremostpeopleareonlytheretofindnewleadsfortheir businessesorcreateawork-centricprofile.

However,ifyouwouldpostrelevantcontentthatyourtargetaudiencecanresonatewith,youare suretogatherengagementonmostoftheposts.Herearesomeengagementmetricsthatyou shouldtrack.

1. Impressions

Thismetricletsyoutrackthetotalnumberoftimesyourpostoranupdatewasvisibleforatleast 300milliseconds.Itmeansthatevenifyourpostswerehalf-visibletoalogged-inviewer,itwould countasanimpression.

However,youcanalsotrackuniqueimpressionstounderstandbetterhowwellyourpostis doing.Uniqueimpressionswouldonlycountthenumberoftimesanewuserwouldpassby thepost.

2. Reactions, Comments, and Shares

Reactions, comments, and shares are essential engagement-centric LinkedIn metrics to track andmonitorweeklyormonthly.Reactionsareusedtoshowavarietyofemotionalresponsesto yourcontent.TherearesixreactionsforpostsonLinkedIncurrently.

Sharesarethecountofthetotalnumberofpeoplewhoshareyourposts.Thishelpsincrease postreachandexpandyourfollowerbasewithintheplatform.Andcommentsarewellthemost commonformofengagementthatpeopleleaveunderneathyourposts.

3. Engagement Rate

EngagementisoneofthemostcommoncriteriatocheckhowwellyourLinkedInpostsaredoing. Thisiswhytheplatformcalculatesyourpage’sLinkedInengagementrate.Hereistheformulafor it:

(Clicks + Likes + Comments + Shares + Follows) / Impressions

TheLinkedInengagementratehelpsyoudeterminehowyoucanchangeyourcontenttomakeit moreinterestingfortheaudienceandfollowers.

4. Reach

ImpressionsarebasedonhowwellyourLinkedInreachis.Itshowshowmanypeopleseeyour contentontheirnewsfeed.ThemaindifferencebetweenLinkedInreachandimpressionsisthat reachisbasedonuniqueviews,andimpressionscountALLtheviews.

It is indirectly related to how many people follow you on the platform or how many of those interact with your content. But it is definitely not limited to these two things. Multiple other factorsweighinwhenitcomestopost-reach.

5. Clicks & Click-Through Rate

ClicksareoneofthemostimportantLinkedinmetricstocheckifyourcalltoactionisworking Toputitsimply,itshowsifpeopleareperformingtheactionthatyouwantthemtoinsteadof justmovingpastit.

Ontheplatform,clicksarecountedonlyonyourpost,companyname,orcompanylogo.Itdoes notcountotherengagementactivities.Theclick-throughrateisapercentageofthetotal numberofclicksdividedbyapost’simpressions.

CTRalsogivesyouabetterideaofyourpost'sengagingoraction-provoking.AhigherCTRalso showsthatyourLinkedInpostsarehelpingindivertingtraffictoyourwebsite.

ItisalsoimportanttokeepaneyeonrelevantconversationswhenmeasuringclicksandCTR.It showsifyourpostaffectsROIornot.

6. Post Views

Postviewsareanoverviewofallthenon-uniquevisitorsorviewsonyourposts,articles,job posting,ordocuments.ItisoneoftheLinkedInmetricsyoushouldtrackforapost-by-post breakdownonyourpagetoseeessentialinsights,suchasreactions,comments,andshares.

CraftthePerfectLinkedInMarketing Strategyfor2022

Astrategyisaplanofactionforaparticulargoal.LinkedInmarketingstrategyisemployedby smallbusinesseswithinthefirstfewmonthsofoperation&byestablishedfirmsgradually. WhencreatingaLinkedInmarketingstrategy,it’sessentialtounderstandyourtargetmarket.

Who are they? What are their interests? What are their needs? How does your product relate to what they need and want?

CraftingasuccessfulLinkedInmarketingstrategyin2022requiresatwo-partplan.Thefirstpart involvesdecidinghowmuchtimeandeffortyouwanttoputintoLinkedIn.Themoretimeand effortyouinvest,themorebenefitsyouwillget.Andthesecondpartofthestrategyismoreabout craftingyourprofileonLinkedIntogetthemostoutofit.

