GUIDELINES
About
PawFresh is a brand that specializes in in-home bathing services for dogs.
Nowadays, more and more people like pets, whether they are office workers, men and women living alone, or couples. Dogs have long been more than just pets, but also friends, companions, and even family members. And the care of dogs also needs to be attentive. In addition to daily companionship, it also includes bathing, hair clipping, nail clipping, deworming, and other care. PawFresh was created to help you solve these problems.
We offer professional in home bathing services so you can get your cleaning and care done without having to leave your home, while saving time. While your dog is being bathed, you can also do your own thing without worrying, or stay with your dog to learn simple care techniques. It’s both thoughtful and reassuring, keeping your dog clean and healthy and making it easier for you to enjoy the happiness of owning a pet.
Brand Position
For busy professionals and independent dog owners who see their pets as family, Pawfresh is a mobile dog grooming service that delivers high-quality, hygienic, and stress-free grooming right to your doorstep. Unlike traditional pet salons, PawFresh is convenient, professional, and built on a foundation of trust, care, and playful dog-friendly energy.
Brand Values
We offer professional in home bathing services so you can get your cleaning and care done without having to leave your home, while saving time. While your dog is being bathed, you can also do your own thing without worrying, or stay with your dog to learn simple care techniques. It’s both thoughtful and reassuring, keeping your dog clean and healthy and making it easier for you to enjoy the happiness of owning a pet.
Brand Personality
Pawfresh delivers professional yet friendly dog grooming services.We combine expert care with a playful, dog-loving spirit. Clean, safe, and always professional
Brand Mission
Our mission is to keep every dog clean, healthy, and happy by providing expert grooming care in the comfort of their own home making the experience convenient, stress-free, and full of love for both pets and their owners.
Brand Vision
Our vision is to become the trusted and on go grooming service for pet owners everywhere, known for our heartfelt care, expertise, and convenience. We’re here to make every dog feel safe, clean, and happy right at home while giving owners peace of mind through a service they can always count on.
Tone Of Voice
Coporate Friendly Professional Sloopy
At Pawfresh, we believe grooming should feel like a treat not a chore. That’s why we bring professional, gentle care right to your doorstep, with a warm heart and a wagging tail. Every bath, trim, and little paw touch is done with love, making sure your dog feels safe, clean, and lovely just like they deserve. Because to us, they’re not just pets they’re family. And we treat them like our own.
Target Audience
Demographic
• Busy working professionals
• Young individuals living alone with their dogs
• Pet owners who care about their dog’s health and value high-quality servicewith their dogs
• Income: 2000 and above
Physcographic
Our customers are modern pet parents who see their dogs as family. They value convenience, care about hygiene and safety, and want trustworthy services. They’re busy, but willing to invest in quality grooming that keeps their pets healthy and happy.
Logo Variation
Primary Logo
Secondary Logo
Logo Variation
Logo Color Test
Monochoromatic
Monochoromatic
C: 0%
M: 7%
Y: 8%
K: 0%
C: 46%
M: 75%
Y: 76%
K: 63%
C: 18% M: 2% Y: 1% K: 0%
Pawfresh’s brand colors brown, blue, and beige each reflect the heart of our service. Brown symbolizes warmth and trust, just like the way we care for every dog with sincerity and steadiness. Blue represents professionalism and freshness, aligning with our clean, detailed, and reliable grooming experience. Beige conveys a sense of friendliness and comfort, creating a gentle and relaxed atmosphere for both pets and their owners. Together, these colors embody the spirit of Pawfresh: warm and dependable, clean and professional, friendly and caring.
Color Variation
Logo Size Guidelines
Logo Szie Guidelines
Typography
Minion’s elegant and refined serif style brings a touch of trustworthiness and professionalism to the brand. Used in our logo and name cards, it balances well with our friendly tone adding a classic, polished look while maintaining warmth and approachability.
Typography
Font: Century Gothic
Aa Aa Aa Aa
Century Gothic’s clean, modern, and rounded letterforms reflect Pawfresh’s brand values professional, friendly, and approachable. Its readability and softness make it perfect for both print and applications, ensuring a consistent and welcoming look across all brand touchpoints, from posters to social media to packaging.
Illustration
The dachshund featured in Pawfresh’s illustrations isn’t just a design choice it’s a heartfelt tribute. My very first dog was a dachshund, and though they’re no longer with me, their memory lives on through every drawing. This represents the deep bond we share with our pets the love, the loyalty, and the joy they bring into our lives. By featuring a dachshund, Pawfresh honors that connection, reminding us why every dog deserves gentle care and a happy, healthy life.
This illustration of a person holding a dog’s paw represents the bond we share with our pets not just as companions, but as family. At Pawfresh, we treat every dog with the same care and love we’d give our own. To us, grooming isn’t just a service it’s a way of showing trust, connection, and heart.
