2021 Annual Report Set The Expectation Nonprofit, 501(c)3 www.settheexpectation.org
Set The Expectation is a nonprofit organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy, and engagement with agencies serving survivors and their families.
2021 Annual Report
Who We Are
In 1998, Brenda survived a brutal gang rape by four college football players. Two of whom played for Oregon State. She took several steps immediately after— visited a hospital, made a police report and hoped to see justice. Unfortunately, like with so many of these cases, that didn’t happen. Brenda moved on with her life, having to deal with the life-altering trauma on her own, while her rapists moved on with little consequence. In 2014, she connected with a local reporter and decided to step forward with her story publicly. From that moment, things changed significantly for Brenda. Her story touched so many and opened eyes across the country. By 2016, she started traveling the country to meet with various college football programs. She shared her story and what she envisioned would be the solution to ending the kind of violence that she’d endured all those years ago. In 2017 she launched the Set The Expectation campaign and nonprofit and here we are...
-Brenda Tracy, Founder
“We believe the work of ending gender-based violence and inequality cannot rest only on the backs of those most affected by it. We believe in the power and agency of men as the solution, and it is only when we partner with men as champions for change, that we will make tangible progress toward safety and equality for every person, regardless of gender or gender identity.”
Community
Our impact and message of “men as the solution” has changed the landscape of college sports and resulted in our founder, Brenda Tracy, being named as one of the most powerful women in sports by Sports Illustrated in 2020.
2021 Annual Report
Advocacy Outreach
Our Core Four Areas of Work
Policy Education
Unfortunately, 2020-2021 also came with the Covid-19 pandemic, and the world came to a screeching halt. College campuses were shut down, sporting events cancelled, and in-person work was no longer allowed. It was during this time that our team decided to reflect on our goals and vision for the future. We needed to make sure that our mission and our message could survive without us being on the ground doing in-person work. So, with a renewed focus and intention to make an even greater impact, we rolled up our sleeves and decided to focus on these core areas.
Shifting attitudes and beliefs around issues of sexual and interpersonal violence requires reaching and educating Americans on a national scale. Whether it be through social media and campaigns, in-person events, STE games, or PSA announcements we are committed to advocating for survivors and fostering communities free of sexual and interpersonal violence.
2021 Annual Report
Advocacy Work
“ Powerful. Not a single campus in this country that wouldn’t benefit from hearing Brenda Tracy and her story” #SetTheExpectation -Coach Steve Schweer, Illinois College
Education Work
As an organization that has worked with tens of thousands of young people, many of them men and male athletes, we have a unique perspective on how to effectively engage in gender-based violence prevention education. With our firsthand experience and the assistance of expert consultants, we are developing a digital learning program for high school and college aged students and athletes that covers topics such as trauma, consent, victim blaming and healthy manhood. and more.
2021 Annual Report
“The role of male students in sexual assault prevention gets a much needed highlight in recent ’It’s On Us’ report. Schools need to do a better job providing engaging, in person training because online courses are not working. Many great resources out there. Set The Expectation Nonprofit is one.”
-Paula Lavigne, ESPN Reporter
2021 Annual Report
We believe in the power of sport to transform communities and through the Set The Expectation Champions initiative we are partnering professional athletes with community agencies who serve families and survivors of sexual assault and domestic violence. Founded by Set The Expectation NFL Ambassador, James Smith-Williams, the Champions program successfully launched in Washington, DC in 2021 and we are set to launch in Los Angeles fall 2022.
Community Outreach Work
-James Smith Williams, STE Champion
“I believe that ending sexual assault and interpersonal violence is not the responsibility of the victims and survivors, but of every individual around them. There are too many good men in sports to allow those who commit these acts to continue to do so.”
Setting expectations through policy is one way to create safer cultures for everyone. The NCAA Campus Sexual Violence Policy mandates that all member schools must be ready to attest to due diligence requirements for athlete histories beginning in the 2022-23 academic year. The Tracy Rule, which is the most comprehensive serious misconduct policy in the country, meets all compliance requirements of the NCAA Campus Sexual Violence Policy. We have already seen successful implementation of The Tracy Rule at University of Texas at San Antonio and UVA Wise and we are ready to help other Universities and athletic conferences with adoption and implementation.
“ For us, it’s kind of a natural step in continuing to develop our campus culture. It’s about continuing to educate our college constituents on how we can just be better, and just be the best us we can be.”
-UVA Wise Athletic Director Kendall Rainey
Policy Work
2021 Annual Report
Our Set The Expectation Champions Program is focused in the Washington D.C. area. They serve the DC Coalition Against Domestic Violence, My Sister’s Place, DC Volunteer Lawyers Project and CASA for Children of DC.
Helped raise $100K for programs and served over 2,000 children. $75K went directly to local Washington DC programs to use the money for the most needed projects. $15K went directly to buying items to support local DC drives and events.
Set The Expectation is a national nonprofit organization. We serve every state, every county and every city that is in need. When we get the call, we are there. Our services range from digital service and media support to on the ground event planning and executing. To date over 54,000 pledges have been signed, 500+ events have been hosted, 90+ University partners and 5,000+ items have been donated to agencies.
Who We Serve
2021 Annual Report
Financial Overview 2021 Annual Report Operating Expenses 52% This includes accounting services, two part time contractors, professional services and taxes and licenses. Direct Service Expenses 48% This includes charitable contributions, champions program, digital learning program, The Tracy Rule, supplies for programming and events. Future Projections Fundraising Goal for 2022/2023 is $300K Increasing funding will allow our reach to go further, while maintaining our current operating expenses. *for further breakout on finances, please send request to info@settheeexpectation.org
Expansion of Champions Program-
2021 Annual Report
Nonprofit Growth – While our skeleton crew has been able to make profound impacts in our policy, advocacy and community outreach programs, growth requires more manpower. Our goals for the next year are to reach even larger audience.
Digital Learning Program-
We are building a cutting-edge digital learning program for college-aged students and athletes. We have met and consulted with the top minds in this space and have created a dynamic first year virtual program. Your financial support will allow us to launch this program.
We have seen tremendous impact in just year 1 of our Set The Expectation Champions Program. We are launching into a new city [Los Angeles, CA] and bringing on new athletes. Your financial support will allow this program to flourish.
Through your support we can make a greater impact. Please contact us - settheexpectation.org
Looking Ahead