HC Trucking Study: Style Guide

Branding Guidelines

Draft Document

Potential Logo

Branding Guidelines

Draft Document

Logo

Potential

Study Name

• Hudson County Truck Routes Assessment (technical name)

• Hudson County Trucking Study

• Hudson County Delivers

• Keep on Trucking Hudson County

Other suggestions?

Branding Inspiration: Colors

Trucks Ports

Warehouses Distributers

Not to be used unless necessary, such as in maps or complex illustrations

Main Accent 1 Accent 2 Accent 3

Colors

a

Blue R0 G102 B204 C86 M61 Y0 K0 Hex #0066CC Yellow R255 G204 B51 C0 M19 Y100 K0 Hex #FFCC33 Sky Blue R102 G204 B255 C50 M3 Y0 K0 Hex #66CCFF Brown R153 G102 B51 C32 M59 Y91 K18 Hex #996633 Type Black R0 G0 B0 C0 M0 Y0 K100 Hex #000000

Branding Inspiration: Fonts, Formatting

Bold, clear titles

Street Signage Assembly Instructions

Comfortable with white space

Contrasting font sizes

Fonts, Formatting

For titles use Arial Black, #0066CC

(Preferred condensed character spacing by 1.5 pt or -50%)

For subtitles use Arial, Bold, #000000

For main text use Arial, #000000

For words over picture use Ahroni, #FFFFFF with black drop shadow

Much larger font size

Similar font size

Accents

Divider Line

Slight forward-leaning parallelogram

Width: 0.07”

Color: Yellow

Graphics

Single-color icons

Plane Train Boat

Factory Truck Stakeholders

Graphics Continued

Economy Bottlenecks Health & Safety Routes Community Impacts Technology Dialogue Infrastructure Spending

Social Media Sample

Do trucks frequently make stops on your street? Which of these best illustrates your experience? Comment and let us know!

Turn static files into dynamic content formats.

Create a flipbook

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.