7.1LinkedInMarketingStrategiesThatCanGenerate MoreLeads&Engagementin2022

ManymarketersfinditchallengingtofindaneffectivemarketingstrategyonLinkedInasthe platformhashadatoughtimeattractingmarketers.However,asthecompanyhastriedto attractmarketersbacktotheplatform,ithasintroducedseveralstrategiestohelpmarketers succeed.ThesestrategieshelpmarketersgetmoreleadsandengagementonLinkedIn.Someof themare:

1. Share the Value of LinkedIn Courses

LinkedIncoursesofferyouaccesstoagreatsetofhelpfultoolsandtutorials.Theywillhelp yourcompanyand/orindividualgainthetechnicalandstrategicknowledgeorskillsto achieveyourdesiredoutcomes.Youcanchoosefromalistofcoursestoaddressyour businessneeds.

2. Buy LinkedIn Ads Targeted at the Right People

LinkedInadsaretailoredfortherightaudience,deliveringhigh-impactadstoprospective customers.Theadswillblendintorelevanttargetaudiencesandberightovertheirheadifthe contactinformationiscorrect.

3. Create LinkedIn Articles

MakeLinkedInPulseapartofyourLinkedIncontentstrategy.LinkedInarticlescanbean excellenttacticforgeneratingleadsandengagingwithaudiences.Whiletheymaynotgenerate asmanyclicksforsome,theyareagreatwaytoengagetheaudience,buildyourpersonalbrand &repurposeyourcontent.Postarticlesthatprovideinsightintoyournicheandindustry.

4. Join Private Groups

Joiningprivategroupsisagreatwaytoincreasethesizeofyournetwork.Groupmemberscan offeradvice,answerquestions,andinteractwithothertopprofessionals.Ifyou’relookingfor moreclientsorsales,youshouldjoinmoregroupsonLinkedIn.Joinatleast2to3different privategroups.

5. Start a LinkedIn Group

CreateLinkedIngroupstosupportyourcompanypageorforyourcustomers,orjusttoconnect withlike-mindedprofessionals.Invitepeopleyouknowwhoareinterestedinyourproductor service.Adda“Follow”buttontoyourcompanyblogandhomepagetoprovideadeeperlevelof engagement.

6. Optimise Your Public Profile

OptimisingyourpublicLinkedInprofileisalsoapartofbuildingasuccessfulLinkedInmarketing strategy.Makesureyourprofileincludesasummary,experience,andanyawards.Useeithera photoorvideoasyourprofilepicture.Keeptheprofilecontentupdatedwithimportantcompany announcements,articlesaboutyourbusiness,and/orrecentworkexperiences.Settheright LinkedInmetricsforyourprofileoptimization&engagemenet.

7. Update Your LinkedIn Content Strategy

AgoodLinkedIncontentstrategyincludesusingcreativesthatspeaktoyourreader.Abusiness canincreaseitsengagementonLinkedInbyunderstandingtheLinkedInalgorithm&putting togetheracompany’scontentstrategy.It’sagoodideatocreateapostonceaweektoshare successes,introduceanewproductorserviceortellacompany’sstoryrelatedtocurrentevents. Justbesuretoincludealinktoacompany’sblogorwebsitesopeoplecanfindmoreinformation aboutthecompany.

8. Define Your Editorial Plan’s Goal

Mostmarketersmakethemistakeofpostingthesamecontentonallsocialnetworks.Ifyouwant yourLinkedInmarketingstrategytowork,youneedtohaveclearobjectivesforyoureditorial plan.Identifytheobjectives,whetherit’sbrandawareness,consideration,orconversion.Define themetricsyou’regoingtofollow,&thenplanyoureditorialcalendar.Identifythemacro-topics forcontent&thendividethemintosections.Thencreateyourweeklyormonthlyscheduleto discussthosetopicsindetail.

9. Schedule Your LinkedIn Posts

ManagingLinkedIncompanypages&profilescanbetime-consumingandstressful.Youcould spendalldaytryingtofigureouttheperfecttimetopostonsocialmedia,butit’sneverthetime youwouldhavewanted.TostrengthenyourLinkedInmarketingstrategy,useasocialmedia schedulerforLinkedIn.Scheduleyourpostsaheadoftime,soyouneverhavetothinkaboutit again.WithSocialChamp,you’llmakesureyou’repostingonLinkedInandgettingthemostout ofyouraccount.Ittakesjustafewminutestosetupyouraccount,andyoucanschedulepostsup to6monthsinadvance.

