Serena Aurora Cestrone

Housing /Residential

Commercial

Retail, Hospitality

Public Buildings

Master planning

SERENA AURORA CESTRONE

Hard worker

Calm under pressure

Attention to detail

Procative and Efficient

Team Player

Job runner

CONTENTS

Personal Profile:

Serena qualified as an Architect in Italy and ran many high profile residential projects in both private and public sectors before moving to EnglandandregisteringwithARBasanUKqualifiedArchitect.

Serena spent several years with a major multi-disciplinary practices workingonmedium&largesizedbuildings,fromdesigndevelopmentto construction completion stages on both private and public sectors. She hasbeenresponsiblefor developinganddelivering smallretailprojects, medium/large car dealership buildings, large public buildings and high profileresidentialprojects.

Serena specialises in BIM, project management, architecture planning, planningsupervision,detaileddesignandinteriorarchitecture.

“THE FOLLOWING PAGES OF THIS PORTFOLIO ARE ONLY A SMALL SELECTION OF PROJECTS”.

PUBLIC BUILDINGS WORKSHOPS

SHOWROOMS

COMMERCIAL BUILDING

HOLBORN | LONDON (UK)

Uncommon, nominee for the Sustainability award is an adaptive - reuse project for hybrid working based in Holborn.

The design for Uncommon transforms Templar House to create a modern work-space environment, focusing mainly on the adaptability of interior spaces to provide a range of amenities for its members.

A point cloud has been used to record live site information and relay that back combining the best of both workdsanalog and digital to maximise efficient communication with the deilvery team.

LGF PLAN

GF PLAN

3D VIEW

MULTICAR SHOWROOM

HENDY VILLENEUVE WAY ST. GEORGES WAY (UK)

The proposed building occupies the site of the former EBC offices. The site is currently vacant land, with the Council offices having been demolished.

The proposed building is divided into 2 interlinked showrooms to the front (North West Elevation facing Villeneuve St. Georges Way) an office building to the lift side (South West Elevation towards the Park) and a service workshop to the rear (South East Elevation facing the listed building).

The proposed Car Storage Deck is located between the car showrooms to the South West Elevation and the Park. It acts as a connection point between the main volume of the building and the adjacent Park.

The setting out of the volume allows for a car display and customer parking spaces courtyard to the front, a service parking spaces yard to the back and a car display towards the main road (Leigh Rd).

Other facilities such as the car wash and refuse area are located at the rear of the building with access on Kornwestheim Way.

The building’s front and rear are developed in three staggered volumes, each with its pitch roof, flat roofs, including a roof terrace on the first floor, while the Car Storage Deck is a single unifying volume of a two-story.

Individual Site Accesses to the commercial units, workshop and Car Storage Deck are from the internal access road Villeneuve St. Georges Way and Kornwestheim Way.

Existing trees are retained and replaced across the Site. Whilst, new trees and focal points are added within the red boundary line.

NEW JAGUAR LAND ROVER

SOMERSET | TAUNTON (UK)

The Jaguar Land Rover corporate identity has been designed with three essential concepts at its core: transparency, flexibility and modularity.

A feasibility stage of a new build 18 car showroom, workshop and parking deck. is the result of a £6 million investment by the company.

The site provides two new car dealership buildings aligned with the Brand identity. One for Volvo and onther one for Jaguar Land Rover.

Transparency:

Transparency means creating a clear view for customers as they journey to, and through, the dealership:

• Clarity of sight from the road

• From the forecourt

• Within the building

Flexibility:

The new identity is designed to take account of existing buildings and site topography for every dealership – it doesn’t set out to impose a rigid and pre-defined structure. Flexibility provides the freedom to adapt to local conditions while still applying the corporate identity rigorously.

Modularity:

One ingenious aspect of the new design is its modularity. All floor areas in the showroom and customer core are measured in whole multiples of the floor tile that has been selected (600mm x 600mm). As a result, for all internal layouts, all areas are designed to fit together seamlessly with no awkward or redundant spaces.

The interior ambiance is relaxed and welcoming, and there is a carefully considered environment for every stage of the customer journey.

