40 Under 40

Page 22

Rand Lucero Elizabeth Comacho Doris igil McBride Bob Clifford Marcos Zubia ndrea Martinez Member Emily M. Mascarenas Member Richard Borrego Dwa ne rujillo Secretar James R. Borrego Board Member
For Chamber membership details or more information please visit santafehispanicchamber org Santa Fe Hispanic Chamber of Commerce Board of Directors is Proud to Sponsor the Inaugural 40 Under ort Top usine eaders a ards.David Fresquez President
ice President
Board Member
Board Member
Board Member
Board Member

In memory of Michaelann Perea

It is with deep sorrow that we honor Michaelann Perea, who was taken from us too soon on September 7, 2022. Thank you to the Santa Fe Hispanic Chamber of Commerce for recognizing her as a “40 Under 40” TopBusiness Leader. She was atrue leader in every way.Michaelann loved being part of the Santa Fe community and mortgage industry,and found joy in helping countless individuals and families realize the dream of homeownership.

Michaelann was known for her strong and lasting relationships with her customers, the realestate community and her colleaguesacrossFirst National 1870 and Guardian Mortgage.She was passionate about herfamily,her faith, hervolunteer work and her career,and was able to balance and dedicateher time andtalentto all of these in her specialway.

We know that Michaelann’s generosity,spirit, kindness and happiness will be deeply missed by the many groups she impacted. National 1870 and Guardian Mortgage

are divisions of Sunflower Bank, N.A. |NMLS# 709491 |Member FDIC

Welcome from the President

The Santa Fe Hispanic Chamber of Commerce is hon ored to recognize an elite group of young professionals enriching our Santa Fe business community and build ing our community’s future. This year’s inaugural event is about more than an award, it’s a full-throated acknowl edgement of our community’s bright future and recogniz ing the people who are building that future today.

Recipients of this recognition are all leaders in Santa Fe and Northern New Mexico. Some have lived their whole lives here and others came to join this community over time.

All are under age 40.

While tourism is a vital industry for Santa Fe, our business community is far more than tourism. These business leaders include local startup leaders, entrepreneurs, executives and government leaders. We are proud of each one of you. You deserve all the recognition bestowed on you through this award and you serve as examples for others to admire and emulate.

With this inaugural class of honorees, we have living proof that our 40 Under Forty award recipients are the past, present and future of the Santa Fe business community.

In the words of our late former Santa Fe Mayor Javier Gonzalez, “We must grow Santa Fe young.” Our honorees, who so clearly reflect the character of our community, have made these words a reality.

We are particularly proud to honor the memories of two extraordinary leaders who were taken far too early. One is Muhammad Afzaal Hussain, planning and land use director for the city of Española who was killed in a senseless act of violence this summer. The other is Michaelann Perea who died in during a charity bike ride a few short weeks ago. They are missed. Read more about their lives on page 6.

As we support the future of the community with these awards, we are grateful for the support we’ve re ceived from the same community. Special thank you to our sponsors whose unwavering backing has made these awards possible. The investment each has made in our young professionals’ careers will help to continue honoring business community leaders far into the future.

Finally, on behalf of the Santa Fe Hispanic Chamber of Commerce, its members and its board, we invite you to help us celebrate the 40 Under Forty, learn more about our work to fortify our local economy and join us. Please visit santafehispanicchamber.org to get involved.

Thank you,

Santa Fe Hispanic Chamber of Commerce

Photo by: Daniel Quat
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Publisher Santa Fe Hispanic Chamber of Commerce

Produced by Santa Fe New Mexican Publisher, Santa Fe New Mexican Tom Cross

Sales Team, Santa Fe New Mexican Wendy Ortega, Deb Meyers, Lisa Vakharia, Clara Holiday, Trina Thomas, Edith Keil

Designers, Santa Fe New Mexican

Justin Bixler

Elspeth Hilbert Rick Artiaga


Henry M. Lopez

Maria Griego

Amy Trujillo

Gabriela Campos

Javier Gallegos Meghan Montelibano Gorman

Inaugural by the Santa Fe Hispanic Chamber of Commerce


Executive Committee

David Fresquez President

Randy Lucero Vice President

Richard Borrego Treasurer

Dwayne Trujillo Secretary

Board Members

James R. Borrego

Elizabeth Camacho

Bob Clifford Andrea Martinez

Emily M. Mascarenas

Doris Vigil McBride

Marcos Zubia

Santa Fe Community Convention Center

201 W Marcy St, Santa Fe, NM

Friday, September 30, 2022

5:30 pm Cocktail Hour

6:30 – 8:30 pm Dinner and Awards Ceremony

To learn more purchase tickets, please visit

For information the Santa Fe Chamber of to learn from the Story so Far Honor of Under Forty Honorees

