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Logo on Photographs
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Care must be taken to create well balanced and considered compositions: photography is a key part of the identity and the use of color should always feel complimentary to the image. When placing the white logo over photography choose a dark area of the image to maintain su cient stand out.
Logo Best Practices
To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.
Colours: DO NOT change the colours even if they look similar. Use the o cial colour specifications detailed in these guidelines.
Fonts: DO NOT use any other font for the main logo, no matter how close it might look.
Sizing: DO NOT stretch or squash the logo. Any resizing must be in proportion.
Brand Images
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