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AUTUMN/WINTER 13 PARIS | LONDON | NEW YORK | HONG KONG

The Art of being Fashionably Pregnant www.seraphine.com


EDITOR’S NOTE

Welcome to our new

AUTUMN/WINTER 2013 COLLECTION At Séraphine we are dedicated to making your new pregnant curves look fabulous with clothes that suit you, whatever your lifestyle. Whether you want to adopt our Parisian chic style, like the Duchess of Cambridge did during her pregnancy, or you would rather rock an on trend sweet sixties look, you’ll be spoilt for choice. Crucially, you’ll be able to stay true to your pre-pregnancy style. We've been revolutionising maternity fashion for the past 10 years and we are proud to have dressed some of the most stylish celebrity mums that we all yearn to look like. However, you don't need to look like a supermodel to feel fabulous during pregnancy. Our clothes are designed with real women's curves in mind and we work hard to

WHAT THE PRESS SAY

make sure that you'll look fashionable and beautiful in our clothes whatever your body shape. Having lived the challenges of a growing tummy and bust during my two pregnancies, my team and I paid close attention to detail to ensure that the cuts feel as comfortable as they look good. Our new luxe collection is made up of beautiful dresses in silk and lace, created to make you feel truly glowing for a special occasion. I hope you love the collection as much as we do, and I wish you a wonderful 9 months and an incredible journey to motherhood.

Cécile Reinaud

“I am so impressed. Comfort factor really high, lovely fabrics... today I am wearing the black capri pants and the navy top both of which have been commented on by the fashion and beauty director in our production meeting this morning - so, yes, count me as a Séraphine fan!!“

“Finding reasonably-priced, chic basics to wear with a bump is no mean feat, and Séraphine is one of the few websites I’ve found that stock a good range of all the different things you need in your maternity wardrobe - from underwear to slinky dresses to nightwear for your hospital bag!“

REBECCA LAWTHORPE

JESS WOOD

Fashion Features Director -

Fashion Features Director -

“Séraphine’s boutique offers wardrobe solutions for pregnant women for both day and night - elegant, classic clothes that enhance and celebrate your shape“

“Thank God for Séraphine who offer some seriously comfortable and stylish maternity fashion, I will definitely be rocking Séraphine even after the baby is born“

“I’m so glad I found Séraphine and I wore some lovely dresses through both my pregnancies, the Luxe lace dress was just gorgeous.“

ANNA BROMILOW

SAVANNAH MILLER

BBC Scotland Weather Presenter -

“The preferred maternity brand of Kate Middleton“

CNN INTERNATIONAL -

KIRSTY MCCABE

Fashion Editor -

Read more of our press reviews on: www.seraphine.com/press FIND MORE INFORMATION AT SERAPHINE.COM


CONTENT We are delighted to welcome you to our fabulous autumn/winter 2013 collection! We have arranged our stunning new season looks into nine distinct style categories, and there is truly something for everyone. So whether you are looking for chic day wear, fierce styles for the office or a glamorous evening gown, you are sure to find something you love. Enjoy browsing through!

PARISIAN CHIC P.2

SIXTIES SPIRIT P.16

DENIM STYLES P.24

LITTLE BLACK DRESS P.34

WORKWEAR P.46

KNITWEAR P.52

DRESS WARM P.60

NURSING P.68

LUXE P.82

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Parisian Chic CLASSIC & TIMELESS PIECES The effortless chic of classic French style never goes out of date. A simple silhouette with high quality detailing is the key to unlocking Parisian style. Inspired by the classic shapes of Chanel and Yves Saint Laurent as well as our own Parisian heritage, the collection oozes sophistication and femininity. Fine details and accessories add the finishing touches to a Parisian chic ensemble for that effortlessly glamorous look.

Our style icons: Coco Chanel & Ines de la Fressange

Wrap Dress With Tie - Navy Spot | £55 Maternity 80 Denier Tights - Navy | £10 Wool & Cashmere Luxe Coat - Navy | £165 Fake Fur Collar - Graphite | £25 4


“Fashions fade, style is eternal.” — Yves Saint Laurent


Nursing Rollneck Top - Black Two-Way Frill Knitted Skirt - Black Double Wrap Skinny Belt - Grey Maternity 80 Denier Tights - Charcoal 7

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£29 £39 £15 £10


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DETAILS BRING A DESIGN TO LIFE Whether it’s beautiful peek-a-boo lace or a bold stripe, don’t be afraid to experiment with your wardrobe. Wide stripes are a great way to show off your bump and contrast your figure to elongate your silhouette.

