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Logo on Photographs

Care must be taken to create well balanced and considered compositions: photography is a key part of the identity and the use of color should always feel complimentary to the image. When placing the white logo over photography choose a dark area of the image to maintain su cient stand out.

Logo Best Practices

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To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.

Colours: DO NOT change the colours even if they look similar. Use the o cial colour specifications detailed in these guidelines.

Fonts: DO NOT use any other font for the main logo, no matter how close it might look.

Sizing: DO NOT stretch or squash the logo. Any resizing must be in proportion.

Brand Images

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