Serena Bales Portfolio 2017 by Serena Richardson Bales

RETAIL STORE AND FIXTURE SIGNAGE Beforever™ Retail Store and Fixture Signage Part of a team of designers that created and finalized all wall and display signage and marketing collateral.

CONFIDENTIAL AND PROPRIETARY. © 2016 American Girl®. All Rights Reserved. All American Girl® Marks are trademarks of American Girl®. ® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

NY, CH, LA - PRODUCT DISPLAY WINDOWS 2015 Girl of the Year™, Grace Thomas™ Retail Store Product Display Windows The drawing to the right is the one of two concepts I came up with for the launch of Grace Thomas™ for the 2015. These included the New Year. New York, Chicago, and Los Angeles retail stores. The photo to the left is a photo taken of the New York (5th Ave.) retail store.

Maryellen Larkin™ Retail Store Product Display Windows Designed all the tv’s to scale so the product could sit inside. Also designed the patterned backgrounds, clings, signage, and misc. graphics for these product windows.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

PRODUCT PACKAGE DESIGN Fancy Cocker Spaniel Pet House Set Posable Pet, Pet Package Extensive color and scene research. Conceptualized the packaging theme using product that was included in set. Created the design using an existing package die cut and brand standards. Did an extensive color research for the color theme of the package so it would differentiate itself from the existing American Girl® pet packages. Created background props for photos. Art directed scene and product photoshoot. Product to sell at Costco locations only.

RETAIL MARKETING ®

Summer DESTINATION

American Girl Bistro

The

Friends & Family Week

Pick a style!

May 26–28 11 a.m.–2 p.m.

Help us train our Bistro team for grand opening! During this special event, you’re invited to enjoy a free meal or snack at the Bistro with our compliments. Reservations are limited to three people per invitation.

Deluxe hairstyle availables

Triple-Berry Smoothie

A delicious blend of strawberries, raspberries, and blueberries makes the perfect summertime refreshment! Topped with a summer-fresh berry kabob. 5.25

American Girl 1800 Galleria Blvd. Franklin, TN 37067

Grace’s Chocolate Cherry Sweetheart Milkshake

TO BOOK A RESERVATION:

6.5styles. inch Lug-off Front Art directed added hair ARV1522 DHS Stanchion_Lugs2015_IGS.indd 1

11/20/14 10:41 AM

• Call American Girl Reservations toll-free at 877-247-5223 from 7 a.m.–10 p.m. CT Monday–Friday, 8 a.m.–10 p.m. CT Saturday, or 8 a.m.–8 p.m. CT Sunday beginning May 11.

Chocolate and cherry flavors are deliciously blended with creamy vanilla ice cream for a scrumptious treat. Topped with sweetheart sprinkles. 4.75

• Select the “reservations” prompt and inform the associate that you are calling to make a reservation for the Nashville Friends & Family Training Session.

Strawberry-Watermelon Lemonade

Don’t forget to bring your doll!

A fruity and refreshing blend of pink lemonade, strawberry, watermelon, and fizzy soda. 3.50

Store Bistro Invitation

Sweet Shop Cupcakes

Decorate your own cupcakes, just like Grace Thomas, 2015 Girl Of The Year™. You’ll get a cupcake for you and one for your doll, plus sprinkles and a pastry bag of frosting to make your sweet creations. 4.75

05.15_SM-SF-ORL

Cafe Drink Menu Summer_Beverage_SM_SF-ORL.indd 1

4/23/15 1:04 PM

Costco product pallet design.

Light Skin, blond hair, with bangs, brown eyes

110

Doll, Outfit, and Game Card. Doll, Outfit, and Game Card.

Front and Back Stanchion Sign for the hair salon.

Product Tags

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

EVENT GRAPHICS

Join us for a Veterans Day Celebration

Event Program

Ceremony starts at 2:00pm in the Atrium with refreshments afterward.

Welcome!

The November 11th Veterans Day Ceremony is intended to honor all branches of the military. We’d like this time to be an opportunity to remember the service and sacrifice of all military service members, all veterans and their families. American Family Insurance is proud of our employees, agents, and customers who have served in the Armed Forces. We want to recognize those, as well as the members of our community, who have sacrificed so much to serve our country.