Leggings make the ideal partner for long tops and tunics, and come in over bump or under bump varieties, to provide you with support all day long

Lace Woven Blouse With Ties | £52 Luxe Slim Leg Jeans - Dark Wash | £59 Striped V Neck Jumper | £49 Overbump Treggings | £35

MANY MORE STYLES AT SERAPHINE.COM


Top off a classic outfit with stylish accessories to create an ultimately chic look Turtle Neck Tunic - Taupe | £49

Thank you Alva London Älva is a fashion boutique that specialises in discovering, showcasing and promoting Swedish and other Scandinavian designers and labels. Séraphine is happy to style our AW13 images with accessories from Älva. To buy online, or to get in contact regarding personal shopping, please visit: www.alvalondon.com

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CHIC ESSENTIALS

Key items to create the French look

Empire Line Block Colour Dress | £46 Python Ballerinas, ShoeTherapy | £79 Cowl Neck Draped Top - Mauve | £39 Bodycon Skirt - Black | £35 Fake Fur Collar | £25 Gathered Pleat Dress - Cobalt | £52 Bracelets by Älva London MANY MORE STYLES AT SERAPHINE.COM


Gathered Pleated Dress - Claret | £52 15 Denier Overbump Tights - Black | £5 Fake Fur Collar | £25


The Duchess of Cambridge’s

FAVOURITE PICKS We are honoured to have been one of the favourite maternity brands of the Duchess during her pregnancy. The epitome of elegance and refinement, it’s no surprise that some of her favourite outfits were amongst our Parisian Chic collection. She was spotted shopping on King’s Road in our signature polka dot jersey dress and picked our cream wool and cashmere coat as a key piece for her wardrobe. Thanks to her fashion icon stature, these two designs have now gained a cult following and we’re pleased that you too will be able to enjoy dressing in these regal styles.

THE COAT

THE DRESS

Our classic Celine coat is simple and elegant, just like the one worn by the Duchess of Cambridge to celebrate the 60th anniversary of the Queen’s coronation. A luxurious wool and cashmere blend in pristine ivory, this coat perfectly captures the Duchess’s winter maternity style.

The Duchess loves our stunning Renata polka dot wrap dress and was spotted out and about wearing it during the final few months of her pregnancy. The chic bow ties at the side to flatter the empire line and the bold polka dot pattern adds a modern twist to this classic dress.

Wool & Cashmere Luxe Coat - Blush | £165

Wrap Dress With Tie - Navy Spot | £55

MANY MORE STYLES AT SERAPHINE.COM


Do stripes!

Waterfall Wool & Cashmere Cardigan - Grey | £79 Striped Side Pleat Top | £39 Zip Back Skirt - Grey | £35 Séraphine Tote Changing Bag - Navy | £75 14


Striped Top With Poppers | £39 Cord Skirt - Black | £38 Nursing Shawl - Grey | £42


Nursing Rollneck Top - Black | £29 Two Tone Dress - Black/Indigo | £59 Overbump Treggings - Black | £35


WE LOVE NAVY WITH BLACK A trend that transitions into the colder months with darker hues of black and blue.

Nursing Rollneck Top - Black | £29 Reversible Poncho - Navy/Magenta | £59 Two Tone Dress - Black/Indigo | £59 Skinny Tie Belt - Black | £15 Cowl Neck Top With Zips - Marine | £45 Overbump Treggings - Black | £35 MANY MORE STYLES AT SERAPHINE.COM


Sixties Spirit PUSH THE BOUNDARIES Embrace the short hemlines and vibrant colours of the sixties. Colour blocking and prints really boomed in this fashion era and we have selected the most flirty patterns and shapes to give you that sweet sixties vibe. Accentuating the empire line was also a major trend during this decade and it’s one that suits the pregnant shape so well. Team with our range of pretty belts to finish your fashion forward outfits.

