




In 2024, the Santa Fe New Mexican celebrated its 175th anniversary. On November 28, 1849, eleven years before the Civil War began, the first edition came off the press in Santa Fe, New Mexico. From that day, the New Mexican has been the voice of Santa Fe and Northern New Mexico. We’ve been here through it all and all the while we’ve kept faith with the people and businesses of Santa Fe to provide the very best news coverage in New Mexico. Along the way, the newspaper has won numerous awards and accolades.
Today, from its newspaper roots, the New Mexican has grown into the “go-to” source not only for news but for advertisers. Our stable of print and on-line publications is unrivaled in the Southwest United States. We also offer a full suite of digital services and state-of-the-art commercial printing products. Today, for any person or company who wants to best reach the Santa Fe market, they only have to come to one source, the Santa Fe New Mexican
We pledge to continue to honor you, the people of Santa Fe, our subscribers and our advertisers.
Here’s to another 175 years!
“It has been noted that an average issue of Pasatiempo has the same amount of editorial material as does a Sunday New York Times Arts and Leisure section.”
– Richard Gaddes, former director of the Santa Fe Opera in his letter supporting the nomination of Pasatiempo for its 2009 New Mexico Governor’s Award “Major Contributor to the Arts.”
• 21,000 Weekly Circulation 60K+ Readership / Friday Distribution
• 64-80 pages ORIGINAL content no syndication/wire
• Most-read/most comprehensive Santa Fe event calendar
Those who come to Santa Fe to experience its culture and all it has to offer.
From vacationers, to seasonal residents, to long-time Santa Feans — Pasatiempo readers enjoy the thrill of new ideas and experiences and have a deep appreciation for the arts. Internationally-renowned arts festivals and generous local benefactors help Santa Fe to support an arts community on par with major metropolitan cities. For local patrons of the arts, Pasatiempo stands alone as the go-to resource for arts and culture event information.
• Newsletters get sent out daily, monthly and on a case to case basis.
• Over 153,000 readers across our newsletters.
• Newsletters are a great way to have your ads appear in front of our audience first thing in the morning.
AD SPACES:
• Each newsletter has five spaces available for advertisers.
• Ads are formatted for 728 x 90 sizes.
• Advertisers can sponsor a newsletter and have full advertising control.
High performance email click-through ads within headline newsletters sent to 20K+ registered users each day.
CUSTOM EMAIL (E-BLASTS)
Targeted premier site sponsorship positions: wallpaper, push-downs, and takeovers.
In-App replica editions for iOS and Android. It’s never been easier to read the paper on your mobile device.
STREAMING TV ADS:
We’ll deliver your video ads to people as they watch content on PlutoTV, Netflix, Hulu, Peacock, etc..
STREAMING AUDIO ADS:
We’ll deliver your audio content as unskippable ads to users of Pandora, iheartradio, spotify, etc..
GEOFENCED DIGITAL ADS:
We’ll deliver ads in apps and websites to people who have been to or are currently at similar businesses or events as yours.
PROGRAMMATIC DISPLAY ADS:
We’ll deliver your banner ads across thousands of websites and ensure they only appear to the audience that matters to you.
PLUS, we’ll ensure that audience continues to see the ad across their internet experience.
NOTES FOR PROGRAMMATIC DISPLAY, STREAMING TV, AND STREAMING AUDIO ADS:
We can target by interest, location, demographics, and online behavior.
FOR GEOFENCED ADS:
The targeting is location based, there really aren’t many ways to target demo, interest, and behavior with this.
PROGRAMMATIC DISPLAY ADS
We’ll deliver your banner ads across thousands of websites and ensure they only appear to the audience that matters to you.
PLUS, we’ll ensure that audience continues to see the ad across their internet experience.
The New Mexican’s magazine division brings together the region’s top editors, writers and photographers to publish premium publications enjoyed throughout Northern New Mexico. Reach over 41K local readers with each publication.
No matter who your target customer may be — locals, seasonal residents, tourists, arts and culture lovers, outdoor adventurers, families, foodies, health and fitness buffs and more — The New Mexican has a publication we can put to work for you.
