Lineage Brand Manual

Our Vision

Lineage

LIFE'S THREE BIG QUESTIONS ARE: WHERE DO I COME FROM? WHY AM I HERE AND WHERE AM I GOING?

Lineage seeks to help people answer these questions through the lens of history. In many ways knowing our past can help us to understand where we come from, why we are here, and where we should be going. To this end, Lineage is a ministry geared towards producing multi-faceted educational resources that aim to make history both relevant and accessible to people of all ages.

One of the key priorities for a successul brand is a consistent presentation wich everybody recognizes straigh away. Irrespective of where and when someone encounters the brand, be it a consumer or business partnter, in print, mailing or catalogue, he/she must always feel the same way:

Lineage

Lineage began as a seed. A small idea packed with big potential. True to its nature, that seed has grown beyond our wildest expectations and has reached people in ways we could never have imagined.

OUR STORY

Lineage was birthed on the steps of the British Museum in 2016 when Clive Coutet approached Adam Ramdin with the idea. At the time Clive Coutet was a freelance videographer and he had been reading through the book the great controversy. During his reading, he went online in search of good quality videos that could provide additional information about what he was reading but unfortunately, he found none. It was at this point that he decided to film some of the sites of historical significance, mentioned in the book that are located in and around London. However, before long the project expanded beyond London to other locations in the UK such as Lutterworth, Oxford, Edinburgh, and then further afield to continental Europe.

Since 2017 would mark the 500th year of the Reformation the initial idea of a couple of videos expanded to include a series of about 48 videos covering various aspects of the Reformation. The vision of the project was to take viewers on a chronological journey through time from the early church through to the Reformation and beyond. The initial plans included only Clive and Adam but as filming started the team expanded. First Ashely Bloom joined the team as a photographer and graphic designer and Clive Coutet Sr, and Jasper Iturriaga joined as videographers. Over the remainder of 2017 the rest of the team came on board volunteering to help with filming or the website. Lineage was birthed through the e orts of a core of volunteers where everyone was only too willing to sacrifice their time and talents for a common cause. Many of the team take time o work to travel on filming trips or even take unpaid leave. Today our team is spread across the world and located in five di erent countries.

In 2018 and 2019 we released Season 2 which focused on the birth, growth, and expansion of the Seventh-Day Adventist Church and in 2020 we began to release Season 3 which follows the Biblical narrative from the book of Genesis right down to the book of Acts which describes the mission of the early church. Our videos have garnered millions of views from around the world and our website hosts thousands of visitors every month. Our audience ranges from the United States to South Korea; Brazil to South Africa; the Middle East to China and Australia to Europe. When we first began this journey we had no inkling of how far we would come or of the kind of impact we would make and we are grateful to our viewers, readers and donors for making this all possible.

A multi-faceted educational tool designed to help you understand your spiritual heritage and explore the links between the past, present and future.

Company logo and Brand Color Palette

The main Lettering is created using the Cymbeline typeface. The secondary typeface is the Lato font family. Our company colours are professional and modern, expressing who we are.

White

Innocence

Goodness

Cleanliness

Humility

C0 M0 Y0 K0

R255 G255 B255

Hex #

Navy Blue

trust stability

Blue

calmness

peaceful

C89 M79 Y46 K46

R35 G45 B70

Hex #232d46

C71 M42 Y0 K0

R66 G136 B222

Hex #4288de

Logo on Photographs

Care must be taken to create well balanced and considered compositions: photography is a key part of the identity and the use of color should always feel complimentary to the image. When placing the white logo over photography choose a dark area of the image to maintain su cient stand out.

Logo Best Practices

To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.

Colours: DO NOT change the colours even if they look similar. Use the o cial colour specifications detailed in these guidelines.

Fonts: DO NOT use any other font for the main logo, no matter how close it might look.

Sizing: DO NOT stretch or squash the logo. Any resizing must be in proportion.

Brand Images

Thyatira: The Apostate Church

Ephesus: The Loveless Church

Sardis: The Dead Church Pergamos: The Compromised Church

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For Additional information please contact our team at: https://lineagejourney.com/contact/