Commerce and
more, please visit santafehispanicchamber.org CONTENTS 2 4 6 8 Welcome
President The
40 Under Forty Awards presented

the story so far

The Santa Fe Hispanic Chamber of Commerce is an en ergized organization on the move and the establishment of a new signature event the 40 Under Forty awards is evidence of that.

Santa Fe Hispanic Chamber of Commerce President David Fresquez has argued that cultivating a business environment that values its young leaders is critical for creating a sustainable economy that provides more opportunity for more people.

While some might think that because the award is being

presented by the Santa Fe Hispanic Chamber of Com merce only Hispanics are involved, the honorees hail from myriad business and social backgrounds. Various genders are represented as are members of numerous ethnic and racial communities.

Even more expansive in scope are the fields the honorees represent. Included in the group are members of govern mental and nonprofit organizations. Educators, food-ser vices, tourism industry entrepreneurs and other workers and business owners are included.

Photos: Hispanic Chamber of Commerce
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“Overwhelming,” is how Samantha Herrera, owner of Prizm Salon described her feeling when she was told she’d been included as one of the 40 Under Forty.

Herrera, who opened her salon in 2021, has been in the beauty business for more than a decade said the award was a point of pride not just for her, but for her family.

“We opened this salon,” Herrera said, acknowledging that her sister and daughters were instrumental in assembling the Rodeo Road business.

The award helped quell the voices of self doubt that per meate any entrepreneur launching her first business.

Herrera will be joined by the rest of the 40 Under Forty on September 30 when they are each presented their awards during a banquet in their honor at the Santa Fe Community Convention Center. Tickets and information are available at santafehispanicchamber.org.

Santa Fe Mayor Alan Webber will be among the guests of honor and special keynote speaker Unica Viramontes of Los Alamos National Laboratory is scheduled for the event.

“We are all on a journey to make the world a better place,” said Doris Vigil McBride, a chamber board member and lifetime Santa Fean whose birth was once reported in The New Mexican as the first of the year.

The award will draw attention to the businesses and orga nizations being run by young people, said the self-styled abuelita of the hispanic chamber.

“This is hugely important,” said Valerie Montoya of Boss Builders and Platinum Sky Construction. Especially after several difficult years brought on by the pandemic, Montoya says programs like the 40 Under Forty give people the chance to network and piggyback on one another’s work.

She also underscores that to build the leaders of tomorrow, the leaders of today should take an active interest in the community’s youth. Montoya volunteers time at Santo Niño Regional Catholic School and has spoken about her career to students.

“It’s important that they see all the pathways they have for a career,” she said.

In looking forward, chamber President David Fresquez wants to see a community form around the 40 Under For ty classes in coming years and hopes that the award be comes a new means of networking and building relation ships.

“This is just our first year,” he said. “I’m just so excited for next year.”

Photo: Javier Gallegos Photo: Hispanic Chamber of Commerce


The Santa Fe Hispanic Chamber of Commerce honors two important leaders

Amid the celebration of the Santa Fe Hispanic Cham ber of Commerce’s first 40 Under Forty award, we must take a moment to observe some poignant losses that have dimmed the lights of two amazingly special people, Muhammad Afzaal Hussain and Michaelann Perea. Both are included in the inaugural class of the 40 Under Forty.

Hussain, 27, was killed this summer in Albuquerque in a shocking string of killings that are still under investi gation. Michaelann died in September when she was struck by a vehicle while cycling in a fundraising event.

Before his death, Muhammad had worked as plan ning and land use director for the city of Española, a place to which he commuted from Albuquerque but had plans to make his home.

“Our city staff has lost a member of our family, and we all have lost a brilliant public servant who wanted to serve and improve his community,” Español Mayor John Ramon Vigil said in a statement.

Hussain’s brother Muhammad Imtiaz Hussain wrote that his family felt hon ored by his brother’s recognition as one of the 40 Under Forty.

“He was a true New Mexican and loved this land. Let me tell you, this land, the state of New Mexico, its people have ex pressed more love for us than we expect ed,” Muhammad Imtiaz Hussain wrote. “So, thank you for honoring my brother.”

