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The Digital Shelf Edge

SFD Systems has developed the world’s most advanced digital shelf edge solution. The platform uses full colour, high resolution video-capable LCD screens and enables retailers and brands to play adverts at the shelf edge as well as display digital pricing and promotional information. Its core benefits include operational efficiencies and improved pricing accuracy, but most importantly it helps create in-store theatre: Retailers and brands can now capture customers’ attention and engage with them at the shelf edge to drive up sales. What’s more, once a retailer has power and data to a shelf, there are enormous opportunities for optimising digital retail operations. SFD Systems is continuing to develop and deploy new technology features to allow retailers and customers to access fully digital store services.

A Fully Integrated Solution The heroes of our system are the clear and vibrant digital screens. There are two display types which can be easily mounted to existing shelf edges in any configuration required: 2.4� display 11� Letterbox display


Of course, the screens are only the visible front of a fully integrated platform: Motion Graphics Video and motion graphics bring digital adverts and promotions to the shelf edge

Real-time updates Fast and seamless price and promotion updates pre-scheduled or in an instant

Easy to install Super easy to retrofit to existing store furniture and simple for store staff to re-configure as and when needed

Full integration APIs enable the system to be integrated with the back-end IT systems including existing EPOS and CMS software

Compliance Dashboard Live monitoring of price and promotional compliance from the cloud-based dashboard

Sleek and Customer Friendly Technology that instantly lifts the store environment and improves the customer experience

Improve Operations

Comprehensive Support

Low-power and data connected

We offer all the support you need

shelves enable accurate

to specify, install, integrate and

up-to-date information at the shelf

manage the system across a store

edge, around the store and at HQ

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DRIVE SALES AT THE SHELF EDGE Retailers and brands can now enjoy the power of digital advertising at the shelf edge. Full-colour video adverts engage, inform and convert shoppers at the point of purchase delivering incremental revenues across products, categories and stores. STREAMLINE OPERATIONS Retailers and brands waste millions on paper tickets, strips and signs. Printing, shipping, sorting and







challenges frequently resulting in pricing errors and poorly deployed brand marketing campaigns. Our digital shelf edge platform automates price updates and delivers targeted retail marketing campaigns to plan in an instant. Store staff are now free to do what they do best – looking after customers.

IMPROVE ACCURACY Our platform removes the challenges of auditing paper labels and signs by automatically checking and verifying that the pricing and promotional material on display matches the retailers’ central IT system and the products on the shelf. A major benefit of this is that for the first-time retailers have access to live in-store planograms. Retailers can be sure that prices are accurate at the shelf. Brand suppliers can verify that their retail media campaigns are successfully deployed.


"Our new Gatwick North store is designed to deliver an outstanding customer experience, and SFD’s digital shelf edge platform really helps with that. The screens and digital animations are doing a great job of catching customers’ attention and drawing them into the beauty hall.


displayed on the video-ESLs are enjoying a sales uplift of +40-50% compared to others in the same promotion." Debbie Ansell, Head of Beauty at World Duty Free

Get in touch for more information or to order a demonstration kit: +44(0)333 3581555 S Y S T E M S

SFD Systems Digital Shelf Edge  
SFD Systems Digital Shelf Edge