Our style icons: Brigitte Bardot & Audrey Hepburn Floral Print Dress Leather And Metal Belt - Black Maternity 80 Denier Tights - Violet Séraphine Tote Changing Bag - Navy

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£46 £15 £10 £75

Nursing Rollneck Top - Black | £29 Cap Sleeve Button Dress - Wine | £49 180 Denier Bamboo Tights - Black | £14 19


Add accessories to maximise your look by creating versatility with jewellery that can balance your pregnant shape

Striped Bodycon Tunic - Blue/Black | £49 Skinny Tie Belt - Black | £15 Maternity 80 Denier Tights - Navy | £10


THE FINISHING TOUCH Completely transform a plain top or dress with our beautiful collar! Sixties style jewellery was all about making a statement with bright colours and bold shapes, so transforming a good outfit into a truly great one with the perfect jewellery and accessories couldn’t be simpler. Embellished Collar | £25

Two Texture Dress - Black/Grey | £55 Maternity 80 Denier Tights - Violet | £10


ACCESSORIZE Accessories can give your maternity wardrobe the versatility to create new looks with your classic staple pieces.

Printed Scarf - Blue/Black | £29 Leather And Metal Belt - Python | £15 Maternity 80 Denier Tights - Violet | £10 Séraphine Tote Changing Bag - Navy | £75

Floral Print Dress | £46 Leather And Metal Belt - Black | £15 23


Keeping your bump warm throughout the colder months, our coats are cleverly designed with your growing bump in mind. Our double zips and adjustable buttons offer a full 9 months of comfort

Nursing Rollneck Top - Dove Grey | £29 Adjustable Zip Coat - Grey | £99 Houndstooth Skirt - Grey | £39 Maternity 80 Denier Tights - Navy | £10 Houndstooth Coat - Grey | £115 Maternity 80 Denier Tights - Violet | £10


THE SHAPE OF THE SIXTIES Combine tulip styles and contrast prints with colour blocks for a fun and fashionable maternity wardrobe Nursing Rollneck Top - Navy | ÂŁ29 Cap Sleeve Button Dress - Wine | ÂŁ49

Layer up knitted dresses and cotton tops for maximized style

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Denim Styles A GIRL’S BEST FRIEND A good pair of maternity jeans will take you right through pregnancy and beyond in style and comfort. Everyone has a special pair of jeans that they always look great in – whether it’s the cut, the colour, or both, you can rely on them not to let you down. Whether you dress them up to the nines or dress them down for a casual day around the house, jeans go with just about everything, making it an absolute breeze to put together an outfit. Denim is your perfect partner during pregnancy.

Stretch Blazer - Black | £55 Striped Shirt - White/Blue | £42 Slim Leg Overbump Jeans - Dark Wash | £52 MANY MORE STYLES AT SERAPHINE.COM


Meet Priscilla •

7 months pregnant

Brazilian

Professional model and mum to a little girl

Expecting another girl!

Favourite denim: Séraphine grey skinnies

Fashion tip: hats keep you warm in winter as well as shielding you from the sun. They really add an edge to any outfit!

Luxe Cropped Tailored Jacket - Ivory | £89 Straight Leg Underbump Jeans - Blue | £49


Pintuck Sheer Blouse - Graphite | £52 Skinny Underbump Jeans - Grey | £59


Our under the bump belly band sits comfortably under your stomach as your bump grows all the way to 9 months 1. CLASSIC BOOTCUT JEANS

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Bluewash Underbump

£49

2. STRAIGHT LEG JEANS

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Bluewash Underbump

£49

3. SUPER SKINNY JEANS Indigo Underbump

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£49 1.

2.

3.

FIND YOUR PERFECT FIT at Seraphine

Opt for an over the bump jersey band for support around the waist and stomach area 4. STRAIGHT LEG JEANS Dark Wash Overbump

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£52

5. SLIM LEG JEANS Indigo Overbump

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£52

6. BABY BOOTLEG JEANS Black Overbump

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£52

4.

WINNER OF BEST MATERNITY JEANS - PREGNANCY & BIRTH

5.

6.


BLUE DENIM THREE STYLES FOR THE CLASSIC WASH

Styling a mini for autumn with an oversized knit and tights

Waterfall Cardigan - Vanilla | £79 Denim Skirt - Blue | £46 180 Denier Bamboo Tights - Black | £14 Luxe Cropped Tailored Jacket - Ivory | £85 Straight Leg Underbump Jeans - Blue | £49 Plain Shirt - White | £42 Super Skinny Underbump Jeans - Indigo | £49 30


Details make the difference, roll up the sleeves & add a belt for a stylish look

Go for a looser cut to create the boyfriend look


BLACK is glam Dress it up or dress it down, you won’t want to take them off. Create a chic look, whether it’s casual or smart. Black denim can be worn for any occasion.