Michaelann Perea had already been named as one of the 40 Under Forty

when she was cycling near Clines Corners in Septem ber as part of the charity fundraiser Bike for the Light. She was struck by a vehicle and killed.

Her death sparked an outpouring of sorrow from those who knew her. At 35, she’d gain a great amount of no toriety around Northern New Mexico for her work at Guardian Mortgage, but perhaps more impactful were her contributions to local community groups, which in cluded a constellation of organizations including the Santa Fe Children’s Museum and the Rotary Club of Santa Fe.

“Michaelann was a person who never said no,” said Rotary Club of Santa Fe Director Carolyn Moore. “She made suggestions of how to make everybody better [and] make the club better. It’s just heartbreaking.”

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Sarah Amador-Guzmán was born and raised in El Paso before attending New Mexico State University. She oversees all development functions for the Santa Fe Community Foundation. Sarah currently serves on the city of Santa Fe‘s children’s youth commission as well as the state’s public education advisory council. Sarah previously served on the New Mexico Breastfeeding Task Force and is the treasurer for the Acequia Madre Elemen tary School Parent Teacher Committee. santafecf.org | 505-988-9715 ext. 7024


Chris is a fourth-generation plumber who started his plumbing career at Aranda’s Plumb ing and Heating where he worked for 16 years and learned the trade from his grandfather Ray and father Chuck. In 2017, Chris went out on his own and in 2017 started Pipeworks Plumbing, which has grown from Chris and one staff member to a staff of 13 people. He hopes to pass the business on to the next generation. pipeworksnm.com | 505-954-1446


Leticia is Santa Fe area director for the United Way of Central New Mexico and the early childhood outreach specialist for LANL Foundation. Her personal mission is to strengthen the economy, quality of life and future for New Mexico families. She holds a bachelor’s degree in management and policy from the University of Arizona and a master’s degree in international management from Bournemouth in England. She has been a business owner for nearly 10 years and works to represent underserved communities. uwcnm.org | 505-247-3671


Steven hails from Eufaula, Alabama and attended Troy University before transferring to University of Alabama where he pursued bachelor’s degrees in history and political sci ence. He earned a master’s degree in public administration focusing on the LGBTQIA+ youth resources. In April 2021, he jumped at the opportunity to help guide The Food Depot’s volunteer department and continue the fight against hunger in Northern New Mexico. thefooddepot.org | 505-471-1633

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Congratulations to Ryan Hook from LANL and all the honorees. NORTHERN NEW MEXICO 40 UNDER 40 TOP BUSINESS LEADERS AWARDS. Proudly sponsors the Santa Fe Hispanic Chamber of Commerce’s www.lanl.gov


Zach Brandt was born and raised in Santa Fe and attended St. Michael’s High School and the University of New Mexico. Zach has been working in the family business since he was 12. Zach has served on the Santa Fe Community College automotive program board since 2015. In 2016, Zach was recognized by Automotive News as a 40 Under 40 Retail Standout. capitolfordnm.com | 505-473-3673


Joseph is the director of the boards and commissions division at the New Mexico Regulation and Licensing Department. Previously, he held director and deputy director roles in the New Mexico Attorney General’s office. Joseph earned degrees in political science and law from the University of New Mexico. He currently serves on the boards of the UNM Alumni Associa tion and El Rancho de Las Golondrinas.He has been a student mentor with Inspire Santa Fe. rld.nm.gov | 505-476-4500


Santa Fe native and St. Michael’s graduate Domenic Etre is a partner at Stephen’s: A Con signment Gallery. Domenic completed a bachelor’s degree in communications and business management at Suffolk University. Following college, he worked in Denver for Corvus Cof fee, an award-winning coffee roaster. He rose from barista to director of wholesale and was featured in an international coffee industry journal. Now, back in Santa Fe, he has joined his family’s business and loves working in his community. stephensconsignments.com | 505-471-0802


Carolina Franco is a Mexican-American/Chicana arts and culture worker from the El Paso – Ciudad Juárez area. She currently serves as external affairs manager for SITE Santa Fe where she oversees creative strategy including brand management, marketing and com munications. Carolina continues to be involved in her community as a board member for the nonprofit brand NI EN MORE, the city of El Paso museums and cultural affairs advisory board, and as board president La Mujer Obrera. sitesantafe.org | 505-989-1199