10.UseLinkedInLive

VideopublishingonLinkedInhasmorethantripledsincelatelastyear.Manycompanypages& influencersareusingLinkedInLiveVideotobroadcastlivevideocontent.Thereare specificcriteria&guidelinesthatyouneedtofollowtobeaLinkedInlivebroadcaster.There areLinkedIn-approvedstreamingtoolsthatwillhelpyoustreamyourlivebroadcast. Afewguidelinesthatyouneedtofolloware:

● Youhavetolivewithinthefirst60daysofaccess

● Youcan’tgolivemorethanonceaday

● Youcan’tusepre-recordedcontent

● Nosellingoroverlypromotionalstreams

● Avoidlargesponsorshiplogosorunprofessionalstreams.

11. Use Hashtags & Follow Topics

LinkedInhashtagsallowyoutofindtopicsandinterestsmostrelevanttoyouandcanengage withthosewhowillposttothesamekeyword.Userelevanthashtagsinyourposts& participateintrendinghashtags.Followhashtags&topicsrelatedtoyourniche&youwillget anotificationwheneveranythingistrendingonit.

12. Use LinkedIn Carousel Posts

IfyouwanttomakeyourLinkedInmarketingstrategyworkin2022,youneedtoadopt LinkedIncarouselpostsasap.It’sagreatwaytosharedocuments&increase10xengagementon yourposts.Youcanuploadmultipagedocumentsthatwillbepresentedinacarouselformwhich canbescrolledthrough.Youwillfindcarouselsintheformofadsonotherplatforms,butwith LinkedIn,youcanhavetheminposts.Turnyourstaticpostsintoentertainingseriesofflashcards &attractmoreviews&shares.

through.Youwillfindcarouselsintheformofadsonotherplatforms,butwithLinkedIn,you canhavetheminposts.Turnyourstaticpostsintoentertainingseriesofflashcards&attract moreviews&shares.

13.Offer Interactive Elements Like Polls

Whetheryouwanttodebatethebestmarketingtooltoinvestin,lookforsomenewcourses,or decideonthenewfeatureforyourproduct,gettinginputfromyournetwork/customerswillgive youtheconfidencetopulltherighttrigger.AndthebestwaytodothisisusingLinkedInpolls.

MakeLinkedInpollsapartofyourLinkedInmarketingstrategytoincreaseengagementonyour posts.Itisagreatwaytoaskforfeedbackorstartnewconversationswhilegivingthemthe impressionthattheiropinionmatters.Ifyou’reanadminofthepageorgroup,youcaneasily createLinkedInpollsinlessthan30seconds.

TherearemanywaystomakethemostofLinkedIn,butit’scrucialtoanalyzeyourLinkedIn marketingstrategyandunderstandyourgoals.Makesuretofocusonthequalityofcontentyou shareonLinkedIntoavoidspammingyourconnections.Connectwithinfluencers,monitoryour competition,andbeauthentic!Youcanusethetipsmentionedabove,strategy&examplesto reachyourtargetaudience&generatemoreengagement&leadsviaLinkedIn.

HowtoUseLinkedInAutomationTools

8.1WhatareLinkedInAutomationTools?

LinkedInautomationtoolshelpleadgenerationbyautomatingeverydaytaskstoincreaselead conversionrates.Tobecomealegitimatecompany,it’scrucialtohaveawell-managedandhighly activeLinkedInaccount.Itallowsyoutohaveagrandlistofprospectivecustomerswhohave expressedinterestinyourbusiness.

Manytoolsarecompetentenoughtocommunicatewithcompletecontextandinahyperpersonalizedmanner.YoucanautomatetheLinkedInleadgenerationprocesswiththesetools. Sometoolsproduceleadsforyou,&theyalsoprovidefeaturesthatmakefollowingupwith recruitsapieceofcake.Thesefeaturesenableyoutoinstantlyrefreshyourpriorcommunication withthembeforeheadingoutforameeting.

8.2WhyShouldYouUseLinkedInAutomationTools?

LinkedInautomationtoolassistsyouinpublishingyourcontentfortherightviewershipatthe righttimeandmaximizingyourinfluenceinnotime.

Theyhelpyoutakeapersonalizedapproachtoyouruserintercommunications.

