InGrowYourBlog
ByHarshitTiwari
WhatIsTheDifference
ByHarshitTiwari
InGrowYourBlog
WhatIsTheDifference
ByHarshitTiwari
InStartYourBlog
WhatIsATechnicalSEO?
Whenwemakeourwebsitetechnicallystrong,likebycreatingagoodsitemap, improvingwebsitespeedloadingtime,robot.txt,removingbrokenlinksetc.,thisis calledtechnicalSEO
Torank,awebsiteshouldbetechnicallyfine.Thisisanimportantfactorforranking purposes.
TechnicalSEOisnotdifficultwork.Itcanbedoneeasily,butifyoudon’thave knowledgeaboutblogging,itmayseemalittlebitdifficult,butyoucandoiteasily withthehelpofblogarticlesandYouTubevideos.
ButwhyistechnicalSEOimportantnowthatwe’retalkingaboutit?
WhatAreTheMainThingsInTechnicalSEO
WhichWeShouldKeepInOurMind?
TechnicalSEOhelpsawebsitetorankablogonGoogle.EvenGoogleloves technicalSEO,soit’simportanttohaveagoodtechnicalSEOscoreforawebsite.
Sitemap
Asitemapisthesite’sstructure,whichtellsGooglehowmanyposts,images, pages,andlinksawebsitehas,andit’simportanttotellGoogleaboutasite’s posts,pages,etc.,andwiththehelpofasitemap,youcandoitbecauseyoucan’t tellGooglefromyourmouth.
HowMuchToChargeForGuestPost
AbouttheFounder
MynameisHarshitTiwari,andIama bloggerwhoisenthusiasticabout blogginganddigitalmarketing. Ihavebeeninthebloggingfieldfor thelast2yearsandthatexperience inthebloggingfieldhelpedmealot tounderstandblogging,suchaswhat isbloggingandhowtogrowblogsand howtoearnmoneyfromblogging.
NowIamteachingpeopleabout bloggingthrough this creatorsskill.complatform.Stay connectedwithustogrowinthe bloggingfield.
After creatingablog, youhavetocreateasitemap,whichtellsGoogleaboutyour posts,pages,links,etc.Afterthat,youhavetosubmitasitemapontheGoogle searchconsole.
Youcancreateasitemapwiththehelpofthesitemapgeneratortool.Simplygoto thesitemapgeneratortoolandgiveyoursite’sdetailsintothesitemapgenerator. Thistoolgeneratesanxmlsitemapforyourwebsite.
SpeedOfWebsiteLoading
Websiteloadingspeedisveryimportantforwebsites.Sitespeedishowmuchtime awebsitetakestoopenThelesstimeawebsitetakestoopen,themoreGoogle likesit.Thismightimproveyourranking.
Youhavetokeeptheloadingspeedofyourwebsitefast;it’sadirectrankingfactor Googlelovesawebsitethatquicklyloadsandevenuserslikethis.
Soit’simportanttokeepyourwebsiteloadingfast.Yourwebsiteshouldbeopenin lessthan3seconds.ThisnumberisgoodforSeo.
Youcancheckyourwebsite’sloadingspeedinPagespeedinsights.Thisgivesa scoreonthebasisofyourwebsite’sloadingspeedIfyourwebsite’sloadingspeed scoreisgreaterthan90,itmeansyourwebsiteloadsfast.
Pagespeedinsightsalsotellyoufactorsthatyoushouldcorrecttoimproveyour website’sloadingspeed.
Robot.TXT
Whenyoucreateawebsite,youhavetocreatearobot.txtfilebecausethisallows Googletoseewhichpages,links,etc.toindex.
WhenGoogle’sbotcomestoyourwebsite,itindexesallpagesofyourwebsite, includingcategories,archives,andsoon,whichshouldn’tbeindexedonGoogle becausethesearenotimportanttoindex.
YoushouldonlyallowpostsandpagesofyourwebsitetobeindexedbyGoogle.
BrokenLink
Whenanyoneclicksonalinkandwhentheysee“notfound404error”it’shappened becausewhenyoudeleteanyindexedURLorchangeURL,thiscreatesabroken link.
Havingbrokenlinksonawebsiteisnotgood. Googledoesn’tlikebrokenlinkseither,notevenausertoo,andabrokenlinkmay decreaseyourranking.Soit’simportanttofixbrokenlinks.
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Youcanfindbrokenlinkswiththehelpofa brokenlinkcheckerbypastingyour website’sURLintoit.
Onceyouknowwhytherearebrokenlinksonyourwebsite,it’seasyforyoutofix them.