Luxe Sequin Cardigan - Black | £79 Nursing Vest Top - Black | £22 Skinny Jeans - Black | £49


SÉRAPHINE CELEBRITY

SHOP THE SÉRAPHINE STYLES LOVED BY HOLLYWOOD YUMMY MUMMIES We can’t all afford the services of a private stylist, so take inspiration from those who can and have chosen Séraphine as a fashion destination during their pregnancy!

JESSIC R

MINOG

E R GARN

DANNII

JENNIFE

A A ALB

UE


SÉRAPHINE CELEBRITY

Dannii Minogue

Jennifer Garner

Dannii loved our jeans so much she even continued to wear them for a few months after the birth. She rocked our signature nursing jumper and skinny jeans down Oxford Street on her way to a meeting, giving us a lesson on how to look super stylish post birth. Add our stylish tote changing bag to do the super mum look, just like her!

Jennifer is one of those super stylish A listers that we would all like to emulate. We loved how she spruced up our sand and black knitted tunic with a fiery red scarf, talk about red carpet glamour! Also a fan of our denim, she wore our dark straight leg style and bootleg jeans when shopping around LA with her daughter.

Breastfeeding Jumper With Poppers - Brown | £49 Luxe Slim Leg Jeans - Dark Wash | £59 Animal Print Scarf - Grey | £29 Séraphine Tote Changing Bag - Navy | £75

Striped V Neck Jumper - Black/Sand | £49 Straight Leg Overbump Jeans - Dark Wash | £52 Bow Ballerinas, ShoeTherapy - Black/Grey | £79

Jessica Alba The darling of the fashion press, Jessica wore many Séraphine pieces during her pregnancy and was a big fan of our skinny jeans, which she teamed with loose shirts and a statement scarf. She was spotted no less than 5 times wearing our grey leopard scarf that has since become a staple fashion must have accessory, pregnant or not! Skinny Underbump Jeans - Grey | £59 Pintuck Sheer Blouse - Ivory | £49 Bow Ballerinas, ShoeTherapy - Red | £65 Bracelets by Älva London

MANY MORE STYLES AT SERAPHINE.COM


“One is never over-dressed or under-dressed with a Little Black Dress.” — Karl Lagerfeld

Double Zip Detailed Dress - Black | £65 15 Denier Overbump Tights - Black | £4


Hello LBD EVERY WOMAN NEEDS A LITTLE BLACK MATERNITY DRESS The little black dress is a maternity wardrobe must have. An LBD offers the best investment, as you can effortlessly dress it up for an occasion, mix and match with accessories for casual chic, or go for a smart professional look with ease. Giving you plenty of value from what you buy, it’s the perfect way to ensure you get maximum wear out of everything.


Black & Gold Brighten your black pieces with gold sequins and a little sparkle!

Cowl Neck Glitter Tunic - Black | £49 Faux Leather Treggings - Black | £45 Sequin Glittery Dress - Black | £85 15 Denier Overbump Tights - Black | £5


THE PARTY DRESS

THE DAYTIME DRESS

The figure enhancing peplum trend continues, allowing you to party in this bump flattering piece.

A signature wrap dress so comfortable you won’t want to take it off come evening time.

Embellished Collar | £25 Peplum Dress - Black | £55

Bracelet by Älva London Long Sleeve Wrap Dress - Black | £42 Loafers, ShoeTherapy - Leopard Print | £89

LBD

Find your all time favourite style

MANY MORE STYLES AT SERAPHINE.COM


THE EVENING DRESS

THE DETAILED DRESS

THE STAND OUT DRESS

Exude glamour in this chiffon sleeved dress and guarantee all eyes on you.

Gorgeous peek-a-boo lace detailing on the shoulders adds a little feminine touch to this LBD.

Sexy ruching details that hug your bump and show off your beautiful curves.

