FIVE THINGS YOU MAY NOT KNOW ABOUT TRAVEL INSURANCE HOW GROUP TRAVEL IS EVOLVING
AMANDA COLEMAN: TAKING A HANDS-ON APPROACH TO LUXURY TRAVEL
MARCH/APRIL 2026
Volume 24, Issue 2
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DESTINATION FEATURE SET OUT TO SEE THE STUNNING SOUTHEAST
page 22
PLANNER PROFILE
Amanda Coleman: Taking a Hands-On Approach to Luxury Travel
EDUCATION
5 MINS WITH...
page 6
Five Things You May Not Know About Travel Insurance
page 26
Mark Ezell, Commissioner, Tennessee Department of Tourist Development page 28
How Group Travel Is Evolving page 4 IN EVERY ISSUE Editor's Letter 2 | Online 2
A NOTE FROM THE MANAGING EDITOR
If the arrival of spring has you feeling like you’ve emerged from a winter cocoon, you wouldn’t be alone! As the birds sing and nature begins to once again do its thing, we’re also gripped with the inescapable feeling that new things are coming … that new things are here!
In this issue of Groups Today, we embrace this mindset by embarking on learning some new things. Whether it’s gleaning new insights about travel insurance (page 26), looking into staying on top of ever-changing policy shifts (page 4), or otherwise.
On page 6, we chat with Amanda Coleman, who gives us a look into how her handson approach to luxury travel is changing the game. And on page 28, Mark Ezell, Commissioner of the Tennessee Department of Tourist Development, and Chair of the Board for Travel South USA, shares his perspectives on ensuring the South is a mustvisit destination for group tour operators.
Speaking of the South … our destination feature explores the stunning Southeast region (page 22). From its distinctive hospitality and cultural vibrancy, to its powerful history and diverse geography, there’s much to see and do. And if you’re hungry or thirsty, there’s nothing better to take a bite out of than our Special Report on Magnificent Food Markets & Beverage Trails (page 8). Whether you crave the iconic sips found along the Kentucky Bourbon Trail® or the historic surroundings and delicious cuisine that call Philadelphia’s Reading Terminal Market home, you’re sure to find something to satisfy.
And of course, if retail therapy is just what the doctor ordered, groups will have much to peruse thanks to the offerings found within our Shopping Theme Feature on page 14. So if your groups have designer tastes or love the thrill of a second-hand hunt, we’ve got you covered.
Cheers to springtime and all it brings. Safe travels!
SARAH SUYDAM Managing Editor
sarah@serendipity-media.com
Send your stories, suggestions and thoughts to:
519 Ada Drive SE, Ste 201 Ada, MI 49301
sarah@serendipity-media.com
By Sarah Suydam
How Group Travel Is Evolving
TTravel is ever evolving, and that includes the group sector. And while some trends are relatively obvious to those in the industry, others are more subtle. Come along as we touch on a few trends many are saying are reshaping group travel as we know it.
A SMALLER, MORE INTIMATE EXPERIENCE IS LARGELY PREFERRED.
People are craving social connections with others—without getting overwhelmed. So while solo travel grows, so does the desire for smaller groups looking of like-minded folks looking to travel together. According to Contiki’s 2025 Voice of a Generation survey, 56.4% of respondents shared that their ideal group size would be between 8-12 people.
KEEP THINGS MOVING!
While going on vacation or traveling in itself is considered beneficial for one’s health, more travelers desire (and expect) physical movement to be incorporated into their itineraries. According to the Adventure Travel Trade Association’s 2025 Adventure Travel Market Sizing Report , 67% of international travelers say they’re “open to adventure,” which can include things like walking, hiking, cycling, cultural immersion, nature exploration, and more.
REST AND RELAXATION STILL MATTER.
While groups are excited to be on the move, they also expect to be able to balance that excitement with some downtime or specific activities aimed at recharging their batteries. Whether it’s something as simple starting their morning with a glass of green juice poolside or something more in-depth like wellnessfocused retreats jam-packed with rejuvenating activities, today’s travelers are making the most of their time off. The American Express Travel 2025 Global Travel Trends Report found that 73% of respondents are planning vacations to improve their mental and physical health, while 60% of Gen Z travelers specifically seek out hotels that offer wellness services.
56.4%
Prefer ideal group size of 8-12 people.
International travelers say they’re “open to adventure.”
73%
Plan vacations to improve their mental and physical health. 60%
Gen Z travelers seek hotels that offer wellness services. 67%
MEDIA’S INFLUENCE CONTINUES TO GROW STRONGER.
↑ 265%
Pinterest searches for “book club retreat ideas” 93%
Want to make more sustainable travel choices.