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Sherry is chief executive officer of Sherry’s Sugar Shack, which she founded in 2018 as a home business and guided it to be a premier location for beauty and hair removal. She now employs three Sugaristas. She had her first child at the age of 14 and continued her educa tion while raising her son. Sherry married in 2016 and has two more children. Sherry prides herself in treating people with kind respect and making new friends. sherrysugar.com | 505-226-4478


Gabriela “Gabi” Gómez is a first-generation New Mexican, born and raised in Albuquer que. She moved to Santa Fe in 2019 to work with the Santa Fe Community Foundation where she is the vice president for advancement overseeing the foundation’s develop ment, donor relations, communications and marketing. This year, Gabi celebrates 10 years in philanthropy and nearly 15 years in the nonprofit sector. santafecf.org | 505-988-9715


A DePaul University graduate, Liesl returned to New Mexico in 2021 to join the state health department working on statewide vaccine equity amid the COVID-19 pandemic. Her choice to enter public health stemmed from a desire to create lasting change in local communities. As a community vaccine coordinator she promotes mobile vaccine events to bring COVID-19 resources directly to communities with high social vulnerability and low vaccination rates. nmhealth.org


Jairo Gutierrez, owner of a State Farm Insurance agency in Santa Fe, has held a passion for education and community involvement from a young age. While focusing on growing his business, he strives to better the community. Jairo has participated in community service projects including, food drives, youth sports sponsorships, the Santa Fe Safe Routes to School program and donations of school supplies. myagentgutierrez.com | 505-471-0308

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TOURS | TRAIL RIDES | MUSEUMS | GHOSTRANCH.ORG/PT | 505.685.1000 INSPIRE . CREA TE . EXPLORE Fall Writing &ArtsFestival Week I Oct. 8 14 • Writing the Ten Minute Play • Silversmithing Your Momentos • Fire It Up Ar t Welding Fall Colors and More: Photographing the Change • Maps, Journeys, and Geographies Week II Oct. 16 22 • We Live Storied Lives: Ever y Stor y Matters • My Letter to the World: The Ar t of the Letter and the Letter Poem • Beauty in Brevity: the Ar t of Shor t Essay • Autumn Plein Air Oil & Acr ylic a la Pallette Knife • Potter y: Hi Fire Glazes • Fused Glass Vessels • Have Watercolor, Will Travel • Fire it Up! Ar t Welding JanTerm Immersions Three-Week Sessions Januar y 2 30 • Archaeology, Paleontology and Geology • Filming the Outdoors • Silversmithing | Potter y | Painting Congratulations Sherry on receiving the award Popular for areason Sherry’sSugar Shack www.sherrysugar.com We don’tmake cakes, but we do help keep your muffin sweet ✴ ✴ ✴ ✴ ✴ ✴


Samantha, known as Sam by many, opened Prizm Salon on Rodeo Road in 2021 and has been in Santa Fe’s beauty industry for about 15 years. The mother of two credits the support of family members in prepping and opening the salon. She strives to be a good role model for her girls and to grow her business in the coming years. prizmsalon.com | 505-920-0387


Los Alamos native Ryan Hook attended the University of New Mexico majoring in busi ness administration and accounting. After college, Ryan began his career in Philadelphia and returned to New Mexico three years ago and continued his finance career at Los Ala mos National Laboratory. In his free time, Ryan loves exploring Santa Fe with his husband Tommy, their puppy Huckleberry and kitty Buster. He recently revived his love for tennis and enjoys spending time with family and friends. lanl.gov | 505-667-5061


Janeth Javalera was a key member of the team who helped launch Kochi Loko, a success ful immigrant-owned restaurant on Santa Fe’s southside. As an immigrant herself, she is proud of bringing regional Mexican dishes to Santa Fe and aspires to start her own busi ness. When the owner of El Rey del Pollo decided to launch Kochi Loko, he knew he was in for a challenge. Janeth helped in the research and development. Now, she is helping launch Kochi Loko in Albuquerque. 505-920-0330


Kate is an entrepreneur with a wide range of experience in both for profit and nonprofit enterprises. In her role as content development and digital marketing project officer for the University of New Mexico Foundation, she merges her professional skills with a love for community work. She volunteers for numerous community-based organizations. In her work she is known for her ability to bring order to busy environments and to take smart risks. unmfund.org | 505-313-7674