Necklace by Älva London Luxe Cropped Tailored Jacket - Ivory | £85 Chiffon Sleeve Shift Dress - Black | £46 Lace Panel Shift Dress - Black | £55 Quilted Ballerinas, ShoeTherapy - Blush | £79 41

Double Wrap Belt - Grey | £15 Bodycon Pleated Dress - Black | £55 Ballerinas, ShoeTherapy - Python Print | £79


ONE DRESS 3 STYLES

A great investment piece - you can mix and match your LBD with other pieces to create very different looks, ensuring that you get maximum value from what you buy. We love an empire line and a belt worn high on the body can be a brilliant way of creating one. Fasten a skinny tie belt or a thicker Japanese-style variety just under your bust and you’ll be amazed at how much it slims your silhouette. It’s also an ideal way of adding colour and even some sparkle to your LBD for a party.

Shift Dress - Black | £38

EVENING Fantastic for a party or a date night - add some sparkle with a glitzy belt and jewellery and complete the look with a glamorous up-do. 15 Denier Overbump Tights - Black | £4

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DAY Create a versatile daytime look – team it with a cardigan and add a pair of ShoeTherapy Red Ballerina Shoes for a splash of colour and all day comfort. Tie Cardigan - Grey | £59

OFFICE Dress for success - Just add our adjustable Black Front Tie Blazer, a leather belt and some ShoeTherapy Black Python Ballerina Shoes for an instant professional finish. Leather And Metal Belt - Python | £15 80 Denier Overbump Tights - Black | £10

MANY MORE STYLES AT SERAPHINE.COM


OUR SIGNATURE SÉRAPHINE DRESSES These classic styles are our signature dresses for a reason. Trends and fashions come and go, but there are certain key styles that will always flatter the pregnant figure. The timeless dresses in this collection never go out of style and are sure to have you feeling fantastic. That is why they are our favourites.

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Worn by Halle Berry

“This dress was a complete life saver. I was invited to a smart London wedding and it garnered so many flattering comments. This dress is shaped to hug your bump and is not only incredibly comfortable but incredibly versatile.” Celia Duncan Deputy Editor – The Times

Selected by the Duchess of Cambridge

Long Sleeve Crochet Dress - Black | £49 Two Tone Dress - Black/Ivory | £55 Front Knotted Dress - Royal Blue | £49 Pleated Breastfeeding Dress - Black/Berry | £55 MANY MORE STYLES AT SERAPHINE.COM


THE KNOTTED DRESS Accentuate your shape with the feminine lines of our famous dress

Knot Front Dress - Orchid | £49 Knot Front Dress - Royal Blue | £49 15 Denier Overbump Tights - Black | £4

MANY MORE STYLES AT SERAPHINE.COM


Good For Business FIX UP, LOOK SHARP Invest in a suit from our Luxe collection. With an expert tailored cut and adaptable shape, you’ll look smart all the way to nine months. If you prefer a less structured silhouette, you’ll love our new suits in Ponte di Roma.

Our style icons: Miuccia Prada & Nathalie Massenet

Lace Woven Blouse With Ties - Black | £52 Luxe Front Tie Blazer - Black | £110 Luxe Straight Leg Trousers - Black | £75 Pintuck Sheer Blouse - Ivory | £49 Luxe Slim Leg Jeans - Dark Wash | £59 Leather And Metal Belt - Black | £15 48


FIERCE OFFICE WEAR Strong lines and sharp monochrome shades can be combined to create a don’t-mess-with-me look for the office. Our tailored shirts will grow with you, allowing you to create adaptable office outfits throughout your pregnancy. Contrast Detailed Dress - Navy/Ivory | £52 40 Denier Overbump Tights - Black | £8 Stretch Blazer - Black | £55 Wrap Effect Jersey Top - Taupe/White | £45 Stretch Pencil Skirt - Black | £35 Luxe Front Tie Blazer - Black | £110 Striped Shirt - White/Blue | £42 Luxe Straight Leg Trousers - Black | £75

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” —Miuccia Prada


Bow Detail Dress - Black/Orchid | £69 40 Denier Overbump Tights - Black | £8


Cecile, Creative Director

CECILE’S ADVICE ON HOW TO LOOK SMART Black, white and neutral shades are the must-haves for a professional wardrobe. Inject some stripes with our new oxford shirt and if you don’t like to iron, opt for our mock shirts that look really sharp and don’t crease easily. When you want a more feminine look, pick one rich colour to mix with your staple black and accessorize in the same shade. Good colour coordination will always make you look sharp.

