Sergio Smirnoff Visual UX/Ui Designer

O I G R E S F F O N R I SM

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UX

R E N G I S E D & UI

R E N G I S E D L A U S VI l a u s i V B F A i n Design n o i t a c i n u m m o C

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GEEK

SERGIO SMIRNOFF Description: As part of 2018 Christmas campaign, Amazon asked us to deliver a game to highlight their holiday offers. The main goal was to design an easy-to-use game with a twist. We presented some options and they liked the "Memory Match" idea. I came with these boxes pyramid UI as a solution to show the products coming out of them as they asked.

I designed the UI and integrated their branding assets and miscellaneous objects.

Client: Amazon Agency: GameCommerce Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop,

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SERGIO SMIRNOFF

Description: Hennessy, the French Brandy brand is the main sponsor of Canelo Alvarez, he owns the International Boxing Federation World Middleweight Title. For his last two fights at Las Vegas, Hennessy wanted to deliver an interactive boxing experience. The idea was to explore how a boxer trains and design a game that can capture the movements this kind of athlete needs to deploy. The result is a very fun game with realistic images with a very polish UI. It was a great opportunity to design a mobile keyboard from scratch.

After this success, almost a year later Hennessy wanted to raise the bar in a new version of the game, so we improve the animations and difficulty refreshing the UI.

Client: Hennessy Agency: GameCommerce Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop,

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SERGIO SMIRNOFF Description: In mid-2018 Dunkin’ Donuts introduced a new perks program for customers and wanted to advertise it with a fun game. As the Winter Olympics were close we decided to work on a sports game aligned with this subject. The result is a very addictive and fun snowboarding game where the player should do slalom and collect coffee cups and snacks. In the end, those points convert for perks at the DD store.

My job was to design the UX and the UI even the environment, trees, cups and the rest of needed assets.

Client: Dunkin Donuts Agency: GameCommerce Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop,

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SERGIO SMIRNOFF

Description: InOrbit delivers an administration platform for robot management. They have a very complex system with hundreds of variables and possibilities. It is a system that should aloud an easy scale of the number of robots from tenths to hundreds and even thousands.

Client: InOrbit LLC. Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop, Sketch

Part of my job with them was to improve, standardize and improve their platform UX and UI to face this scaling challenge. At the same time, the job consisted to apply some branding identity ( that I redesigned ) to the product itself. Color palettes, icons, and font styles were applied to the product to integrate their marketing and branding as a system.

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SERGIO SMIRNOFF

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Description: I was part of Hoogste Technologies Inc. startup team and my responsibilities included to define the workflow and User experience of the entire platform. They tried to match painters and handyman with home-owners on demand.

To achieve the goal I needed to define a very complicated process into the easiest possible way based for the not-very-savvy -techie audience.

From there I designed the entire company branding that was the visual support for the User Interface of the platform. My job was not only to design the entire UI but to coordinate with the DEV team as a Product Manager.

Client: Hoogste Technologies Inc. Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop, Sketch, Invision LINK

SERGIO SMIRNOFF Description: RedLINES is an Artificial Intelligence networking platform where every user set a private space and become a connector, to share contact info between devices, keep everything updated, receive stats from those interactions, intros, and laser target suggestions from advertisers based on matched interests from multi-social media feeds and keywords. My job as a Design Lead and Product Manager was to define the entire architecture of the App, workflow and User Experience. Branding development was part of my responsibilities so I needed to dig deep into the concept to be able to design a very attractive visual image that could be used at the UI level. I defined the color palette, font styles, and visual elements, that were used for marketing and user interface level.

Wi-Fi

11:44 PM

90%

Wi-Fi

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startups

90%

HR

operations

+1(650)686-8693 cars

MCU

tech

A new contact is added to your “CONNECTIONS” and they sinchonized with your phone’s Contacts.

Using a Text Message or email or browsing you receive the link to my “Personal” or “Business” card. You can see it but if you don’t Sign you can’t save it.

Share Personal card

Share Proffessional card

King in the North

SIGN IN

King of the Andals and the Rhoynar, and the First Men, Lord of the Seven Kingdoms, and Protector of the Realm.

www.redlinesapp.com/sergiosmirnoff-1

User_________ Password_____

www.redlinesapp.com/sergiosmirnoff-2

My connections

Login Sign in Facebook

My Profile

+1 [650] 344 4567

dragons?

swords

winter

crows

north

afterlife

Email____@_______.______ Password_______________ Confirm Password________

MY CONNECTIONS

MY CONNECTIONS

Call Send text message

Alvarez Juan

Search

Winterfell Inc.