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C o n g r a t u l a t i o n s t Co o n g r a t u l a t i o n s t o tt h e H i s p a n i c C h a m b e r o hf e H i s p a n i c C h a m b e r o f C o m m e r c e o n i t s I n a u g u r a Cl o m m e r c e o n i t s I n a u g u r a l 4 0 U n d e r F o r t y A w a r d s a n d t 4o 0 U n d e r F o r t y A w a r d s a n d t o a l l t h e A w a r d e e s a! l l t h e A w a r d e e s ! R e d Z i a D i g i t a l i s p r o u d t o c e l e b r a t e t h e a c h i e v e m e n t s o f o u r c o m m u n i t y l e a d e r s a n d s u p p o r t l o c a l b u s i n e s s e s . R e d Z i a D i g i t a l i s y o u r g o t o s q u a d f o r h i g h - i m p a c t , n o - n o n s e n s e , b u d g e t - s a v i n g a n d r e v e n u eg e n e r a t i n g d i g i t a l m a r k e t i n g s t r a t e g i e s . C o n t a c t u s t o d a y f o r a f r e e d i g i t a l s t r a t e g y c o n s u l t a t i o n ! r e d z i a d i g i t a l . c o m | 5 0 5 . 4 9 8 . 7 8 2 9


Chantell is a real estate professional with Red or Green Properties and brings years of experience in purchasing, renting and remodeling her own properties. Chantell is a Santa Fe native and who graduated from College of Santa Fe and later attended the University of Denver Sturm College of Law. She is involved in the Santa Fe community and in her spare time, she enjoys spending time with her husband and daughter. santaferealestatenm.com | 505-577-6204


A fourth-generation New Mexican, Sophia Lovato is the owner and guiding light behind Santa Fe Sugar Leaf, a cannabis grow facility and dispensary in Santa Fe. She holds a master’s degree in human performance and sports from NMHU and is a fierce advocate for health and wellness education. Sophia has taught at NMHU and Santa Fe Community College. She is also continuing medical education coordinator at Christus St. Vincent Re gional Medical Center. santafesugarleaf.com


June Manning is a native New Mexican, born and raised in the small town of Cerrillos. June is the program manager for Nusenda’s relationship based micro loan program, CoOp Capital. She is a Credit Union Development Educator and a CDFI Practitioner. She also serves on the National Asset Funders Network Committee and served as board member for Nusenda Foundation Board and MANA del Norte. nusenda.org | 800-347-2838


Marcos has risen rapidly at Santa Fe Community College from student admissions coun selor to director of student recruitment and dual credit while maintaining his dedication to the community. Marcos left a career as an art broker to work in higher education. He spends much of his time volunteering in community groups and serves on numerous nonprofit boards. Because of his work, thousands of young people have worked toward achieving their goals. sfcc.edu/person/marcos-maez | 505-428-1779

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Director of Student Engagement & Recruitment Congratulations to Santa Fe Hispanic Chamber of Commerce “40 Under 40 Top Business Leaders” Recipient and SFCC Graduate Marcos Maez, MBA LYNETTE MONTOYA President and CEO 100 Most Powerful People in USA Hospitality Congratulations to all the Honoree’s 2022 LATINO HOTEL ASSOCIATION CONFERENCE October 12-13, 2022 THE STATLER -CURIO COLLECTION BY HILTON DALLAS, TEXAS latinohotels.or g CEO,


Adan Martinez, owner of DTI (Doing the Impossible), a financial services company, came to Santa Fe at 15 not knowing English. He began his career as a dishwasher and eventually joined RadioShack and rose to district manager. Adan is eager to help the Mexican American community become financially independent. His company offers financial and insurance products. Adan is also an amateur bodybuilder having won two competitions and eight trophies.