Stretch Blazer - Black | £55 Striped Shirt - White/Blue | £42 Straight Leg Trousers - Black | £47 Mock Shirt Top - Black/Stripe | £39 Wrap Effect Jersey Top - Taupe/White | £45

Contrast Detailed Dress - Navy/Ivory | £52 Leather And Metal Belt - Black | £15 Bodycon Skirt - Black | £35 Bow Ballerinas, ShoeTherapy - Black | £65

MANY MORE STYLES AT SERAPHINE.COM


Meet Annika •

6 months pregnant

German

Professional model and first time mum-to-be

Favourite item: Séraphine double zipped coat

I love to use a long necklace to contrast my bump and elongate my figure


Knitwear BE READY FOR WINTER Transition the seasons in style by layering up your knitwear. As the colder months draw in there is nothing better than knowing that you can stay warm and style it out in a chunky knit. Séraphine’s signature yarn is made of bamboo and wool, which gives a fluid, soft, warm and eco-friendly fabric. If you want a little luxury, our ten percent cashmere knits are perfect to make you feel utterly cocooned.

Tunic With Wrap Around Ties - Charcoal | £59 180 Denier Bamboo Tights - Black | £14 Waterfall Cardigan - Vanilla | £79 Long Sleeve Pleated Breastfeeding Top - Taupe | £39 Super Skinny Underbump Jeans - Indigo | £49

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It’s a walk in the park! Jessica Alba paired our skinny jeans with a casual top and finished off the look with a Séraphine leopard scarf. The now famous animal print scarf is a must-have accessory that you’ll cherish long after the birth, just like Jessica.

by Jessica Alba

Striped Top With Poppers | £39 Skinny Underbump Jeans - Black | £49 Animal Print Scarf - Grey | £29 Studded Loafer, ShoeTherapy | £89 Breastfeeding Jumper With Poppers - Black | £49 Long Sleeve Nursing Top - Navy Stripe | £32 Bootleg Overbump Jeans - Black | £52 MANY MORE STYLES AT SERAPHINE.COM


Worn by Jennifer Garner


LAYERING Essential for transitioning the seasons in style. Layer your knitwear pieces.

Tie Cardigan - Black £59

Nursing Shawl - Brown £42 MANY MORE STYLES AT SERAPHINE.COM

Waterfall Cardigan - Vanilla £79


“Style is a simple way of saying complicated things.” —Jean Cocteau

Nursing Rollneck Top - Dove Grey | £29 Waterfall Cardigan - Grey | £79 Bamboo Overbump Leggings - Black | £29


KEY KNITS You’ll cherish our knitwear pieces long after the birth. Invest in our gorgeously soft knitted timeless styles that adjust beautifully post-birth as they do during your pregnancy.

Clever layering is a great way to disguise your bump Long Sleeve Nursing Top - Black | £29 Nursing Criss Cross Rollneck - Grey | £59 Houndstooth Skirt - Grey | £39 180 Denier Bamboo Tights - Black | £14 Breastfeeding Tunic with Poppers - Grey | £55 Waterfall Cardigan - Grey | £79 Ribbed Top With Poppers - Slate Blue | £59 Tie Cardigan - Grey | £59 Rollneck Jumper - Chestnut | £65 OPPOSITE PAGE Breastfeeding Tunic with Poppers - Magenta/Navy | £55 Seamless Overbump Leggings | £15 MANY MORE STYLES AT SERAPHINE.COM


MANY MORE STYLES AT SERAPHINE.COM


Dress Warm THE PERFECT WINTER COAT Our coats are cleverly designed to grow with you and adapt to your changing shape, with secret features such as hidden panels, extra long ties and an innovative double zip. Our clever cuts evolve with your shape. This new double zipped coat is so stylish, you’ll want to wear it long after the baby has arrived, and thanks to the second zip you can. Even better, it works with your front baby carrier to keep your baby warm and cosy inside. Genius!

