CONTENTINDEX
01 DIGITAL TRANSFORMATION
Survey
Omnichannel workshop
03 CONSENT LEVEL
Our digital Currency Solutions
02
DIGITALCHANNELS UPDATES
GetResponse Myservier
04 DIGITAL PROJECTS
MyHealthPartner - ME DAFLON Digital Plan
05 OUROMNICHANNELENGAGEMENT MATUROMETER
Where do you think we
TRANSFORMATION
“In a world constantly driven by transformation, there's a quiet revolution happening in the pharma industry . Omnichannel is a solution that we need and it has been no time than now to accelerate its effective integration”
DigitalAdoptionin personallife SURVEYSUMMARY
DigitalAdoptionat Work
OMNICHANNEL&DIGITALTRANSFORMATIONROADMAPWORKSHOP DEC2024
MOSTEFFECTIVECOMMUNICATION CHANNELS
RELIESHEAVILYONDIGITALCHANNELS SERVICESFORDAILYACTIVITIESEG ONLINE SHOPPING/PAYINGBILLSANDRUNNING FINANCIALMATTERS.
REGULARLYLEVERAGEDATAANALYTICSAND DIGITALDASHBOARDSTOMAKEINFORMED DECISIONS,TRACKPERFORMANCEMETRICS, ANDDRIVEBUSINESSSTRATEGY.
%OFRESPONDENTSRATEEACHCHANNELAMONGTOP3
See that segmentation by digital preference is beneficial
See that HCPs timeline on Veeva CRM is beneficial
Omnichannel provides the experiences HCPs want but requires high content volumes with the agility of accelerated approvals, Solution lies in “Persona” relevant content, Majority of us believes in that
Our Mass e-mail system, landing pages, Webinar platform
From1Oct2024to1Feb.2025
WEBINARS IS NOW AVALIABLE
Youcanstartusingitandrecording willbeavailableon-demandwith e-mailautomation
Checkthee-mailsubjectlinetipsontheomnichannelanddigital spaceMS-TEAMSchannel
Our HCP portal
My servier middle east underwent a major facelift and upgrade in its User Interface and content library makes it ready for new HCP enrolment.
The Content Factory is the key solution for omnichannel media production, now widely utilized by both the marketing and medical teams. It enables content personalization and accelerates the creation of digital assets, enriching the MyServier library with high-quality, tailored materials.
INTODAY'SOMNICHANNELLANDSCAPE PERSONALIZEDCONTENTCREATIONIS ESSENTIALFORBUILDINGMEANINGFUL CONNECTIONSWITHHCPS.
TAILORINGCONTENTTOTHEIRSPECIFIC NEEDS,PREFERENCES,ANDBEHAVIORS ENSURESRELEVANCE,ENHANCES ENGAGEMENT,ANDDRIVESBETTER EDUCATIONALIMPACT.
BYLEVERAGINGDATA-DRIVENINSIGHTS, COMPANIESCANDELIVERTHERIGHT MESSAGEATTHERIGHTTIME,FOSTERING TRUSTANDLONG-TERMRELATIONSHIPS. AFTERALL,"CONTENTISKING,BUT ENGAGEMENTISTHEBETTERKING"
BECAUSEEVENTHEBESTCONTENTHOLDS LITTLEVALUEIFITDOESN’TRESONATE, SPARKINTERACTION,ANDINSPIREACTION.
ConsentedHCPsareourmostvaluable ConsentedHCPsareourmostvaluable digitalasset,andexpandingour digitalasset,andexpandingour databasewiththemisakeypriority. databasewiththemisakeypriority.
GetResponse can provide a solution for our non-targeted non-consented HCPs, Through a sign-up form to be placed in conferences and big events with a QR code
A consent campaign to be launched by April 2025
The My-Health-Partner ME website is highly needed to enhance company equity by positioning itself as a trusted patient resource and strengthening partnerships with HCPs – HCOs & POs, to improve awareness, Solving the low adherence and control rate in Chronic CMVD.
TO BE STARTED SOON
Partnering with Viseven a global PharmaTech service provider, combining marketing and technology expertise, with innovation and strategic capabilities that will help us to design, implement, and execute a digital marketing campaign for DAFLON at a scale providing:
Omnichannel Customer Experience (OCX)
Content Experience (CoX)
Technology providers
BITLYISAURL-SHORTENINGTOOLTHATENHANCESLINKSHARING, TRACKSPERFORMANCEWITHANALYTICS,ANDBOOSTS ENGAGEMENTTHROUGHBRANDED,TRACKABLELINKS.
CANVAISAUSER-FRIENDLYDESIGNPLATFORMTHATALLOWS ANYONETOCREATEPROFESSIONALVISUALSWITHCUSTOMIZABLE TEMPLATES,DRAG-AND-DROPTOOLS,ANDCOLLABORATION FEATURES.