Iconography
We connect with pet owners where they are.Instagram and Facebook allow us to share updates, grooming tips, and adorable moments with our community while WhatsApp provides a fast, direct way to chat and book appointments. These three icons represent how we stay friendly, accessible, and responsive across every touchpoint.
Photography
Using a dog photo on the poster reflects what Pawfresh is truly about care, trust, and the love we give every pup.
APPLICATIONS
Stationary Set
Business Card
Designed to reflect Pawfresh’s clean and friendly identity, our business card keeps things simple, approachable, and professional. With clear contact details and a soft visual touch, it’s a small piece of the brand that leaves a warm, trustworthy impression just like our service.
“Fresh fur without leaving home”
54mm
90mm
APPLICATIONS
Stationary Set
21cm
Letterhead
Lorem ipsum dolor sit amet, consetetuer adipiscing elit, nonummy nibh euismod
progress with margin
zzril delenit
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse moconsequat, vel ildolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonmy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper lobortis nisl ut aliquip ex ea commodo consequat.
Sincerely,
Lorem ipsum dolor sit amet,
27cm
The Pawfresh letterhead is crafted for professional use in formal communications such as partnership collaboration letters, and official correspondence. With a clean layout, clear contact details, and consistent branding, it reinforces our identity and ensures that every message we send reflects credibility, warmth, and trust.
APPLICATIONS
Stationary Set
Envelope
The Pawfresh envelope is designed to maintain a clean and professional brand image in all forms of physical correspondence. Featuring our logo and brand colors, it ensures instant recognition while reflecting the trust, care, and attention to detail that define our services. Whether used for partnership letters, invoices, or promotional materials, the envelope delivers every message with a polished and consistent visual identity.
APPLICATIONS
Stationary Set
APPLICATIONS Apparels
The Pawfresh apron is designed to be both functional and brand representative. It provides protection and comfort for groomers during grooming sessions, while allowing ease of movement throughout the service. The clean design, featuring the Pawfresh logo and brand colors, helps present a professional, friendly.
APPLICATIONS Apparels
Staff Landyard
The Pawfresh staff lanyard is designed to promote clear identification, unity, and professionalism across the team. Featuring the brand’s colors, logo, and clean typography, it serves both a practical and visual role making staff easily recognizable while reinforcing brand consistency during every customer interaction. It reflects our commitment to trust, care, and professionalism in both service and presentation.
APPLICATIONS
Premium Items
This Pawfresh branded van is not a grooming vehicle — it’s an extension of our brand identity. Whether we’re delivering supplies, attending pop-up events, or simply driving around the city, the van serves as our mobile name card.Designed with our signature look cute, fresh, and professional it helps more people discover Pawfresh.Every appearance is a quiet reminder of our mission: to bring care and wellness to every dog we me
Van
APPLICATIONS
Premium Items
Loyalty Card
The Pawfresh loyalty card is designed to encourage repeat bookings and reward customer loyalty. By offering small incentives after a set number of grooming sessions, it strengthens long-term relationships with pet owners while adding a thoughtful, personal touch to our service. It’s a simple yet effective way to show appreciation and build lasting trust with our community
“Fresh fur without leaving home”
APPLICATIONS
Premium Items
The stamp is used as a validation tool on the Pawfresh loyalty card, marking each completed service in a clear and trackable way. It ensures authenticity, prevents misuse, and adds a tactile, engaging element to the reward experience. Each stamp brings customers one step closer to a reward, reinforcing consistency and encouraging repeat visits in a fun and reliable manner.
APPLICATIONS
Premium Items
Packaging- Dog Mini Buns
This special packaging is designed to hold Pawfresh’s exclusive dog treats, offered as a reward for loyal customers. Once a customer completes 9 grooming sessions and collects 9 stamps on their loyalty card, they can redeem two boxes of treats as a token of appreciation. The packaging reflects the same clean and friendly brand image, making the reward feel thoughtful, professional, and well-deserved just like the love we give every dog.
APPLICATIONS
Promotional Merchandise
The Pawfresh poster is a versatile visual communication tool designed to promote our services across both physical and digital platforms. Whether displayed on billboards, notice boards, or adapted for social media, the poster delivers clear messaging, strong visuals, and consistent branding. It serves to attract attention, build brand awareness, and connect emotionally with pet owners reinforcing Pawfresh’s identity as a professional, caring, and approachable grooming service.
Poster
APPLICATIONS
Promotional Merchandise
The Pawfresh brand video is created to visually communicate our values, services, and personality. Through real moments, warm visuals, and friendly tone, the video showcases our professional at home grooming service while building emotional connection with pet owners. It serves as a powerful tool for marketing, whether used on social media, websites, digital ads, or events—reinforcing brand trust, awareness, and approachability.
Video