UPCOMING EVENTS
The Lone Ranger is Dead Continued from page 31 . . . sibility for doctors, working in hospitals, to act as members of a team rather than as autonomous agents. This is a fundamental shift in what most of us, as physicians, think of as our primary duty. How can we think that what we see as best for the patient could become subservient to the goals already established by the physicians who came before? Giving up our rescue mentality and the aura of the Lone Ranger will not come easily. The complexity of the task will make it necessary, however. The challenge ahead is to maintain a level of personal continuity that maintains patient trust in the treatment team as a unit. To our fiercely independent medical practitioners, there is a lesson to be learned from the National Basketball Association. No matter how many superstars you have on your side, you cannot win unless they all work together as a team. Once we have a team in place, it is still necessary to identify the coach who leads and takes personal responsibility for making the best medical decisions consistent with the patient’s goals. This is the future, but it is already here. William Andereck, MD, is an internist and is codirector of the Program in Medicine and Human Values at Sutter Health, chair of the ethics committee at CPMC, and a former editor of this journal.
Breathe Again !! CALIFORNIA SINUS CENTERS & Institute We CARE for: Bacterial Infections / Sinusitis Culture directed treatment Functional Endoscopic Sinus Surgery Orbital Decompression / Graves’ Disease Image Guided Surgical Navigation Revision - complex cases Frontal Sinusitis Advanced Endoscopic Techniques Sinuplasty Sinus Surgery WITHOUT packing Nasal Obstruction / Septoplasty Allergic Fungal Sinusitis Sinonasal Tumors / Polyps Smell / Taste problems CSF leak repairs Mucoceles / Abscesses In-Office CT Scanner Urgent appointments Joint care: ENT - Allergy Pulmonary
Atherton (Stanford area) Walnut Creek (East Bay) San Francisco (Union Square) Winston Vaughan, MD Karen Fong, MD
CA-Sinus.indd 1
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Kathleen Low, NP
Sacramento / Sonoma / Fresno
www.CalSinus.com
4/26-27: California Immunization Summit | Mission Inn Hotel in Riverside | The California Immunization Summit is an opportunity for physicians to learn about community-based programs that have increased vaccination rates, and how to adapt and apply key lessons from successful programs. This year’s program, “Ready, Set, Vaccinate!” includes keynote speaker William L. Atkinson, MD, MPH, Immunization Action Coalition Associate Director for Immunization Education. Other summit presentations and workshops will focus on vaccine communication, effective communication without confrontation, immunization law and public policy, and addressing parents’ concerns regarding the personal belief exemption. Visit http://conta. cc/1Irkd6N for event details. 4/28: Operation Access Bridging the Healthcare Gap Breakfast April 28, 8:00 p.m. to 10:00 a.m., City Club of San Francisco | Operation Access’s annual Bridging the Health Care Gap Breakfast honors that longstanding tradition of caring by celebrating the volunteer champions and partners who make good health possible for those in our community who cannot obtain insurance. This board-hosted event raises funds to support Operation Access’s surgical response programs that serve more than 1,000 community clinic patients each year in all nine counties of the Bay Area. For event information or to purchase tickets, please visit http://conta.cc/19LKX6s.
5/13: CMS Value-Based Payment Program Seminar | 6:00 p.m. to 7:30 p.m., Morrissey Hall at St. Mary’s Medical Center | All Medicare Part B physicians, including those participating in Medicare Accountable Care Organizations and other Centers for Medicare & Medicaid Services Innovation Center Models, will need to comply with CMS’ value-based payment (VBP) program in 2017. Gain an understanding of the VBP program and learn best practices on transitioning your practice to the new payment model at the SFMS May seminar. Keynote speakers David Saÿen, CMS Region IX Administrator, and Ashby Wolfe, Chief Medical Director of the San Francisco Regional Office, will discuss Medicare’s efforts to improve the quality and efficiency of medical care and provide actionable information to assist physicians with VBP adoption. The seminar is free and open to all SFMS members. Space is limited. Please RSVP to Ariel Young at ayoung@sfms.org or call (415) 561-050 x200.
5/29-31: Western Health Care Leadership Academy | May 29-31, Loews Hollywood Hotel, Los Angeles | The 18th Annual Western Health Care Leadership Academy continues its mission of providing information and tools needed to succeed in today’s rapidly changing health care environment. Hear from the experts and leaders of change, and attend a comprehensive slate of practice management seminars and workshops to position your practice for success. This year, attendees will have the opportunity to meet and interact with the program’s keynote speakers—New York Times best-selling author Malcolm Gladwell and Pulitzer Prize-winning science writer Siddhartha Mukherjee, MD. Visit http://www.westernleadershipacademy.com/ for event details.
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SAN FRANCISCO MEDICINE APRIL 2015 WWW.SFMS.ORG