Designed to make visitors (and locals!) fall in love with all that Santa Fe has to offer, our seasonal guides show off the very best of Santa Fe local attractions, shopping, performances, food and fun.
santafenewmexican .com
20%
16%
10%
of the total audience, santafenewmexican.com plus pasatiempomagazine.com
The Northern New Mexico resource for buying and selling homes. HOME offers more than 60,000 readers information and advice directly related to market trends and home ownership essentials. Published the first Sunday of every month.
Home advertisers enjoy:
• 3,200 extra copies distributed free in newsstands around Santa Fe
• Maximum ad exposure from a full month shelf life
• Featured Homes listings
• Open House listings in print and online
Sotheby’s International Realty. 1:00p.m.-4:00p.m.—21PaintedHorse-Oneofthetruly greatcontemporaryhomesinallofLasCampanas,this dramaticandrefinedhomefeaturesstaggeringJemez viewsthroughthelivingroom’s25-footwallofglass. 1,675,000.MLS201402296.(EstatesV.SecondWildhorse de-sac.)PaulMcDonald505-780-1008Sotheby’sInternaional Realty. -4:00p.m.—11VistaPrecioso-IncredibleluxuerfullyexecutedbyoneofSantaFe’stopluxurybuildComfort,elegance.$535,000.MLS201305543.(599to FrontageRoadtoAldea-AvenidaAldeapastPlazato VistaPreciosa.)MaureenMestas505-310-1050Sotheby’s International Realty. 2:00p.m.-4:00p.m.—7PaseoDelOso-On2.52acresina desirablenorthwestneighborhood,thisspaciousprivategemconsistsofthreebedroomsuites,awellequippedkitchen,familyandlivingareas,aspacious Osotosecondhomeontheright.)JaniceCox505-9204774 Sotheby’s International Realty. forentertaining.The1,700sq.ft.guesthousehas3BR andfullkitchen.$1,495,000.MLS201404233.(CaminoLa Tierra,rightonParksideDrive,leftontoVioletCircle, homeonright.)DianeHarrison505-412-9918Sotheby’s 11:00a.m.-1:00p.m.—832CalleDavid-SweepingSangre deCristoviews,anopenfloorplan,threebedroom suites,anoffice,andatwo-cargarageaddtotheappeal Ridgetop,lefttoCaminoFrancisca,firstleftonCalleDavid)DianeHarrison505-412-9918Sotheby’sInternational
Mtn.viewsfromfree-standing,Southweststylehome. Easyaccessto599andminutesfromPlaza.2146sqft.3 bed+officesuitewithseparateentrance.Truly1level. BordersOpenSpace.$499,500.MLS201403722.(599to Tokunaga 505-670-9269 At Home Santa Fe. 2:30p.m.-4:00p.m.—18AvenidadeMercedes-GorgeoushomecapturingstunningSangreviews3BD/3BA+Office+Exerciseroom+2fireplaces+huge wrappingportal!Allthedetailingyou’dexpect&outdoorspacesallaroundtoenjoytheviews!$559,900.MLS land.From599Bypass-CajadelRioRoadpastMarty SanchezGolf,turnrightonCaminodelRey,&1stright onAvenidadeMercedes.)RichardAnderson505-6709293 Keller Williams Realty. 1:00p.m.-3:00p.m.—3552ViaBrisa-Fantasticmountain signedandexecutedtoperfection.Comeluxuriatein yourprivateoasis.$669,000.MLS201403406.(WestAlamedatoCoyoteRidge,turnright,leftonViaBrisa)David Fries 505-310-3919 Sotheby’s International Realty. 2:00p.m.-4:00p.m.—11McGregorLane-Pitched-roof, northern-NM-stylehome.Soaringceilings,largewindowsframingtheSangres.Openfloorplandividedinto twolivingspaceswithflexibility,casita,garage,view deck,patioandwell.$653,000.MLS201403059.(Bishop’s LodgeRdor285northtoTesuqueVillageRoad(CR73). Dougherty Real Estate Co.,LLC. 2:00p.m.-4:00p.m.