WhyIsTechnicalSEOImportant?
TechnicalSeoisoneofthemostimportantfactorsforawebsitebecauseGoogle understandsawebsitebetterwhenitistechnicallystrong.Withthehelpofit, GooglegivesprioritytoawebsiteanditrankswellonGoogleSERP
Sitemap
ASitemapisveryimportantforawebsitebecauseGoogleknowshowmanyposts, pages,linksetcawebsitehaswiththehelpofaSitemapbecauseawebsiteowner oranyonecan’ttellGooglehowmanyposts,pages,images,etcawebsitehasfrom mouth,sototellGooglehowmanyposts,images,etcawebsitehas,creatinga Sitemapisimportant.
SiteSpeed
OneofthemostimportantfactorsinGooglerankingissitespeed.Searchengines andusersalikelikeawebsitethatloadsfast.Awebsite’ssitespeedimpactsour ranking.
Awebsite’ssitespeedisconsideredanimportantrankingfactor.Soalwayskeep yourwebsite’sloadingfast.Yourwebsite’sloadingspeedshouldbe0–3seconds. Notmorethanthis.
Robot.TXT
Thisisanotherimportantthingforawebsite.Whenyousetupyourblog,youhave tocreatearobot.Withthehelpofit,youallowthesearchenginetoindexwhich pagesyouwanttoindexonGoogleandwhicharenot,soit’simportanttocreate. Withthehelpofrobot.txt,Googleunderstandsthepagescrawledonawebsite.
BrokenLink
Abrokenlinkmightharmawebsite,soit’simportanttofix.Whenauserclicksona linkandtheyseea404error,theuserexperienceisnotgood.
EvenGoogledoesn’tlikeawebsitethathasabrokenlink.Brokenlinksarenotgood forSEOandbrokenlinksmaydecreaseyourGoogleranking.Soitisimportantto understandthebrokenlinkandfixit.
WhatIsContentSEO?
ContentSeoisalsoknownason-pageSeobecauseon-pageSeoisdonefor content.
Whenweoptimiseourparticularblogpostforsearchenginestorankontopby doinggoodkeywordresearch,keywordplacement,metadescription,image optimization,andsoon,thisiscalledcontentSeooron-pageSeo.
SeoorcontentonthepageSeoisthemostimportantwaytorankyourblogpostsin searchenginesandtogetorganictraffic.
Read: WhatIsTheDifferenceBetweenBlogging&ContentWriting?
WhatDoesOnPageSeoInclude?
Asyouknow,onpageseoisveryimportanttorankablogonGoogle,butonpage seoisnotjustoneterm.Onpageseoincludesmanytermswhichyoushoulddofor yourwebsitetoachieveonpageseo,likekeywordresearch,keywordplacement, imageoptimization,headingtagesetc.
Let’stalkaboutitindetail.
KeywordResearch
Keywordresearchisthemostimportantpartofon-pageSEO,soifyouwanttorank yourblogonGoogleandgettrafficfromGoogle,youshouldworkonkeyword researchandfindtheperfectkeywordforyoutowriteaqualityarticleonit.
Therearethreetypesofkeywordsonthebasisofcompetition:anocompetition keywords,lowcompetitionkeywords,andhighcompetitionkeywords.
Butyoushouldtargetlowcompetitionkeywords.Youcanreadmyarticleabouta completeguideon howtofindlowcompetitionkeywordsonquora
Youcanalsotargetsomenocompetitionkeywordswhichhelpyoutorankyourblog quicklyonGoogle.Butnocompetitionkeywordshavebasically0searchvolumes, butit’simportanttorankquicklyonGoogletobuildauthorityonGooglefast.
Read: ShouldIUseLongTailKeywordsorShortTailKeywords
PlacementsOfKeywords
Afterfindinglowcompetitionkeywords,youhavetowriteaqualityarticleaboutit andyouhavetoplaceyourmainandrelatedkeywordsintherightplaceswithin yourarticle.
Withthehelpofkeywordplacement,Googleunderstandswhatthiscontentisall aboutandGoogleranksthisarticleontop,butthere’snotonlyonerankingfactor; therearemorethan200rankingfactorsbutkeywordplacementisoneofthem.
Youhavetoplaceyourmainkeywordinyourtitleandwithinthefirst10%ofyour articleh2/h3andmetadescription.
TherearemanySEOtoolsontheinternetwhichhelpyoutooptimiseyourblog posts,likeRankMath,Yoast,Allinone,andsoon.