History of Veterans Day During World War I, fighting ceased when an armistice, or temporary cessation of hostilities, went into effect on the eleventh hour of the eleventh day of the eleventh month. For that reason, November 11, 1918, is generally regarded as the end of “the war to end all wars.” In November 1919, President Wilson proclaimed November 11 as the first recurring commemoration of Armistice Day. Then, World War II required the greatest mobilization of soldiers, sailors, Marines and airmen in the Nation’s history. After American forces had fought aggression in Korea, at the urging of the veterans service organizations, June 1, 1954, November 11th became a day to honor American veterans of all wars. The observance of Veterans Day not only preserves the historical significance of the date, but helps focus attention on the important purpose of Veterans Day: A celebration to honor all those who have served for their patriotism, love of country, and willingness to serve and sacrifice for the common good. 8-5x11_FlagPages.indd 1

10/22/15 3:19 PM

Colored Background

DONATION SUGGESTIONS DAY Amfam VETERANS N writing O Vmaterials, E M Forever B E stamps R 1 1 Letter Phone cards – AT&T works the best Cards for different occasions so that the soldier can send them home to loved ones

Amfam VMBRG

Small canned foods that can be shipped

Amfam VMBRG

Cereal, small boxes

Event-Program-2.indd 1

Nuts/dried fruit/pudding and fruit cups

Amfam VETERANS DAY Hard or not melting candies

Powdered such Gatorade N Odrink V mixes E M Bas E R 1 1 (single serve is great!) Toothbrushes, toothpaste, soap

N O V E M B E R

1 1

Designed for you by DPR.

Amfam VMBRG

Amfam VMBRG Deodorant, disposable razors

White Background

Amfam VETERANS DAY

Qtips, Handi Wipes (travel size)

bargains) Designed for you by DPR. Designed for you by DPR.Baby wipes (refill packages are great Towels and wash clothes, travel pillow

Reverse

Paperback books and magazines

Puzzle books and playing cards, batteries (AA and AAA) CD’s and DVD movies (American Standard)

Black

Sports items such as baseball caps/balls, footballs, volleyballs, soccer balls etc.

Amfam VMBRG

Designed for you by DPR.

Amfam VETERANS DAY N O V E M B E R

Small toys, matchbox cars or other small items they could use or give away Comic books

for our Men and Women in the Armed Forces

BARREL_ARTWORK.indd 1

Amfam VMBRG

1 1 ,

2 0 1 5

10/13/15 2:20 PM

Or come up with one on your own. Be Creative! We will be accepting anything (tastefully done) and boxing them for our soldiers. Designed for you by DPR. Designed for you by DPR.

VMBRG Amfam Please help us help them.

Amfam VETERANS DAY N O V E M B E R

1 1 ,

2 0 1 5

11/5/15 1:17 PM

Art directed and designed the marketing and environmental graphics for the 2015 Veterans Day Company event. First person ever to emphasize the use of the atrium pillars. The pillars where used to displaying the 5 military banners. This event was broadcast through the company’s compass website. Designed for you by DPR.

Eye drops – non-prescription, moisturizing

Bed sheets (Twin size) and pillow cases – deploying soldiers must purchase their own

Amfam VMBRG Donations

Organized by American Family Insurance Veterans and Military Business Resource Group

Snack bars, beef jerky, chex mix, chips

White Background

1 1

Black

N O V E M B E R

Colored Background

Amfam VETERANS DAY

Designed for you by DPR.

INTERNAL MARKETING WE OFFER A FARM SAFETY SPECIALIST PROGRAM

Donate a Toy to Children in need! Toy drive is from November 30th to December 5th

Postcard.indd 2

Poster

J1504230_FarmSafetyBanner.indd 1

11/3/15 3:46 PM

11/11/15 9:06 AM

Jeff Linda Darren Eric Susan Jordan John Natalie Matt

Thank you for visiting the DreamBank! You can follow the instructions below to download your photos. 1.

Please go to website: http://tinyurl.com/DreamBank

Scroll through the gallery using the left and right arrows.

When you find your photo, click on it so it shows up in the righthand pane (where these instructions are now).

Click the down button below the photo. The download photos look like this.

Happy Holidays!

Bike Barbie GI Joe Telescope Doll Bike Truck Doll House Car

Postcard.indd 3

11/3/15 3:46 PM

Postcard.indd 4

11/3/15 3:46 PM

Postcard.indd 5

Postcard.indd 6

11/3/15 3:46 PM

Designed four Toys for Tots posters to promote event. Also five kids color postcards for a creative activity. Postcard mailer

U.S. MARINE CORPS RESERVES Poster J1504167_ToysForTots-Poster.indd 1

11/12/15 11:19 AM

Dedicated to eliminating pediatric surgical diseases

Cars Curing Kids Mission: Facilitating research that will prevent and eliminate pediatric surgical diseases.

Cust mer eXcellence

SINCE 2014

TAKING IT TO THE NEXT LEVEL

Poster activity with hwy map and five states as cars.

Charity Sponsored Folder

BRANDING CAMPAIGN 2002 Branding Campaign - Logan’s Heart & Smiles When Logan’s Heart & Smiles was founded in 2002 I was hired to create a logo, brochure, and a stationery package. In 2007 I created a website so that Logan’s would be able to attract donations and provide information to those who seek it’s services. The website has since been redesigned by another non-profit in 2011. www.logansheartandsmiles.org.