Does a trip to the setting of your favorite streaming show, movie, or book sound like a good destination for an upcoming itinerary? You’re not alone! Many travelers are inspired by the media they consume and are wanting to walk those same grounds themselves, whether it’s an old-world spot shown in a TikTok or a behind-the-scenes backlot tour inspired by a classic novel. According to Expedia Group’s Unpack ’26: The Trends in Travel ™, interest in literary-themed travels is surging, with Pinterest searches for “book club retreat ideas” up by 265%.
SUSTAINABLE TOURISM IS NO LONGER PREFERRED—IT’S EXPECTED.
From companies that employ locals, to conservation of local wildlife, to avoiding over-run destinations, to participating in activities that give back to communities, and more, groups view these aspects of travel to be essential. Travelers are eager to see the world—but not at the expense of leaving it worse than they found it. Booking.com research found that globally in 2025, 93% of global travelers said they want to make more sustainable travel choices, and to some extent, have already done so.
AMANDA COLEMAN:
Taking a Hands-On Approach to Luxury Travel
AAt a young age, Amanda Coleman found herself loving travel and wanting to explore the world as much as possible. Her first trip abroad was as a student to Australia—an experience she said changed her life.
In 2013, Coleman began working as an inside business development executive for a major group tour operator, and eventually took a promotion as an outside sales business development manager for the state of Indiana. COVID hit and she switched to another tour operator, but something had changed.
“In 2022, I decided I didn’t want to just sell travel—I wanted to travel with the people I’d developed these long, lasting relationships with over the years,” Coleman said.
That’s when Coleman Luxury Travel, LLC was born. With a niche in luxury travel for seniors, Coleman now boasts travel to over 30 countries and 13 years of industry experience.
FUN FACT:
“I’ve never been on a trip and not found an Irish pub—from Montreal to Peru or Croatia, there’s always one!”
“One of my favorite parts of my job is group travel, and I personally accompany trips to oversee every detail—from logistics to last-minute changes and client preferences,” Coleman said. “This hands-on approach ensures flawless execution, builds strong client trust, and creates truly memorable experiences. I’ve escorted groups all over the world and some of my best memories have been made with my clients.”
From custom trips to Australia and New Zealand, to F1 racing experiences in Monaco while staying on a luxury scenic superyacht, to taking in views from the Canadian Rockies, to stepping foot on Antarctica, Coleman’s groups have made some stellar memories.
“One of the biggest highlights of my tenure has been building a loyal, client base through consistently delivering personalized, seamless experiences,” Coleman shared. “I’ve specialized in complex, multi-
By Sarah Suydam
country itineraries, private villa stays, and cruise and yachting experiences, and I’ve been fortunate to maintain a very high repeat and referral rate. I’m especially proud of my ability to handle last-minute changes or unexpected disruptions while maintaining a calm, white-glove level of service. Ultimately, my greatest highlight has been the long-term relationships and trust I’ve built with my clients.”
Clients don’t just remember the destination, Coleman emphasized—they remember how you made them feel throughout the process. She also stressed the importance of always having a backup plan, listening deeply to client preferences, anticipating needs, and paying attention to the smallest details.
When it comes to industry changes, Coleman has noticed the shift toward highly personalized, experience-driven travel, with clients now wanting unique, immersive journeys rather than just five-star accommodations (likely thanks to social media).
“Technology has also transformed the way we work, from CRM systems to real-time communication and instant confirmations,” she said. “Through all of these changes, the constant has been the importance of trust, relationships, and proactive service.”
Coleman encourages industry newcomers to stay curious and never stop learning.
“Travel changes quickly, and the most successful advisors are the ones who continuously invest in their knowledge, relationships, and professionalism. If you lead with integrity and genuine care, the success will follow.”
AAn undoubtedly exciting part of any group adventure are the delicious dishes and thirstquenching libations everyone gets to enjoy along the way. From the many magnificent public food halls and markets to the winding beverage trails dotting destinations around the country, come along as we take a sampling of what groups can really sip and sink their teeth into on the road.
MAGNIFICENT MARKETS
History truly calls Boston home. In between seeing all the memorable sights (and sites!), groups shouldn’t miss a visit to Faneuil Hall Marketplace and Quincy Market—a historic spot in its own right. As the the largest and oldest food hall in the country that’s located right on the Freedom Trail, groups can indulge in a slice from Regina Pizzeria, the abundance of asian fusion delights at Wagamama, some falafel and hummus at Steve’s Greek Cuisine, a classic lobster roll from Boston & Maine Fish Company, and more. Don’t forget about their group meal and snack voucher program, ideal for groups on the go who want to keep things simple and stay on budget. Be sure to stop in and be wowed with flavor at Reading Terminal Market , which has been feeding Philadelphia officially since 1893. The legendary pastrami from Hershel’s East Side Deli is a can’t-miss, and Miller’s Twist is known for their buttery Amish-style pretzels. The cheeseboat ( khachapuri) and other Georgianinspired dishes from Saami Somi are on another level, while the cannolis from Termini Brothers Bakery have a cult following. Of course, you can’t go to Philly without throwing back a cheesesteak, so check out options like By George, Uncle Gus’ Steaks, or Molly Malloy’s.