TitleOptimization
Whilewritingthetitle,keepthesethingsinyourmind:atitleisoneofthemost crucialplaceswhereyoushouldworktogettrafficbecauseanattractivetitlegives alotoforganictrafficandatitleisalsoimportantforSeo
Alwayswriteyourmainkeywordintoyourtitle.
Writeanattractivetitlesothatpeopleareinterestedinclickingonyourtitle, throughwhichyoucangetalotoftrafficfromGoogleoranysearchengine.
Usepowerwordsinyourtitlelikebest,famous,free,proven,etc.Byseeingthese wordsinyourtitle,peopleareattractedtowardsyourtitleandtheyclickonit.
URLOptimization
Googleprioritiseswebpageurls,andurloptimizationisanimportantpartof contentSEOoron-pageSEO,sooptimisingtorankonGoogleisessential.Hereare sometipstooptimiseyourblogpost’sURL.
Putyourmainkeywordintheurlofyourblogpost,andalwaysputadashbetween thewordslikethis.
Technical-seovs-content-seo
ThisismymainkeywordandlookhowIwritemyurl.Youwillhavetowriteyour blogpost’surllikethis.
Trytowriteashorturl.GooglelovesshortandclearURLs.
Don’tincludeanynumbersorothersymbolsinyoururl.
MetaDescription
Ametadescriptionisapartofyourblogpostandyouwillhavetowriteashort descriptionaboutyourcontent,likewhatthearticleisallabout.
Withthehelpofmetadescription,Googleunderstandsyourarticle.Whatarticleis thisallabout?Andbefore,Googleshowedyourmetadescriptioninsearchresults belowyourpost’stitle,butnowGoogledoesn’tshowthis,butit’sstillimportantto writeyourmainkeywordandshortdescriptionforyourarticle.
ImageOptimization
Image optimizationisalsoimportantalongwithcontentoptimizationbecause Googlegivesprioritytoimages,soit’simportanttooptimiseyourpost’simages. Thequestionishowtooptimisethem.Don’tworry,herearesometipstooptimise yourblogpost.
Writewhatisinanimageinthealttextoftheimage. Forexample,thisisanimage
Thealttextwillbeofthisimageis–Thebirdisonlandorabirdnameisonland
Writeyourmainkeywordinthetitleoftheimage.
Thetitlewillbeofthisimageis–TechnicalSeovscontentSeo
RelatedKeywordsOrLSIKeywords
Relatedkeywordsarealsoimportanttouseandoptimiseinyourpostbecauseit givesGooglerelavancyofcontentandhelpsGoogleunderstandwhatthecontentis
allabout. Userelatedkeywordslikethis.
Includerelevantkeywordsinyourarticleandmetadescription. Ifpossible,userelatedkeywordsinyourblogpost’stitle.
Read: WhatIsTheDifferenceBetweenLongTailKeywords&LSI Keywords
Linking
Linkingisagreatwaytoincreaseyourpageviewsandit’salsoimportantforSEO Wearetalkingaboutinternallinksandexternallinks.
Whenyoulinkapagetoanotherpageonyourwebsite,thisiscalledinternal linking.
Whenyoulinkapagefromanotherwebsitetoyourwebsite’spage,thisiscalledan externallink.
Bothareimportanttohaveinyourarticlebecausetheyprovidevaluetoyour readersandincreasetheaveragesessiondurationofyourwebsite.
EvenexternallinksmaketrustofyourwebsiteinfrontofGoogle,throughwhich yourwebsite’srankingmightbeimproved.
Youcanreadmyarticleonacompleteguideabout Internallink&Externallink
TechnicalSeoVsContentSeo(What’sThe Difference)
AfterknowingabouttechnicalSEOandwhyitisimportant,let’sknowaboutthe differencebetweentechnicalSEOandcontentSEO
TechnicalSEOandcontentSEOaredifferentfromeachother.Theybothhave differentparameters,butbotharehelpfulandimportanttorankawebsite.
TechnicalSEOisdoneforawebsitetobeeligibletorankonGoogleandit’s necessarybecauseGooglegivesprioritytoallthreetypesofSEO
contentSeooronpageSeoisdoneforaparticularblogposttorankaparticular blogpost.Thisisalsoveryimportanttodo
TechnicalSeoisnotpartofon-pageSeo.Botharedifferentfromeachotherand havedifferentparametersbecausetechnicalseoisdoneforawebsiteandon-page seoisdoneforparticularblogposts.
Onpageseotakestimetogiveresults,butthisisnotthecasewithtechnicalseo OnceyoudotechnicalSEO,itwillbefinequickly
TechnicalSeoisdoneonceortwice,butonpageSeoisdoneagainandagain.On pageSeoisdoneforaparticularblogpost.That’swhywedoonpageSeoforall posts.