There is always a clear view of the vehicles – themselves positioned in geometric sympathy with the straight lines of the design. Elsewhere, where interaction is on a face-toface level, the design allows for more intimate spaces to co-exist seamlessly alongside the more dramatic display areas.

NORTHAMPTONSHIRE | DAVENTRY (UK)

A new Training and Development Centre, which will provide training for the brand’s retailers, head office staff and supplier partners across the UK.

The new training facility, based in Daventry, Northamptonshire, is the result of a £6 million investment by the company. Replacing the 35-year-old original site, it brings Volvo’s UK training offering in line with the firm’s status as a fully-fledged premium brand.

The building provides 16-bay vehicle workshop, spacious auditorium and classroom spaces which feature remote video and web-based technologies that support off-site and online training. Training opportunities will range from the mechanical to the digital, with the centre equipped to cater for Volvo’s rapidly advancing prowess in technologies such as electrification and autonomous drive.

The concept design is based around Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture. It aims to create an environment for customers in which high levels of visual transparency are key.

Large exterior and interior glazing allows customers to see all activity in the new workshops, which is fully replicated in Daventry.

THE WORKSHOP; THE RESTAURANT AND THE TRAINING FACILITY

PROPOSED GROUND FLOOR

PROPOSED FIRST FLOOR

0.9 COSTA COFFEE

BUCKINGHAMSHIRE | CHALFONT ST PETER

GENERAL NOTE:

Internal Covers: 62

External Covers: 8

Sales Area: 120 sq m

BOH Area: 37 sq m

The store layout provides the most of the space available & create a store that delivers both the functionality required as well as an interesting space for customers to explore and relax in. Existing walls are retained to optimize costs.

CONCEPT DEVELOPMENT:

• Assessing the direction of passing foot traffic and the external customer view when looking into the store

• Considering customers’ view on entering the store

• Positioning the counter in the most visible location when viewed at externally and also where it has a logical, unimpeded customer journey from the entrance door.

• Positioning for the back of house

• Creating focal points

• Using structure to create defined spaces

• Using furniture to help define space

• General space planning and the creation of different zones.

• Flooring types

• Usage of different types of furniture

• Site specific variations

GENERAL SPACE PLANNING:

• 1+1 counter is positioned on the side wall as close as possible to the entrance

• Recharge seating is used in front half of the store along the side wall opposite the counter

• More relax seating is used at the back of the store

• Metal fret cut screen provides protection to the seating areas

• The banquette seating in the back creates a “focal point” within the store

• Level access is provided to 1No of accessible WC & 1No of unisex WC to the back of the store.

• External seating is provided to welcome “customer journey”.

Practice - SGM Management & Design Ltd

LUXURIOS

CONSTRUCTION

ARCHITECTURE

HOSPITALITY - HOTEL

BATTERSEA POWER STATION REDEVELOPMENT (UK)

Battersea Power Station is at the heart of one of central London’s largest new developments.

The £9bn project will see the creation of a vibrant new destination for London, housing a community of homes, shops, cafes, offices, leisure and cultural venues, with over 19 acres of public space.

The outline planning application for the Rafael Vinoly designed masterplan was approved by Wandsworth Council and the Mayor of London in 2010 and subsequently by the Secretary of State. The project is divided into eight phases, each designed by a range of world-renowned architects, with an overarching Placemaking strategy across all phases.

3D VISUALS & ROOF PLAN

HOSPITALITY - HOTEL

PARK HYATT LONDON (UK)

Park Hyatt hotel is located within the London ONE River Tower in Nine Elms London.

The high-quality hotel offering consists of guestrooms and front of house amenities which will be open to nonhotel guests, including restaurant and brasserie, spa and ballroom and meeting room facilities.

Key design drivers:

• Concept “The power of nature to transform” - Using nature as muse and as art and thus creating an oasis within Vauxhall and within London as a whole.

• The Park Hyatt Living Room - hotel lobby re imagined.

• Creating a sense of place and local context.

• ‘Park Hyatt of the future’ - a unique experience for the next stage of the Park Hyatt brand development.

• Maximising River Views in key spaces.

• Sustainability targets - BREEAM Very Good.

• Maximising functionality of BOH - particularly kitchen and circulation.

• Security and divide between the BOH spaces of Residential / Hotel use.

