Cyber Celebration

One of the biggest hurdles we faced in 2020 due to the pandemic was canceling our largest fundraiser of the year, our Celebration Gala. Canceling this event cost us the opportunity to raise the majority of our annual operating funds. Without the Celebration Gala, we found ourselves in need of creative fundraising ideas.

We spent the next several months recreating our entire event as an online, video-first fundraiser. We hosted a silent auction, nonprofit partner highlights, client stories, and even our keynote speaker, Liz Murray, live on YouTube and Facebook.

Our speaker, Liz Murray, shared her story of going from being homeless on the streets at 15 years old to receiving a full-ride scholarship and graduating from Harvard University. Her story was emotional and powerful and moved all of our viewers.

While the virtual event did not raise the amount of funds that would have been raised at the physical event, it contributed to us being able to exceed our budgetary expectations that we had set for the year.