Breakfast, lunch, dinner, and dessert are all easily found inside the Grand Rapids Downtown Market in West Michigan’s largest city. Her Daily Bread offers intricately decorated sugar cookies (and the opportunity for groups to decorate their own at the stall’s walk-in DIY cookie bar), while Field & Fire offers up their artisan wood-fired bread, pastries, and more. The authentic Mexican street food found at Tacos El Cuñado is a community favorite, and the vegan gelato and scratch-made ice cream found at Love’s Ice Cream & Chocolate also deliver on the promise of a satisfied appetite.
In the vibrant city of Columbus, Ohio, groups will find North Market Downtown —a community staple that’s consistently ranked as one of the top public markets in the country. One of two market locations (the other being North Market Bridge Park), it’s here groups can choose from more than 30 independently owned small businesses. Whether it’s the traditional-meets-fast-casual Somali options (especially the Mango Chicken) from Hoyo’s Kitchen, some scoops from Columbus’ own Jeni’s Splendid Ice Creams, the homestyle pierogies from Hubert’s Polish Kitchen, or one of the market’s many other options, groups truly can’t go wrong.
A BEVVY OF BEVERAGE TRAILS
For sips that score big with groups, you can’t forget the iconic Kentucky Bourbon Trail®, home to dozens of distilleries around the state. Opt for the captivating spirits and notable architecture of Castle & Key Distillery, the historic yet still innovative spirits of Woodford Reserve Distillery, the museum and Heaven Hill Bourbon Experience® at Heaven Hill Distillery, or one of the many other choices that await. Tours, tastings, and experiences abound, and can elevate the experience even further. Just remember to book them well in advance, as many usually sell out quickly.
New York’s Finger Lakes Wine Country —which spans five counties, three wine trails, and 3,065 square miles—is a true gem worth exploring. Choose from the more than two dozen award-winning wineries along the Seneca Lake Wine Trail, the award-winning options found on the Cayuga Lake Wine Trail (the first-organized and longest-running wine trail in America), or the six family-owned wineries on the Keuka Lake Wine Trail. All options offer exciting wine and food pairing events, beautiful lake views, and unforgettable glasses of vino, of course.
For those seeking craft beer to quench their thirst, the Bend Ale Trail in Oregon is a winner. Launched in 2010 and known as the first beer trail in the West, the trail is home to over 30 breweries and tasting rooms, so groups have plenty to choose from. Crux Fermentation Project offers great mountain views and options like their “Bochi Bochi” JapaneseStyle Rice Lager, while Silver Moon Brewing boasts mainstays like their “Mango Daze” Mango Pale Ale and “Simon Says” Hazy IPA. Be sure to also check out the guided brewery tour and popular rooftop at the Bend location of 10 Barrel Brewing Co.
If cider is more your vibe, the Virginia Cider Trail has plenty of options to choose from. Apples from orchards found in areas like the Shenandoah Valley and rural plains of Central Virginia offer groups a taste of something truly special! Venture to the family-run Albemarle CiderWorks to try one of their 20 varieties; sample the complex and highly intentional ciders offered by Troddenvale at Oakley Farm; enjoy the setting of a century-old stone church with your glass at Potter’s Craft Cider; and more. Cideries can be found in both rural and urban environments throughout the Commonwealth, so fitting one into your itinerary is likely easier than you think.
Wherever your groups choose to sip and savor on their adventures, be sure to raise a glass and say “Cheers!”
DELCO: GREATER PHILADELPHIA’S HIDDEN GEM
Delaware County, Pennsylvania, known to locals as Delco, is quietly one of Greater Philadelphia’s most rewarding destinations, offering a rich mix of arts, history, and gardens that surprise and delight first-time visitors.
Begin with an arts experience that rivals far larger cities. Broadway-caliber performances take center stage at The Media Theatre and the storied Hedgerow Theatre, while the beautifully restored Lansdowne Theater has reopened its doors and once again fills the community with live music and performances. Visual art lovers can immerse themselves in the iconic works of the Wyeth family at the Brandywine Museum of Art, then continue exploring rotating exhibitions, classes, and workshops at cultural hubs like the Community Arts Center, Main Line Art Center, Rockdale Art Center, and Wayne Art Center.