Joe Herr

www.logansheartandsmiles.org

Joe Herr

Website Design www.logansheartandsmiles.org

www.logansheartandsmiles.org

PO Box 259881 Madison, WI 53725-9881 608.204-7215 | 608.271.3354 fax

Joe Herr

www.logansheartandsmiles.org

PO Box 259881 Madison, WI 53725-9881 608.204-7215 | 608.271.3354 fax

www.logansheartandsmiles.org

PO Box 259881 Madison, WI 53725-9881 608.204-7215 | 608.271.3354 fax

Joe Herr

PO Box 259881 Madison, WI 53725-9881

Joe Herr

www.logansheartandsmiles.org

PO Box 259881 Madison, WI 53725-9881 608.204-7215 | 608.271.3354 fax

Joe Herr

Stationery Design www.logansheartandsmiles.org

www.logansheartandsmiles.org

PO Box 259881 Madison, WI 53725-9881 608.204-7215 | 608.271.3354 fax

Joe Herr

Golf Outing Brochure Design Brochure Design

Joe Herr

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

REBRANDING CAMPAIGN 2013 Rebranding Campaign - Logan’s Heart & Smiles Logan’s Heart and Smiles is a non-profit organization that provides labor and materials to build wheelchair ramps, fencing, and small home modifications to those families that have special needs children and young adults in the Dane County Area of Wisconsin. Over thirteen years ago a little boy named Logan Herr, who had Cerebral Palsy, passed away at the age of four from pneumonia. After Logan’s passing his father Joe started Logan’s Heart and Smiles as a non-profit foundation dedicated to the memory of his son. He wanted to help others that go through the same struggles he went through with Logan. Joe’s motto is that “It shouldn’t be a luxury to get your child in and out of your home”. Some people don’t really see how difficult getting a child in an out of a home can be if you don’t have a wheel chair ramp. To start off the process of rebranding Logan’s research was conducted and a Creative Brief was created to establish what was needed by the foundation. Additional research was then conducted along with a communications audit, competitive audit, a SWOT analysis, and two personas where identified. The creative brief is shown on the right and the bottom graphics show the competitive research results for the brand. Client Brief

COMPETITIVE LOGO SURVEY COMPETITIVE LOGOSURVEY SURVEY COMPETITIVE LOGO Competitive Research COMPETITIVE LOGOTEXT COMPETITIVE SURVEY COMPETITIVELOGOTEXT LOGOTEXTSURVEY SURVEY

As Bonneville indicated about the aspects of appropriateness of a logo Bonneville indicated about the aspects appropriateness of by a logo isAsthat “Your typeface should conform to theofaesthetics expected the is that “Your typeface to the aesthetics expected by the audience for which the should design conform is intended.” This will be taken in audience for which the designthe is intended.” This will be taken in and consideration when designing logo for Logan’s Heart & Smiles consideration when designing logo forofLogan’s Heart & Smiles and as seen from the samples abovethe that most these non-profit competitor as seen from the that. samples that most of these non-profit competitor logotexts do just Caseabove in point the Multiple Sclerosis Society is a logotexts just that. Case point Multiple SclerosisofSociety simple san do serif type font withinthe onethe of the appendages the M is a simple sanHaving serif type font with the the appendages eschewed. a few friends withone thisofdisease I can relateoftothe thisMlogo

COMPETITIVE LOGOMARKS SURVEY COMPETITIVE LOGOMARKS COMPETITIVE LOGOMARKSSURVEY SURVEY

Each of these non-profit competitor’s logos are considered to be Each of these non-profit are considered to by be itself logomarks. These could be competitor’s used with justlogos the logomark (symbol) logomarks. Thesewould couldget be bigger. used with just thebylogomark (symbol) by itself if the organization As stated Farley “This type of if the organization wouldfor get bigger. As stated by Farley “This type logo is generally reserved the really big boys and often results afterof a logo is when generally reserved for really big boysbeand often results after a redesign the company is sothe large that it can recognized by the redesign when the company is so large that it can be recognized by the symbol alone. The ”NIKE “swoosh” would be an example of this. symbol alone. The ”NIKE “swoosh” would be an example of this.

