Latest Google SEO Update in 2023: E-A-T gets an extra E for Experience

Latest Google SEO Update in 2023: E-A-T gets an extra E for Experience Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness?

Now to better assess our results, E-A-T is gaining an E: experience. Does content also demonstrate that it was produced with some degree of experience, such as with the actual use of a product, having actually visited a place, or communicating what a person experienced? There are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.

For example, if you’re looking for information on how to correctly fill out your tax returns, that’s probably a situation where you want to see content produced by an expert in the field of accounting. But if you’re looking for reviews of tax preparation software, you might be looking for a different kind of information — maybe it’s a forum discussion from people who have experience with different services.

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E-E-A-T — or “Double-E-A-T,” if you prefer, is now part of the updated search rater guidelines we’ve just released. You’ll also see clearer guidance throughout the guidelines underscoring the importance of content created to be original and helpful for people, and explaining that helpful information can come in a variety of different formats and from a range of sources.

These are not fundamentally new ideas. And we’re not abandoning the fundamental principle that Search seeks to surface reliable information, especially on topics where information quality is critically important. Rather, we hope these updates better capture the nuances of how people look for information and the diversity of quality information that exists in the world.

As a reminder, these guidelines are what is used by our search raters to help evaluate the performance of our various search ranking systems, and they don’t directly influence ranking. They can also be helpful to creators seeking to understand how to self-assess their own content to be

successful in Google Search. Our page on how to create helpfully, people-first content has a section that explains this more.

Posted by Elizabeth Tucker Source of the Article: https://developers.google.com/