Essential Guide to Choosing Materials For Your Labels

ESSENTIAL GUIDE TO CHOOSING MATERIALS FOR YOUR LABELS

Label normally consists of three parts.

• 1) The Facestock, which is the upper layer of the label that holds the ink on one side and the adhesive on the other side • 2) The Adhesive, which is the substance that works to stick your labels to any desired surface.

• 3) The Liner, which is the sheet that carries both of the Facestock and Adhesive until they’re ready to be applied.

In order to select the right labels, you should consider how the three of them work together.

When you are selecting the type of labels, you also select the papers and adhesive. Thus, you must pay attention to these aspects as well;

• The Environment of Where Your Labels Applied Do you need your labels to be stuck outdoors? Are they made for flat or curved surfaces? Is it important for your labels to endure cold temperatures? These are the most fundamental questions to help you determine your type of labels. Of course, you can always pick the standard label type. But, remember that every specific purpose will need different materials.

• Your Packaging Type Just like the aforementioned point, you need to determine the surface that your labels are going to be applied to. The shape, size, colours, and design of the packaging must be matched with the labels.

Therefore, your packaged products will appear good and consistent. Besides, by understanding your packaging, you can choose the right adhesive for your labels.

• Your Product’s Component You don’t want your wine bottle labels to be easily ripped, do you? Your labels basically adjust with your products and the components they are composed of. If your product is a beverage surely you will need waterproof paper and adhesive, if your product is a chemical or pharmaceutical, then your labels adhesive shouldn’t contaminate the content of your product. Don’t forget to inform your label printer about your product’s details including its component, ingredient, and other things that may need to be noticed.

Now, after figuring out the important aspects to prepare, it will be better if you also have basic insights about the material itself and how you can utilise it for your labels. We have divided them into several categories below: • Recommended for Outdoor Application For outdoor usage with the tendency of moist or even wet conditions, then synthetic label materials like Polypropylene and Polyester will make the best option. As for polypropylene, it’s weatherproof, oil, water, and scratch-resistant. It is also suitable for both matte and no-label look that may complement your packaging.

• Recommended for Indoor Application Switching to the indoor application, we recommend Metallic Paper as the first option. Metallic Paper is suitable for all industries so you can create various types of labels from it. The cost is also relatively inexpensive compared to other materials, yet still providing a high gloss and smoothness that leaves a luxurious impression.

• Recommended for Eco-Friendly Option

If you are looking for a green innovation for your labels, ecofriendly materials are excellent options. Whether they are more environmentally friendly from their manufacturing process, biodegradable post-usage, or made of recycled materials, the option is abundant! If you prefer a 100% eco-friendly material, Kraft paper is the best choice. Apart from its ability to degrade naturally, it’s also tear-resistant, and the most important is, giving lots of space for you to experiment with the design! Now, are you ready to start customizing your labels?

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