• Making restaurant, bar and spa spaces welcoming to local residents, local businesses and non hotel guests.

KEY - ROOMS MATRIX

VIEW EAST ALONG THE THAMES

GROUND FLOOR PLAN

PUBLIC BUILDINGS

CUSTODIAL

GOVERNMENT

DEFENCE

SCIENCE & RESEARCH

CONFIDENTIAL (UK)

The proposed development would involve the demolition of five existing buildings on the site and the erection of a new blue light campus building.

The blue light campus is a proposed new development on a current site occupied by buildings for Lincolnshire Fire and Rescue and the East Midlands Ambulance Service. The site is located to the north side of South Park Avenue.

The development will provide new facilities for the three primary emergency services (Police as well as Fire and Rescue and the Ambulance Service) to replace the existing outdated and inefficient buildings. The development will also re-house some facilities from the existing police DHQ, including custody facilities.

The new development is intended to set a precedent as an exemplar facility for tri-service collaboration between the Police, Fire & Rescue and Ambulance services.

The proposed development will include:

1 - Office accommodation for police departments

2 - A town Enquiry Office with public access

3 - A 22 cell custody suite

4 - Ambulance service office and support accommodation

5 - Fire and rescue office and support accommodation

6 - Appliance bay for service vehicles

7 - Associated infrastructure and car parking

PROPOSED LAYOUT PLANS

GROUND FLOOR PLAN

CONFIDENTIAL (UK)

Grimsby’s Birchin Way is the new site for the proposed £14 million South Bank Custody Facility.

A 47000m2 facility with car parking for 180 cars and consisting of 3 main departments; custody, PVP offices and a property store. This facility will replace outdated facilities at Scunthorpe and Grimsby Police Stations. The new facility will provide fit for purpose office accommodation for Humberside Police employees and it will be designed in a way to ensure energy efficiency to reduce building running costs. The facility will meet current Home Office.

This facility will have agreed home derogations and be design future proofed to accommodate key features such as separation of vulnerable detainees and provision of virtual court facilities.

One of the main challenges has been getting the building access to work for the three main elements of the scheme which added a full reception and circulation area to the original design.

3D VIEW FROM THE FRONT MAIN ROAD

FEEL STREET | LONDON (UK)

DESIGN PRINCIPLES:

Police and Court buildings have operational synergies. Nonetheless, to safeguard future flexibility for each organisation, and express the independence of the two functions, it is wise to limit the level of integration. The design should balance the spatial gains of shared facilities with the benefits of separate accommodation.

Project challenges include a complex brief and a constrained site. The design must respond to these with imaginative solutions. However, problem solving should be the starting point, not resolution. The design must respond to more elevated ambitions, providing a building of clarity and vision which attains high standards of accessibility and environmental leadership.

The basement will house important functions and the basement arrangement will have significant implications for overall organisation, development cost, programme and risk. The design should include a clear strategy for below ground accommodation that optimises its impact the project overall.

Heritage can be perceived as a serious design constraint. However, the site’s historic buildings also present opportunities for contextual fit, visual richness and identification of individual programme elements. Compact massing, heterogeneous architecture and pragmatic irregularity are characteristic of the area. The new scheme should respect its surroundings and prevailing building heights, and integrate retained fabric to its advantage, benefiting from its established character, and using its variety to add enjoyable complexity to the design.

The privileged setting of the site, the heritage of the clients and the public profile of the future buildings impose a particular civic duty on the project. The design should acknowledge the project’s civic responsibility with a response that is aligned to the identity of each of the institutions represents.

MASTERPLANNING

SUSTAINABILITY

RESIDENTIAL

MIXED - USED

HOUSING

Whiteleys London (UK)

The Redevelopment of Whiteleys London is a Foster + Partners project led by Pritzker Prize winner Lord Foster.

PRC Ltd, a large time of more than 15 people, was responsible for the project delivery for the apartments and the common areas (RIBA stages 3 and 4).

The Whiteley is a development that will redefine modern living, providing a new design benchmark for the capital and the world. One of London’s finest cultural landmarks has been re-imagined, creating an emporium of the senses in the heart of west London.

ThemasterplanofTheWhiteleyisdefinedbythemeticulous restoration of its 100-year-old façade. This provides a grand canvas for a wealth of individual apartments, all aesthetically connected by exquisite detailing and natural light.