—9VistaTesuque-ThisclassicSantaFehomeandseparatecasitaexudewarmthand character.Locatedon5acresinthegatedLos Caminitoscommunity,thishomeoffersexpansiveJemilestoLosCaminitosentranceonRight,FirstRighton PaseodelRancho,2ndleftonCaminoAmor,firstRight onVistaTesuque,firsthouseonRight.)Lisa Block/Robin Brown 505-216-6154 Keller Williams Realty. nestledon2.54acresminutesfromtownandenjoys magnificentviewsoftheJemezMountains,LosAlamos, andthePojoaqueValley.$895,000.MLS201403001.(Up HydeParkroad,rightonCaminodelOso(Stoneridgeentrance).ContinuestraightonCaminodelOso.Houseon 12:00p.m.-4:00p.m.—1024BishopsLodgeRoad,Santa Fe,NM-Singlelevel,brandnewremodel,views,2acres, andwalktothePlaza.Youwillbeimmediatelydrawn totheprivacyandeasylivingspace.3bedroomswith BishopsLodgeRoad,1mileontheleft.)Anna Vanderlaan 505-231-3410 Keller Williams Realty. 4:00p.m.-6:00p.m.—1000Hillcrest-Thisremodeled contemporaryononein-townacrehasanopen-concept houseisaprivateoasis.$1,550,000.MLS201403652. (BishopsLodgeRoadnorthtoHillcrest.Hillcrestturnsto therightandStagecoachstraightaheadtakeHillcrest totherightandhouseisattopofthehill.)DianeHarrison 505-412-9918
ThePlazaandCanyonRoadareashortwalkfromthis beautifullyrenovatedtwo-story,three-bedroomcondominiumhomewithcharmingarchitecturalelements,a basement,agarden,andplentifulstorage.$799,000.MLS 201403153.(OnEastPalaceAvenue.)MaryJoyFord5051:00p.m.-3:00p.m.—1353CaminoSinSalida-Soft Southwestviewsandsunsetsfromtheclose-intwo bedroom/twoandahalfbathPLUSgreatstudioanda separateoffice.Fourfireplacesandniceoutdoorarea. LasBarrancassubdivision.$669,000.MLS201404458. ty. 2:00p.m.-4:00p.m.—553LosNidos-2Br/2Bawithaden, this1,960squarefoothomeistheepitomeofSantaFe’s versatilePueblostyle.Thishomeisinadesirablelocationwithgreataccesstomountaintrailsandtrailsto thePlaza$705,000.MLS201404836.(NorthonWashingPrimeraSouth,LeftonLosNidosDrive.)MaryLayne505660-3540 Coldwell Banker Trails West Realty. withtopfinishesthroughout.Locatedonaquietstreet inCasaAlegreonalargelotwithmaturelandscaping frontandback.$282,500.MLS201404731.(Cerrillosroad toLujanstreet)BrianTercero505-930-9586KellerWilliams Realty. charming3BR-2BAhomehasanopenfloorconceptlivingroomwithwood-plankedceiling&vigasopensto diningroom,kitchen&fencedbackyard.Refrigerated AC.Dripirrigation$259,900.MLS201404896.(Take CerrillosRd.toZafaranoDr.,gonorthtoRufinaSt.,turn Realty. 12:00p.m.-2:00p.m.—2237CaminoRanchoSiringoGreatend-unittownhousewithhighvigasceiling,Kiva fireplaceandSaltillotilefloorsinlivingarea.Covered 201402396.(WestZiaRd.toNorthonYuccatoWeston CactusLand.toLeftonRanchoSiringotoWestonCalle AnnaJeantoleftatfrontentrancetoPlazadeCastillo, homelocatedonfirstleftcorner-KWsigns)Rose Lopez-Brown,CRS,Rsps,Sres,Wcr,Ahwd505-490-0615 2:00p.m.-4:00p.m.—7014ValentineLoop-Beautiful turnkey4bedroomhomereadyfortherightbuyerto movein.Lotsoflightdownstairswithview windows,andanopenfloorplanwithacentralgasfireentineLoop.)TeamR&L505-465-9597KellerWilliams Realty. 12:00p.m.-5:00p.m.—7326AvenidaElNido-From structionanddesignatapriceyoucanafford.Special financingmaybeavailable.$194,900.(FromAirportRd, turnontoPaseodelSolWEST.TurnrightontoJaguarRd todeadend,thenturnrightonAvenidaElNido.)Cande Toner 505-699-4252 Homewise, Inc. 1:00p.m.-3:00p.m.—456AAcequiaMadre-Datingto the1920s,theclassictwo-bedroom,two-bathEastside homewasreincarnatedin2008asamodernrenditionof classicPueblo-stylearchitectureappointedwithonly Sotheby’s International Realty. 1:00p.m.-3:00p.m.—328CaminoCerrito-OffCanyon Road,thisbeautifulPueblo-styleEastsideestate—a poundminutesfromthePlaza.$1,149,000.MLS 201402662.(EastonCanyonRoadtoCaminoCerrito.) Owner/RayThuman505-780-1008Sotheby’sInternational Realty. locatedhalfacrelotwitheasyaccesstoallSantaFe amenities.Apensivelyconceivedfloorplanoffersopen