Rollneck Jumper - Chestnut | £65 Woollen & Adjustable Zip Coat - Grey | £99 Luxe Faux Fur Scarf - Olive Green | £39 Skinny Underbump Jeans - Grey | £59 63


“Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.” —Alexander Wang


Nursing Rollneck Top - Dove Grey | £29 Cashmere Mix Wrap Coat - Black | £139 Skinny Underbump Jeans - Grey | £59

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Zip Poncho - Black | £79 Skinny Underbump Jeans - Grey | £59

Worn by Sienna Miller


THE ALTERNATIVE COVER UP A reversible poncho for versatile autumn glamour. Reversible Poncho - Navy/Magenta | £59 Nursing Rollneck Top - Black | £29

MANY MORE STYLES AT SERAPHINE.COM


A belt around your empire line nips you in and adds a pop of colour

Lambswool Coatigan - Black | £69 Double Wrap Belt - Grey | £15 Straight Leg Overbump Jeans - Dark Wash | £52


MANY MORE STYLES AT SERAPHINE.COM


A SPECIAL CONNECTION Feeding your baby is not only great for your baby’s health, but it also nurtures a unique and special bond. That is why at Séraphine we like to design clothes that look great when pregnant and can easily transition for breastfeeding. Featuring clever hidden panels and our unique patent-pending popper system, making feeding easy-breezy.

MANY MORE STYLES AT SERAPHINE.COM


Wrap Front Breastfeeding Jumper - Indigo | £55 Straight Leg Overbump Jeans - Dark Wash | £52


COMBINING STYLE AND FUNCTION Made in organic bamboo, our knits and jersey are exceptionally soft and have anti-bacterial properties, so that you can nurse in absolute comfort. The special properties of this material include ultra-fast moisture wicking and superior temperature control so you’ll never feel too hot or too cold. It is also eco-friendly - what more could we wish to nurture the next generation?


Wrap Front Breastfeeding Jumper - Indigo | £55 Nursing Vest Top - Black | £22 Long Sleeve Nursing Top - Navy Stripe | £32 Nursing Rollneck Top - Black | £29 73


Long Sleeve Nursing Top - Black | £39 Nursing Shawl - Brown | £42 Straight Leg Underbump Jeans - Blue Wash | £49

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THE NURSING SHAWL A must have for discreet nursing

Sumptuously stylish and ever practical, Séraphine’s knitted shawl is a maternity must have. The super soft bamboo yarn drapes over the shoulders creating a luxe layered look. The easy open poppers allow this versatile piece to double up as a practical and discreet breastfeeding shawl. The endless possibilities make this an investment piece that your wardrobe and lifestyle should not be without.

MANY MORE STYLES AT SERAPHINE.COM


Sweet dreams...

LUXURIOUSLY SOFT Our entire nursing collection is designed with you and your baby in mind, so we use only the softest fabrics to be gentle on sensitive skin. Popper Detail Nursing Top - Latte | £39 Bamboo Underbump Leggings - Black | £25 Straight Leg Underbump Jeans - Blue | £49

MANY MORE STYLES AT SERAPHINE.COM


Our long lined top with stylish poppers looks great both with and without bump!

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Convenient clips make breastfeeding simple 78


Seamless Nursing Vest - Nude | £29 Bamboo Underbump Leggings - Black | £25 Lace Trim Nursing Bra - Pink/Mocha | £25

MANY MORE STYLES AT SERAPHINE.COM


Breastfeeding Jumper With Poppers - Brown | £49 Luxe Slim Leg Jeans - Dark Wash | £59

MANY MORE STYLES AT SERAPHINE.COM


BEST SELLING NURSING TOP This jumper drapes beautifully over your bump and adapts effortlessly to nursing with our popper front opening system! Long enough in the body to cover your hips and thighs, this style will neatly conceal your bump and provide an excellent option for concealing post-birth tummy. The slinky, lightweight bamboo knit feels silky soft and has temperature-regulating properties.

Breastfeeding Jumper With Poppers - Grey | ÂŁ49 Post Maternity Leggings - Black | ÂŁ25

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Jocette We’ve loved working with Jocette from six months pregnant through to seeing her new born baby falling asleep in our nursing shawl. Jocette even chose a Séraphine wedding dress to say I do. We wish her a wonderful journey with her new family addition!

DESCRIBE YOUR PREGNANCY STYLE

I love a bit of rock chic meets comfort queen. I’ve found comfort is essential during pregnancy so I like to mix casual with fashionable styles like the leopard print scarf. WHAT IS YOUR FAIL-SAFE OUTFIT?

Black jeans, the bamboo blend nursing top and my favourite leopard loafers.

Jocette at her wedding, wearing our Bridal Gown

WHAT IS YOUR FAVOURITE PIECE FROM SÉRAPHINE?

