The Power of Video Marketing
The Power of Video Marketing
Video marketing enables brands to share vast amounts of content in a short amount of time, giving businesses an opportunity to present a more human side and making them more relatable and attractive to consumers.
Sergey Karshkov
73% of shoppers report a willingness to pay more for products or services from brands that they love.
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Today, according to statistics shared by Creative Marketing, 73% of shoppers report a willingness to pay more for products or services from brands that they love.
Video marketing provides businesses with a voice, making marketing more engaging and helping brands to appeal to and connect with consumers. Experts predict that by the end of 2023, there will be 48 billion digital video viewers globally, equating to an increase of some 700 million users for marketing teams to reach via strong video content.
Today, 91% of businesses use video marketing, representing a significant increase on previous years and setting an all-time high. Of those marketers that have embraced video, 92% agree that it has provided a positive ROI. Meanwhile, 70% of marketers who do not currently use video plan to start in 2023, according to a report by Hubspot. With 79% of consumers reporting that they have been persuaded to purchase software or an app by video marketing, the benefits are not confined to businesses selling physical products.
Sergey Karshkov 3
With 79% of consumers reporting that they have been persuaded to purchase software or an app by video marketing, the benefits are not confined to businesses selling physical products.
Sergey Karshkov
You can learn more about current marketing trends by visiting the blog of Sergey Karshkov.