COMPETITIVE LOGO S COMPETITIVE SURVEY COMPETITIVECOMBINATION COMBINATION SURVEY

Each of these non-profit logos are considered to be a combination of both the logomark and logotext. These can be used for both their logomark/symbol or to be used as just their text. Paul Rand states “a logo is a flag, a signature, an escutcheon, a street sign.” A logo should be more about what it represents then what it looks like (Cass, 2010). American Red Cross can be identified by the red cross but can also be identified for it’s type font as well. The same goes for the Susan G. Komen for the Cure, which is mostly recognized by the pink ribbon but also, can be recognized by

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • One thing I did observe with these logos is that a few of these logos

For Logan’s Heart & Smiles I will explore 608.291.2198 using both the logomark and the logotext. I want to

REBRANDING CAMPAIGN 2013 Rebranding Campaign - Logan’s Heart & Smiles - continued Directive Word: Volunteerism

Static and Dynamic Mood Boards

3 different static and dynamic mood boards where created with different directive word(s) for each. The directive words of volunteerism, compassion/connection and family/community established for each board. Volunteerism - (Chosen for campaign) The volunteerism mood board was created to showcase volunteers, wood textures, families, and that no person is to small to help. Compassion/Connection This mood board was to show the connection with special needs children and compassion of others. Family/Community This mood board showed families of special needs children and young adults, volunteers from the community, and those that help others.

Directive Word: Compassion/Connection

Directive Word: Family/Community

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

REBRANDING CAMPAIGN 2013 Rebranding Campaign - Logan’s Heart & Smiles - continued Media Mix

Print Media Create new stationery packet, brochure, newsletter, t-shirts, signage, additional marketing collateral, and a vinyl wrap for the organization’s truck. Electronic Media Create new website and utilize television networks and mobile applications. 11

M E D IA

USIC

Transmedia Storytelling

M E DIA

Video & Music Media Create a video that tells the story of Logan’s Heart & Smiles and all the volunteers that make the home modifications happen.

N IC

Social Media Updating Facebook and Twitter pages

RO CT LE

Each mixed media chosen for Logan’s Heart & Smiles is to help attract donations, volunteers, and increase community awareness. Logan’s founder would like to take this foundation statewide and eventually nationally. In order to achieve this a new branding campaign will need to be introduced along with a well thought out Media Mix that will compete with the local and national non-profits.

P R I NT M E D I A

Infographic

An infographic was created to show the campaign process regarding research, findings, moodboards, suggested assets for brand, and references. I used an element of a ramp as the main connector for this infographic.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

REBRANDING CAMPAIGN 2013 Rebranding Campaign - Logan’s Heart & Smiles - continued Website Sketches

Brochure Sketches

Newsletter Sketches

Video Sketches About Building a Ramp

Video Sketches About the Families

Shot 1: Logan’s Heart & Smiles Logo - Animated Logo in the opening scene.

Shot 2: Joe Herr - Introduction about Logan’s and the story behind the foundation.

Shot 3: 3-4 Photos of Ramps and Joe talking in the background.

Shot 1: Logan’s Heart & Smiles Logo - Animated Logo in the opening scene.

Shot 2: Joe Herr - Introduction about Logan’s and the story behind the foundation.

Shot 3: Cut to a narrative explaining the ramp building process. Show completed ramp.

Before

After

Shot 4: Video of a special needs children’s family talking about their story.

Shot 5: Show a before and after of a ramp.

Shot 6: 2nd family of a special needs child and them talking about their story.

Shot 4: Video of a special needs children’s family talking about their story.

Shot 5: The volunteers and why they volunteer.

Shot 6: Start of the project and what the process is.

Shot 7: Home Modification Bathroom and child using lift

Shot 8: Photos and videos of kids using the ramps and playing inside a fenced yard.

Shot 9: Joe talking about the needs of the foundation and the ending credits.

Shot 7: Video of volunteers working on home.

Shot 8: Photo of a happy family.

Shot 9: Joe talking about the needs of the foundation and the ending credits.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

REBRANDING CAMPAIGN 2013 Rebranding Campaign - Logan’s Heart & Smiles - continued

Final Logo Design

Website Design

Brochure Design

Application for Services Form Child/Young Adult Name:

Age:

Facebook Design

MOTHER

Name: Address:

E-Mail:

FATHER

Parent Information Home #:

Name:

Home #:

Address:

E-Mail:

Cell #

Address of Permanent Resident of Child:

How will Logan’s Heart & Smiles services provide a benefit to your child/family.

Joe Herr Founder

All building permits are the responsibility of the recipient. Household Income:

1. At least one child or young adult, must have permanent residence at the location of desired services. 2. Work done to residence must enhance the ability of recipient to move through, and/or in and out of the home.

• $0 – $20,000 • $20,000 – $40,000 • $40,000 – $60,000 • $60,000 – $80,000 • over $80,000

OR Work done to residence will ensure the safety of the recipient, i.e.: fencing, gate, and guard rails.

Payment Scale for Materials (based on applicant’s income level)

Under $20,000 100% of materials paid by the foundation 20,000 – $40,000 75% of materials paid by the foundation $40,000 – $60,000 50% of materials paid by the foundation $60,000 – $80,000 25% of materials paid by the foundation Over $80,000

Eligibility Requirements:

PO Box 259881 Madison, WI 53725-9881 608.204-7215 608.271.3354 fax logansheartandmsmiles.org

3. Recipients to receive services on a first come, first serve basis. 4. You will be notified within 30 days of receipt of application for status of services.