Stats

Picture Profile

www

Name_____________ Phone_____________ Address____________ City_______________ State______________ ZIP________________

A Alvarez Juan Aspen Pedro Azurduy Pablo B Banano Lucio Bueno Diego Bungiorno Lucia Your Linkedin C profile will be shared with Diego Bueno ...

Skype___________________ Connect to WhatsApp Connect to Facebook Connect to Twitter Connect to Instagram Connect to Snapchat Connect to Pinterest

10:02

I’m going back to the Night Watch...

Your Card will be updated at his Connections

Icons only to CALL, SEND EMAIL y OPEN IN MAPS, if you click a menu is open with the options.

I can’t believe it!!!!

About RedLINES

NEXT

After y selected the Social Media profile I want to share I need to search the person I want to share it with. That Profile will be added to My Card in that person Connections. In that way you can customize what and how much you share with each person.

I will set wich Social Media profiles will be share in my “Personal Card” and in my “Business Card”.

Disconnect

Company Logo

juan.alvarez@apple.com Send email

When I see a card I wil see the the amount of info and social media profiles taht person had share with me. After that he-she can customize that shared info.

Icon only.

On click I go to his profile on this social media platform-App

Icon only. On click I go to a menu to see the address-open in maps, see-send an email, send a text message.

Open in Maps Open in Google Maps

They can be the same as in your Personal profile o not...

Opens Safari www.apple.com

BUSINESS CARD

Share contact

Icon only.

On click that App is opened to communicate

Share Profile

10:05

MY CARD

Company__________ Job Title___________ Email_____________ Phone____________ Address___________ City______________ State_____________ ZIP_______________

Connect to Facebook Connect to Twitter Connect to Instagram Connect to Snapchat Connect to Pinterest

Open in Safari

Sergio Smirnoff Share Social Media profile +54 11 345-6533 sergios@e-moebius.com Av. de los Palotes 345 Buenos Aires - 94404 Facetime Skype WhatsApp

Skype__________________ Connect to WhatsApp

Client: RedLINES App Inc. Rol: Creative Direction, Art Direction, UX, UI Tools: Illustrator, Photoshop, Sketch, Invision

If you have the App

PERSONAL CARD

Logout Login

volleyball

UX - tree

Sign up

Jon Snow

Connections

___________________________ Us e r

grace@redlinesapp.com

Kings

My Profile

Groups

www.redlinesapp.com

If you don’t have the App

GROUP

New User?

RedLINES App Inc.

CONNECTIONS

Sharing options

WELCOME !

Co-Founder & COO

11:44 PM

Wi-Fi

90%

Grace Odorisio

Add Social Media Profile Twitter Linkedin Facebook Instagram Snapchat Pinterest

Unlink Social Media Profile

BUSINESS CARD

You can SKIP if you don’t want to have e Company profile

SKIP NEXT

Art Director sergios@apple.com +54 11 345-6534 Apple Inc.

Av. de los Palotes 346 Palo Alto - Ca. - 94404 www.apple.com

If you share a “Personal Card” and after that I want to add one more Social Media profile I have in my “Business card” or vice versa I can do it clicking on the Social Media I want to share.

Also I can add o delete these profiles from both cards.

CONN ECTI NG XXI CE NT URY

Twitter Linkedin

Business Card space may be empty if you don’t want to have e Professional-Company profile

COMPANY: RedLines App

DATE: 30-2017

AUTHOR: Sergio Smirnoff, CEO

AREA: Product

DOC: UX Workflow

CONTACT: sergios@e-moebius.com

CONFIDENTIAL

All rights reserved RedLines App 2017

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O I G R E S F F O N R I SM F O D U O R P T S MO

EB1-1 Extraordinary Abilities Visa obtained based on achievements in the very top of the endeavor with national or international acclaim.

Awarded 7 consecutive years for Academic Merit, teaching Graphic Design courses at UADE [Argentine Business University].

Published 3 times for creative, art direction and branding development in design specialized international books.

Speaker at 3 LATAM Design Encounters and once at Silicon Valley “Becuz� event.

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S E I T I V I T DAILY AC

Listen to music Work hard on a design-marketing project

Sleep and dream on finding the best job ever!

Find the next place to snowboard Art & Crafts Travel

Read about design, art, tech, business

Playstation

Share soccer with my 3 boys

Coach/play volleyball

Surf the web Watch sci-fi, action series or movies

Take photographs Assist entrepreneurship events and mentor some startups

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O I G R E S F F O N R I SM

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R E N G I S E D IV SUAL

f f o n r i m s o i @serg

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GEEK