IsItMoreImportantToFocusOnTechnicalSEO orContentSEOForWebsite?
TechnicalSeoandon-pageSeoarethetypesofSeoandbothareimportant becausewhenyourwebsiteisnottechnicallyfine,itwon’tberankedonGoogleno matterhowmuchon-pageSeoyoudoandhowmuchqualityyourblogposthas.So technicalSEOistherootofyourwebsite,whichiswhykeepingitfineisimportant.
Ifyourwebsiteistechnicallystrongbutyouarenotdoingon-pageSEO,it’svery difficulttorankyourblogpostonGoogle’sfirstpagenomatterhowmuchfine technicalSEOyourwebsitehas.TorankonGoogleandgetorganictraffic,technical SEOandcontentSEOarebothimportant.
HowTechnicalSEOHelpsOurBlog’sGoogle Ranking
Goodquestion!TechnicalSEOisimportant,buthowdoesthishelpustorankon GoogleandtogettrafficfromGoogle?
DoingtechnicalSEOismandatoryforwebsiteownerstobeeligibletorankon Google.
YouwillhavetocreateasitemapthroughwhichGoogleknowshowmanyposts, pages,andlinksyourwebsitehassothattheycanunderstandyourwebsitebetter andcanrankitbetter
Youwillhavetokeepyourwebsite’sloadingfast,whichhelpsyourankwellin Googlesearchresults.Themoreyourwebsiteloadsfast,themoreyougetanextra advantage.
Youwillhavetofixbrokenlinks. Brokenlinksmightharmyourwebsite,soit’simportanttofix.
AlltheseincludetechnicalSEO,andyoucansaytechnicalSEOhelpsusinthese ways.
HowDoesContentSEOorOn-PageSEOHelp OurBlog’sRankingonGoogle?
Onpage,seoisoneofthemostimportantfactorsinranking.Nomatterhowmany qualityarticlesyouwriteandhowmuchyoushare,ifyouwanttorankyourblog postonthetopoftheGoogleSERP,youmustdoonpageSEObecauseithelpsyou torankyourblog,butthere’snotonlyoneparameteronpageSEO,therearemany parametersonpageSEO,andallofthemhelpyourblogtorank.
Ifyoudogoodkeywordresearchandtargetlow-competitionkeywordsandlong-tail keywords,thechancesofrankingyourblogwillbehighbecauselow-competition keywordsandlong-tailkeywordsarethebestkeywordswhenyourwebsitedoesnot havehighdomainauthority
Ifyouplaceyourkeywordswell,userelatedkeywords,andoptimiseyourkeywords well,itwillbehelpfulforyou.
Theoptimizationofimages,urlsandtitletagsisimportanttorank.Withthehelpof it,Googleunderstandsyourcontentbetterandmightrankitbetter
Don’tforgettowritequalityarticlesandgivevaluetopeoplebecausethesearenot partofSeobuttheseareconsideredmorethanSeofromGoogle’spointofview.
WhichIsDifficultToAchieveWithTechnicalSEO OrOn-PageSEO?
TechnicalSeoandon-pageSeoarenotashardasyouthink.TechnicalSeoisdone once,anditmaytakesometimeforbeginnerswhohavenoknowledgeofblogging, butthesweetestpartoftechnicalSEOisthattechnicalSEOisdoneonceortwice. Youdon’tneedtodoitagainandagainlikeon-pageSeo
Onpageseoisnottoohardtooptimiseyourblogposts,butitseemsverydifficult forbeginnersbecausetheydon’thaveanyideaaboutit.Butbelieveme,onceyou havespentsometimeblogging,thiswillbeeasyforyou.
FinalWordsOn,OnPageSEOvs.TechnicalSEO ForWebsite
On-pageSeoisjustdoneforaparticularblogpostanditisdoneagainandagain, buttechnicalSEOistherootofablogorwebsitebecauseitisdoneforthewhole websiteandtechnicalSEOmakesawebsitereadytorankonsearchengines.Both arehelpfulandimportanttorankonGoogleandtogetorganictraffic.
ThisarticletaughtyouabouttechnicalSEOvs.contentSEO,whytechnicalSEOis important,thedifferencebetweentechnicalSEOandcontentSEO,andmuchmore.
Ihopeyoulikedthisarticle.Ifyoulikedthisarticle,pleasesharethisarticleon socialmediaandifyouhaveanyquestions,letmeknowinthecomments.