The Grecian ivory gown that I wore for my wedding! You would think finding such a stunning wedding dress at 7 months pregnant would be hard, but it was so beautiful and such a special day. WHAT IS THE ONE STYLE TIP YOU WANT TO SHARE WITH OTHER PREGNANT WOMEN?

Stay true to your style but don’t be afraid to experiment, maternity fashion can be fun!

Multi-Way Silk Chiffon Dress - Ivory | £255 82


GOODBYE TO BACK PAIN AND HEAVY LEGS With ShoeTherapy RECOMMENDED BY: Sarah Stacey - Health Editor at You Magazine Pixie Mc Kenna - Doctor & Channel 4 TV Presenter Pregnancy & Birth Magazine - Winner of Best Innovation 2011 Cathy Butterworth - Fashion & Booking Editor at Elle Magazine Brigid Moss - Health Editor at Red Magazine

Founded by Cecile, the revolutionary footwear brand ShoeTherapy is a line of stylish shoes that are medically proven to alleviate back ache, and is the first patented shoe that’s recommended during pregnancy. In the shape of cute ballerinas and our new fashionable loafer styles, the footwear collection is the perfect match for our stylish maternity wear. Loved by Cathy Butterworth, Fashion & Booking Editor at Elle Magazine and Brigid Moss, Health Editor at Red Magazine, these pumps are a must have for your maternity wardrobe. You’ll love them so much you’ll be wearing them long after your pregnancy too. It’s important to choose pregnancy shoes that will look after your

feet while also complementing your maternity wardrobe for special occasions. Even more of a reason to make sure your shoes are supportive once you become pregnant though, aside from the fashion side – it’ll save your body a lot of strain and pain. Heels cause the balance of the body to be disrupted and your weight to be thrown forwards, which affects the spine, knees, calves and ankles at a time when they’re already under pressure from the baby weight. Our range features an array of elegant and fashionable flat styles with ergonomically engineered soles to stimulate circulation and correct posture. You’ll be reluctant to go back to heels once you’ve tried our ballet flats!

FIND MORE SHOE THERAPY ST YLES AT

www.shoetherapy.com


Red carpet fashion for before, during and after pregnancy A collection designed to embrace women’s changing curves and work beautifully throughout pregnancy. Inspired by the beauty of my native city Paris, the collection is an ode to romanticism and pure elegance. Our luxurious silks and French lace are showcased in versatile shapes to flatter your silhouette and make you feel red carpet ready. Our Style Icons: Grace Kelly & Natalie Portman

Keyhole Silk Cocktail Dress - Emerald | £159 Faux Fur Scarf - Olive Green | £39 84


VIEW THE FULL LUXE COLLECTION AT SERAPHINE.COM


Cocktail Dresses

Cropped Tailored Jacket - Ivory | £85 Silk Chiffon Polka Dot Dress - Navy/Ivory | £139

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Keyhole Silk Cocktail Dress - Emerald | ÂŁ159

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Silk Chiffon Gather Detail Dress - Claret | £149

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Lust forLace

Lace Cocktail Dress - Black | £159 Angora Bolero - Black | £59 Lace Bodice Silk Chiffon Dress - Black/Blue | £159

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Lace Cocktail Dress with Contrast Lining - Black/Sapphire | £159 Lace Cocktail Dress with Contrast Lining - Black/Fuchsia | £159

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Gala Gowns

Multi-Way Silk Chiffon Dress - Royal Blue | £225 Stretch Silk Colour Block Gown - Ink/Aqua | £225

Also available in ivory for bridal 94


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Silk Tunics

Asymmetric Silk Drape Tunic - Mink | £85 Silk Circle Design Tunic - Gold/Black | £89

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WHITE FOR

Wedding

Say I do in Séraphine’s gorgeous bridal range made in pure silk and French lace. Discover our Bridal Boutique at seraphine.com

Luxe Lace Bodice Silk Chiffon Maxi Dress - Ivory | £350

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Bloom awards 2012

WINNER

BEST EVENING WEAR

Bloom awards 2012

WINNER

BEST MATERNITY JEANS

Bloom awards 2012

WINNER

BEST OFFICE WEAR

FIND MORE INFORMATION AT SERAPHINE.COM


See our full collection at seraphine.com Or visit us in our London boutiques or in Peter Jones

Wrap Dress With Tie - Navy Spot | ÂŁ55

Worn by the Duchess of Cambridge


Seraphine Autumn/Winter 2013 Brochure