Delco’s past is just as compelling. Its historic sites reveal a county shaped by innovation and resilience. Walk the grounds of Brandywine Battlefield, the site of the largest single engagement of the Revolutionary War. Visit Newlin Grist Mill, where living history and environmental education intersect, or step back more than 200 years at the Colonial Pennsylvania Farmstead, a living history museum tucked inside Ridley Creek State Park.
Nature lovers will find renewal among Delco’s celebrated gardens and landscapes. From the artistic plantings of Chanticleer and the historic trails of Tyler Arboretum to the lush collections at Scott Arboretum and Gardens at Swarthmore College, the county’s green spaces inspire at every turn. Just minutes away, world-renowned Longwood Gardens adds a breathtaking extension to the experience.
Beyond its attractions, Delco’s charming towns and vibrant main streets offer another layer of discovery. Walkable downtowns invite visitors to browse locally owned shops, enjoy diverse dining options, and experience a calendar filled with festivals, markets, and community events that showcase the county’s welcoming spirit and local pride.
TThere’s really nothing like tangible, in-person shopping. The smell of a candle, the feel of a fabric, the fit of an outfit, a glance at the first few pages of a book … that kind of satisfaction can’t be beat. And though e-commerce may be becoming increasingly prevalent, there’s equally a growing departure from it, with shoppers opting for a slower, more intentional experience.
That includes a greater interest in buying secondhand—whether it’s for economy, sustainability, or one-of-a-kind finds. Here, we’ve uncovered not only some of the best retail destinations across the U.S., but also nearby resale stores to provide options for every kind of shopper.
Situated in Bloomington, Minnesota, a short distance from Minneapolis-St. Paul, Mall of America® (MOA) is the largest shopping and entertainment complex in the country. In addition to nearly 500 stores, it also has 45-plus eateries, a seven-acre theme park, an aquarium, an IMAX theater—and much more. They offer a number of group perks, including discounts for MOA attractions and meals for group leaders and bus drivers, as well as free parking for motorcoaches. There’s even a VIP behind-thescenes walking tour available.
Nearby New-to-You Treasures: Find designer vintage clothing (think Gucci and Chanel!) at Mona Williams, located right inside in the mall. Or head to Smile Back Vintage in Minneapolis for authentic, throwback t-shirts.
There’s more to love in Orlando than Disney World. Disney Springs is an open-air shopping, dining, and entertainment district within the resort complex—and you don’t need a park ticket to enter! Beyond shops with Disney-themed merchandise, there’s Star Wars Galactic Outpost, The LEGO Store, Coca-Cola Store, UNIQLO, Kate Spade, and Coach. Groups can also see a Disney-themed Cirque du Soleil show or bowl at Splitsville Luxury Lanes™. Signature sweet shops and restaurants include Gideon’s Bakehouse, The BOATHOUSE, and Chef Art Smith’s Homecomin’, though those are just a few favorites.
Nearby New-to-You Treasures: Roughly a 30 to 40-minute drive from Disney Springs is Lakeland Antique Mall, where there are more than 100 vendors with collectibles and goods from bygone times.
Every year, millions of travelers flock to LaGrange County, Indiana to explore the shops at Shipshewana . A hub for Amish and Mennonite cultures, it’s also a place to find artisan crafts, ride in a horse-drawn buggy, eat traditional fare, and learn about community life. Popular with groups are the historic Davis Mercantile, Yoder’s Red Barn Shoppes, Yoder’s Department Store, and Yoder’s Meat & Cheese—as well as the shops on Morton and Harrison Streets. For a special treat, visit Teaberry Wood Products, which welcomes bus tours each week to learn about making wooden baskets and other products.
Nearby New-to-You Treasures: Shipshewana Flea Market has an antique auction every Wednesday year round, and groups can take part in a “Biddings to Bargains” class to learn the ins and outs of the auction process.
Looking for a “wow” factor with photo ops at every turn? Take your group to The Grand Canal Shoppes at The Venetian Resort , a Venice-themed, upscale mall on the Las Vegas Strip. Imagine indoor canals with gondola rides, painted ceilings that look like real sky, cobblestone paths, and architecture inspired by famous Italian landmarks. Plus, high-end boutiques, live street performers, art installations, museums, and dining from casual to fine cuisine. There’s a karaoke bar as well, plus live shows and a Madame Tussauds collection.
Nearby New-to-You Treasures: Step outside of the Old World and into a world of old goods—from collectibles to clothing to kitschy antiques at Glam Factory Vintage in the Arts District in Downtown Las Vegas.
