Hotel Marketing Trends in the UK for 2021

Hotel Marketing Trends in the UK For 2021 - Shafqat Dad | Hotels & Ho...

1 of 3

http://shafqatdad.co.uk/hotel-marketing-trends-in-the-uk-for-2021/

a Hotel Marketing Trends in the UK For 2021

by Shafqat Dad | Apr 16, 2021 | Hotels & Hospitality, Shafqat Dad

With all that happened in 2020, it’s no surprise that many industries—including the hotel industry—su�ered through challenges. Vaccinations being released and o�ered to the public have brought optimism to 2021, however, providing hope to hoteliers and investors for the upcoming year. To recover from 2020, hoteliers should focus on applying the following trends to their businesses in 2021.

GOVERNMEN T S U P P O R T As with last year, the hotel market will continue to receive support from the government at levels never seen before. The hospitality industry was one of the hardest sectors hit

4/4/2022, 10:04 AM

Hotel Marketing Trends in the UK For 2021 - Shafqat Dad | Hotels & Ho...

2 of 3

http://shafqatdad.co.uk/hotel-marketing-trends-in-the-uk-for-2021/

by COVID-19 due to the restrictions set for these businesses and the lockdowns keeping customers at home rather than going out. Programs like Eat Out to Help Out (EOHO) were created by the government to help support hospitality businesses; EOHO, in particular, was meant to boost customer demand for eating out in August 2020. It also reduced VAT rates, implemented a business rates holiday that’s been extended to 30 June 2021, and o�ered a series of small business grants to keep small businesses a�oat.

Hotels that are struggling with managing cash �ow and operational costs should look into government support sooner rather than later, as this support will not be inde�nite.

SELLER AN D B U Y E R S E N T I M E N T Buyers are now making o�ers based on their current cash due to the current lending sentiment. Other buyers, both private and corporate, are keeping an eye on pricing and availability in 2021 before making o�ers to sellers. Some banks will be looking to �nance hotels in the coming months, while other lenders are looking into buying at an increased rate as well. Hoteliers looking to sell their hotels should come to terms with how the pandemic has a�ected the market and be aware of how a reduction in trade will a�ect pricing in the future.

ALTERNATIVE U S E I N T E R E S T Over the past few months, there has been an increase in buyers looking to repurpose hotel assets. This has shown the opportunity for extracting worth in excess. It’s far too easy for vendors to look at these o�ers as an opportunity, but beware: there are pitfalls in these o�ers that could come back negatively. Hoteliers should ensure they’re dealing with a quali�ed and experienced agency team before accepting anything, complete with an in-house planning and development team. This team should have �rst-hand experience in handling these concerns and be ready for any alternative scenarios that come their way.

Search

4/4/2022, 10:04 AM

Hotel Marketing Trends in the UK For 2021 - Shafqat Dad | Hotels & Ho...

3 of 3

http://shafqatdad.co.uk/hotel-marketing-trends-in-the-uk-for-2021/

Recent Posts How a Hotel Restaurant Can Boost Your Revenue Renovation Tips for Hotel Owners Content Marketing Tips for UK Hotels The Current State of UK Hospitality in the Pandemic How the UK Hospitality Industry is Bouncing Back

Categories Architecture Blog Design England Hotels & Hospitality Shafqat Dad Travel

Links Real Estate & Construction

  Shafqat Dad © 2022

4/4/2022, 10:04 AM