Please attach with this form: Submit PO•Box 259881 a copy Madison, WI 53725-9881

of last year’s tax return with this form.

• Submit a letter from your insurance carrier that states the services provided by Logan’s Heart & Smiles will not be covered by insurance benefits.

T-Shirt Design

Mail this form and attachments to: Logan James Herr Foundation, Inc. P.O. Box 259881 Madison, WI 53725-9881

www.logansheartandmsiles.org

PO Box 259881 Madison, WI 53725-9881 608.204-7215 | 608.271.3354 fax

Stationery Design

Newsletter Design

Twitter Design

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

BROCHURE DESIGN Designed a series of brochures for Tri-North Builders. These brochures were created to touch on all the market sectors Tri-North works in which are retail, commercial, healthcare, hospitality and sustainable. Tri-North used these brochures to send to existing and new clients, tradeshows, and company hosted seminars.

Retail Division

The brochures where created as a landscaped spread that was folded in half. Each was printed professionally on glossy 100 lb paper, in full color (CMYK + PMS color), with a varnish print on the photos and for the TN on the back cover.

Orvis, Middleton, WI

608.271.8717

w w w. t r i - n o r t h . c o m

Green Building Leader

Hospitality Division

Commercial Division

Sustainable Services

City Center West, Madison, WI

Grand Geneva Resort & Spa, Lake Geneva, WI

608.271.8717

w w w. t r i - n o r t h . c o m

Green Building Leader

Healthcare Division

UW Health Transformations, Middleton, WI

608.271.8717

w w w. t r i - n o r t h . c o m

Green Building Leader

608.271.8717

w w w. t r i - n o r t h . c o m

Green Building Leader

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

608.271.8717

w w w. t r i - n o r t h . c o m

Green Building Leader

BROCHURE DESIGN This project was the start of a series of industry specific fliers that where created to promote and provide information to existing and potential clients, tradeshows, seminars, meetings, and networking events.

Benefitting partners through deep experience and personal attention for over 30 years Experienced Staff

Risk Elimination

4Top industry professionals in all sectors

4Minimizing Production Disruption for Over 30 Years

4High staff retention rate ensures consistency and dedication

4On time delivery, every time

4Key Team Members:

4History of hitting all schedule markers eliminates business interruptions and fast tracks speed to market

Tony Haddad, Senior Project Manager - Industrial Division – Deep experience in food & dairy industry

4Impeccable safety program and record 4GMP training and experience

– Speaks 3 languages

4Expertise in seamlessly managing the specific requirements of working in facilities with ongoing operations

Steve Harms, Pre-Construction Services Director – 30+ years of experience

Benefitting partners through deep experience and personal attention for over 30 years

– Fully integrated design/build

Experienced Staff capabilities

Cost Control

Risk Elimination

4Top industry professionals in data center sector

4Conscientious 4On time delivery, every time open book process

700+Members: Project Executive projects 4Key– Team

4History of4Careful hitting all schedule markers research and historical and eliminates business and fastbudget accuracy marketinterruptions data maximizes tracks speed to market

Tom Thayer, President/CEO 4High staff retention rate ensures – 36+ years of experience consistency and dedication n

Jason Koziar, Senior Project Manager - Commercial Construction – 18+Reach years of experience National n

4Impeccable safety program and record

Superior Service

4GMP training and experience

– Deep experience in Data Centers

4Expertise in seamlessly managing the specific 4Average repeat business based requirements of workingofin80-85% facilities with ongoing operations upon strong past performance

Services Director

4Minimizing ProductionofDisruption for with clients in long term 4Culture partnering Over 30 Years

4Multi-state presence with 5 locations across Steve&Harms, Pre-Construction then U.S. Canada 4Strong reputation as industry leader – 30+ years of experience nationwide – Fully integrated design/build capabilities

Tom Thayer, President/CEO

– 36+ years of experience Capabilities

– 700+ Project Executive projectsprojects 4Capabilities in small and large

4Flexible delivery methods 4Design-build expertise National Reach

4Retail communications 4Multi-state presence with 5capability locations across the U.S. & Canada

4Strong reputation as industry leader nationwide

We are your partner. Capabilities 4Capabilities in small and large projects 4Flexible delivery methods 4Design-build expertise 4Retail communications capability

success goals

4Available 24/7

Benefitting partners through deep experience and personal attention for over 30 years Experienced Staff 4Top industry professionals in all sectors 4High staff retention rate ensures consistency and dedication 4Key Team Members: n

Tony Haddad, Senior Project Manager - Industrial Division – Deep experience in food & dairy industry – Speaks 3 languages Steve Harms, Pre-Construction Services Director – 30+ years of experience