Ashley Martinez was born and raised in Santa Fe, and has worked in senior care since 2015. She is a certified nursing assistant and holds dementia practitioners and medical terminology certifications. Ashley is resident care coordinator at MorningStar Senior Living of Santa Fe where she is responsible for hiring, budget and ensuring proper resident care. Ashley strives to positively impact the elder generation, an opportunity for which she is grateful.

morningstarseniorliving.com/communities/assisted-living-santa-fe | 505-587-8178


Gabe Mendoza is the owner of Professional Restoration and Construction Services. He was born in Lubbock and came to Santa Fe when he was three. Although his business is 24/7 he dedicates 20 or more hours of his time a week to his church. His heart is dedicated to helping the less fortunate and elderly. Gabe loves spending time with his family, his hobbies include playing guitar for church and riding his motorcycle. facebook.com/PRCSSF | 505-660-1106


Edmundo (or just Mundo) Kelley Mendoza is the heart behind the Mas Chile food truck. A first generation Mexican American, Mundo has aspired to be a chef from the time he could hold a spoon. His mother, Florinda, was his first teacher and remains his inspiration. He is kitchen-taught and when he lost his job during the COVID-19 crisis, he began his love letter to New Mexico and chile in the form of his food truck.

maschilesantafe.com | 505-204-4656

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Santa Fe City Clerk Kristine Bustos-Mihelcic is a Santa Fe native. She served as the city’s first ever constituent and council services director. Kristine created the first centralized communication office, put city contracts online and developed numerous innovative programs. Kristine coaches with the Santa Fe Little League as a coach and is spearheading a set of initiatives to help her community.

santafenm.gov | 505-955-6521


Cody Minnich is a project manager for the city of Santa Fe and has the challenge of tack ling one of the area’s most complex problems in providing affordable housing. Cody is a key team member in creating a variety of affordable housing options to better fit a variety of needs. He has worked in multiple states and internationally with UNICEF in Cambodia. santafenm.gov | 505-955-6521


Valerie Montoya is a widely respected member of the local construction community and partner in Boss Builders, an award-winning design-build-remodel firm based in Santa Fe, and Platinum Sky Construction LLC. A Santa Fe native who takes great pride in raising her children in her hometown, she serves as president of the Santa Fe Area Homebuilders Association. Valerie places a high premium on kindness in her personal and business relationships.

bossbuildersnm.com | 505-660-4071


Aleitress Owens is the founder of multiple groups intended to connect and boost the work of women. She is an inspirational speaker, unstoppable Spark Coach, business consultant and owner of Aleitress Mobile Restrooms. With a degree in healthcare administration, this powerhouse loves giving back to her community and uplifting others. She strives on a daily basis to be the best version of herself and an awesome mother.

aleitress-mobile-restrooms.business.site | 505-340-8309

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Photography by Daniel Nadelbach 505. 660.4071 •V ALE RIE@BO SSNM.C OM Cong ratulations ValerieMontoya of Platinum SkyCon struction/ Boss Builders forthe 40 UnderFor ty TopBusiness Leader Awards for2022.


Allison Peacock’s background includes a prestigious internship at the Capitol Hill Cham ber of Commerce. She then graduated with a master’s degree from New Mexico State University in 2020, after which she worked in various roles in operations management and sales. Allison currently manages finances for Parting Stone, a Santa Fe company that creates a lasting memory of your departed loved ones by converting their ashes into beautiful stones. partingstone.com | 505-772-0634


Nicholas Peña grew up in Santa Fe, immersed in food, art and New Mexican culture. Nick studied art throughout Europe before graduating from UNM. Postgraduation, he was recruited by a prestigious Canyon Road gallery until he was introduced to the food tour industry. Nicholas fell in love with the concept and Food Tour New Mexico was born, priding itself on guest service while serving the community with patronage to local suppliers, restaurants and bars. foodtournewmexico.com | 505-465-9474


Michaelann Perea brought passion to the mortgage industry as the Guardian Mortgage Santa Fe and Los Alamos sales manager. She is well known for her community work and recently served as chair of the Santa Fe Community Services Committee, Santa Fe Children’s Museum board member and Rotary Club of Santa Fe public image chair. Away from work, Michaelann was an active mother of three and enjoyed reading, salsa dancing, cycling and running. guardianmortgageonline.com | 800-331-4799


Isaiah is deeply involved in leading local business activities with the Santa Fe Chamber of Commerce as well as being a business owner himself. In his role overseeing communica tions and marketing for the chamber, he helps businesses in Santa Fe reach their poten tial. He is a talented entrepreneur who markets events. He provided people with musical inspiration during the pandemic, and raised funds for St. Elizabeth’s Shelter. santafechamber.com | 505-988-3279

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In of Michaelann Perea

PEÑA NICHOLAS FOOD TOUR NEW MEXICO www.foodtour newmexico.com Instagram @foodtour newmexico Keep on teaching us how to eat, drink and sightsee the flavors of New Mexico! We are so proud of you. 40 UNDER 40 HONOREE
Santa Fe Children's Museum Board Member, Community Servant, and 40 under 40 Recipient She was arolemodel in her selfless enthusiasm for community service, giving countless hours to many different organizations, all with the same level of energy anddevotion. May her shining light inspire all of us to reach out, serve others and make theworld abetter place.