PROPOSED RESIDENTIAL DE VELOPMENT ON G REEN - HEAD

RENFREWSHIRE | GLASGOW (UK)

The proposed residential development is a large-scale private sector located in Inchinnan a small village in Renfrewshire, Scotland.

Thenewresidentialareaprovidesanumberof18detached andsemi-detacheddwelling,18plotswhichincludesatotal plot area of 5872 sq.m and a total housing area of 1839.9 sq.m. The development offers an exclusive collection of 8 single family house types from a min. of 3 bedrooms to a max. of 5 bedrooms.

After various meetings with the local Council, the new residential development highlights eight key areas as follows:

1 – Streets for People: Shared surface provides a level and welcoming pedestrian environment, this is highlighted by coloured block paving.

2 – Utilities & Plots: Service strips integrated into design with plot edges defined by planting.

3 – Planting: Trees and planting create visual interest and signify a break inbuilt edge.

4 – Type and Tenure: Variety of housing types adds visual interest.

5 – Identity: Used of traditional materials

6 – Open Space: Shared green areas to serve the residents.

7 – Achieving Appropriate Traffic Speed: Reduced turning radii and sight lines used throughout the development to calm traffic.

8 – Integrating Parking: Locating behind the footway.

FRONT ELEVATION

LEGEND FINISHES

COHOUSING LIVING ARRANGEMENT

CASERTA | ITALY

The residential neighborhood provides three house types developed in a circular shape around a public area.

The public area is located at the center of the residential buildings and its aim is to create a means of linking between internal and external areas to the buildings.

The residential development is lived outdoors and help to generate a community among residents.

Each house type is developed on two stories.

In addition, both bedroom and master bedroom room have windows overlooking the patio and not on the common area for maximizing the level of private space among the housing units.

CONCEPT DEVELOPMENT:

• EACH PLOT IS SUITABLE FOR 3 HOUSES

LARGE SCALE RESIDENTIAL DEVELOPMENT

CASERTA | ITALY

The residential development is located outside the Town and was designed taking into consideration four main areas:

1. Urban Planning (urban standards, green areas, opening spaces and private gardens);

2. Architectural Design (residential buildings, parking bays etc.)

3. Structural engineering (structural calculation and construction details);

4.Sustainable architecture (calculation of the thermal transmittance, vertical walls, solar greenhouse, photovoltaic systems, heat pumps, electrical serpentine, etc).

A checkerboard type scheme was developed within an orthogonal Roman grid. The rigidity of this urban scheme was interrupted by a causal distribution of private residential activities and green areas.

The buildings are developed on various square meters and heights. The main purpose was creating a vertically articulated skyline among the surrounding buildings.

SITE PLAN

CONCEPT DEVELOPMENT

TYPICAL HOUSING DEVELOPMENT

CASERTA | ITALY

A sensitivity analysis of natural ventilation, lighting and a careful economic analysis of the project were an integral part of the customer needs.

CLIENT NEEDS:

A - Big archive

B - 3/4 Offices or 2 small offices and 1 big executive office

C - Waiting Room and reception area

D - Meeting room

E - Reuse and recycling of parts of existing furniture

The office provides the creation of flowing modern and contemporary spaces that allow a greater degree of flexibility.

A modern opening wall integrated by full internal screens and bookcases is located between the archive and the reception area with the aim of providing a large and unique space among public and private activities.

Structural columns are covered by permanent bookcases becoming one full structural element into each room layout.

The internal layout is improded by using natural internal light, shadows and colours that changed between activities.

MIXED USE BUILDING

CASERTA | ITALY

The new building occupies a challenging site in the NorthSouth corner of Via Arena in Caserta. It is positioned in a highly prominent location on one of the primary routes into the University of Medicine, which has recently been expanded. The proposal consists of careful economic analysis and a client brief.

Existing Volume: 3.516,77 mc

Project Volume: 3.513,70 mc

The building comprises 11 affordable apartments with shops on the ground floor. It conserves its historic character and provides more public space on the ground floor for all the users by creating a porch with columns on the main road.

GROUND FLOOR PLAN

FIRST FLOOR PLAN

FRONT ELEVATION