The Edward Bernays Reader: From Propaganda to the Engineering of Consent
Nicknamed &#8220thfather of public relations,&#8221Edward Bernays (1891&#8211195) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928