Danbury Fair mall in Connecticut has many of the well-known brands and a number specialty stores, too, and has been consistently adding new shops to appeal to today’s consumers. They’ve recently welcomed Target, Coach, GOAT USA, Perfumania, Offline by Aerie, and POP MART, and—coming soon— one of the first U.S. locations of Jack & Jones, a men’s fashion brand from Denmark. While there, enjoy some play at Round1 Bowling & Arcade, grab a slice at The Cheesecake Factory, and take a ride on the double-decker carousel!
Nearby New-to-You Treasures: You don’t have to go far to pick up something from the past. Vintage Planet, featuring retro clothing, accessories, and sneakers, is located in the mall. There’s also Revivals second-hand store, about a 15-minute drive away.
The largest indoor outlet mall in New Jersey, The Mills at Jersey Gardens offers great deals on top names in fashion, beauty and cosmetics, household items, footwear, and electronics. And, as an added benefit, they exempt clothing and shoes from sales tax. There happens to be a Round1 Bowling & Arcade there, too, plus favorites like Starbucks, an AMC IMAX theater, and anchor stores such as Saks OFF 5TH, Primark, Bloomingdale’s The Outlet Store, and Marshalls.
Nearby New-to-You Treasures: About a 30-minute drive from The Mills at Jersey Gardens, but in opposite directions, are Valley Vintage in West Orange and Mint Market in Hoboken. Valley Vintage focuses on antique household goods, while Mint Market has both vintage and contemporary women’s clothing.
Magnificent Mile in Chicago spans 13 blocks of Michigan Avenue and features world-class shopping amid architectural wonders and other significant landmarks. With more than 430 retailers and multi-level shopping at Water Tower Place, 900 North Michigan Shops, and The Shops at North Bridge, there’s something for luxury seekers, bargain hunters, and everyone in between. In addition to top names in designer fashion, there are also unique stops, such as Starbucks Reserve Roastery, Vans, UGG, and the stunning Macbook-esque Apple Store building.
Nearby New-to-You Treasures: Each about 15 minutes west of the Mag Mile are Monarch Thrift Shop and Richard’s Fabulous Finds—just two of many resale and vintage spots scattered among the surrounding neighborhoods. Monarch Thrift Shop is an awardwinning, women-owned boutique thrift store and Richard’s Fabulous Finds houses vintage menswear, accessories, and décor.
With around 40 open-air locations across the U.S. and Canada, Tanger Outlets exemplifies brand-name discount shopping. From Asheville to Atlantic City; Nashville to National Harbor, as well as go-tos in Branson, Myrtle Beach, Kansas City, and Rehoboth Beach—to name a few—it’s likely there’s a Tanger in your motorcoach’s path. And, they offer special bookings for groups and bus tours, plus perks and savings with a TangerClub Blue membership. Top retailers at many locations include Coach, Michael Kors, Lululemon, Nike, Under Armour, Pottery Barn Outlet, J. Crew, and Vera Bradley. For groups, there’s also VIP parking, free wi-fi, and a variety of dining options.
Is a trip to Japan on your bucket list for groups? When you travel with Collette, you’ll get the mustsees, plus off-the-beaten path experiences that you’d be hard-pressed to find on your own. Our passionate tour managers are regional experts— committed to making sure you feel like part of the Collette family. And as a third-generation family-owned company that has been designing and guiding tours for over 100 years, family is at the heart of what we do.
On our small group tour, Japan: Past & Present , spend an afternoon learning from the famed ama pearl divers on the Mikimoto Pearl Island. Overnight with Buddhist monks in a Japanese monastery atop Mount Koya. See if you can spot Mt. Fuji in the distance as you travel from Tokyo to Ise-Shima on the shinkansen bullet train. Every Collette tour is carefully designed by travelers, for travelers—and we believe this makes all the difference.
Whether you’re daydreaming about cherry blossoms, getting to know the locals, or exploring
a culture thousands of years in the making, Japan has it all. In a single afternoon, your group may zip from the neon-lit streets of Tokyo to a peaceful Buddhist temple. Trade in the hustle and bustle of the city for time spent sound-bathing in the rustle of a bamboo forest. This incredible spirit, so heavily influenced by past and present, can be felt throughout every avenue of Japan’s rich culture.
If your group is interested in visiting Japan, call Collette at 855.903.8687 or contact your local Business Development Manager.
Book confidently knowing that Collette’s Cancellation Waiver allows you to cancel for any reason and get a full refund (minus the deposit)— all the way up to 24 hours before your trip starts.
Interested in leading a group? Travel free of charge when you book a group with 10 or more travelers! Choose from any of our 170-plus tours and get access to personalized promotion assistance, up-to-date tour booklets and brochures, hometown transfers on air-inclusive groups, and more.
Interested in leading a group with Collette? Call 855.903.8687 or visit gocollette.com/groups.
