Our Program Book
Decorator Showcase is a beloved San Francisco tradition entering its 46th year this spring. The Showcase Program Book is a treasured catalog for over 16,000 visitors to the house each year, and a go-to reference and collector’s item for the design community Comparable in size and quality to Architectural Digest, it is ‘perfect bound’ and printed on 80# stock.
The program book provides essential information about the house, including it’s history, floor plans, and each design space to accompany visitors as they walk through the home. It’s not uncommon for visitors to reference the program book during their visit and in detail afterwards to enjoy the book’s beautiful design and advertisements
When you advertise in the Program Book, your advertisement will be featured both in the physical Program Book that is distributed guests who visit the house, and on the Decorator Showcase web site, both in the digital version of the program book, as well your business name on the Advertiser page. The website receives 75,000 views a year with our peak months reaching up to 40,000 views.
All advertising proceeds directly benefit the San Francisco University High School Financial Aid Program, which provides support to nearly 1/4 of the student body, and offers an extraordinary education to a broad and diverse group of students
Our Guests
Showcase attracts an engaged and highly discerning audience, curious about design trends, dedicated to maintaining their homes, and committed to both the arts and education. Of our guests, 89% are from Northern California, with 44% living in San Francisco Sixty-two percent of visitors have a household income of $200,000+. Many join us year after year by making ‘a day of Showcase’ with friends and then dining afterwards. In fact, 72% of visitors have previously attended the San Francisco Decorator Showcase before and 53% of them have been visiting for 7+ years.
EDUCATION GENDER
ENGAGEMENT
HOME OWNERSHIP
Contacted a Showcase Designer 28% Purchased something from the event 41% 80% own 2+ homes 40% plan to move or sell in the next 3 years 25%
Sources: Mailchimp demographic data, Instagram demographic data, and Showcase survey results
Ad Opportunities
ADVERTISING RATES
$3,250 Double-page Spread
$2,200 Full Page
$1,500 1/2 Page Horizontal
ADVERTISING DEADLINE
Feb 21, 2025
Print-ready files must be received by Friday, February 21, 2025. Ads received after this date will be charged an additional +15%.
Premium placement available, inquire for more details
In addition to the packages below, consider becoming a corporate sponsor and receive a free ad as one of your many benefits. Please view our sponsorship packages on the following page
PARTNERSHIP OPPORTUNITIES
Featured designers: Fatima Silva / FDG Design Group, Lauren Berry / Lauren Berry Interior Design, Susan Collins Weir and Chris Weir / Studio Collins Weir and Vernon Applegate and Gioi Tran / Applegate Tran Interiors
Featured photographers: Bess Friday, Christopher Stark and Matthew Millman