In 2013, Eunise Rojas and her husband opened the VIP Hair Studio, which she has man aged along with her mother since. Arriving in Santa Fe as a pregnant 17-year-old from Mexico, she would come to find a love for the art and science of beauty, studying to graduate cosmetology school in 2009. She is a believer in dreams coming true and hopes to one day open her own bilingual beauty school in order to continue serving the community.

“If you could dream it, you could create it!”

facebook.com/Viphairstudiosf | 505-424-3449


Tanya Romero began working for Guadalupe Credit Union 20 years ago and serves as senior vice president and chief operations officer. Tanya founded the Credit Union Young Professionals of New Mexico, planning events such as painting at the Casa Familia Shelter and clothing drives for the Esperanza Shelter. Tanya is currently serving as board trea surer for the New Mexico Military Museum Foundation. guadalupecu.org | 800-540-5382


When nominated for the 40 Under Forty, Julie was described as a “supernova.” As Youth and Family Services director for the city of Santa Fe, Julie has hands-on social work ex perience that gives her the compassion and understanding of what is needed in the field. During the pandemic she organized the distribution of $5 million of CARES Act funds to meet critical needs. santafenm.gov | 505-955-6521


Alex Streeper was born and raised in Mexicali, Mexico, along the US-Mexico border. She attended Tecnológico de Monterrey, and graduated with a degree in marketing. After mov ing to Santa Fe with her husband, Alex worked for numerous organizations including Creative Santa Fe, Xerb and then founded ArtWalk Santa Fe, which provides opportunities for emerging artists to get their work out at locations and events around Santa Fe. artwalksantafe.com | artwalksantafe@gmail.com

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Jacob began his investment industry career in 2019, though he has been interested in the financial markets since the age of 13. Before joining financial services company Stifel in 2021, Jacob started as an entrepreneur and former business owner of ElevateRX Animal Health, a wholesale pharmaceutical distributor for veterinary medication and supplies. Jacob served as chairman of Ducks Unlimited Santa Fe Chapter, a business men tor volunteer for SCORE, member of Active 20-30 Albuquerque Club and member of The Masonic Lodge. taguewealthadvisory.com | 505-303-4857


Though born in Southern California, Amy Trujillo considers herself to be a New Mexican at heart. She has volunteered with the Española Municipal Teen Court and Glorieta Pass Fire and Rescue. A skilled artist, Amy, 27, is writing her first novel and is accomplished in graphic and web design. She started working with In Focus Consulting in 2021 as its chief marketing consultant, leading marketing and web design services. infocus-nm.com | 505-375-1315


Alex was born in Colombia, but due to violent conditions he came with his mother to the U.S. Alex attended Temple University, where he studied bilingual secondary education. Alex has been an educator for 14 years and has taught at Santa Fe Prep and Santa Fe High. Alex helped his husband start Green Packaging, a small business offering high qual ity packaging material for the metal industry. sfhs.sfps.info


Hailing from Santa Fe, Sarah Ives Williams earned a bachelor’s degree from University of New Mexico’s Anderson School of Management. Throughout her time at the New Mex ico Centennial Foundation, Sarah worked directly with the New Mexico Department of Cultural Affairs and the Museum of New Mexico Foundation. She began her career at Cisneros Design in 2012 and has risen to director of account services. Williams sits on the Santa Fe Chamber of Commerce board. cisnerosdesign.com/sarah-williams | 505-471-6699

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In LovingMemory of Michaelann Perea HONOREE

Your ser vituddetoGodd,Famillyand d your Community willl not be forgotten. We arewrapping our arms around your loving family.Holding Israel,Jaden, Caleb and Brooke in our prayers.

As Michealann would say,“If speaking kindly to plants helps them grow imagine what speaking kindly to humans can do.” Let’s spread and grow kindness in your honor

Th Thereare thhreeways to ulltimate success. Thefirst way Is to be kind. Thesecond way Is to be kind. Thethird way Is to be kind.

-Mister Rogers

Youwerealways kind; Michaelann and we will not forget.

Lovingly,your Berardinelli Family

4 40 Under Forty - Top Business Leaders
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