Courtesy of Collette
SPOTLIGHT
HAPPY SPRING FROM FLY MY GROUP – YOUR GROUP AIR PARTNER
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» BEST PRICES & BOOKING TERMS | From deeply discounted private fares to published rates, Fly My Group guarantees the best pricing and contract terms across both domestic and international airlines.
» 24/7 SUPPORT | Travel doesn’t keep office hours—and neither do we. Our dedicated team provides fast estimates and quotes at any stage of planning, while our internal emergency support team is available day and night to assist when groups are on the move.
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Planning Ahead with Confidence – Whether you’re just beginning to map out travel or are ready to lock in flights, Fly My Group makes the process as easy as possible. We provide firm quotes, or estimates if airfare isn’t yet available, so you can plan with confidence for 2026, 2027, and beyond.
BECOME FULLY IMMERSED IN THE CAPTIVATING CULTURE OF JEFFERSON PARISH
Experience the Fly My Group difference today! Contact us at groups@flymygroup.com , call 866.374.5043 , or visit flymygroup.com
With over 8,000 hotel rooms, the Louis Armstrong New Orleans International Airport, being accessible via I-10 and US 90, two convention centers, unique venues, indoor and outdoor attractions, historical sites, military monuments and dining, Jefferson Parish is the perfect location to hold your meeting or event. Located just next door to New Orleans, Jefferson Parish provides the amenities of a major metropolitan area combined with authentic Louisiana charm. Experience excursions from swamp tours, fishing, and nature tours, to two award-winning theaters, museums, dining, and one-of-a-kind shopping. Jefferson is the shopping destination of the region featuring retailers Apple, Coach, Lululemon, Kendra Scott, Lego, Pottery Barn, and quaint boutiques with unique Louisiana and local apparel and keepsakes. Home of the Louisiana Oyster
Trail and a cultural epicenter, dining is an experience all its own! Local eateries serve the Louisiana oyster in a variety of ways from on the half shell, charbroiled, to exquisitely fried. The area’s blended cultures range from Creole to Cajun, Italian, Asian, Caribbean, Latin and Hispanic, to German, and offer dining experiences from around the world—with many adding a local flare!
Casting your line from a charter boat in the bayous of Barataria or off the beaches of Grand Isle—with a Louisiana seafood cookout to follow, is an amazing adventure! A beautiful sunset, on the Bucktown Marsh Boardwalk—a scenic pedestrian promenade over Lake Pontchartrain and its adjacent 3.5acre man-made Bucktown Marsh—is an ideal afternoon or evening.
Beyond the many outdoor activities in Jefferson Parish, visitors can be fully immersed in our captivating culture. Louisiana is known for its rich history and unique culture, and Jefferson Parish is no exception. Historic districts and community events invite visitors to experience the hospitality of the region as they enjoy great music, food and most importantly, the people.
See visitjeffersonparish.com for more.
Set out to see the
STUNNING SOUTHEAST
WWhether for its distinctive hospitality, cultural vibrancy, powerful history, or diverse geography, the southeast region of the U.S. is a favorite for traveling groups looking to expand both their perspectives and experiences. Join us as we explore a sampling of what the region has to offer!
By Sarah Suydam
In honor of America’s 250th anniversary, Virginia is pulling out all the stops. The Virginia 250 Passport—a collaborative, statewide initiative encouraging folks to engage with the Commonwealth’s foremost historic sites and museums—allows groups to collect unique stamps while visiting each passport site. From the JamestownYorktown Foundation Museums and The Sovereign Nations and Indian Tribes of Virginia, to the Black History Museum & Cultural Center of Virginia, Military Aviation Museum, Rising Sun Tavern Museum, and more, groups have plenty to explore.
In addition, Virginia Beach is an outdoor lover’s paradise. Visit the Cape Henry Lighthouses, take a kayak tour in Back Bay National Wildlife Refuge, enjoy a dolphin cruise out on the water, and more.
Whether driving through the scenic Blue Ridge Parkway in the mountain region, exploring the state’s largest cities in the central region, or appreciating the hundreds of miles of beaches found along the coastline, North Carolina brings a beauty all its own to the forefront. In the Outer Banks, groups could appreciate nature and wildlife found at Cape Hatteras National Seashore, visit the Wright Brothers National Memorial, and perhaps catch a glimpse of the area’s famous wild horses. Asheville is also a must, where creativity comes to life through group art experiences at ArtPlay Studio in the city’s Downtown Art District, local history shines through a walking tour led by Asheville by Foot, and the secrets of craft beer are revealed through various behind-the-scenes tours.
Also consider a stop in Cherokee, where Indigenous history comes to life through various institutions dedicated to North Carolina’s first inhabitants (who still proudly uphold their traditions and call the land home today).
