O I G R E S F F O N R I SM
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UX
R E N G I S E D & UI
R E N G I S E D L A U S VI l a u s i V B F A i n Design n o i t a c i n u m m o C
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SERGIO SMIRNOFF Description: As part of 2018 Christmas campaign, Amazon asked us to deliver a game to highlight their holiday offers. The main goal was to design an easy-to-use game with a twist. We presented some options and they liked the "Memory Match" idea. I came with these boxes pyramid UI as a solution to show the products coming out of them as they asked. I designed the UI and integrated their branding assets and miscellaneous objects.
Client: Amazon Agency: GameCommerce Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop,
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SERGIO SMIRNOFF
Description: Hennessy, the French Brandy brand is the main sponsor of Canelo Alvarez, he owns the International Boxing Federation World Middleweight Title. For his last two fights at Las Vegas, Hennessy wanted to deliver an interactive boxing experience. The idea was to explore how a boxer trains and design a game that can capture the movements this kind of athlete needs to deploy. The result is a very fun game with realistic images with a very polish UI. It was a great opportunity to design a mobile keyboard from scratch. After this success, almost a year later Hennessy wanted to raise the bar in a new version of the game, so we improve the animations and difficulty refreshing the UI.
Client: Hennessy Agency: GameCommerce Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop,
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SERGIO SMIRNOFF Description: In mid-2018 Dunkin’ Donuts introduced a new perks program for customers and wanted to advertise it with a fun game. As the Winter Olympics were close we decided to work on a sports game aligned with this subject. The result is a very addictive and fun snowboarding game where the player should do slalom and collect coffee cups and snacks. In the end, those points convert for perks at the DD store. My job was to design the UX and the UI even the environment, trees, cups and the rest of needed assets.
Client: Dunkin Donuts Agency: GameCommerce Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop,
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SERGIO SMIRNOFF
Description: InOrbit delivers an administration platform for robot management. They have a very complex system with hundreds of variables and possibilities. It is a system that should aloud an easy scale of the number of robots from tenths to hundreds and even thousands. Client: InOrbit LLC. Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop, Sketch
Part of my job with them was to improve, standardize and improve their platform UX and UI to face this scaling challenge. At the same time, the job consisted to apply some branding identity ( that I redesigned ) to the product itself. Color palettes, icons, and font styles were applied to the product to integrate their marketing and branding as a system.
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Description: I was part of Hoogste Technologies Inc. startup team and my responsibilities included to define the workflow and User experience of the entire platform. They tried to match painters and handyman with home-owners on demand. To achieve the goal I needed to define a very complicated process into the easiest possible way based for the not-very-savvy -techie audience. From there I designed the entire company branding that was the visual support for the User Interface of the platform. My job was not only to design the entire UI but to coordinate with the DEV team as a Product Manager.
Client: Hoogste Technologies Inc. Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop, Sketch, Invision LINK
SERGIO SMIRNOFF Description: RedLINES is an Artificial Intelligence networking platform where every user set a private space and become a connector, to share contact info between devices, keep everything updated, receive stats from those interactions, intros, and laser target suggestions from advertisers based on matched interests from multi-social media feeds and keywords. My job as a Design Lead and Product Manager was to define the entire architecture of the App, workflow and User Experience. Branding development was part of my responsibilities so I needed to dig deep into the concept to be able to design a very attractive visual image that could be used at the UI level. I defined the color palette, font styles, and visual elements, that were used for marketing and user interface level. Wi-Fi
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Client: RedLINES App Inc. Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop, Sketch, Invision
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COMPANY: RedLines App
DATE: 30-2017
AUTHOR: Sergio Smirnoff, CEO
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O I G R E S F F O N R I SM F O D U O R P T S MO
EB1-1 Extraordinary Abilities Visa obtained based on achievements in the very top of the endeavor with national or international acclaim. Awarded 7 consecutive years for Academic Merit, teaching Graphic Design courses at UADE [Argentine Business University]. Published 3 times for creative, art direction and branding development in design specialized international books. Speaker at 3 LATAM Design Encounters and once at Silicon Valley “Becuz� event.
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S E I T I V I T DAILY AC
Listen to music Work hard on a design-marketing project
Sleep and dream on finding the best job ever!
Find the next place to snowboard Art & Crafts Travel
Read about design, art, tech, business
Playstation
Share soccer with my 3 boys
Coach/play volleyball
Surf the web Watch sci-fi, action series or movies
Take photographs Assist entrepreneurship events and mentor some startups
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O I G R E S F F O N R I SM
4 5 8 9 . 0 0 3 ] 0 5 +1 [6 A C , a e r A y a B o c s i c n a r F n a S , y t i C r e t s o F m o c . s u i b e o m e @ sergios f f o n r i m s o i serg
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