Theyautomatemonotonousandredundanttasksanddoalotofcreativework.

8.3IsLinkedInAutomationIllegal?

IftheLinkedInautomationtoolisn’tviolatinganytermsofservice,it’sokaytouse.Workersand businessesmayusethesetoolstosavetimeandapplytomorepostings.LinkedInmakesitclear thattheuseofautomationtoolsisnotprohibited.Theonlytypesofmarketingactivitythatare notpermittedarespammingandmarketingforcommercialpurposes,astheseactivitiescan violatetheLinkedIntermsofservice.

Whenautomationisdoneright,itbecomesapowerfultooltohelprecruitersandotheremployers bemoreproductive.Donewrong;itcansetyourcareerback.

8.4WhatShouldYouConsiderBeforeInvestingin LinkedInAutomationTools?

The social media world has become increasingly competitive, so it is important to plan for LinkedIn strategically. If looking to automate your LinkedIn updates, there are a few considerationstokeepinmind:

● Understandingwhatyouwanttheautomationtooltodoforyou

● Understandingwhatyourpotentialautomationtoolwillsayandhowyourconnections willperceiveit

● Understandingthetimingandfrequencyoftheupdates

● Understandinghowyouwillmonitorandadjusttheautomation

Also,keepinmind,therearetwotypesofLinkedInautomationtools.Browser-based&Cloud-based.

Browser-BasedLinkedInAutomationTool

Theseautomationtoolscomeintheformofextensions.Youcanconnectthetoolwiththebrowseron yourPCorMac&logintoyourLinkedInaccounttouseit.Browser-basedLinkedInautomationtools mostlyrelyonbrowsercaching.YoushouldusedifferentIPaddressestoavoidanyredflagstologin. Also,youcan’trunabrowser-basedautomationtool24/7.

Cloud-BasedLinkedInAutomationTool

Cloud-basedLinkedInautomationtoolsaresafetouse.They’rehardtodetectastheydon’tworkon thefrontend.YouhavetologintoyourLinkedInaccountfromthetool&setthefiltersandparameters fortheactivitiesyouwishtoautomate.Acloud-basedLinkedInautomationtoolhasadedicatedIP address.Thesetoolshavemoreadvancedfeaturesthanbrowser-basedtools,makingthemalittle moreexpensive.

So,beforeyougoaroundlookingfortheperfectLinkedInautomationtool,youneedtokeepthese thingsinmind.

Therearemanygreattoolsouttherethatfocusonautomatingspecifictasks.Let’scheckafewofthem:

8.5HowDoesSocialChampHelpYou?

SocialChampisasocialmediaautomationtoolsupportingallmajorplatforms,includingLinkedIn.It hasmultiplefeaturesthatmakeautomationaseasyasever.WithSocialChamp,youcanscheduleyour LinkedInpostsatthemostoptimaltimingswhenyouraudienceismostactive.Thisautomationtool givesyouthepowertoscheduleLinkedInposts,trackyourengagement,downloadreports,&engage withyourcustomers.YoucantagLinkedInpages,scheduleyourvideocontent,bulkscheduleyour LinkedInposts,&keeptrackofhowyourLinkedInpostsperform.

StarFeatures

AfewofthemostvaluablefeaturesthatwillenableyoutoautopilotonLinkedInare;

● Bulkupload

● AutoRSSfeed

● Repeat

● SocialMediaCalendar

BulkUploadisparticularlyusefulasaLinkedInmarketingtoolbecauseitletsyouuploadtonsof contentatonce,puttingyoursocialmediamanagerandcontentwriteratease.Youcanupload thecontentwithrelevantURLs,images,andmoreusingaCSVfile. Youcansetacustomtimelineforpostingaswell.

AutoRSSfeedisawin-winfeatureforliterallyallplatforms.Sincelong-formcontentworksbest onLinkedIn,itiswisetouseyourcompany’sblogandconnectittoyourprofile.Thisway,auto RSSwillpostallthenewarticlesdirectlywithoutanyexternalinterference. Repeatfeaturewillenableyoutorepostalloldpoststogetmaximumengagementonthemall.

SocialMediaCalendarallowsyoutoviewallthepublishedpostsinoneplace,whichmeansthat youcancurateanentirecontentcalendarwithintheapp.Howcoolisthat?