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Brand Guidelines V E R SI O N 1 - 0 7 / 1 2 / 2 0 1 8 TEAM

Hello! This document is a guide that could explain our brand, its mission and its values. If you are reading this we probably have some exciting partnership ahead. Please, take a close look at the provided information. If we speak the same language we’ll get to the amazing result together!

BRAND ESSENCE GM DESIGNGROUP is a global design studio, specializing in the innovative exhibition and visual communication design solutions. We transform best senses into new forms.

Vision We are trying to become the globally acknowledged designer company with its own recognizable GM-style, socially responsible, specializing on designing all kinds of visual communications - from exhibition stands to any form of the interactions in the new world of future.

Mission We exist to build a new world of shapes and visual communications, preserving the human touch, using the new technologies and innovations


The Logo It’s important to use the Logo exactly as specified in these guidelines. Our Logo is the a simple and modern Wordmark. We are very proud of our Logo, and would appreciate it if you could follow these guides to ensure it always looks its best.

The Exclusion Zone The Exclusion Zone ensures the legibility and impact of the Logo by isolating it from competing visual elements such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance, in most cases the Logo should be given even more room to breath.

Logo Misuse Its is important that the appearance of the Logo remains consistent. The Logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the Logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.To illustrate this point, some of the more likely mistakes are shown on this page.

Do not • use the old stacked version of the Logo • apply a gradient • resolve the Logo in two different colours • distort or warp the Logo in any way • outline or create a keyline • apply a gradient • resolve in different colours. • distort or warp in any way. • change the typeface • change colour or tone

Logo Placement → How to Place the Logo on a Communication


Colors We love all colors, but our main colours are monumental black & white with little bit of gray.

#C1C1C1 C24 M19 Y20 K0

#ffffff C0 M0 Y0 K0 pantone 11-0601 TCX

#E2E2E2 C5 M5 Y5 K0 pantone PMS Cool Gray 1

#F2F2F2 C4 M2 Y2 K90

#000000 C90 M90 Y90 K90 pantone black 6 C


Proxima nova main font Montserrat backup free font P R I N CI P L E 2 x


HELLO! Its amazing. Привіт! Це чудово.


HELLO! Its amazing. Привіт! Це чудово. HELLO! Its amazing. Привіт! Це чудово.

Visual Language

Presentation style

SMM style guides


Thank you! CONTACT US

GM Design Group Brand Guidlines  
GM Design Group Brand Guidlines