– Fully integrated design/build capabilities

Cost Control

4Award-winning

4Conscientious open book process

n 2012 Silver Winner, Best General 4Careful research and historical and Contractor Corporate Report market data maximizes budget- accuracy

Wisconsin

n 2011 Corporate Citizenship Award Superior Service

Corporate Report Wisconsin

4Average of 80-85% repeat business based upon strong past performance n 2010 Contractor of the Year 4Culture of partnering with clients in long term Wisconsin Builder Magazine success goals

2009 Industrial Project of the Year (Danisco in Madison, WI) - Midwest 4Award-winning Construction n

4Available 24/7

2012 Silver Winner, Best General Contractor - Corporate Report Wisconsin

2011 Corporate Citizenship Award Corporate Report Wisconsin

Tom Thayer, President/CEO – 36+ years of experience

– 700+ Project Executive projects

National Reach 4Multi-state presence with 5 locations across the U.S. & Canada 4Strong reputation as industry leader nationwide

Capabilities

2009 Industrial Project of the Year (Danisco in Madison, WI) - Midwest Construction

4On time delivery, every time 4History of hitting all schedule markers eliminates business interruptions and fast tracks speed to market 4Impeccable safety program and record 4GMP training and experience 4Expertise in seamlessly managing the specific requirements of working in facilities with ongoing operations

Cost Control 4Conscientious open book process 4Careful research and historical and market data maximizes budget accuracy

Superior Service 4Average of 80-85% repeat business based upon strong past performance 4Culture of partnering with clients in long term success goals 4Available 24/7 4Award-winning n

2012 Silver Winner, Best General Contractor - Corporate Report Wisconsin

2011 Corporate Citizenship Award Corporate Report Wisconsin

2010 Contractor of the Year Wisconsin Builder Magazine

2009 Industrial Project of the Year (Danisco in Madison, WI) - Midwest Construction

4Flexible delivery methods 4Design-build expertise

We are your partner.

4Minimizing Production Disruption for Over 30 Years

4Capabilities in small and large projects

4Retail communications capability

2010 Contractor of the Year Wisconsin Builder Magazine

Risk Elimination

We are your partner.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

EVENT GRAPHIC DESIGN IN V

ITATION

AM R G O R P A L GA

September 16th, 2011

Gala held at Tri-North Builders Corporate Headquarters Starts at 6:00 p.m.

Featured Evening Event

The MadTown Chef Showdown Competition Appetizer competition between five local chefs using ingredients grown in Wisconsin. All guests will be able to vote on their favorite. 6:00 – 8:00 p.m. Chefs Dan Fox, The Madison Club Brian Hauke, Merchant Peter Robertson, RP’s Pasta TBD TBD

Silent Auction

6:00 – 9:00 p.m.

September 17th, 2011

Golf Outing

The Legend at Bergamont, Oregon, WI Scramble to begin at 1:00 p.m. Shuttles from Tri-North to the golf course begin at 10 a.m.

Evening Dinner

The Legend at Bergamont Club House Dinner to begin at 7:00 p.m.

Dress for both events is business casual.

A weekend in support of four wonderful non-profit organizations.

Art Directed and designed all materials for Tri-North Builder’s 30th Anniversary celebration. Another Tri-North employed designer designed the event’s logo. Designed the save the date invites, invitations, a 40 page gala program, multiple window vinyl clings, interior and exterior banners, email blasts, thank you letters, sponsorship brochure, golf outing signage, silent auction sheets, and all misc. documentation needed for this event.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

GRAPHIC DESIGN Postcard and Email Invites

Who:

Please join TEAM Companies, TDS, and Tri-North Builders

What:

Data Center Strategy Seminar

Where: Wingate Inn

1614 Technology Parkway Cedar Falls, Iowa

When:

Wednesday, June 8th, 2011 3:00 p.m. – 4:30 p.m. Tours of the TEAM/TDS data center following the seminar at 4:30 p.m.

Topic Summary

Data Center Strategy Seminar

Email Invites Design an email invite regarding TEAM Companies’ Data Center Strategy Seminars. Three seminars where hosted in three different cities so just the location had to be different on each.

Who:

Please join TEAM Companies, TDS, and Tri-North Builders

What:

Groundbreaking Ceremony

Where:

TEAM Data Center 5515 Nobel Drive Fitchburg, Wis. 53711

When:

Thursday, May 26th, 2011 4:00 p.m. – 5:00 p.m.

