Amplifying Impact

Growing capacity for nonprofits to help more people is one of our strategic goals. Until 2020, that had primarily been defined by the office space that saved them funds so they could grow. But we've since introduced a new way to amplify the impact nonprofits make. It's called shared services.

Nonprofits are typically staffed by specialists in the area they are trying to help, such as counselors, nurses, case managers, and more. Usually, they do not have much capacity to help them grow in fulfilling their mission like marketing and media, grant writing, donor management, data and analysis, and financial management. All of these things are crucial for a nonprofit's success, but it can also be a struggle for them.

All of those areas happen to be Serve Denton's expertise. So we decided to begin helping nonprofits with these services. And in keeping with our rent, it would be below market rate, so they still save crucial funds.

Last year was our first foray into shared services. We worked with two clients: Grace Like Rain and Friends of Shiloh Garden. Grace Like Rain is one of our nonprofit partners, but Friends of Shiloh Garden is not. That's because shared services are not only for Serve Denton nonprofit partners; they are for any nonprofit that needs our help.

We created a series of videos for Grace Like Rain, talking about their different services and highlighting a success story. For Friends of Shiloh Garden, we helped them set up their donor management system, overhaul their website using the Storybrand® method, and created a video to help them tell their story. They have already raised a recurring $300 per month since using our Shared Services.

Shared services will be a growing part of Serve Denton's mission in partnering with nonprofits to help them amplify their impact so they can do even more of what they do best.