In Kentucky , there’s no shortage of opportunity for groups to enjoy all the stunning state has to offer. Appreciate the history and greats of bluegrass music at the Bluegrass Music Hall of Fame & Museum in Owensboro, visit the beautiful horses of Old Friends Thoroughbred Retirement Farm (which provides dignified retirement to former racing and breeding Thoroughbreds) in Georgetown, take a factory tour at the Louisville Slugger Museum & Factory, and more. Kentucky is also home to a number of sites and cities along the U.S. Civil Rights Trail, an essential component to any group trip to the southeast region. Whether you choose the Muhammad Ali Center, Lincoln Hall at Berea
College, the statue dedicated to civil rights pioneer Alice Allison Dunnigan, or another notable place, the trail helps keep this imperative history alive and accessible to groups of all kinds.
From the Great Smoky Mountains, to the home of country music, to Dolly Parton’s hometown, Tennessee has a spirit that seems to be ever-present in its hills, valleys, streams and mountain tops. Venture to Sevierville to catch some stunning views via chairlift at SkyLand Ranch, find history and artifacts at The Titanic Museum Attraction, get your thrills via the rides and live entertainment at Dollywood, and more. Be sure to snap a photo with the city’s hometown hero herself (in bronze statue form), in downtown Sevierville. Nashville, of course, offers various country music venues such as the Grand Ole Opry and Ryman Auditorium, while in Memphis groups can tour the legendary Stax Museum of American Soul Music.
Louisiana is a state that truly feeds the soul. Avery Island, located in Iberia Parish, is home to the TABASCO® brand pepper sauce factory, as well as Jungle Gardens and its Bird City wildfowl refuge—both of which offer tours. Of course, you can’t mention Louisiana without touching on New Orleans. Whether visiting for Mardi Gras, Jazz Fest, or any other number of yearly events, the Crescent City delivers. Refuel at the charming Fourth Wall Coffee (located a short stroll from the French Quarter), enjoy fragrances and body care at the historic Hové® perfumery, hop on the streetcar and ride along St. Charles Avenue, shop physical music at Peaches Records, and more.
Groups could also venture out onto the Louisiana Film Trail, which spotlights the destinations used for the more than 2,500 films shot in Louisiana to date.
When it comes to adventure, Florida shines—literally! Those groups interested in the wonders of space will feel right at home among the stars at The Kennedy Space Center Visitor Complex, located on the state’s east coast near Cape Canaveral. Plan your visit around a rocket launch, appreciate space legends in the U.S. Astronaut Hall of Fame®, and see the Space Shuttle Atlantis® up close to round out the experience. Known as the “Theme Park Capital of the World,” Orlando is perfect for groups chasing an adrenaline rush and magical wonder. Parks like Walt Disney World® Resort and Universal Studios Orlando (and its new Universal Epic Universe) ensure groups leave satisfied and with forever memories.
Be sure to also catch a live performance at Dr. Phillips Center for the Performing Arts, in addition to a tour through the Everglades with Captain Jack’s Airboat Tours.
BE SURE TO ALSO CONSIDER:
- Alabama | tourism.alabama.gov
- Arkansas | arkansas.com
- Georgia | exploregeorgia.org
- Mississippi | visitmississippi.org
- South Carolina | discoversouthcarolina.com
- West Virginia | wvtourism.com
Five Things You May Not Know Abut Travel Insurance
TTravel insurance has always been an important factor in any group trip. But now, when unpredictable situations seem to arise around almost every corner, it’s more important to have than ever. But more than having it, it’s vital to truly understand what travel insurance is and what it can do for you.
Groups Today connected with Mark Ceslowitz, President of Travmark, to learn five things that group travel professionals should know about travel insurance if they don’t already.
“BUYING EARLY” DOESN’T GUARANTEE MEDICAL CANCELLATIONS ARE COVERED.
According to Ceslowitz, many assume that purchasing travel insurance early automatically guarantees coverage for any medical issue that arises before departure. While early purchase is important, it doesn’t eliminate all conditions.
“Most advisors/operators are aware that if a traveler purchases coverage ‘early’ (depending on policy usually within 14–21 days of the initial trip deposit), the traveler is eligible to waive a pre-existing medical condition if they are not disabled from travel at time of travel insurance purchase,” Ceslowitz explained, noting limits.
“A sickness or injury still needs to occur after they purchase coverage, and the traveler must be seen by a physician who needs to determine that the traveler is not able to travel,” he added. “Many advisors/operators and travelers assume that as long as the traveler purchases
‘early,’ then any medical issue will be covered, but documenting when the sickness or injury occurred and obtaining treatment by a physician are still required.”