Data centers have evolved from long term stable investments to rapidly changing flexible environments. As changes in technology occur almost daily, changes in data center requirements also need to be updated. This seminar will discuss the key data center strategy success factors you need to know when making a data center transformation, including: consolidation, transformation, migration, moves, external solutions, or other related transitions. The discussion will focus on the key drivers related to a successful data center strategy including: 1. How important is it to understand my “Current State Baseline”? 2. What is considered proper planning? 3. What are the factors involved in capacity planning? 4. Should we complete IT upgrades during a data center migration? 5. What level of resources do we need to complete a data center transformation?

Please RSVP by May 31st

Postcard Designing a postcard invite about a ground breaking ceremony that would be sent to all of TEAM’s clients and potential clients in the Madison and Milwaukee areas. The postcard was to help create interest in TEAM’s new data center. The client sent out 300 post cards. The groundbreaking ceremonies outcome was a success with more than 150 in attendance along with television media coverage.

Contact Staci Jackson 800.728.8326 ext. 1175 staci.jackson@teamnet.net

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

PRODUCT BROCHURE, MANUALS, & CATALOGS For Warner Electric I created product brochures, manuals, and catalogs. The client used each of these for clients, distributors, and potential clients in the manufacturing industry. The product manuals where printed in-house and shipped to the different plants nationally and internationally. The brochures and catalogs where professionally printed in full color and distributed when requested by the customers and distributors.

Blade Brake Clutch Application Guide P-1319 819-0465

Application Guide

Modevo Tension Brake

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

Sensors Industrial Switches and Safety Technology Products

PAPER BASE (PBT) AND WEB BASE (WBT) TRAINING This is Formsprag and Boston Gear’s Paper Based and Web Based training courses. When I was working for Warner I also designed for the other divisions within the parent company of Altra Industrial Motion. Altra wanted to provide paper based and web based training for their employees and customers. I started out by creating the paper base courses for Boston Gear, Formsprag, and Warner Electric. Next I converted all the paper based courses into a web base Level 1 course. All of these where created in an HTML interactive program provided by Technomedia out of New Jersey. I also worked with two company Instructional Designers to create each course segment. After Level 1 was completed I went on to create Level 2 and 3. This web based training was able to keep a database of the progress of who took the courses and their progress. Not only did I create these course I was also the Administrator for them as well. This is private training course that requires an account. Here is the website to http://www.altramotion.com/elms/login.asp view/sign in for review.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

PAPER BASE (PBT) and COMPUTER BASED (CBT) TRAINING Computer Base Training NAV TUNE