scapedoutdoorspaces.$450,000.MLS201404336.(Sawmill,Herradura,righttoPerilla)JohnRigatti505-9845141 Sotheby’s International Realty. 12:00p.m.-4:00p.m.—134RidgecrestDr-SolyLomas. goodcondneedsupdating.Perfectfordo-ityourself/contractor.2bdrm2ba2fp2patios2cargar, beamedceilings,lotsofstorage$465,000.(FromOldPecosTrail-westonWestZia,leftonGeneralSage,right onRidgecrest.Lookfor"OpenHouse"signs.)505-9201031 William Morris. 2:30p.m.-4:30p.m.—22ARavensRidgeRoad-This4,880 toI-25andallpartsoftown,thisfour-bedroomhome hastonsofpotential.$599,000.MLS201402748.(OldSantaFeTrailtoRavensRidgeRoad.Homeupontheright offthepavedroadandbehindgateonright.)Katherine Blagden 505-490-2400 Sotheby’s International Realty. 1:00p.m.-3:30p.m.—46CalleCantando-BeautifullightJemezandcitylightviews.2.5acres.Privatewell. Owner/broker$710,000.MLS201404760.(So.onSt.FrancisunderI25to"T"atRabbitRoad.Left.Firstrightcomingoutofturn.)BarbaraBlackwell505-690-9831Keller Williams Realty. 2:30p.m.-4:00p.m.—52APaseoDelPinon-Substantial$ reduction!Gorgeousframe&adobe3+BD/3BAmain+ (HorsesOK,gatedcul-desac.OldLasVegasHiWay, rightonSetonVillageRd,to1stleftontoPaseoDel Pinonthen2ndleft,CaminoBrisa–1sthomeonright. Host:RichardWienecke505.490.8699)RichardAnderson gradedhacienda3Bd/2Bahome.Wonderfullayout,SW details,generousMasterw/deck&viewfilledlotbackingtorange.Wonderfulhideawayperfectforentertainingoracountryretreat!$349,650.MLS201404080.(Large flexibleMasterSuitecouldbestudio,homeoffice,InCompadres,leftonAlcaldeRdto30.)RichardAnderson 505-670-9293 Keller Williams Realty. bath,kivafireplace,pelletstove,opencencept,tile floors,3carfinishedgarage,vigas,plaster,almost2 acres,granitecountertops.GreatVIEWStoJemez.An EldoradoJem.$469,000.MLS201403672.(Take2ndentranceintoEldorado,AVenidaVistaGrande.Gostraight signs.)BeverlyChapman505-920-6113Chapman Homes/Realty. 12:30p.m.-2:00p.m.—2JornadaWay-Averycharming,
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Wrap the Santa Fe New Mexican with your brand!
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The most powerful way to promote major events and sales.
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Publication day ..... Ad reservation & content due
Monday ................... Thursday noon
Tuesday .................... Friday 5 p.m.
Wednesday ................. Monday noon
Thursday .................. Monday 5 p.m.
Friday ..................... Tuesday 5 p.m.
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NOTE: If you are providing your own finished “camera-ready” ad — it may be reserved and submitted as late as 5 p.m. on Monday, prior to the run date.
Publishes first Sunday of every month.
Ad reservation & content due approximately 14 days before publication date. Call 505-995-3892 for details.
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