CANCEL FOR ANY REASON ISN’T JUST FOR INDECISION—IT CAN BE A MEDICAL SAFETY NET.
Cancel For Any Reason (CFAR) coverage is often positioned as protection for travelers who change their minds, but Ceslowitz says it serves a broader purpose.
“Obtaining Cancel For Any Reason is important not just for the ability to change your mind, but it can also provide a backstop if the medical reason for cancellation did not occur or is not documented as required by the travel insurance policy,” Ceslowitz shared. “Cancel For Any Reason is important to present to travelers not just for ‘change of mind’ or ‘fear of travel,’ but because medical reasons to be covered under trip cancellation have specific requirements.”
By Sarah Suydam
TOUR OPERATORS MAY NOT BE COVERED IF THEY PROVIDE SPORTS OR RECREATIONAL EQUIPMENT THEMSELVES.
Liability exposure is another area where Ceslowitz says incorrect assumptions can create risk.
“One of the biggest exclusions in a travel/tour liability policy is, ‘Based upon or arising from the sale, rental, or distribution of any sports or recreational equipment by the Insured, including but not limited to ski equipment, bicycles, rafts, snowmobiles, and scuba diving and snorkeling equipment,’ ” Ceslowitz shared. “Therefore a travel or tour company should always have these types of activities provided by a third party as their liability insurance will not cover if the travel or tour company provides sports or recreational equipment directly to a traveler.”
The more you know!
GROUP
AND
INDIVIDUAL TRAVELERS HAVE THE SAME NARROW WINDOW FOR OPTIMAL COVERAGE.
Some assume that group travel offers more flexible insurance timelines, but Ceslowitz clarifies otherwise.
“Most group and individual travel insurance policies have the same timelines for broadest coverages of 14 to 21 days from initial trip deposit,” he explained. This makes early communication critical so group travelers don’t miss key eligibility windows.
POST-DEPARTURE COVERAGE IS A LOW-COST WAY TO FULFILL DUTY OF CARE.
To address duty of care without significantly increasing costs, Ceslowitz points to post-departure coverage.
“More and more group tour operators are starting to purchase ‘post-departure’ coverage for all of their travelers,” something Ceslowitz further explained ensures all travelers have a minimum amount of coverage for travel delays, medical expenses, evacuation, etc.
“This is not trip cancellation or CFAR coverage, which costs anywhere from 5–10% of trip cost,” Ceslowitz said. “Instead, ‘post-departure’ coverage—depending on the traveler’s age—can usually only be around $10–$30 per traveler per trip. Providing this coverage for all travelers shows that the tour operator is being responsible in proactively protecting their travelers.”
Edited by Sarah Suydam
A
Mark Ezell
Commissioner, Tennessee Department of Tourist Development Chair of the Board, Travel South USA
As Commissioner of the Tennessee Department of Tourist Development, Mark Ezell spearheads the state’s global tourism strategy. He is responsible for building national campaigns that reinforce Tennessee as a world-class destination while fostering long-term growth through revenue and job creation. We caught up with Ezell—a seventh-generation Tennessean—to learn more about where he sees the state and overall region heading in the future.
What initiatives or strategies are you prioritizing to ensure the South is a must-visit destination for group tour operators?
The newest initiative we are so proud of is the work in procuring the Michelin Guide to the American South, proving the region’s distinctive flavors and culinary innovation can match up with anywhere in the world. We’re excited to celebrate the talented chefs and restaurants behind these experiences. In addition, we continue to grow inbound direct flights throughout the Travel South region, because people are finding out how welcoming we are with our diverse tourism assets— music, outdoors, history, and culture.
How does heritage and civil rights tourism fit into the future of group travel?
We know travelers want to learn and it’s an honor for us to inspire travelers and talk about the country’s past, hear impactful stories of the U.S. Civil Rights Trail, and build hope for the future. What we’ve seen is six million visitors at our 131 U.S. Civil Rights Trail sites across 14 states in 2024, which brings $3.3 billion of total economic impact in the Travel South region.
How do you balance continuing to grow tourism while ensuring that growth is sustainable and benefits local communities?
We grow tourism by working with local communities and stakeholders. For example, working with state parks on conservation efforts and habitats, because we want to grow visitation while preserving assets for the benefit of residents and future visitors. Partnerships are key to how we build out sustainable plans.
Anything additional you’d like to add?
We believe Travel South is a special region in the U.S. because a visitor can find authentic experiences—from breathtaking views at the largest national park in America to beautiful beaches to the sounds of live entertainment of music genres that span the entire music spectrum to world-renowned culinary—met with southern hospitality. In the South, all y’all are welcome.
“We grow tourism by working with local communities and stakeholders. ... Partnerships are key to how we build out sustainable plans.”