PROG

SOLN

MAIN MENU

OFF

COMM TUNE

NAV TUNE

PROG

SOLN

FPL

AP2

AP1

ENGAGE

RDR

DIM M S G M I X

TOLD

CLR

MSN

•

+/-

FMS

SKE

RDR

TEST STBY

I C

MAP1 MAP 2

PULL & TURN

FAN

BCN

BRT PREV

DIM M S G

RADAR

PENCIL

OFF

CURSOR

WRN

RNG X1000

SKE INS

CSR

EXEC

VNAV

SKE

INS FMS

BRT

M I X ANT TILT

GAIN

•

+/-

TOLD

CLR

MSN

EXEC

VNAV

ON ANTI STAB ON

OFF

• MAX • AUTO

•

MIN

ANT

MASTER

SEL A

RO ZE VOL

MAIN BOTH OFF

MNL

ADF

PRESET

GRD

SIL

FN MD

PWR

FAULT TIME

CALL FREQ

COMM

V H F

CLR ADRS

S Q D I S

VOL

VAL

FREQUENCY

TOT

NAV

OFF

READY

PWR

OFF

TONE

BAT

ATT

U H F

GRD

NAV

TIME

VOL

FREQUENCY

CALL FREQ

CLR ADRS

INIT

FLD

VAL

VOICE L

R LOOP

A D F

READY

FAULT

MODE SELECT

ANT ADF OFF

INS NO. 2 NAV

TUNE MAX

INS

KEY CH

SQL

DSBL

INS NO. 1

ALIGN

SIL

COMM COMM/NAV

LOAD

NAV

STBY

PRESET

SQUELCH T

LOOP TEST 840-1750 400-840 190-400

MNL

ADF

BRT

NAV

ANT ADF OFF

STATUS

VOL MAIN BOTH

VOL

NAV

VOICE

LOOP A D F

CHAN

COMM

ATT

OFF TUNE MAX

14 15 16 17 18 19 20

NAV

TEST

LAMP

ALIGN

7 8 9 10 11 12 13

OFF

EMER AM

READ

STBY

FREQ

TEST DISPLAY

MAN

INIT

FLD

INHB

TONE FM

CH 1 2 3 4 5 6

O U T

MIC

OFF

NO.2

IDENT

N O R M

PRE

SQL

DSBL

OFF

TONE

KEY CH

ABOVE

BELOW

OUT

YAW DAMPER

SQUELCH T

AUDIO

NO.1

CADC DATA INPUT IFF

A 3

TEST

OUT

U H F

SET ALT ALERT

CRS

A/S TRIM

MODE 4

CODE

STATUS

S TO

I F F

CHAN

ALT SYNC

–

OUT

LIGHT

14 15 16 17 18 19 20

M-C

HDG

RAD TEST

O N

H OL D

7 8 9 10 11 12 13

TEST DISPLAY

A/S SET BARO

M-3 A

O N

R NO M

M-2

DIM

FREQ

O N S2

TEST

M-1

A/S TRIM CH 1 2 3 4 5 6

O N S1

INHB

–

SEL B

SET ALT ALERT

CRS

EMER

ALT SYNC

HDG

BY O ST

A/S SET BARO

OFF

Paper Based Training

PITCH ON

TURN

FPL

FCP

The images on this page are technical drawings created while I worked for FlightSafety Services Corp. The division I worked for provided training for the Air Force Pilots that flew the C141, C5 and the KC135 airplanes. My role was to create a base panel and for each part that toggled or moved there would be a new graphic created to overlay using Authorware to animate it. An example would be the toggle switches moving up or down, lights on or off, different codes displayed, numbers changing and etc. There where a team of digital artist and each was assigned different training courses to work on at one time. I created the panels shown on this page along with all the graphics that where to be used for the animations. The delivery of these courses where done by computer.

COMM TUNE

LAT

ALT HLD

BIT

MAIN MENU

TOT

LOOP TEST 840-1750 400-840 190-400

BAT

INS

MODE SELECT

760031.015

I was the Team Lead designer for the C131 paper based training courses that consisted of over 10,000 technical drawings done in Illustrator and placed either into a Word documents or PowerPoint courses per the request of the AirForce. At FlightSafety there was a team digital artists, instructional designers, SME’s, programmers, editors, project managers and Air Force collaborators. All interactive training given to the US AirForce. Not for civilian viewing. Here is the address to Flight Safety Service Corp. www.flightsafety.com/fs_service_government_military_conm. php?p=b1

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

ILLUSTRATION

Happy Holidays

| Milwaukee | Dallas .tri-north.com

Madison | Milwaukee | Dallas www.tri-north.com

2008

2009

2010

Created a company Christmas card in 2008 for Tri-North Builders. I started out by creating the background as a watercolor painting and decided to continue it with the presents and snowman. The crane is a pen and ink drawing that I did a few years back. I scanned each piece of artwork and created a working document in Photoshop. In 2010 I added the bobcat and trailer and both where created in Illustrator and then brought into Photoshop. The reference photos for both the bobcat and job trailer where taken from the shop’s bone yard. The rock and pond where created in Photoshop. All the elves and the deer where purchased from BigStock stock photos. After the first card was created and was such a success I was asked to continue the story for the following two years. 2008 and 2009 Christmas cards where printed by a local printer and the 2010 was used as a email blast by Creative Company for Tri-North.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

FINE ART/ILLUSTRATIONS A pencil drawing of a dog “Peanut” for a client. This drawing was done on coquille paper and was framed for personal use. The photo reference for this project was taken by me.

The horse is a pencil drawing that was created for a client. This drawing was done on coquille paper and was framed for personal use. The photo reference for this horse was provided by the client.

The side view of a girl was done for a painting class. I love this technique where you scribble pencil on a canvas board, wash it with turpentine with a brush so the entire board is covered with a pencil film, then you take a kneaded eraser and start to carve out a picture. I used a photo reference from my history book of one of the “Masters”. This is for my personal use.

The little boy is a drawing I did for a friend of mine that has a non-profit foundation to build wheel chair ramps for special needs children and young adults. The little boy named Logan who lost his life to pneumonia that was a result of cerebral palsy. His father started a non-profit in his name so I created this pencil drawing on drawing paper and scanned it in to be used for the documents to celebrate the 10 year anniversary of helping area children. The photo reference was given to me by the founder. ® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198

FINE ART/ILLUSTRATION Oil painting on a metal saw blade. I did this painting for a client of their old cabin and the new cabin. I used their photo references to create this painting. This is hanging up in their new cabin

This is an oil painting on canvas of my husband’s dog Utah. I took multiple photos of this dog and chose this shot for this project. I use this as an example of my creative ability.

Oil painting on a cast iron pan for a client. I used a photo reference of the cows and the client gave this to his wife for a Christmas present.

This is an oil painting of “Helen Hunt Falls” in Colorado Springs. I did a series of photos and drawings before creating this painting. I did this so I could try out different techniques for the water and rock textures. I use this as a sample of my creative ability.

Created this oil painting on canvas board from a figure painting class. This was a 4 hour class where you created a painting for each class. I use this as a sample of my creative ability.

® Creative Highlights by Serena Bales • email: serenambales@charter.net • designsbyserena.com • 608.291.2198