BRAND & STYLE GUIDELINES
VERSION UPDATE: JANUARY 2023
ST. FRANCIS BORGIA
HIGH SCHOOL
What are brand guidelines?
Brand guidelines provide the established official policiesandstandardsfortheschool'svisualidentity. They are applied to all materials, whether print or digital.Itincludes guidelinesontheproperuseofthe school'slogo,colors,fonts,andofficialmessaging. Brand guidelines ensure that all marketing and communications for the school are accurate and stayson-brand.
OldSchoolSeal&Logo
Ourformerschoolseal,inusesincethe1960s,added the"Regional"intheearly1980swhentheschool movedtoanewlocation.Thissealdesignis frequentlyusedineducationalinstitutionswherethe SchoolSistersofNotreDamehavetaught.TheLatin inscriptioninthebookisamottorepresentingthetwo pillarsoftheAugustinianwayofeducation.
RebrandedSchoolSeal&Logo
Thehorizontallogohasbeenusedonapparel, stationery,campussignageandhasbeeninsidethe shieldofourathleticknightlogo.
Theselogos(andvariationsof)shouldnolongerbe usedinanyprint,clothing,promotionalmaterial,or digitalcapacity(web,socialmedia,apps).
Ournewseal,createdin2022,hasseveralupdates. Theschoolhasremoved"Regional"fromitsname.The blueandgoldcolorshaveincreasedslightlyonthe Pantonescaletoshowcaseadeeperblueandgold color.Thesunburstbehindtheshieldisanodtoour Jesuitroots,oftenusedbytheSocietyofJesus.The symbolsinsidethecrestofwheatandanolivebranch (broughtoverfromtheoldseal)andthecross representourfaith,inadditiontoacademia,thearts, andthesciences.Thebannerreads"AdMajoremDei Gloriam"whichtranslatesto"FortheGreaterGlory," theLatinmottooftheJesuits.
Thehorizontallogoisanalternativeoptionthatcan alsobeusedonapparel,print,orpromotional material.
OldAthleticsLogos
Thesearejustafewofthevariousathleticlogosin circulation.Pleasebeawareoftheslightchangesto thebottomtwologos(Pantonecolorchangesand differencesintheKnight'sshield).
Theselogos(andvariationsof)shouldnolongerbe usedinanyprint,clothing,promotionalmaterial,or digitalcapacity(web,socialmedia,apps).
RebrandedAthleticsLogos
TherearestillseveraloptionsforourAthleticsand Activitieslogos.ThePantonecolorshavebeen updated,andtheshieldcontentshavebeenupdated. Pleaseseethefollowingpagesforthemodifications thatcanbemadetothenewlogos.
Bestpracticesaretodeleteoldlogofilestoensureyouareusingthemostcurrentone.Theold logos(andvariationsof)shouldnolongerbeusedinanyprint,clothing,promotionalmaterial,or digitalcapacity(web,socialmedia,apps).Nomodificationsofanykindshouldbemadetoanyof ourlogos.Ifyouhavequestionsorrequests,contacttheschoolat(636)239-7871x123
Logo
Ourlogosarethevisualrepresentationofourschool.
They are icons that symbolize our school's history, culture, and values. They can be used on all print media, advertising platforms, websites, and other externalcommunications.
Logoplacementguidelines:
The school logo should be prominent and visible inallvisualcommunications.
It should not be placed with another graphic or editedtocreateanewimage.
Forlegibility,keeptheareaaroundthelogoclear.
The school logo colors can not be changed or modified.Useonlytheprovidedofficialimages.
Vertical Logo Horizontal Logo
Improper Logo Use
Do not allow the logos to be stretched or skewed to fit the parameters of your product. Following the proper sizing conventions required by the vendor will avoid this from happening.
Use proper adjustments to onecolor images to avoid logos appearing as a negative (inverted) image.
Do not create your own logo or use copyrighted logos from other entities. For example, the "Black Knight" logo above that has been used previously on some SFB gear is a copyrighted logo for pro golfer Gary Player.
Incorrect Correct
Improper Logo Use
Do not change the colors of the logos.
Use colors in the palette only.
Do not rotate the logos
Do not crop the logos
Do not use tint or opacity
Logo Size and Exclusion Zone
Vertical logo
Horizontal logo
The horizontal log can be used with or without the sunburst behind the shield, depending on the medium the logo is being used for.
The color of the logos can not be changed except as seen to the right or in greyscale.
Athletics Logos Size and Exclusion Zone
Vertical logo
Minimum width:
Horizontal logo
Minimum height:
The horizontal log can be used with or without "Knights", "Borgia,"or a sports/activities-specific as modeled below, depending on the medium the logo is being used for.
The color of the logos can not be changed except as seen to the right or in greyscale.
Color Palette
The color palette sets a visual tone for the school's brand. Colors can also create a strong recall associatedwithourbrand.
Colorpaletteguidelines:
A secondary color palette may be used to complement the primary palette but never to substitute. Consistentuseisimportant.
Primary Color Palette
See below for our color palette Pantone, Hex, and CMYK numbers
287C #003087 100,64,0,47 124C #EAAA00 0,27,100,8 6C #101820 50,25,0,87 Pantone HEX CMYK
Typography
B
Having a signature font contributes to a strong brand. It is considered a visual component and should be consistent throughout. Times New Roman and Futura are the two fonts used in our schoolsealandlogo.Thevariationsofthesetwo fonts that may be used are font size and font style (bold, italics). These fonts are preferred when creating school/academic-related materials. The Impact font in the knight horizontal athletics logo can be used for activities/athletics-relatedmaterials.
Futura PT
Example shown: 70 pt, Bold
Times New Roman
Example shown: 40 pt, Bold
Times New Roman
Example shown: 24 pt, Italics
Typographyguidelines:
Selectoneofthefontsattherightfortheyour materials.Notethatthesefontscancanvary insizeorstyle(bold,italic,).
Assignastandardsizefortheuseofeach.
Keepfontssimpleandclean.
IMPACT
Example shown: 52 pt, Bold, Italics, All Caps
Social Media Branding
A separate document will be sent out to St. Francis Borgia staff, faculty, and coaches outlining guidelines for proper social media use and policies and procedures specific to the School.
SocialMediaBrandingguidelines:
Theword"Regional"or"R"inplaceofRegional should not be used in social media account namesorhandles.
Oldlogosshouldbeupdatedtoreflectproper naming,color,andimageguidelines.
If assistance is needed in creating new accountsforclubs,activities,orsports,oryou need help with logos or profile graphics to fit the social media channels properly, please call(636)239-7871x123.
Ifyouhaveanyquestionsaboutourlogos,colors, sizing, and general branding guidelines, please contactus!
Contact Details
Mailing Address 1000 Borgia Drive, Washington, MO 63090 Email Address communications@borgia.com Phone Number (636)239 - 7871 x123
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